Chapter 69 Small Gifts and Map Exploration
Lilith thought for a while: "Well, what you said makes sense. How much does it cost to get these small gifts in the cheapest way?"
Gu Fan made a rough estimate: "Nowadays, the domestic small commodity customization industry is very developed, and the postage is very cheap.
"If you are customizing a batch of customs clearance medals, each medal will only cost three to five yuan at most. Including postage, each person should be able to get it within ten yuan."
Almost 80% of players who bought this game can complete it. If 30% of the players fill in their addresses, then for every 10,000 copies of the game sold, approximately 2,400 gifts will need to be given.
This is a simple math problem, not too difficult to calculate.
Lilith waved her hand half-heartedly: "Okay, let's do this."
However, just as she was about to disappear, she was stopped by Gu Fan.
"Wait a minute! Mr. Li, there is another key question.
"Where does this money come from?"
Lilith seemed to have heard some fantasy. She frowned and looked at Gu Fan: "Where does the money come from? Isn't this game making a lot of money?"
The price of "Destiny Wolong Legend" is 98 yuan. After deducting factors such as platform sharing and tax deductions, a copy of the game can earn at least about 60 yuan.
Spending ten yuan as a small gift seemed normal and reasonable to Lilith.
But Gu Fan obviously didn't think so.
He spread his hands and said, "The company doesn't have any spare money!"
Lilith was stunned: "Where's the money?"
Gu Fan elaborated seriously: "Isn't it clearly written in the contract? 70% is the research and development and publicity funds for the next game. The money for customizing small gifts for players is not included in the research and development and publicity funds, right?
"What's more, the scale of the game "Fire Thief" far exceeds the games we have developed before. It is a time when money is needed. How can we do it without leaving enough budget in the company's account?"
Lilith's face was full of disbelief: "This 70% won't move, but what about the remaining 30%?"
Gu Fan spread his hands again: "5% of it is my personal bonus, which is obviously not enough. Besides, are you embarrassed to ask me to pay for this kind of thing out of my own pocket?"
Lilith said with a dark face: "What about the remaining 25%?"
Gu Fan said confidently: "Aren't those the company's operating funds? They've all been used up!"
Lilith was shocked: "All used up?! Our company needs so much money to maintain operations now? Don't think I don't know that the rent for the little shabby cafe I rented doesn't cost much at all!"
Gu Fan explained: "Yes, the venue rent is indeed not much, but I still have to pay wages and bonuses to the employees.
"Oh, you really don't know how much money is worth. I won't give bonuses to these employees. If they are poached by other companies and affect the development progress of the next game, wouldn't it be troublesome?
“In the end, it will still affect your plans.
"Besides, the provision of benefits to players is not in line with any of the three major expenses in the contract. As the president of Nitiantian Games, I have the right to refuse.
"This money should not come from the company account of Nitiantian Games!"
Lilith was speechless: "Then let me leave the head office! Look at how stingy you are!"
Gu Fan was happy in his heart, "It's very good. What I've been waiting for is your words!"
It looks like I guessed it right!
Gu Fan had noticed before that there was a clause in the contract signed by Lilith and him. If the game suffered a loss, Lilith would be responsible for making up the necessary development funds for the game.
This is enough to show that Lilith's "Negative Emotion Collection Office" is by no means the only company in the world, Nitiantian Games, and there must be other industries!
It makes sense to think about it. Can the devil in hell still be short of money?
Since you are not short of money, we have to have a good talk.
This is not a lie, oh no, try to get more funds, I would be too sorry for the risk I took!
"Okay, since the funding problem will be solved by Mr. Li personally, then there will be no problem.
"But I have a small suggestion, which is that these gifts can actually be of a higher standard.
"There's nothing wrong with doing it at the standard of 20 yuan per serving."
Lilith frowned and looked at Gu Fan suspiciously: "Why?"
Obviously, when he might have to pay out of his own pocket just now, Gu Fan was only willing to pay ten yuan for a gift. But now when he heard that Lilith was paying for it, Gu Fan doubled it to 20 yuan.
This change in attitude is really annoying.
Gu Fan explained: "I set a relatively low standard at the beginning, but that was just because of insufficient funds, so I was forced to compromise and failed to achieve the optimal publicity plan!
“Now that we have sufficient funds, our strategy will naturally need to be adjusted accordingly.
“I suggest that the reward standards for all players should be 20 yuan each, and a more exquisite commemorative medal and a certificate be customized.
"Especially for Chen Tingquan, we can even customize a small pure gold trophy for him. The shape is just a base with Zhuge Liang's fan!
"Hey, hey, Mr. Li, please don't hit me in a hurry. I'm not repaying kindness with kindness. I'm definitely fishing for the big fish in a long-term way!"
Seeing Lilith stop looking for trouble, Gu Fan quickly continued to explain: "Let's give the players something sweet and let them play "Fire Thief" again!
"The negative emotions that players owe to "The Legend of Destiny Crouching Dragon" must be doubled here in "The Fire Thief"!"
Lilith frowned and thought for a long time.
Finally, she tilted her head and said, "It seems to be the same! It's true that you have to take a long time to catch the big fish!"
"Okay, then I'll do as you say! Our Hell family has a big business, so we don't lack this little funding."
Gu Fan quickly agreed: "That's right! This is all to better collect negative emotions. This reason is very legitimate and reasonable even if it comes to Lucifer!
“Hey, Mr. Li, don’t leave in a hurry, there’s another problem.
"For the game "Fire Thief"... do we need to do a similar design? Is it a special interface after completing the level?"
Lilith thought for a while: "Yes!"
Although this function of "Destiny Wolong Legend" is not particularly successful, it is only an accident due to BUG.
This function itself should be no problem.
Setting an extremely difficult clearance goal in the game can, on the one hand, screen out dangerous elements among players and collect their information for future "focused attention". On the other hand, it can also attract more players by giving out small gifts. Multiple players join the game to promote the next game.
This in itself should be a harmless thing!
It makes sense to continue into "The Fire Thief".
But soon, Lilith realized the problem: "But this time we must set a higher goal! We can't have problems like "The Legend of Destiny Crouching Dragon" again!"
Originally, Lilith wanted to screen out dangerous elements among the players. It would be best if there were only a few dozen or so people who deserved close attention.
As a result, there are at least tens of thousands of players who have passed the level now, which is nothing to worry about!
"Fire Thief" must not make the same mistakes again. This "clearance and settlement interface" must play a real screening role.
Gu Fan suggested: "How about we make an achievement system for 'map exploration'?"
"Oh?" Lilith's eyes lit up, "Tell me about it."
Gu Fan explained: “It’s very simple, every time a player walks through a place, it is considered to be in an ‘explored’ state.
“Only when the map exploration degree reaches 100%, it will be considered as passing the level.
"In this way, even if no player clears the level, we can sort them from high to low based on the exploration value they achieved and screen out those players who pose a greater threat."
Lilith couldn't help but exclaimed: "Wonderful! I should have thought of it a long time ago and set up a flexible mechanism!"
Why do so many people complete "The Legend of Destiny Crouching Dragon"? On the one hand, it's because there are bugs in the game, but on the other hand, it's because the standards are not flexible enough!
There are only two options: "pass" and "not pass". Once a bug occurs, it is difficult to recover.
The goal of 100% map exploration is quite flexible.
This time we should be able to screen out enough threatening players to focus on!
Lilith was very happy. After taking away a bag of potato chips, she happily revised the design plan.