Chapter 118 No money again (please vote for me)

Chapter 118 No money again (please vote for me)

(Slight modifications were made to the previous chapter)

"What do you think makes you happier?"

Mei Ting lay on Gao Yuan's chest and drew circles to ask her doubts.

She didn't doubt that the capsule had any side effects, after all, Gao Yuan had taken it, but she just couldn't figure out why Gao Yuan came all the way to give her a pill.

"What's the rush?"

Gao Yuan said and started to touch Mei Ting's body, and began to use traditional Chinese massage techniques. After a while, Mei Ting felt happy.

And not only happy, but also eager.

This was the first time that Mei Ting had experienced this kind of double happiness. Gao Yuan stayed at Mei Ting's house until lunch and did not leave.

certainly,

It was impossible to cook. Mei Ting's family didn't have any ingredients at all. She hadn't started cooking for a long time.

Almost every meal was eaten out.

The two ordered a sumptuous takeaway and made up a meal.

Back to the office again.

He found that the office was actually busy.

After asking around, I found out that the Douyin live broadcast platform had a huge hit.

When Tongtou was full, although there were still more than 20 people in the live broadcast room, there were still people placing orders.

There have been over a hundred orders placed so far this morning.

This result is very good. This is the second day of live broadcast by the Douyin team.

Gao Yuan glanced in the direction of the live broadcast room and found that the lights were not turned on, so he asked curiously: "Where did they go to live broadcast?"

"Vientiane City!"

Gao Yuan immediately took out his mobile phone and opened the GY flagship store account.

This sight really made him laugh.

I don’t know if it was the idea of ​​the operator or the anchor.

At this time, the background of the GY flagship store's live broadcast turned out to be the LV counter, and the anchor's face was still covered with a facial mask.

Gao Yuan watched for a while and found that his anchor's ability to control the scene was quite good, and he did a good job interacting with the visitors in the live broadcast room. During the communication process, he would insert a GY mask from time to time.

"Anchor, go into the LV store and have a look."

"Yeah, look at the luxury goods."

Gao Yuan saw the content posted in the comment area and knew that everyone was still paying a lot of attention to luxury goods.

The choice of this model by the Douyin team can be considered a small innovation.

"No, we can only stay outside for a while."

"Over time, it will affect other people's business."

Hearing what his anchor said, Gao Yuan didn't care. It was definitely inappropriate to broadcast in the store because it would affect other people's business.

It's still okay to play it in the aisles of the mall.

Gao Yuan no longer pays too much attention to the live broadcast. Just leave these to the people below. It is a good thing to have ideas, and he will support them to try.

But the ultimate goal is definitely to sell.

Gao Yuan also has something to do today.

The first is that he made an appointment with a waiter in the beauty industry on Douyin platform.

Having been doing Douyin for so many years, he knows how to generate traffic and build an online brand.

The most important point is to achieve a win-win strategy with the platform.

Every platform hopes to cultivate some brands on its own platform. When these brands grow up, they will be highly dependent on the platform and will not be easily lost.

Just like the previous cat brands, those brands are still operating and selling based on Tmall.

Gao Yuan knew that Douyin also had its own brand plan, and he just wanted GY to get on board.

He has worked hard on his own, but there is no Douyin to support him and feed him well.

Therefore, he contacted the waiter of the Douyin beauty brand, hoping to have a chat to see if he could promote this matter.

2 p.m.

Gao Yuan drove to Douyin's headquarters in Yuhang District.

From a distance, he could see the East China Center Future Science and Technology City under construction opposite this office building, which would be Douyin's future office center in Hangzhou.

Judging from the current construction progress, it is estimated that it will be completed in another year.

Gao Yuan couldn't help but think about when he could build Yuanfang Company into a giant Yuanfang Group with his own office building.

Gao Yuan buried this idea in his heart for the time being. He believed that one day he would be able to stand on his own office building and overlook the entire Hangzhou.

Byte Company, reception area.

Gao Yuan was chatting with the waiter of the beauty brand about brand building.

The rapid development of Douyin in recent years has been recognized by all merchants and brands.

There are quite a few companies that want to build their brands on the Douyin platform, but very few can afford the price.

Byte also has a set of their brand building strategies, which divides into several levels according to the level of users.

The best thing is open-screen advertising + topic list + hot search list + exclusive crowd package traffic support.

These contents and traffic will form a super brand day exclusive to the brand.

The two communicated for a while, and Gao Yuan returned to the company with some information.

The waiter did not look down upon him because it was a start-up company and a new brand. Instead, he gave a lot of suggestions.

The most important thing is two points.

First, before doing a super brand day, you must have a good product system and prepare a package that meets consumers’ purchasing habits.

Second, the brand account must publish relevant vertical content and have a certain reserve of materials.

As for money, the waiter didn't mention it.

In the information Gao Yuan brought back, the prices of each gear range have been clearly marked. This is not something that a waiter can decide.

What the waiter can do is to provide certain guidance and strive for more traffic support after reaching cooperation.

Gao Yuan directly called Sun Qiang, Wang Hao, Ma Yiming, and Si Xue to the office.

I started a small group on WeChat and said, "There is something I need you to hurry up and arrange today."

"First, we will cooperate with an advertising company next, and the direction of cooperation is content production."

“Content includes both print and video content.”

"You two teams will sort out the requirements. I will bring the person in charge of the advertising company into the group, and we will communicate in the group."

This is a good thing for both Tmall and the Douyin team.

Good materials and content not only reflect the brand's tone, but can also drive traffic growth and reduce promotion costs.

After Gao Yuan finished speaking, he directly pulled the person in charge of the advertising agency into the group, @and introduced Wang Hao and Ma Yiming to the advertising agency.

When Wang Hao and Ma Yiming went out, Gao Yuan turned to Sun Qiang and said: "The company will continue to recruit people and will build another national style brand. The same three platforms will be launched at the same time."

"Time is tight and the tasks are heavy. You can cooperate with several more headhunting companies and give them an additional 5%-20% commission based on the talents provided."

After Gao Yuan finished speaking, before Sister Sun left, he said to Si Xue: "Next, I will transfer another amount of funds to the company's account. You must do a good job in their service and approve anything below 10,000. Just the store manager’s signature is enough.”

Gao Yuan is beginning to delegate power to the people below him.

He is not worried that the people below will enrich their own pockets. To be honest, if people don't do it for themselves, they will be punished by heaven and earth. Everyone has selfish motives.

When he was a director, he also received kickbacks and had some gray income.

But he improved the company's performance, and the whole team was very cohesive.

Gao Yuan has a profound understanding of the principle that if the water is clear, there will be no fish.

As long as they are not that kind of borer, he can tolerate more beneficial insects in the company.

Sun Qiang and Si Xue left the office, and Gao Yuan came to the window again.

He realized the difference between a boss and a director.

When he is a director, he only needs to be responsible for performance and team building.

But the first thing as a boss is to be responsible for the funds. Because he has no superiors, he has to provide all the expenses in the company.

And now,

Gao Yuan is short of money again!

If he is to maintain current operations, he will have enough money.

But in this way, the operation cycle will be much longer, and it may even be so long that some employees can no longer bear it.

Besides, in the age of the Internet, who gives him time? They are all seizing the day!

Opportunities that he can see will also be seen by many smart people, and plans that he cannot grasp will also be grasped by other companies!

Time doesn't wait for him!

Opportunity does not wait for him!

The Douyin platform and traffic will not wait for him either!

December 15th.

Gao Yuan sat in the office and looked at the latest sales report.

As of today, the GY flagship store has officially been open for a week.

1107 orders were generated, with total sales of 3 yuan.

Promotion expenses cost 39,700 yuan.

This week, it can be said that he has been losing money and making money, but Gao Yuan is very satisfied with this result.

It's only been a week.

Moreover, more than a thousand orders will generate more than a thousand users.

Women are a group with a strong desire to share. They will share things with their best friends, colleagues, family members, and even their regular sexual partners.

There are many festivals in the second half of the month. If we increase promotion then, the order volume will definitely increase exponentially.

In December, Gao Yuan's goal is to make the same amount of money as the promotion fee. He will lose employee wages and office costs.

"Dong dong dong."

"Come in."

The person who opened the door and walked in was Wang Hao, the store manager of GY.

"Mr. Gao, I would like to apply for a batch of products for trial use. The plan has been sent to your DingTalk."

"Sit down and talk."

Gao Yuan got up and left his desk, sat on the sofa with Wang Hao, and started making tea for him.

After Wang Hao's explanation, Gao Yuan understood his plan.

To put it simply, it is to go to Taoke, 1 yuan per order, do flash sales, let users experience the product, and then buy the genuine product.

Wang Hao's idea mainly came from her girlfriend.

Before, he only thought that the company's products were ordinary skin care products. Unexpectedly, his girlfriend praised them greatly after using them and said they were easier to use than those from big brands.

This made him realize the importance of trying new things.

As a senior e-commerce operator, Wang Hao is familiar with these operating methods.

He knows very well that being an early adopter and Taoke is a pure loss, and the stickiness of users is very low. These people are full of wooly people.

but,

Now that he knew that the company's products were so effective, after checking various data, he felt that he should try them.

Gao Yuan is also very familiar with the early adopters of Taoke and Tmall platforms.

This is a good method for the FMCG industry. Although it will cause losses, it can also bring a group of users to repurchase.

It’s just that he doesn’t plan to do this in the early stages. This channel should be something the brand does after it has finished speaking out, to enhance the brand’s breadth and user base.

But Gao Yuan did not want to dampen Wang Hao's enthusiasm, but encouraged: "Your idea is good. Let me take a look at your plan, consider the amount of products we will invest in the initial stage, and give you a reply."

After Wang Hao left with a happy face, Gao Yuan fell into deep thought for a while.

PS: Thank you to Tianqing Mingyue for your reward support!