Chapter 248 Where did it go wrong?
After returning home and parking the car in the underground garage, Ge Peng looked at the sign on the butt of the car, and the more he looked at it, the more he liked it.
Suddenly, an idea flashed in his mind.
"Hey, is that the reason?
"I know why this brand is so cheap!"
After hurriedly returning home, Ge Peng sorted out his personal image and then immediately recorded a short video.
At this time, the last video of Mr. Gu’s personal branding has exceeded 100,000 likes and is still growing!
Such a popular video has also brought a lot of attention to his account, and the platform will also significantly increase the recommendation weight of new videos. Therefore, if Ge Peng releases another related video at this time, the possibility of being seen will be very high.
Originally, he had no idea what he was going to shoot for this video, but now, he suddenly had an idea!
"The first batch of "Road Rage Simulator" has enabled OEM car owners to take to the road. It is the episode that social anxiety patients fear the most! I finally know why this brand is so cheap!"
This title is a bit long, and has almost reached the upper limit of the number of words in the copywriting title that the short video platform can display, but there is nothing we can do about it. Video content is getting shorter and shorter, but video titles are getting longer and longer, which can be regarded as a major trend on the Internet today.
"Brothers, the follow-up of the "Road Rage Simulator" achievement OEM event is coming!
"Today I was driving home from Nitiantian's experience store. Unexpectedly, I became a conspicuous person all the way! Many people followed my car and took pictures of the sign, and even came up to chat with me!"
Ge Peng first briefly introduced his experiences along the way, and then added some videos.
He is driving a new energy SUV with a sentry mode, which means there are basically panoramic cameras in all directions of the car, and the video can be directly retrieved.
On the way Ge Peng drove back, the car collected a lot of material for him, which can now be cut into the video.
Although the content captured by the camera in the car is not as clear as professional equipment, it is enough to prove that what Ge Peng said is true.
Moreover, this kind of lens looks more realistic and is definitely not a staged shot.
"Brothers, I suddenly realized it!
“It turns out that Ni Tiantian had a deep meaning when he made this sign!
"When I first got this sign, I was confused. It would only cost dozens of yuan to customize this piece of crap from a small commodity market. Is it really appropriate to use it as a reward for such a difficult achievement?
“Compared with the gold trophy, this shabby brand is really worthless!
"But think about it, when did Nitiantian pick money? In the past, he dared to give half of the rebates on games worth dozens of yuan, and also gave away gold trophies. There were three words written on his face, not short of money! Why did he suddenly pick it up this time?
"When things go wrong, there must be a monster. Now I understand, it turns out that Ni Tiantang's behavior is not stingy, but has a deeper meaning!
“Because this brand is not meant for you to collect, or it is meant for you to put on your car!
"Think about it, if this brand is made of pure gold, or is very valuable, isn't it waiting to be stolen? If it is really attached to the car, it will disappear in two days.
“The car owner will definitely be afraid of losing it and won’t dare to stick it, then the meaning of this prize will be gone!
“As for why this sign must be posted?
“It’s simple, because only by posting it can you get the most emotional value!
“The design of the QR code is even more exquisite.
"If it's just an ordinary sign or certificate, it can be easily forged. If passers-by can't tell whether it's real or fake, they won't recognize it even if they see it.
“The design of the QR code can be said to kill two birds with one stone!
"The first function is to prove falsification. Just scan it and you will know whether the brand is real or fake. After all, the license plate number in the video must match the real license plate number to achieve the pretense effect.
“The second function is more interesting, which is to attract people to scan the code!
“Most people want to verify the authenticity of this brand out of curiosity, and once they scan the code, a collection of exciting shots of you driving will appear.
“You can even see how many times this code has been scanned and how many times the highlights have been played.
"I can only say that although it is just a broken brand that costs no more than a few dozen yuan, the spiritual enjoyment it brings me is no less than that of a million-dollar luxury car! The emotional value it provides alone is enough to make up for it. All the suffering you endured while accomplishing your achievement!”
…
night.
Gu Fan yawned and returned to his villa.
As Ge Peng's video went viral, the flow of people in the experience store has increased significantly this afternoon and evening.
But this is clearly just the beginning.
In the future, the popularity of experience stores will inevitably continue to grow, and they may even be overcrowded.
For Gu Fan, his tasks at this stage have been basically completed and he can take a good rest.
However, at this moment, he heard another familiar cry.
"Gu Fan!!!"
Gu Fan was startled. He knew without guessing that Lilith must have gone crazy again.
"What's wrong, Mr. Li? This late at night..."
When Gu Fan came to the living room, he saw Lilith staring at the phone with a dark face.
"Damn it, I originally wanted to discuss with you how to deal with the new game Hellfront, but I accidentally glanced at the negative emotions in "Road Rage Simulator"...
"How come that sign deducted so much from me!!!"
Lilith was so angry that she was a little incoherent.
If it were anyone else, they might even be confused when they hear this and have no idea what she is talking about.
But Gu Fan was an old partner after all, and he instantly understood what Lilith meant.
"Mr. Li, don't be impatient. Take a sip of Coke first and speak slowly.
"I can probably understand what you mean.
“First of all, Hellfront has released a new game, so it’s urgent for me to take action.
"Second point, the sign of "Road Rage Simulator"... caused a lot of positive emotions among players? So we lost money?"
Lilith took a sip of Coke and nodded sharply: "Yes, that's what I mean!
"Sure enough, Gu Fan knows me well, so it would be better for me to partner with you to save my worries!
“We’ll talk about the new Hellfront game later. Please explain to me first why this broken sign generates so many positive emotions in people!
"Did you do it on purpose?"
Lilith angrily threw her phone in front of Gu Fan, which happened to be Ge Peng's latest video.
Obviously, Lilith can clearly see the source of various negative emotions. The negative emotions generated by this sign should be a negative number.
When Ge Peng first received this sign, he might have had some negative emotions, but today after being watched by countless people, the positive emotions he generated from the sign have far exceeded the negative emotions.
Other car owners who have obtained placards are probably in the same situation.
This means that this sign has completely become a loss-making business!
Gu Fan looked confused: "Mr. Li, what does this have to do with me?"
Lilith was so angry that she gritted her teeth: "Didn't you customize this sign? Why did you make a QR code? Why can you still play the video by scanning the code!"
Gu Fan was silent for a moment: "Mr. Li, when you told me to make such a thing, you only said that the cost should be low, just a few dozen yuan, and there were no other requirements!"
Lilith was a little crazy: "I really don't have any other requirements, I just want you to figure out why the cost is low, and then collect more negative emotions!
"But I didn't tell you to make QR codes and videos!"
Gu Fan nodded: "Mr. Li, I figured it out!
“According to you, the reason why the cost is low is not to make players have more negative emotions!
"Because this achievement is difficult to achieve, the worse the prize, the more negative emotions the players will have! This should be the original intention of this idea, right?"
Lilith nodded: "Yes! But what does this have to do with the video?"
Gu Fan said confidently: "Mr. Li, if you can look up the negative emotion collection records, you can take a look at the negative emotions the players had when they first got this sign, or when they just scanned the code and saw the records. More, or more positive emotions?”
Lilith was silent, and seemed to really search through the negative emotion collection records at that time.
After a moment, she said weakly: "It seems... there were a lot of negative emotions at that time..."
Gu Fan nodded: "So! There's nothing wrong with what I'm doing!"
Lilith felt like her brain was a little overloaded.
In reality, most of the first players to get this sign scanned the code out of curiosity.
Of course, there are also some outliers who did not scan the code. For example, some people may not have realized that the pattern is a QR code that can be scanned, or they may have been too angry to scan the code.
However, these people who did not scan the code were actually a minority.
But those who scanned the code had more negative emotions and became more angry.
Why?
Because scanning the QR code at that time was like reminding myself repeatedly of how much suffering I had to endure to achieve this achievement!
I was very angry when I saw this crappy sign, but after I scanned the QR code and saw my wonderful operation, I thought of my hard work to complete the achievement. When I saw this crappy sign again, I became even more angry!
Therefore, when they first got this brand, the players who scanned the code to watch did contribute more negative emotions!
From this point of view, there is really no big problem with Gu Fan's approach.
But...where did things start to go wrong?