Chapter 48 Lin Yong brought the news and prepared the wine shop
A quick call sounded, and Lin Yong came in excitedly. When he saw Ning Fan, he bowed respectfully.
"Second Master, the pigs are here, more than 10,000!"
"I sent people to buy all the piglets in the entire capital!"
"I spent all the gold!"
Lin Yong's face was full of excitement, and he whispered, "I also found a salt mine, on a barren mountain in the east of the city!"
"Really!"
Ning Fan was shocked when he heard about more than 10,000 piglets, but he was happy when he heard that Lin Yong had found a salt mine!
Now the craftsmen in the mansion have built a lot of distiller, and the tools for refining salt are ready, except for the salt mine!
"Where is the master now?"
"Your Highness, they are all outside the city!"
"Send someone to inform Shen Wansan and ask him to come over!"
"Yes!"
Ning Fan's eyes showed a gleam of brilliance. It seems that to dominate Dayu's business, we must start with a food revolution!
Not long after, a middle-aged man with a big belly and a wealthy face walked in.
"Fuck, Fatty Shen, I haven't seen you for a few days, how come you have lost so much weight!"
"Hehe!"
Shen Wansan smiled charmingly and said, "Your Highness, I have been busy these days, and I dare not even go to the toilet for more than half an incense stick of time!"
"I have lost 7 or 8 pounds compared to the previous few days!"
"Tell me, what have you been busy with these days?"
"Your Highness, I am preparing a wine shop, and now I have converted several shops into wine shops!"
"I have also built a large wine cellar nearby, which cost 5,000 taels of silver!"
After Shen Wansan reported to Ning Fan, he asked, "Your Highness, I heard that you ordered people to buy piglets in the capital. I wonder what your plan is?"
"Haha, I plan to build a pig farm!"
"Pig farm?"
Shen Wansan's face was full of shock. Pigs are such lowly and dirty things. Your Highness is so noble, but now he wants to build a pig farm?
If it gets out, even the imperial court will be ashamed, right?
"Your Highness, please think twice!"
"Your status is so noble, if it gets out, it will damage your reputation!"
"I don't have a reputation!"
"You don't need to do this yourself. I summoned you here to ask you to send someone to build a pig farm outside the West Camp!"
"Uncle Lin found a salt mine in the east of the city. Go check it out and see if you can buy that barren mountain!"
"Yes!"
Shen Wansan's face was full of bitter smiles, and he said softly: "Your Highness, now the winery has brewed a total of three kinds of wine. In half a month at most, the five wineries can be opened simultaneously!"
"I brought some samples, please taste them yourself, Your Highness!"
"Hmm!"
Ning Fan watched Shen Wansan take out three small bottles of wine, took the first bottle, and took a sip. In his previous life, he was also an old drunkard. Although he dare not say that he is an expert in wine, he also has some taste!
If you can taste Maotai, you can also drink Red Star Erguotou. The fine wine in this jade bottle in your hand is only about 30 degrees!
"Well, it's not bad!"
"Although the degree is a bit low, it is already considered a strong liquor for the people of this era!"
Hearing Ning Fan's evaluation, Shen Wansan also showed a bitter smile on his face and said softly: "Your Highness, among these three kinds of wine, the one in your hand has the lowest degree and is the sweetest!"
"The cost is relatively low, and the cost of a bottle of wine is only three or four cents!"
"Well!" Ning Fan nodded slightly and said softly: "Do you have a name?"
"Name?"
"Not bad!" Ning Fan looked at Shen Wansan and said: "A good product, if you want to sell well, you must rely not only on hard power, but also on soft power, product promotion, product packaging..."
Ning Fan talked about all the marketing methods in his previous life one by one. Shen Wansan's eyes were full of light. In just a moment, he admired Ning Fan. He didn't expect that His Highness had such a deep understanding of business!
"Your Highness, as you said, the name of the wine is the signboard. I dare to ask Your Highness to name the three kinds of wine!"
"Haha!"
Ning Fan chuckled and said, "It's not just the name of the wine. If you want to sell a product well, you have to consider the target audience!"
"Target audience?"
"Exactly!" Ning Fan nodded and explained, "Who are you going to sell this wine to?"
"High officials or ordinary people. Different marketing methods should be used for different groups!"
"This wine has low cost and the selling price is destined to be much cheaper than the other two. Therefore, I suggest that the target audience of this first kind of wine is ordinary people. Whether it is peddlers or tenant farmers, they must be able to afford it!"
"This wine is named Fuguichun, which means that everyone is rich!"
"Pricing... Fifty cents for a bucket of wine!"
As he spoke, Ning Fan took the second bottle of wine and opened the cork. The aroma of the wine was obviously a little stronger than the previous one. It was also very clear and refreshing, with endless aftertaste. It can be called a good wine!
"This wine is good, about 42 degrees!"
"42 degrees?"
Shen Wansan looked puzzled. Ning Fan smiled and did not explain. He took another sip and said softly: "Let's call this wine Chang Xiang Si!"
"It's mainly sold to the gangsters. You can ask a few storytellers to make up some stories!"
"When the wine shop opens, you can also invite some storytellers to promote it in advance. Give them some silver, and you will definitely be able to make the brand famous!"
Hearing Ning Fan's suggestion, Shen Wansan's eyes became brighter and brighter, and he kept nodding, just like a student in the school, listening carefully!
"The price of Chang Xiangsi is higher than that of Fuguichun. It is not sold in bulk, but sold in pots and jars. One pot is one liter, and one jar is five liters. The price is ten taels!"
"That is, one hundred taels of silver for a bucket of wine..."
Shen Wansan was surprised. You know, the cost of this Chang Xiangsi is only about a hundred or so coins per bucket, and one tael of silver is a thousand coins. It is simply a huge profit!
"Come, give me the third bottle of wine!"
"Your Highness, please!"
Shen Wansan opened the cork himself, and Ning Fan took a sip lightly. His eyes lit up. If the first two have reached the level of some inferior wines in the previous life, then this bottle can be called a fine wine!
"How much does this wine cost?"
"Your Highness, a bucket of wine costs nine hundred coins!"
Ning Fan's face was full of surprise. Today he learned that in this era, a pig only costs three to five hundred coins!
This bottle is about half a liter, which means that the cost of this bottle is about forty-five coins, which is a bit higher than he expected!
You know, in Yuwang City, a bucket of rice is only seven or eight coins!
"In this case, this wine will not be sold in bulk. It will be brewed and stored in large quantities first. After the other two wines are released, this wine will be sold again!"
"What does your Highness mean?"
"Hehe, I will name this wine Yuqiongjiang, which means jade liquid. After you go back, order someone to make a beautiful porcelain bottle, preferably with patterns engraved on it, and the urine and feces are similar to this jade bottle!"
"Put the jade nectar into this jade bottle, and each bottle is sold for ten taels of gold!"
"Ten taels of gold!"
...