Chapter 50 Marketing Planning
The three chatted for a while and decided on follow-up matters. Secretary Lin Hongnian came in and reminded that there was a meeting at five o'clock.
Gao Yuan also took the opportunity to say goodbye.
Lin Wanyu looked at Lin Hongnian dissatisfied. She thought Lin Hongnian was driving them away on purpose.
Lin Hongnian was also a little helpless. This was really not his deliberate arrangement. He had just completed the Double 11 promotion, and during this time the company was also busy dealing with various material suppliers.
"In this way, you two can go visit the factory if you have nothing to do."
"Let's go home and have dinner together tonight."
Naturally, Gao Yuan could not refuse Lin Hongnian's invitation again, but looked at Lin Wanyu.
"No, no, I've been so busy lately. I have to do a lot of things myself when starting a business. How can I have time to eat?"
After saying that, she took Gao Yuan's hand and walked out.
Gao Yuan could only look at Lin Hongnian apologetically and let Lin Wanyu pull him away.
On the way back.
The two began to discuss planning.
Once the company is registered and GY's TM logo is obtained, they can immediately open an online store.
The platforms for opening stores are Taobao and Douyin for the time being.
"Brother Yuan, are we going to rent an office building and recruit people?"
"Not renting."
Lin Wanyu didn't understand Gao Yuan's words.
Two flagship stores are to be opened at once, and there are still issues such as delivery. How can we do it without recruiting people?
Gao Yuan has already considered this. He would save what he can in the early stage of starting a business. Every time he recruits a person, it is an expense. If he has this money, he might as well spend it on promotion.
He can handle all the pre-operation, customer service, delivery, and after-sales work all by himself.
He is really too busy, and there is no Lin Wanyu who can help him.
As for the design, after the samples were released, a professional photography agency took photos, and Gao Yuan stayed up all night to finish them.
and,
At the beginning, there was actually only one facial mask product in the store, combined with five baby links, and it was not that much work.
After listening to Gao Yuan's explanation, Lin Wanyu felt that there was no need to find anyone.
There is no need to rent an office building, you can just stay at home.
After returning home, Gao Yuan checked the time and found that it was still early to start cooking.
He directly contacted a design company he had worked with before and sent his requirements for the mask outer packaging design.
At the same time, a down payment of 10,000 yuan was directly paid.
He needs to see the first draft of this set of design drawings within a week, and he will make a final plan and start material production within the next week.
This time just matches the production of Lin Group.
They will produce samples in the first week, and complete quality inspection and testing of the samples in the second week.
As for the mass production of facial masks, it is actually very fast.
At six o'clock, Li Mengqing came.
Gao Yuan went to the kitchen to cook for the three of them, and the two began to talk about the facial mask business.
In the kitchen, while Gao Yuan was cooking, he heard two women starting to discuss how much money they could make!
The price for two people is 20 yuan per ordinary facial mask.
Earn 5 yuan from a facial mask.
Earn 185 yuan from a box of facial masks.
Ten thousand facial masks, one hundred thousand facial masks
Gao Yuan shook his head after hearing this.
Is this how the account is calculated?
Packaging boxes, express fees, platform deductions, promotion fees, are these all free?
Now Gao Yuan is a little doubtful, can he really make money by starting a business like this?
After making a simple bowl of tomato and egg noodles, Gao Yuan really didn't dare to stay in the kitchen any longer.
He was afraid that if he stayed a little longer, these two people would make him the richest man!
After a quick dinner, Gao Yuan decided to settle the accounts for them.
Assume that the ordinary series of facial masks costs 9 yuan a piece.
The cost of a facial mask is calculated as 5 yuan. In the early stage, Gaoyuan only placed an order for 200,000 facial masks, which cost 300,000 yuan.
Design and photography costs 30,000 yuan.
Even for the ordinary series, Gaoyuan must create an absolute visual experience, and the packaging box must not be spared, so that consumers will feel it is worth their money when they get it.
The express box should also be in the form of a zipper, which is convenient for users to open, and it should also come with a small handle.
The cost of these two pieces is about 150,000. .
For express delivery, choose SF Express directly, without giving users time to respond. As long as the order is placed, it will be delivered to the user as quickly as possible.
The cost is based on a minimum of 8 yuan, and is estimated to be 80,000 to 100,000 yuan.
Operation and promotion expenses are controlled at 30%, which is 1.2 million yuan.
In other words, after selling these 200,000 facial masks and deducting packaging, promotion and other expenses, the company will have 2 million yuan left in its account.
Comprehensive costs account for about 40% of total sales.
This is still a case of selling as planned. If labor costs are added in the future, the profit can be controlled at 50%, which is already perfect.
Of course, this is just a rough algorithm. Later, as the business volume increases, the team is improved, and the product system is improved, there will be professional personnel to calculate the profit and loss.
but.
According to Gao Yuan's algorithm, as long as the early stage goes well, the money earned will be enough for him to stock up on goods and produce samples of other products in the next step.
but,
Gao Yuan also knows very well that this is only an ideal state, and in reality it is countless times more difficult.
Chinese people are too keen on overseas big brands, and online sales data are basically occupied by big brands.
I have to come up with some ways to break the circle later!
"Gao Yuan, how are you going to market it?"
Li Mengqing asked after hearing Gao Yuan mention operational promotion.
"Basic operations + through train!"
The operation of Taobao is actually very simple. After opening the store, you first start marketing, do basic reviews, buyer shows, and ask everyone, and then the through train is filled directly.
"Gone?"
"No more"
Gao Yuan spread his hands and answered directly.
What else could there be? Taobao actually has a lot of ways to play, but Gao Yuan is too lazy to do other things, so it doesn’t make much sense.
Originally, the profits of facial masks are low, but if he does other marketing, it is not helping others make money. When will he be able to drive a Rolls-Royce?
Li Mengqing was immediately speechless.
Other merchants are on Douyin, a certain book, frantically planting grass, and looking for big anchors to bring products, but Gao Yuan is completely brutal and direct promotion.
"I mean, haven't you made any preparations to plant seeds and bring goods to internet celebrities?"
At this time, Gao Yuan knew that this was what Li Mengqing was asking.
However, he really wasn't prepared to do this in the early stage.
He has set his profits so low and still engages in planting grass and promoting goods through internet celebrities. Is he crazy?
"You can get free grass planting, and you can get up to ten boxes of facial masks."
"As for influencers bringing goods, we won't consider it. 200,000 facial masks may not be enough for us to sell."
Lin Wanyu didn't know much about e-commerce, so she nodded when Gao Yuan said this.
Li Mengqing was so shocked that she could put eggs in her mouth.
Is this the courage that Gigi Leung gave to Gao Yuan, or the confidence that Wu Bai gave to Gao Yuan?
Nowadays, there are too many people, and they still want to grow grass for free. Li Mengqing cannot ignore the fact no matter how high she stands.
For Wuyou Media alone, any Internet celebrity with more than 10,000 followers cannot earn more than 10,000 yuan for a single grass-growing video.
Anchors with millions of fans will have to pay a pit fee of 100,000+ plus a commission of more than 30% to bring products.
Li Mengqing suddenly didn't know how to speak.
Gao Yuan's marketing plan is crazy.
Gao Yuan naturally saw the change in Li Mengqing's expression.
He understood it very well. Even if Gao Yuan got the goods directly from Lin Wanyu's house, he would market it in the usual way.
But he knew that this was the secret recipe provided by the system, which was completely unmatched by other products.
Other products are hydrating and whitening, but to be honest they are of no use.
Most consumers feel relieved after using it.
But the system clearly states that it will increase skin activity by 10%, which is already considered a miracle.
Even if a top brand facial mask can reach 5%, it is considered a conscientious product.
Besides, it’s not that those big brands don’t want to improve the skin care of their products, but they just can’t do it!
The secret formula for skin care products that Gao Yuan holds now is, if you use poker terms, explosive. Once put on the market, after fermentation, it will definitely cause huge waves.
But he has no way to say this. He can only wait for the product to be produced and let the users speak for themselves.
"Do you believe me?"
Gao Yuan looked into Li Mengqing's eyes and asked this question which smacked of moral kidnapping.
PS: Thank you Yu Qi, the hamster is very cute, and denglaian for your support!