Chapter 230 Hot work, hot preview
"Yu Tang, congratulations to "Snow Leopard" for its huge ratings success."
"Oubaida Chang has a unique vision and won this drama. Without the cooperation of Mango Channel in the promotion work, "Snow Leopard" would not have the current ratings."
"I'm being modest. The platform is important, but it still depends on the quality of the TV series itself. Even if Snow Leopard is broadcast on Modu Channel, it will have the same effect."
After receiving a congratulatory call from the director of Ouyang Terrace, Zhou Yutang also had a smile on his face while exchanging pleasantries.
The mood is quite good.
After the screening of "Snow Leopard", several TV stations placed bids. When the price reached 1.2 million, the remaining TV stations had already withdrawn from the competition.
Only Mango Terrace and Modu Terrace kept up the bidding till the end.
Mango Channel beat out the Magic City TV station with a price of 1.38 million per episode and won the first-round exclusive broadcast rights of the Snow Leopard TV series.
The reason why Modu TV gave up on following it to the end was because the station had just accepted a large-scale anti-war drama of the same type, so it missed out on "Snow Leopard".
Zhou Yutang received news from Tian Ming just last night. With the popularity of "Snow Leopard", the deputy director of the film purchasing department of Magic City TV Station was severely criticized by several big leaders in Taiwan after he returned.
Don't look at the usual TV festivals or movie parties where the leaders of the film purchasing department of those TV stations are chatting and laughing and have a good relationship.
In fact, the competition among satellite TV stations for ratings has never stopped.
As a long-established leading satellite TV station, Mango Channel is now the leading stick that symbolizes the peak ratings of domestic TV stations. It has been snatched away by Shanghai TV Station. How can it be willing to do so?
"Snow Leopard" helped him recover a city. However, the anti-war drama that Modu TV spent a lot of money to buy had poor ratings, and the situation was a bit embarrassing.
Ouyang Yang's voice sounded relaxed and cheerful: "Yu Tang, how is the variety show planning plan you mentioned going? Mango TV can fully support you."
"I've been busy doing movie promotions lately."
Zhou Yutang laughed: "Leave it to the company's variety show planning department to refine the details. It won't be long before a specific plan is made."
What he and Ou Yang were chatting about for a long time was the variety show "Where Are We Going, Dad", which was still planned by him.
"good!"
Director Ouyang Yang cheered up and said happily: "The pace of urban life is too fast now, and it is difficult for parents and children to have the opportunity to share family happiness. I think your outdoor parent-child interactive reality show is very promising, so try to speed it up. Post-planning can be improved while making.”
After ending the call with Director Ouyang Yang, Zhou Yutang shook his head and burst into laughter.
For a TV station with both ambition and strength, variety shows and TV series are the two pillars that support the TV station’s ratings.
Especially in recent years, variety shows have become more and more influential, and their effect in driving ratings has become more important and obvious.
Director Ouyang Yang obviously couldn't wait any longer.
He wants to tell Modu TV who is the talker of the domestic satellite TV station.
There is competition among TV stations, and the waters here are deep.
But it does not harm Zhou Yutang's interests at all.
On the contrary, he benefited a lot from this relationship.
In general.
The TV stations that have mastered the channels are superior and have a transcendent status.
Celebrities absolutely dare not offend the TV station, otherwise they will definitely not get any good results, and in serious cases they may even face being banned.
But for now, no first-tier TV station in China has openly targeted Zhou Yutang. At most, they don't interact with each other.
But even Lantai of Zhejiang Province, which has always had a bad relationship, has been pursuing opportunities to mend relations with Zhou Yutang.
The reason is also very simple.
The film, television dramas and variety shows produced by Zhou Yutang are all hit works.
Such a TV station ratings leader.
If you dare to target him, Zhou Yutang will turn around and cooperate with the enemy, beating you until you can't hold your head up.
The example of Magic City TV Station is here. With Zhou Yutang's influence and the high-quality variety shows and film and television resources at his disposal, he can completely support any satellite TV station to take over.
As far as the current situation is concerned.
The top three national satellite TV stations, Mango, Magic City, and Jiangsu Province, all have close relationships with Zhou Yutang, and the two work together.
The three TV stations seem to have formed a subtle but solid relationship.
And Zhou Yutang was able to make ends meet, quietly making a fortune.
Zhou Yutang took the time to go to the mountain school.
Let Mr. Zhou take care of the students, either to eat or drink, or to go out and have fun.
Zhou Yutang was afraid that she would lead to bad prospects in his company.
It happened that Zhang Songwen had finished filming "Before Dawn" and had a relatively relaxed vacation, so he was invited to teach.
"Brother Song Wen, how are you? How are these two newcomers to the company?"
"Re Yiza is very talented, and his acting skills are already at a very good level."
Zhang Songwen's expression was very calm: "As for Guli Naza, she has a lot of room for improvement."
A statement about high emotional intelligence: There is a lot of room for improvement.
Low emotional intelligence: That means no acting skills.
This is also normal.
If an 18-year-old girl who has never been exposed to acting has acting skills, she is extremely talented.
Gulinazha relies on her appearance to make a living, and Zhou Yutang didn't expect her acting skills to be outstanding.
Enroll in Nortel and receive basic teaching, and then the company's famous teachers will start a small study, as long as you can get by.
On the other hand, Re Yi Zha, both Zhou Gongzi and Zhang Song Wen, both spoke highly of her and would give her a chance to practice in some dramas if possible.
"Brother Song Wen, congratulations, "Before Li Ming" has good ratings."
"The ratings have been blown up by "Snow Leopard". Now Ruojun is really amazing. His acting skills have improved a lot. I suddenly found myself feeling old."
The two had time to chat, and Zhang Songwen said with emotion: "I also watched the drama "Snow Leopard", and it was really good."
"Before Li Ming" starring Zhang Songwen also has a ratings of 2.85%. This year, when the ratings are declining, it can definitely be regarded as a hit drama.
Director Liu Jiang led a luxurious lineup of Hai Qing + Lin Yongjian + Zhang Songwen, and also gave wonderful performances to the audience, and the reputation is very good.
But "Before Dawn" is still no match for "Snow Leopard," an unexpectedly ferocious dark horse.
Since it was released on Mango Channel, the ratings have exceeded 3 before the broadcast is even halfway through, and it has strongly won the first place in the ratings of TV dramas in the same time period in the evening.
The ratings have been soaring all the way, and Zhang Ruojun's popularity has also skyrocketed.
Sohu's boss Zhang probably couldn't bear to see boss Jia throwing money so much, so he decisively negotiated with Jiangdong Entertainment and immediately won the online broadcast rights of this TV series with the potential to become a hit at a sky-high price of 60 million yuan. Pack it up and take it with you along with "Hello, Old Times".
Mr. Zhang is in pain because he has too much money.
Zhou Yutang was kind enough to help Boss Zhang ease his pain.
However, Sohu does have a strong foundation, and these two dramas are worthy of the money Mr. Zhang spent, and their performance on the video platform is almost heroic.
"Hello, Old Time" has brought a lot of traffic to Sohu, and "Snow Leopard" has dominated the daily click-through rate rankings for two consecutive weeks, boasting more than 57 million views.
I haven't seen Zhang Songwen for a long time, and the two made an appointment to eat fish.
Zhang Songwen drank a glass of wine and stopped his chopsticks: "By the way, Yu Tang, I have another show next. I may have to go to the hospital to stay for a while. I won't be able to teach for a while, so you have to make arrangements."
"Is it the movie "The Art of the Mind"?"
"That's right, I'm playing a doctor this time."
Zhang Songwen nodded slightly and chatted with Zhou Yutang about the script and characters.
His performance method is to summarize the behavior patterns that fit the characters through careful observation and thinking, and then design some special and realistic little actions for the characters in the play.
For example, if he wants to play a fish seller, Zhang Songwen might squat in the wet market for a month or two and carefully observe what the real fish seller does on a daily basis.
The same goes for playing a doctor.
Zhang Songwen had to gradually construct this specific character through close observation of the doctor's work and living habits.
It's a laborious way to perform, but it's undoubtedly effective.
In order to film "Sister Tao", Dexian Ye stayed in a nursing home for a long time, even carefully considering the length of her fingernails.
But very few actors do that these days.
Unknown actors play minor roles and have no room to express themselves.
As for famous celebrities and actors, their time is very precious.
If they had the skills, they would have taken on a few more dramas and endorsements under the arrangement of their management team, which would have earned them millions.
Xu Ming, from the company's TV drama business department, suggested giving Zhang Songwen more dramas and endorsements, but Zhou Yutang rejected it.
Everyone has their own familiar performance rhythm.
Zhou Yutang has a positive attitude towards Zhang Songwen doing this.
It's such a nuanced performance.
Zhang Songwen has just been created today.
"Sister Mani, why did you think of calling me?"
"Haha, Yu Tang, your suggestions for "The Art of Mind" are very good."
The familiar Huo Wenxi's voice was as pleasant as ever: "What have you been busy with recently?"
"Getting ready to promote "Big Shot"."
Zhou Yutang laughed: "How are the preparations going for "Anti-Drug"?"
"Liu Qingyun and Zhang Jiahui's schedules have been freed up. We have communicated with Huang Xiaoming and Gao Yuanyuan. The filming will probably start in November. Do you want to come over then?"
"Sister Mani is so neat in handling things. No wonder Boss Yang is so relieved."
Zhou Yutang laughed: "I'll make arrangements when I see if I have time, and I'll leave the matter to Sister Mani."
"I just have to work. I'm not as good as you, Ah Tang. I have to drink tea together in my free time."
Huo Wenxi also smiled happily.
She holds a high position in the Yinghuang Group and is Boss Yang's right-hand man. She is definitely flattered by others.
But the kind words coming out of Zhou Yutang's mouth undoubtedly benefited her a lot.
After a brief chat, Zhou Yutang hung up the phone.
Liuliu, a female author, had a great response last year with her work "Dwelling in a Small House", and this time she also wrote "The Art of Mind".
This drama is a TV series led by Shanghai Film Group and jointly produced by Yinghuang Group and Jiangdong Entertainment. Zhou Yutang took 20% of the share and was also named as the producer and provided specific guidance for the entire drama.
Some time ago, Huo Wenxi, the person in charge of Yinghuang in the Mainland, came to Zhou Yutang to talk about this drama.
Some books written by female authors often have a common problem.
Talk about love regardless of occasion or time.
In "The Art of the Heart", there is a scene where a doctor and a nurse are flirting in the operating room. What did the patients and the audience think after watching it?
Huo Wenxi handed the script to Zhou Yutang. He found connections and hired professional doctors as consultants to modify the plot as appropriate.
This is a TV series with realistic medical themes that is rare in China.
After all, the script needs to be a little more serious and show enough professionalism.
but.
Zhou Yutang's heart moved slightly.
He tapped his fingers on the table thoughtfully.
Workplace drama seems to be a pretty good idea.
……………………
The entertainment industry is very lively in August.
"Earthquake" is still ravaging the movie market. After setting a new box office record, the daily box office growth has dropped significantly, but it is still steadily approaching 600 million.
The chairman of LeTV, Boss Jia, also sounded the opening bell on the Shenzhen Stock Exchange. LeTV’s opening price reached 49.44 yuan, 20.24 yuan higher than the issue price of 29.2 yuan, an increase of 69.32%.
In one day.
Boss Jia has a net worth of over 10 billion.
Seeing this, video websites such as Tudou and Youku are burning money.
The crazy influx of a large amount of capital has led to an overall increase in film and television industry salaries.
Zhou Yutang has been busy with promotional work recently. This time "Big Shot" spent 18 million in promotional funds.
Posters, hard advertisements, and billboards at bus stations, subway stations, and cinemas were put up in various major cities. Almost all traditional publicity channels were put in place.
This is just the first step.
Then came the variety shows.
The flagship programs such as "Entertainment Live" and "Best Live" on the Rays have been finalized, and other star interview shows such as "Very Quiet Distance" are also arranged, and then Mango's "Everyday Upward" and "Happy" are also scheduled. Base Camp".
As for Modu Terrace.
"Running Man" is undoubtedly Zhou Yutang's exclusive promotional space. The latest ratings of "Running Man" have exceeded 4.3%. It is definitely qualified to be called a domestic phenomenon-level hit variety show. As long as it goes one step further and breaks through the 5% mark, Guan, another national-level variety show will be born.
Zhou Yutang has already sent a notice to Mingjie Company to plan a program for "Big Shot", and he and Fan Binbin will be guests together.
Online marketing and promotion is also very important. The first trailer of the movie was released and it immediately aroused an extremely enthusiastic response.
The trailer begins with several producers including Jiangdong Entertainment, China Film Group, Enlight Media, Shanghai Film Group, and Yinghuang Group.
The opening depicts the low-level old policeman Sun Dasheng played by Hu Jun.
Then switch directly to Zhou Yutang's life of revelry and extravagance.
A sharp contrast.
Then there are highlights from the clubhouse box.
The picture of Jay Chou flashed by.
Zhou Yutang was wearing a suit and vest, holding a cigar in his mouth, hugging Fan Binbin and Tang Yan.
That arrogant and domineering face makes people shudder.
Hu Jun said to Zhou Yutang with a stern face: "Director Zhao, people are doing it, and God is watching. As long as you are alive, you cannot break the law."
What responded to him was Zhou Yutang's slightly evil excited smile.
then.
Pictures of Xu Guangtou, Guo Tao and others flashed by.
The trailer ends with a nightclub filled with demons dancing.
Zhou Yutang hugged the two girls.
One is Gulinaza with stunning looks, and the other is Reyiza with a busty figure.
He waved his hand gracefully.
The top DJ who spent a lot of money to hire in the nightclub suddenly shouted to the microphone:
"Master Zhao will foot the bill for all purchases tonight!"
The trailer cuts to black amid the wild cheers of the women in the nightclub.
then.
Zhou Yutang, who represents a big shot in the plutocrats, has a slightly sinister and cold face at the top, and the old policeman Hu Jun's resolute face, which symbolizes the low-level people below, seems to be looking at each other.
One side is contemptuous.
One party is angry.
Finally, it jumped out of the time when the movie was released.
The trailer, which lasts for a total of 1 minute and 45 seconds, makes people feel unsatisfied after watching it.
This version of the promotional video was released, and the audience's appetite was whetted.
I can't help but be curious about the plot of this movie.
For the general audience.
This movie seems to have unveiled the mystery of the extravagant lives of the top rich second generation who are far away from their lives.
People always have selfish desires.
Who doesn't wonder what the lives of the rich second generation are like?
Anyway.
The stimulation level is immediately maxed out.
The discussion on the Internet is almost crazy.
"You are the governor of Jiangdong, but you become bad when you have money, right?"
"Supporting Fan Binbin and Tang Yan, playing with one dragon and two phoenixes!? Scumbag, are you worthy of Liu Shishi? Are you worthy of Liu Tianxian?"
"Let me go, can this movie really be made? What is Zhou Yutang's background?"
"It's so exciting, I have to watch this movie."
"Qiao Feng VS Lonely Agent, who won in the end?"
"Qiao Feng doesn't have BGM, so he is no match for Zhou Yutang."
"Is there any good person out there, who are the two beauties Zhou Yutang hugged in the nightclub?"
"Just watching the trailer, Zhou Yutang made my hair stand on end!"
"The Governor seems to have evolved after winning the Best Actor, and his acting skills are simply explosive."
Gulina stayed in her sister's apartment, holding a tablet and happily reading the comments on the Internet.
She usually lives in the apartment rented by her company, but Nazha's sister also works in the capital, and sometimes she goes to her sister's rented house in the capital for a get-together.
"Nazar, why are you giggling?"
As soon as Sister Naza came out of the shower, she saw Naza looking silly and happy.
"Sister, I'm going to be angry."
Gulinazha immediately handed the tablet in his hand to his sister like a treasure: "Look at this."
Gulinati wiped her wet hair with a towel, and then watched with interest the trailer clip that Naza clicked to play.
Shortly after.
She stopped wiping her hair.
Everyone was attracted by the trailer.
Gulinazha laughed again: "Sister, have you seen me? I'm beautiful, right?"
"Ah? Are you there?"
Gulinati was stunned for a moment and shook her head: "Where are you? I was just looking at your boss. He is really handsome, but he looks bad."
"The boss plays a villainous chaebol son in this drama."
"Oh, that's no wonder. I'll look at it again and reflect on it."
Gulinati played the trailer again and started watching it while wiping her hair.
After watching it, I couldn't help but curiously asked: "Nazar, is your boss usually like this? It doesn't feel like he is acting."
"Sister, don't you know there is something called acting?"
Gulinazha puffed out his chest and said with a little pride in his tone: "My boss is the youngest actor in history to win the Academy Award."
"Okay, okay, okay, I know your boyfriend is awesome, let's go watch this movie together then. I think it's quite good."
"Of course, the movies made by the boss are absolutely excellent."
Gulinazha nodded before reacting: "Sister, did you see me just now? I am the beautiful woman held in my boss's arms."
"I'm just looking at Zhou Yutang. I think there are Fan Binbin and Tang Yan. Are you there too?"
"at the end!!!"
Gulinaza directly played the trailer again, then clicked pause when it was about to end, and shouted excitedly:
"Sister, look, this is it, I'm in the boss's arms!"