Chapter 15: publicity

The ground publicity of the first stop was arranged in H City.

Prior to this, Xingkong had hyped the release time and main creative lineup of "Blade" through the Internet and major media. Huge posters also flooded subway passages and cinema billboards in major cities. Several official films have exceeded 10 million hits on the Internet in a short period of time. The publicity team this time is still the same team used by Li Ran, and they have cooperated with each other no less than ten times.

To Lu Yan's surprise, Gu Yang naturally occupies the most conspicuous position on the promotional poster, but as an important supporting role, he and the real male Er Yan Shaohui are almost the same in both position and size. , To say that Lu Yan is the second male is not an exaggeration. Among the several official trailers, there is one of them with Lu Yan's character as the main visual. The heroic appearance and high spirits when he appeared on the stage formed a strong contrast in a few minutes with the figure who fell sadly when the curtain ended. Many netizens formed a strong contrast. Seeing it was heartbroken, I cried and turned over the cast to know the name of this handsome, handsome and heart-wrenchingly lonely man. In just a few days, Lu Yan went from unknown to well-known, and even an official support group was established.

Lu Yan was naturally too busy to pay attention to things on the Internet. Song Hui, a competent and good assistant, did his part to broadcast in real time, so Lu Yan would not be ignorant. Therefore, the release in H City At the meeting, Lu Yan was not too surprised to see many signs with his name written on them.

More and more reporters and fans crowded the small press conference site. A total of five main creative personnel came to the promotion of this station, namely director Li Ran, male protagonist Gu Yang, female protagonist Mu Xiao, male second Yan Shaohui, and Lu Yan. There is a huge poster behind it, and the position is also very interesting. Li Ran is naturally standing in the middle, Gu Yang is on the left, Lu Yan is next to Gu Yang, and Mu Xiao and Yan Shaohui are on the other.

The host made a routine opening and introduction. Every time a person was introduced, the fans in the audience screamed. Among them, Gu Yang and Yan Shaohui got the loudest screams, and they were indeed the best actor and popular singer.

Then there are interviews and interactions. Li Ran has always been aloof and refrained. Every sentence is inseparable from the movie, and he does not answer a word about personal questions. The host seems to have long been accustomed to his attitude, and it is enough to ask questions. As a new actor, Gu Yang is naturally the focus of attention. The host asks questions from on-screen to off-screen, from the award-winning mood to emotional life, becoming more and more private, Gu Yang is not angry, and always has a smile on his face. Humorous and witty, the host lost his temper after several Tai Chi fights, so it's not good to ask too many personal questions. Mu Xiao and Yan Shaohui are also frequent guests on such occasions. When talking and laughing, Yan and Yan are very clear about what to say and what not to say. The host is also quite knowledgeable. Seeing that Yan Shaohui has many fans at the scene, he added it on purpose. A little interaction gives fans a little benefit. Finally, Lu Yan, the host did not ignore Lu Yan because he was a newcomer. It is estimated that he had done his homework before. As soon as he opened his mouth, he said that he had seen the official film, and was curious and looking forward to Lu Yan's role. He hoped jokingly. Lu Yan can give a spoiler. Lu Yan smiled slightly and said that this is a great role. He is very grateful to Director Li and the crew for giving him this opportunity. As for the specifics, everyone will be able to see it when they enter the theater. A very official answer, but Lu Yan's attitude and tone made people feel sincere. In the next few questions, Lu Yan's answers were also very satisfying, and there was no stage fright or lack of understanding of the general rookie.

Next is the question-and-answer session.

Most of the problems revolve around Gu Yang and Yan Shaohui. It has to be said that it is very wise for the planning team to focus on the promotion of new movie stars and popular singers who have been electrocuted for the first time.

The only woman present at the scene, Mu Xiao, also received a lot of attention. The reporters were particularly interested in her relationship with the vice president of Xingkong. Some even asked if they were the backs who were photographed entering and exiting the high-end club together a few days ago. Mu Xiao just smiled and said, today our protagonist is "Blade", please ask more questions about the movie, and all of them are blocked. However, her expression that was neither angry nor annoyed, but instead had a faint shy and sweet expression, seemed to indicate the answer that was about to come out. As the only female protagonist in a man's play and her performance is remarkable, Mu Xiao itself is not that simple.

What's rare is that Lu Yan, as a newcomer, did not dim in the starlight, and someone soon threw the problem to him.

"I heard that Mr. Lu Yan is a top student at XX Academy of Performing Arts. He received such an important role when he first made a movie. Is there any special reason?"

This is to imply that he has a backstage, and the means are not bright.

Lu Yan smiled, "Of course, I have to thank my mentor, Mr. Chen Xueming, who recommended me to participate in this film to Director Li, and gave me such an opportunity."

Li Ran on the side naturally confirmed this fact.

"One of the official clips released on the Internet was edited with your character as the protagonist. Does this mean that you are the second male lead in the movie?"

Yan Shaohui next to him immediately changed his face. Lu Yan glanced lightly and lamented that his and Mu Xiao's grades were not the same level.

Lu Yan was not in a hurry, "I think these are just for the needs of publicity. Of course, I also want to thank the editor for his love for my character. As for other speculations, this reporter friend is welcome to come to the theater to find out the truth. "

As the only newcomer present, unfriendly difficulties are inevitable. After all, if you are too happy, you will lose a lot of news points, and the other few are either movie stars, famous directors or popular idols with many fans. Human nature.

Lu Yan understands and is not angry, but that doesn't mean he will resign. After a few times, everyone will know that this newcomer is not so easy to handle.

Fortunately, there are a few well-meaning people, especially those media that have always had a good relationship with Xingkong. Knowing that Lu Yan has signed Xingkong will naturally give some face, not to mention the quality of this newcomer, it probably won't take long. There is no harm in having a good relationship.

Soon someone asked Lu Yan what he thought of director Li Ran. Lu Yan knew that this was an opportunity for him to express his opinion in public, so he naturally followed suit, "Director Li is a very good director. Although everyone thinks he is strict, that's because he has very high requirements for movies, and he always has ideas. I learned a lot from being able to make movies with Director Li. Of course, if Director Li is willing to smile more, I think it will be more popular.”

The last sentence is a little joking, and the reporter who asked the question will also smile and agree.

Then he naturally asked Li Ran what he thought of Lu Yan as a newcomer.

Li Ran told the truth and praised him without hesitation, which surprised the reporters who had always known Li Ran's temperament. When someone asked him if he had considered hiring Lu Yan as the male lead of his movie, Li Ran also unabashedly said if there was a suitable script.

Later, someone asked Lu Yan and the actor Gu Yang how they felt about each other. The two were very good brothers and laughed at each other, which made it clear that the relationship between the two was really good.

Those who are interested are already a little surprised, lamenting that this Lu Yan either really has a backstage or really knows how to be a man. In a short period of time, he can gain the favor and affirmation of the famous director Li Ran and the actor Gu Yang. He has spared no effort to speak for him. Good words, you must know that these two people are well-known in the circle who are not easily bought, especially Li Ran, it is extremely difficult to get a good word from him.

As for Yan Shaohui, who has always had a dark face on the side, this popular singer has taken himself too much. Who should he show his face? It seems to outsiders that he is indeed bright and beautiful. You can't see the way out. When did the so-called idol circle who eats youthful meals with their cheeks become rare, not always one after another, when they are still red, everyone naturally holds them, and when they get angry Well, it's still not being thrown aside, everyone with a good temper will give you some face, and whoever has a tougher temper will pay attention to you.

Speaking of it, the entertainment industry is really such a realistic and cruel place, but people who can't stand it after waves of people want to dig in. Now that you have chosen, you have to accept it, whether you want it or not.

What followed was a period of continuous rotation between the crew and the promotion. Sometimes Lu Yan opened his eyes and didn't know whether he was on the crew or which city he was in. If it weren't for Qin Feng's constant reminders of the schedule and Song Hui's handling of trivial matters, it would be almost impossible to know what day it would be.

Of course, this effort also pays off.

This time Starry Sky's promotion of "Blade" can be described as a big deal. The posters on the streets, the coverage of cinemas and subways, and even such direct publicity on the ground are far more than before, reaching as many as eight cities. Under such hype, the release was scheduled for the end of November. The overwhelming news, but the delay in seeing the movie, makes people look forward to the heart and lungs, and it can almost be regarded as hunger marketing. More than 85% of the people who answered the questionnaire on whether they would enter the theater to support "Blade" in the online survey have already answered.

With the station-by-station promotion, Lu Yan's popularity is getting higher and higher. From the first stop, there were only a few loose fans holding a sign to support it, and then every time they went to a city, fans organized a group to pick up and drop off. The official WeChat account that Qin Feng opened for him exceeded one million on the first day. I believe that when the movie is released, the number of fans will still reach a small peak. Lu Yan's worth has also risen with the tide, and he can't see anything else for the time being, but his residence has been moved from a collective dormitory to a separate apartment, and Qin Feng didn't bother at all when he applied for him.