Chapter 314: Don’t you mind a few hundred million thanks?

Chapter 314: Don’t you mind a few hundred million thanks?

Song Jiajia said: "You should agree, because Douyin's current advertising revenue cannot match the revenue from live streaming. We have kept the most profitable ones in Douyin, and they don't care about the ones that are not profitable."

"But those who don't make money are high-quality products. It's just that they don't know it before it's time to make money."

When you are not making money, the video quality is excellent. Once you start making money, the video quality is pure water.

After making money, no one can still maintain their original intention and concentrate on creating and performing.

And this matter was obviously suppressed because Douyin did not want a competing company to appear.

In this matter, a choice must be made.

Song Jiajia said: "You are the boss, I listen to you."

"You are the general manager..."

"The deputy doesn't count."

Li Yuan: "..."

In fact, Jiutian Media’s videos are no less profitable than Bixin.

Basically, each of the high-quality videos can receive two to three hundred thousand flowers.

It's just that there are no ads in Bixin. At the same level as Douyin, one advertisement can earn about 50,000 yuan.

Bixin is good to users and good to creators, but it is not as violent as Douyin.

Many people who make videos cannot receive ads at all on Douyin, but video content is more likely to receive flowers on Bixin.

For top Internet celebrities, Douyin has more ways to monetize and earn more.

Bixin’s current monetization method is to enter the mall through an Internet celebrity’s personal homepage and purchase something, and that Internet celebrity can receive a 1% entrance fee.

This is already a subsidy provided by Bixin Mall. After all, this mall has always sold products at cost price.

There are very few big brand products, and we can only support domestic brands.

He knew that Song Jiajia's visit this time was not all about this matter, because he had just called and there was still a lot of time for discussion.

Song Jiajia was discussing with Li Yuan the operating model of Bixin.

To put it bluntly, Song Jiajia thinks there is something wrong with this model.

It’s understandable that Li Yuan doesn’t want fakes to exist in Bixin Mall, but she doesn’t understand that there aren’t many big brands.

"If Bixin wants to follow the model of Douyin, I can directly refuse Douyin and let them limit the traffic, and slowly attract fans to Bixin. The premise is that Bixin Mall must make a certain amount of profit... …”

Small brands need to raise prices, and big brands need to be introduced, so that both parties can make profits.

Li Yuan did not answer, and Song Jiajia continued: "The B-station model has been proven to be unworkable. High-quality content is important, but also multiple monetization methods are needed. Bixin already has such a good foundation, and it can be said that the time and place are right." Renhe, you have also spent tens of billions in advertising fees. If this continues, users will be happy, but the interests of creators will not be adequately protected, and the content created will only get worse... Now those on the entire network It’s a waste of money to move all the anchors to just spend money. The audience can’t tell who is the original, and the second-generation videos will become mainstream sooner or later..."

At this time, Li Yuan spoke and said: "I am not going to change Bixin Mall, nor will I change the entire Bixin model."

"Then I will sign an exclusive agreement with Douyin."

"Okay, it's settled."

"What...are you planning on? Do you think that if you don't make money, others will be grateful to you? At most, others think you have a conscience. Most people even see that things are cheap and dare not buy them at all, thinking that there is something wrong with the quality. The whole thing Why are you focusing on those agricultural products? How much are agricultural products worth? Every order has to pay shipping costs... And those small brands, even if they sell a hundred orders, the profit is not as high as a single luxury product. Who wouldn't? Do you like luxury goods? Who would buy a product that is not famous at all? "

Song Jiajia questioned Li Yuan's strategy for the first time.

"Mr. Song, are you too absolute? First of all, Bixin Mall also has luxury goods, but we give the profits to those companies and ask them to provide more services. Those who have no reason to refund within seven days, such as We have implemented the three-year warranty, and even if the manufacturer cannot do it, Bixin Mall will be responsible for it, and we will still make a profit. As long as the brand quality is good enough, those service funds will be our profit."

"Forget it if you lose money yourself. What's the use of creators who don't have money? On other platforms, you can earn 20 to 30 points by selling goods, and you can earn millions in one night. In Bixin, where you work so hard, just one point……"

"That's better than scamming... Among the current live broadcasts, how many of them are conscientious? Which one has not signed various agreements, and the platform price is very different from the actual price."

"You are the richest man, you can have a conscience, but in this world, don't you just make money without a conscience? Users are willing to pay, and everyone is happy, isn't it good?"

"Do you think users are willing to pay? Users don't know it once, they don't know it twice, and they don't know it three times? If you treat the user as a scapegoat, you will lose this user sooner or later. The most important point is that users across the country will lose their confidence in consumption..."

Of course Li Yuan can do it according to the Douyin model. Although he may not be able to compare with others, at least it will be better than now.

But he knows very well that starting from 2022, the country's consumer credibility will begin to have problems. Add to this the impact of the economic crisis, and most people will not dare to consume.

This is proven by the tens of trillions more deposits in banks, and by young people traveling around in poverty.

Of course, the most direct thing is the amount of online shopping.

In 2019, the average online shopping amount per Alibaba user per year was 30,000 yuan, but by 2023, the average online shopping amount per user per year was only 3,000 yuan.

If Alibaba's finance hadn't been supporting them, secretly raising prices in various ways, increasing single product profits, and cutting off merchants' leeks, their stock price would not have been halved, and they might have fallen even worse.

I shop online every day, and I realize every day that I have been taken advantage of. I am a normal person, and I will gradually wake up.

In order to cope with this situation, merchants started various tricks.

For example, a certain snail noodle price increased from five yuan to thirteen yuan.

Then the prices all over the Internet increased, and offline physical stores also increased, creating an illusion that the price should be this.

In reality? All the extra money was used as marketing costs.

How can anyone regard their parents as the ones who take advantage of them?

This is not an isolated case, this is synonymous with the entire industry.

Almost any product is facing a huge price increase.

Users know that they can't resist, so why not buy it? I won’t spend anymore!

As a result, the situation became even worse, because the marketing expenses were spent, and the merchants did not sell enough goods, so they still lost money. Only the person in charge of marketing in the middle was full of money.

And for marketing, those people have no bottom line.

Every day you have vertical lines on your nails, it’s because of liver problems. Fortunately, you met me. This product XXX will make you return to normal within three days after taking it...

None of them are afraid of eating dead people!

What is economy? It's the flow of money.

It makes everyone reluctant to spend money, and no matter how good the foundation is, it will be ruined.

In particular, China's population of 1.4 billion depends entirely on the economy. Once the economy loses its vitality, the consequences will be unimaginable.

For a product, everyone benefits, but users don’t get any benefit at all, which is better than A-shares.

Why did Pin Xixi become so popular? Low quality, low price, coupled with gu-raising marketing.

If it goes public this year, its stock price will triple.

But it won't be long before they start cutting leeks... It will only be a good year or two.

What we can see now is consumption downgrade, but what we will face in the future is consumption depletion.

After all, most consumption is essentially unnecessary, because a person's normal consumption is two sets of clothes a year, firewood, rice, oil, salt, and transportation expenses.

To force everyone to this point, all capital must be destroyed!

What the hell does GDP have to do with me? I know that all of your products are taking advantage of me, holding an event, or rising and falling secretly, with prices higher than usual.

Li Yuan didn't know what went wrong and why no one took care of it.

Various price agreements are everywhere, and consumers have no human rights...

Li Yuan is not short of money at all now, what he lacks is a moat.

Even if the economic crisis comes and he can't make any money in finance, he still has projects in his hands that can put funds into operation.

Otherwise, once the economic crisis comes, he will be no different from a waste.

Nowadays, the income of Bixin’s creators is indeed not particularly explosive. There are only five or six who earn more than 500,000 yuan from a single video.

On other platforms, a video with more than one million likes would only earn 30,000 to 50,000 yuan here.

But what he does is incremental.

There will only be more and more flowers. As the user level increases, it is possible that the revenue of a single video will exceed one million in the future.

The purpose of cutting leeks during live streaming is to reduce the quantity.

There is no doubt that the more advertising there is, the less cost-effective the product will be.

Even luxury goods are no exception.

Besides, Li Yuan plans to make his own luxury goods, and Yu Yue has already arranged for someone to inspect them.

At present, Bixin has many flaws, including methods of monetization, profit model, etc...

But in fact, Li Yuan is cultivating users' consumer confidence and willing to consume on a platform that does not treat them as being taken advantage of.

Even if the economy encounters problems in the future, you can still guarantee the bottom line by relying on your consumption level.

To put it bluntly, on other platforms, the more you consume, the easier it is to be treated like a leek.

The consumption level of diamonds and gold is of no use at all.

Companies that are willing to cooperate with Bixin all want to make good products, and Bixin gives up enough profits to let manufacturers reduce quality.

Instead of letting manufacturers do marketing.

It is indeed not that good now, and we are still at a disadvantage, but what about in two or three years?

What about another four or five years?

Consumption will never go out of style, only ideas will.

Bixin Mall will earn money from services in the future.

A luxury product has an ex-factory price of 5,000, and the normal selling price is around 15,000.

Bixin Mall itself does not make this profit, but will convert this profit into services.

For example, defective products are returned at your doorstep, and specialized personnel are assigned to perform after-sales maintenance on the products.

If these functions are used, the company's after-sales personnel will earn the money. If these functions are not used, Bixin Mall will earn the service fee.

It’s just that there are no luxury goods now, only a few items, and there is no way to extend enough services, so Bixin Mall has no profit.

As for those pure products, the profit point of Bixin Mall is about 10%, which also includes logistics costs, so overall, some products lose money, and some products earn at most three or four points.

Overall, about two points of profit will be distributed to each major creator.

Of course, now because of special wishes, the whole thing is losing money, there is no way.

At least one thing is that few people currently shopping at Bixin are dissatisfied.

Many people place orders with the mentality that the quality is not good, but when they get it, the quality is surprisingly good.

Song Jiajia took a deep breath and said: "Although I don't understand, I also know that even if Bixin collapses and Jiutian Media collapses, it will not affect you. Since you can't give me any advice today, then I will follow my own Here comes the idea.”

Li Yuan nodded and said: "Okay, don't worry about the heart-to-heart model. You can consider how to improve the protection for creators. For example, we can sign an agreement with the creators and give them five insurances and one housing fund. It is nothing more than a company The expenses are a bit higher, but I can accept these.”

"You pay five insurances and one fund for freelancers. You are the most outrageous boss I have ever seen."

Song Jiajia didn’t know what to say because there were too many creators.

"It depends on the level. For example, only creators whose monthly income exceeds 10,000 yuan or whose annual income exceeds 36,000 yuan will be guaranteed this aspect."

"That way there will be at least hundreds of thousands of people... With the five insurances and one fund, the average per capita will be a thousand yuan a month, which will be several billion a year."

This is the most insecure thing about freelancing. Once you lose control of your money, you may not be able to spend it as much as you earn next month.

But there is one thing Li Yuan didn't say, that is, the data of Bixin is very valuable. As long as there is more and more data, he can feed his large language model.

At present, the only thing missing from the large language model is data. He participated in part of the overall structure construction and gave some forward-looking tips. The first-generation model will be almost the same next year.

There is also the AI ​​painting model, which is also in the data feeding stage.

The preliminary stage is to generate standard drawings, and then manually modify the defects to meet the work needs of the comic direction.

The deep stage is to generate a plot video based on the description. In this way, it can be regarded as a true artificial intelligence model.

Entering a novel can quickly generate a full scene video, which is also recognized as the ideal state in the industry.

But Li Yuan also has an ultimate goal, which is to directly transform a person's thoughts into images.

This is a once-in-a-lifetime series. It has a strong sense of science fiction and requires progress in the overall industry. There is no hope for at least ten or twenty years.

The second stage may still be possible in five to ten years.

"Then boss, you've lost hundreds of millions, so you don't mind losing a few hundred million to me, right?" (End of Chapter)