Chapter 176 Playing games? Watch the ad!
The time comes to the end of the twelfth lunar month.
During the hot pot chat that day, Chen Ba had not made a decision regarding the theme and type of the new game.
Let’s celebrate the New Year first!
During the Spring Festival this year, Chen Ba did not stay in Jiangning, but drove on the highway, returning to his hometown with sparks and lightning all the way.
There are two main reasons why you should drive instead of flying or taking the high-speed train.
The first reason is that there are a lot of things. He prepared a large package of gifts for Lao Chen and special New Year goods purchased by Jiang Ning, which are difficult to carry on planes and high-speed trains.
The second reason is that driving home will make Lao Chen feel proud. After all, Chen Ba drives a Daben. For people in small rural areas, this is undoubtedly a luxury car that everyone envies.
Even if Chen Ba could guess the old father's little thoughts, he would not expose them.
For this reason, after he got off the highway, he did not drive back immediately. Instead, he found a car wash shop and specially washed it.
Focus on a supporting scene!
Lao Chen had cooked a meal at home, but his son had not come back for a long time. He almost thought that he was delayed on the road and would not be able to get home today.
In the blink of an eye, I saw my silly roe deer driving at a "top speed" of 5km/h, rolling down the window in the middle of winter, and wandering into the village while playing songs.
"a shame!"
Lao Chen has never been so speechless in his life. He admitted that letting his son drive home did seem a bit showy.
But that’s not how you show off! It's such a cold day and you roll down the car windows and make the music so loud. Are you afraid that the whole village won't know you're back?
"Haha, isn't this fun!"
Although he was scolded, Chen Ba could clearly see that although Lao Chen said he disliked him for being embarrassing, he was actually happy in his heart.
Typical duplicity!
There are some things that you just need to know, there is no need to say them out, just like every time Chen Ba gave Lao Chen money, he sternly refused.
Could it be that since Lao Chen refused to accept it, Chen Ba really refused to give it to him?
impossible!
The old man was happy in his heart, but he just didn't want to admit it. He said he was spending money indiscriminately and don't buy these flashy things next time. It didn't mean he didn't like it.
Chen Ba made money in the past two years, built a new house for his family, and gave Lao Chen a generous pension. The family's life has obviously improved.
I don’t know who spread the gossip.
Anyway, everyone in the village knows that Chen Ba has made a lot of money by starting a business outside. He is richer than the richest man in the county. The exact amount is not clear, but he will never spend it all in his lifetime...
This also resulted in Lao Chen seeing more matchmakers this year than he had ever seen in his life.
There are not many matchmakers who come to Chen Ba to introduce someone to him. In Lao Chen's words, Chen Ba is now the target of all the young girls from all over the country.
"Come on, why didn't you come and introduce me to someone a few years ago?"
Chen Ba didn't care about this.
It's not like he didn't know what these people were thinking. If you really admire him so much, then why didn’t you come to see Lao Chen to marry him a few years ago? Do you have to come here in the past two years?
"What you said is right..."
Lao Chen is not a confused person. He knows what the people in the village or neighboring villages are planning to do. So he didn't nod and kept emphasizing that the children make their own decisions.
He just wanted to tell Chen Ba to go out as little as possible after returning to the village, and it was best not to go out at all. Otherwise, you will enjoy the same attention as the giant panda, which is not very annoying.
"I see."
Chen Ba didn't like to go out. He was a homebody. He only went home to accompany Lao Chen, so that he wouldn't be lonely eating New Year's Eve dinner alone.
Since it is inconvenient to go out, just stay at home. It happens that the Internet cable is connected and a computer is installed at home, so you can invite Wang Kun and Brother Dong to play black games together.
"Hey Hey hey?"
"Can't hear you, please speak louder!"
In the game "Don't Leave After School: Pinball Storm", after adding Wang Kun and Brother Dong as friends, Chen Ba asked in the team voice channel: "How do you say, what mode do you guys play?"
"Classic mode!"
The sound quality of Wang Kun's microphone was very poor, and the sizzling sound of electricity made Chen Ba's scalp numb.
"Okay, the mode has changed, you need to fix your wheat first..."
Wang Kun turned off the microphone and went to debug. Only Chen Ba and Yang Dong were left on the voice channel. After asking Brother Dong how he was doing at home, Chen Ba turned to ask about the activity of the game "Don't Leave After School".
"good!"
While playing marbles, Yang Dong introduced Chen Ba: "I would like to commend the game partner [Roast Chicken Gwen] in District 1. He provided an operational activity plan that directly increased the number of active people in District 1 by 147%."
"so much?"
Chen Ba was shocked.
The number of active players has increased by 147%. This is not a small number, especially when the player base is already large, it is even more terrifying that it can increase so much.
How did he do that?
"Actually, it's nothing. He was worried that during the Spring Festival, players would not be enthusiastic enough to go online and the servers would not be active enough, so he proposed to hold a pinball Spring Festival Gala in the first district..."
"ah?!"
When Chen Ba heard this, he was a little puzzled and said: "What is the Pinball Spring Festival Gala? Is this Spring Festival Gala you are talking about serious?"
"You'll know after just one look at the game announcement!" Yang Dong didn't explain anything and directly asked Chen Ba to read the game announcement.
"I'm a game developer and I want to know how the game is operating, but I have to check the update announcement myself?"
Chen Ba was speechless.
But Yang Dong is right. Since the power has been delegated to the players, if you want to know the latest situation of the game, it is most reliable to check the update announcement.
The update announcement for District 1 clearly stated that all players in District 1 are welcome to sign up to participate in the Spring Festival Gala activities of this server.
Signing up does not mean being selected.
Players can prepare their own programs, regardless of type or theme. After registration, there will be a preliminary round to determine the specific program list for the Spring Festival Gala.
After being selected into the Spring Festival Gala program, players across the server can vote for their favorite programs. For the top ten programs with the final votes, the performers will receive awards jointly issued by [Roast Chicken Gwen] and Tianba Studio.
Now is the primary stage!
A total of 10,524 players have signed up. This is only an event held by a district alone, which shows how popular this event is.
certainly!
There is a reason why it is so popular. [Roast Chicken Gwen] This guy, I don’t know what he does in reality. Anyway, he has a wide range of ways, and he actually attracted event sponsors.
That's right, in this Spring Festival Gala event of "Don't Leave After School", the first place will be directly rewarded with a new energy car worth 300,000 yuan!
The second place will be rewarded with a shopping card worth 100,000 yuan, the third place will be rewarded with a shopping card worth 50,000 yuan, and even the tenth place will get a 5090 graphics card.
"Fuck!"
Chen Ba wouldn't be able to handle such a generous reward directly.
He was very sure that these rewards had little to do with Tianba Studio. Apart from providing a few graphics cards, Tianba Studio did not pay a penny.
"This is all sponsored by [Roast Chicken Gwen] herself, and has nothing to do with us..."
"Then he's quite powerful in reality, isn't he?"
"It should be a bit rich, but it's not that exaggerated. As far as I know, the source of these prizes has little to do with his real identity."
Yang Dong explained patiently: "[Roast Chicken Gwen] posted in the community and introduced her entire process of soliciting sponsorship."
Game partner!
This identity is the biggest tiger skin. [Roast Chicken Gwen] uses this name to communicate with those companies, saying that it can provide an advertising space covering 100-200,000 people.
This coverage is not low!
A car company was persuaded, and after in-depth research, it was determined that [Roast Chicken Gwen] was not a lie. It could really advertise to 100-200,000 people in a district, and happily sponsored this event.
In addition, there are several mobile games such as "Pig Cutting Trees" and "Left Side Adds People and Right Side Subtracts People", which also came to sponsor this event.
100,000-200,000 people doesn’t sound like much.
But you must know that advertising on Internet streaming media platforms is generally worth about 0.3-0.9 yuan per click.
Based on this cost calculation, spending tens of thousands of yuan to sponsor this event will actually get the same amount of exposure as advertising on a short video platform.
And the conversion rate will be higher.
After all, these 100,000 to 200,000 people are all players of the same game, so they are quite united. Take Big Bird Motors, which sponsored this Spring Festival Gala, as an example.
Some players in the community have said that Big Bird is interesting enough, and they will choose Big Bird when buying a car in the future!
Isn’t this much better than random advertising?
There is also the pig who chops down trees. The players in the first district are also very generous. They can play as long as they want. Anyone who doesn't play the role of pig and chop down the trees will be expelled from the first district in the future.
"I understand, but..."
Chen Ba could understand this normal business behavior, but he really couldn't imagine a situation where one game would be advertised in another game.
The first district held a Spring Festival gala event, and the host said cheerfully: "Thank you to Big Bird Auto, Zhuzhu for cutting down trees, and DaRenShuo... for their strong support of this event!"
Oh my god!
Isn’t “Don’t Leave After School: Pinball Storm” a serious game? How did it become an advertising platform?
"What's the problem?"
Yang Dong thinks it's pretty good. Players have benefited, advertisers have also received due feedback, the number of active servers has increased, and [Roast Chicken Gwen] has secured its throne...
This is a solid four wins!
Advertisers, players, game partners, and Tianba Studio all benefited, and no one was dissatisfied.
Since everyone is happy, what's the problem with advertising in the game?
"Forehead!"
Chen Ba thought for a while, and it seemed like this was really the case, which was a huge win.
Tianba Studio only looks at the number of active players on the server, while [Roast Chicken Gwen] only wants to keep its position and benefit players as much as possible to win people's hearts.
Players only care about welfare. Some people give out money and others give out prizes. Why not?
Advertisers just want to place ads. As for which platform the ads are placed on, it doesn't really matter, as long as the ads have the desired effect...
Thinking about it this way, [Roast Chicken Gwen] is really a genius operator. Under his operation, everyone got satisfactory results.
"What about other districts?"
Chen Ba suddenly thought that [Roast Chicken Gwen], a scheme of hand-in-hand sponsorship and using permissions to advertise, should also be applied to other regional servers, right?
"Look at this..."
Yang Dong didn't say anything, but sent Chen Ba a link to a post in the Tianba community.
Chen Ba clicked in.
[Roasted Chicken Emperor has brought so much sponsorship and benefits to the first district, what are the other districts doing? 】
"Stop scolding, the empress in our district is already doing business to solicit sponsorship!"
"A bunch of scum, our five districts have been updated, and the game announcements have turned into advertising carousel pages! Play the game and watch the ads, and then queue up to receive the rewards..."
"Okay, okay! So it turns out that what I hate is not advertising, but advertising fees have nothing to do with me?"
"The truth is out there! As long as you can get a share of the advertising fees, the ads actually look good. It doesn't hurt to support them in the future..."
Abstract, outrageous!
After reading this post, Chen Ba roughly figured out what other districts were doing.
"Don't Leave After School: Pinball Storm" is obviously a casual and nostalgic game, but it has turned into a spicy game with numerous advertisements.
The most outrageous thing is that the players not only have no objection to this, but even support it.
The more ads there are in a zone, the higher the player activity. In areas with no or very few ads, players will not only be angry, but they will even scold themselves for being such a waste of land and being unable to even get an advertiser.
I really like what other gamers in the Tianba community said: Huh?
Is this how you play games?
Aren’t you guys here to play games? How come you have to pay to watch ads? What, you all have masochistic tendencies?
"That's quite right!"
Yang Dong said happily: "What everyone hates is never the advertising itself, but the fact that the advertising money cannot reach them."
Take TV stations as an example.
When TV stations broadcast advertisements, the advertising fees are earned by the TV stations, and they even have to pay a TV broadband fee every month. Normal people will hate advertisements.
But if a TV station broadcasts an advertisement, what if the advertising fee is divided equally among the viewers based on the "number of viewers/number of times"?
“Then I have to watch the commercial!”
At some point, Wang Kun finally adjusted the microphone and said with a smile on the voice channel: "I directly declare that commercials are 10,000 times better than TV dramas and variety shows."
"Yes, that's the truth."
Yang Dong continued: "If ads are embedded in the game, everyone will share in the advertising fees, so why should we object? Isn't this creating income for everyone?"
Chen Ba: "..."
He chose to give the players power and let them fiddle with it. Initially, he wanted to save some operating expenses.
After all, an online game must have a dedicated person responsible for operation and maintenance. Anyway, since marbles have permission, it is okay to delegate power to the players.
It's just that he never dreamed that these players would actually have such a good time after getting the permission and qualifications to operate the server...
Product placement?
This kind of thing that everyone should be shouting about suddenly becomes friendly and cute because everyone gets a share of the advertising fee.
Ah this? !
Chen Ba thought of a question, that is, will the advertising fees really be distributed to all players? What if someone is greedy and withholds part of it?
"Rebel!"
Yang Dong said indifferently: "Players are not blind. The benefits are visible and tangible. If the benefits become lower one day, just wait to be pushed off the throne."
What's more, Tianba Studio can also use its veto power to launch "Tianchu" as soon as it discovers this situation.
Therefore, this problem is the best to solve. After all, you can rebel in the game. If you want to be alone, first ask the hundreds of thousands of players in the region if they agree!