Chapter 297: Turn stone into gold, come and please everyone

Chapter 297: Turn stone into gold, come and please everyone

Late May.

A photo is going viral online.

The photo was probably taken in winter.

The protagonist is Zhou Yutang.

In the photo, Zhou Yutang is wearing a black sweater and a peaked cap.

It's very much like a great director.

He crossed his shoulders with his hands, supported his chin with one hand, and looked at the monitor with a solemn expression.

Very involved.

Even a little shocked.

This photo is one of the behind-the-scenes stills from the movie Mr. Tree.

It was also captured by the photographer while Zhou Yutang was doing editing work with the director.

Because of low expectations for the box office, "Mr. Tree" was not promoted by a popular variety show. However, after this photo was circulated, coupled with Zhou Yutang's shocking copywriting, it directly became a hot search on Weibo.

"What's going on? This handsome guy is even shocked."

"I heard that Bao's acting skills in this movie are called gods. I'll go and watch it when the time comes."

"It's a literary film, it won a lot of awards. It's worth watching."

Zhou Yutang was shocked more than eight hundred times a day.

I don’t know who took the screenshot and made it into an emoticon.

Nowadays, in social chats between friends, if you don’t post the shocked expression of handsome guy Zhou Yutang, you are not keeping up with the trend.

The subsequent promotion of the press release also caused the attention of "Mr. Tree", a small-budget literary film, to skyrocket.

The entertainment industry has just taken off these days and is still in the stage of wild growth.

The film’s marketing routines are far from advanced.

Whenever a film or television drama is released, they either send out a press release to boast about how good the drama is, or they play the emotional card and drop a few little pearls during interviews to express how difficult it was to film.

When Zhou Yutang had a meeting with the film business department, he briefly mentioned a few points.

Jean made several publicity plans.

This photo unexpectedly went viral and became a current marketing hotspot, attracting a wave of exposure.

It also made many people curious about Wang Bao's acting skills.

How is this going to turn out?

How could the handsome Zhou Yutang be so shocked?

The essence of marketing.

The main thing is to arouse the curiosity of the audience.

As long as the audience can enter the theater, it is considered a success.

Time has entered June, and "Mr. Tree" has been released directly after simple publicity work.

The movie's box office on the first day was only 8.8 million, but the whole circle was shocked.

This is a literary film.

People like Section Chief Jia, Wang Xiaoshuai and others are all masters of literary films.

Only those who have made art films know how difficult it is.

After it was released, no one paid attention to it, and there was no film schedule. Compared with those commercial movies with big casts, it was like grandma didn’t care for it and uncle didn’t love it.

For a literary film, after its release, the total box office may not reach more than 8 million.

"How many?"

When Section Chief Jia heard the first-day box office report sent by his assistant, he almost fell off his office chair.

"8.8 million on the first day."

"real or fake."

Chief Jia's expression twitched, and he still couldn't believe it. He took the detailed box office report and looked at it carefully, and sighed: "I am convinced that the Midas turned into gold."

This first day box office data.

In today’s movie market where box office is over 200 million, there are as many films over 100 million as dogs.

It's really not enough.

But for a literary film.

According to the Trinity Law, the cost has been recovered by the box office on the first day.

Such first-day results are certainly due to the hot marketing, but the more important reason is that there are no strong competitors at this time. Several imported blockbusters have been released for at least half a month.

For the movies produced by Jiangdong Entertainment, many production companies in the industry are keeping an eye on them.

No one had any box office expectations for "Mr. Tree" before. When the box office came out on the first day, a lot of people were disappointed.

"Wang Bao's acting skills are really good."

"No wonder people say they want to be selected into Beijing Film Academy's teaching materials."

"Zhou Yutang was shocked for a reason, but the story was too frustrating and unpleasant to watch."

"Chief Jia's old fans said that this is the tone of the literary film."

Many viewers entered the cinema with a curious attitude. After watching this movie, they decisively gave Wang Baohao's acting a good review, with a Douban score of 8.8.

The audience understood Zhou Yutang's statement on Weibo that Bao Ru deserved an actor trophy.

certainly.

The plot of this movie is not very compelling.

If you are not a special fan of literary and artistic films, you may even find it a bit difficult to understand after watching it.

The average daily box office on the next day and the third day remained at around 8 million, and it was not until the fourth day that it dropped to 6 million.

According to the estimated daily box office trend on the Maoyan APP, there is little hope of breaking 100 million, but there is hope that it can hit the 50 million threshold before it is released.

Lin Xiong, the manager of Jiangdong Entertainment's film business department, almost laughed out loud.

This is an achievement that falls from the sky.

The employees in the film business department are also more excited than the last.

This year the year-end bonus for the entire department will be increased again.

in their hearts.

Zhou Yutang is simply a god-like existence.

The company did not invest much promotional resources in the movie "Mr. Tree".

However, this publicity plan unexpectedly became popular, and the exposure it brought was enough to be worth millions of publicity expenses.

Many production companies and experts in the industry are keeping an eye on Zhou Yutang.

The cost of Mr. Tree is no secret either.

With a cost of two million, the cost has been recovered by relying on overseas copyrights, and the small profit can even reach eight figures.

Now the domestic movie box office is here.

And you can make a steady profit.

The key is that it was shortlisted for the main competition in Cannes and won important awards at the Shanghai International Film Festival.

All of a sudden.

Jiangdong Entertainment's reputation has also risen sharply.

Experts in the film and television industry have made a professional analysis: "This small-budget literary film, without the exposure blessing of Zhou Yutang, a popular person, and without the popularity of pre-release marketing events, the box office would have been reduced just by Wang Bao's own box office appeal. It can't exceed 5 million. I can only say that Zhou Yutang's current popularity is really terrible for a movie's box office."

A well-known producer in the industry also said: "What makes Zhou Yutang great is not only his popularity, but also his ability to manage film projects. No one in the industry can match him."

When making a movie, controlling the quality of the movie is just the foundation.

It’s also important to do your marketing well.

Zhou Yutang taught a lesson to the entire entertainment industry and directly led to an updated version of movie marketing methods.

The box office of "Mr. Tree" is still growing slowly, and the final results will take some time.

The official website of Jiangdong Entertainment has announced specific information about two more film projects.

One stone stirred up a thousand waves, and stars throughout the entertainment industry became restless.

The starring cast of "囧囧" has been confirmed.

The outside world has focused their attention on the movie "Xiu Chun Dao".

Lu Yang himself is only slightly famous, but coupled with the aura of producer Zhou Yutang and main control of Jiangdong Entertainment, this movie is extraordinary.

The script is now basically complete.

Costumes and props are already being prepared, and Jiangdong Entertainment also announced the start of the first round of auditions for "Xiu Chun Dao".

Mainly the three Jinyiwei brothers.

The boss, Lu Jianxing, is expected to be around forty years old.

The second oldest, Shen Lian, has the most roles and is required to be around thirty years old.

The third youngest, Jin Yichuan, is required to be between 20 and 30 years old.

The heroine also needs to be between 22 and 30 years old.

The casting of this drama instantly became the focus.

Those who have something to do with it have already started taking action.

Wang Jinghua has tasted the benefits.

Last year, her artist Hu Jun starred in "Big Shot" with Zhou Yutang, and his net worth skyrocketed.

She also called Zhou Yutang directly as soon as the news was released. After chatting for a while, she asked directly: "Yu Tang, when will the filming of "Xiu Chun Knife" start?"

"It's still being prepared, it may take some time."

"Then what do you think of Hu Jun playing Shen Lian?"

Wang Jinghua and Zhou Yutang were also old acquaintances. She was the one who brought Li Shuang out and asked straight to the point.

"Sister Hua, if Brother Jun has an idea, you can try out for the role of the boss Lu Jianxing."

Zhou Yutang chuckled and said: "Brother Jun is a little older to play Shen Lian. For this role, he needs to be younger."

"good!"

Wang Jinghua is also a decisive person and immediately nodded and agreed: "When the time comes, I will definitely arrange for Hu Jun to audition!"

Although Zhou Yutang didn't say it clearly.

But you can't hear it from his words.

He is very optimistic about Hu Jun playing the role of the boss Lu Jianxing.

What are you waiting for?

Just rush in and you’re done!

It’s not just Wang Jinghua who has a way.

Huang Xiaoming, who had just reached the pinnacle of his acting career in "Anti-Drug", took time out of his busy schedule to call Zhou Yutang:

"Yu Tang, don't you act in "Xiu Chun Knife" yourself?"

"My schedule is full."

"So what do you think of me?"

Huang Xiaoming was also very straightforward and said directly: "I want to come over and try out the role of Shen Lian."

"Brother Xiao Ming, don't you have a big TV series project in your hands?"

"You're talking about Yue Fei's drama."

Huang Xiaoming laughed: "The investors have not been decided yet, we are still negotiating."

"Then you can come and try."

Zhou Yutang pondered for a long time and agreed readily.

The role of Shen Lian is the male protagonist of this drama and the main force in the box office. The casting criteria he gave are also the first-line male stars in the industry.

This threshold alone is enough to screen out a large number of people.

Jiangdong Entertainment doesn't have any actors of the right age, so it doesn't hurt to let Huang Xiaoming try.

At least his conditions are excellent.

In terms of acting skills, Liu Che, the young Emperor Wu of the Han Dynasty who made his debut, is 50-50 equal to Chen Daoming.

That's not something everyone can do.

"Mimi."

From the crew of "Painted Skin 2", Zeng Jia looked excitedly beside Yang Mi and lowered her voice: "President Zhou has started a new drama, did you know?"

"You know, it's all news on the Internet."

"Yu Zheng asked you to make a singing appointment with Mr. Zhou. What did he say?"

"He said he's been busy lately."

Yang Mi pretended to be calm and said, "I'm really busy. I just came back from the film festival and I'm about to do movie promotion. In a month, "The Thief" will be released."

"you're so dumb."

Zeng Jia asked from the side: "There is a female character in "Xiu Chun Dao", why don't you try it? Even literary films like "Mr. Tree" can turn stone into gold. It is said that Mr. Zhou likes "Xiu Chun Dao" very much. , he has great potential as a producer."

"I still have Reply 1997."

"There are never too many good projects. If you can get these resources, you will earn them."

"Then let me have a good chat with Yu Tang tonight."

Yang Mi looked at her phone and seemed to have made up her mind.

Buzz!

At night, after Zhou Yutang finished chatting with Lu Yang about the changes to the movie script, the cell phone placed aside rang.

Pick it up and take a look.

But it was a photo of Damimi wearing suspender pajamas.

The skin that becomes increasingly white and plump against the black lace is heart-pounding to watch.

Zhou Yutang drank a bottle of ice water to calm down.

Since the last "little show", Damimi seems to have developed a new weapon.

How could Zhou Yutang not understand what she was thinking.

But this time I can only say sorry.

It’s not that the honey is not burned enough.

But this character.

Even if it belongs to Liu Shishi, no one can take it away.

to this end.

Zhou Yutang also discussed with Lu Yang and made some changes to the characters in the script.

Thank you everyone for your monthly votes