Chapter 184: 184
Su Ruan felt that Yu Xiaoli probably wanted to prove that she was not wrong.
What Su Ruan can do, she can do too, she just wants to choose her own path, not betrayal.
Su Ruan thought for a while, and said to Niu Chunfen, "Let those newcomers design some low-cost styles, and if the effect is good, they will set up a production line to specialize in low-end products."
Zhao Lei's eyes lit up, "We can sell it cheaper than her."
She thought for a while, and wrote the words "Peach Blossom Garden", "This is also going to register a brand."
Zhao Lei was puzzled, "This is to open a new store to sell? Will the cost be high? Can't you put it in our store?"
Su Ruan said, "If these things are placed in the shop, the brand value of Shiwaixian will be low."
"Are our franchised stores more and more difficult to recruit?" Su Ruan asked.
Zhao Lei froze for a moment, "Yes."
"Because the city of Yan is almost saturated." Su Ruan said, "Our jewelry from the world is not cheap, and we are dealing with mid-to-high-end customers."
"Therefore, there can be two openings in the well-developed Tianjin city next door, more than 20 in the urban area of Yan city, and there is no market in the second and third tier cities. At least in recent years There is none."
"Sun Chengcai's shop can't grab our business because it's not a group of people at all."
Zhao Lei said, "So... we are going to open another shop for low-end customers?"
Su Ruanxiao, "We will open a high-end jewelry store like a booming trend in the future, but opening a low-end store will put the cart before the horse, and we will engage in wholesale at the low-end."
"Anyone can make low-end products, just like Sun Chengcai and the others can go to the south for wholesale, others are just inconvenient to run, in this case, our 'Peach Blossom Spring' will be made into an ornament in the north Wholesale brand."
"By the way, is Manager Tian here?"
Zhao Lei said, "Come on, I just joined a week ago."
Su Ruan nodded, "Tell him to come over, he is just right for this matter."
Yes, Su Ruan also dug up Manager Tian.
Because Meng Dong, the younger brother of Jinxin Department Store owner Liu Jinxin's lover, made trouble, the cooperation between Shiwaixian and Jinxin Department Store was just a step away.
Liu Jinxin was rushed to stay for more than a week because of prostitutes. At that time, Manager Tian wanted to continue the cooperation, but Liu Jinxin couldn't care about it after he came out.
It turned out that after this incident, her wife wanted to seize the rights of the department store.
Liu Jinxin was naturally reluctant, so the couple started a fight, and they naturally didn't care about projects from small brands like Shiwaixian.
It wasn't until Shiwaixian was put on the shelves in other department stores one after another that they noticed something. When they found out that Shiwaixian was supported by Shengshi Jewelry, they really regretted it. Intestines are cleared.
You must know that they have been fighting for the counter of Shengshi Jewelry, Liu Jinxin almost succeeded before entering.
When the two of them asked Manager Tian to fight, the jewelry factory did not have enough production capacity at that time, so they temporarily refused, mainly because Su Ruan also felt that Jinxin Department Store was afraid that it would not last long.
The facts are exactly as Su Ruan expected, things didn't work out, Liu Jinxin and his wife were even more angry, one accused the other of making her lover ruin the department store, and one accused the other of not understanding business , even a small brand like Shiwaixian can't handle it.
In short, the husband and wife are evenly matched, and the internal friction of the department store is also very large.
Su Ruan took the opportunity to invite Manager Tian to come over, but people are more cautious about changing jobs these days, and they all want to work in one place until they grow old, so Manager Tian has never agreed.
Until last month, Jinxin Department Store did not even pay wages on time. Manager Tian resubmitted the project only because the boss agreed and the boss was about to reject it. He finally got a chill and accepted Su Soft here's an invitation.
After Manager Tian came in, Su Ruan didn't talk nonsense and said directly, "Since we want to wholesale small accessories, we will require more categories."
"Some can be made, others can be purchased from manufacturers, and this project will be fully handed over to Manager Tian."
Manager Tian did not expect that he would be entrusted with an important task as soon as he arrived, "I thought there would be an inspection period."
Su Ruan said with a smile, "It's been almost two years, what are you still investigating?"
"The fact that we were able to find our immortals at the beginning means that you have a keen sense of smell. I remember the appearance of your inspection of our store at that time, and the work was very serious. I remember that I also made a lot of suggestions, and you also followed The ideas are supplemented, and the thinking is very open; this year, I see that you want to accompany Jinxin Department Store to tide over the difficulties..."
"Smart, serious, loyal, there are not many people with these qualities, otherwise why do we keep inviting you?"
Manager Tian's heart is sour, but his chest is full of pride. He clenched his fist and said, "Thank you for your appreciation, I will definitely live up to my trust."
Su Ruan laughed, she looked at Zhao Lei, Niu Chunfen and Huang Xiaocao, "Actually, I rely on you more."
"I don't promise you how good our company will be in the future, I only promise that I will never treat any of you badly. As long as you don't learn from Yu Xiaoli, I will never waste your talents."
There are precedents for Niu Chunfen and Ye Ming. They believe in Su Ruan's words, so the cohesion of the jewelry factory has always been very good.
Su Ruan did not see the wrong person, but within two months, Manager Tian completed the "Peach Blossom Garden" project.
They also rented two rows of factories in the flower factory, one row is the expansion workshop, the other row is the warehouse of Taohuayuan.
As a product manager who has worked in a department store for more than ten years, Manager Tian is very keen on the classification of product categories and sales estimates.
In Yanshi, he applied for a brand, expanded the factory and decorated the sample room. He went to the south on business for nearly two months, and personally went to the factory to pick samples. He went to dozens of manufacturers and selected nearly 1,000 The return of various categories, coupled with the introduction of new categories by their own factories, is enough for the small traders who come to wholesale to be dazzled.
However, after this project was completed, Su Ruan's money was tight again, so she could only buy advertisements in Yanshi and several nearby city newspapers.
Lu Mingchen watched Su Ruan worry about money again, and he also worried, "Why do I think our family is so poor, we are short of money every three days."
Lu Chenming, who came in with six pounds in his arms, said, "You dare to say this outside, and you won't be drowned by spittle stars."
Although everyone doesn't know about Su Ruan's 800,000 reward, but her worldly fairy shops are everywhere, who believes that she has no money?
Lu Mingchen didn't want to talk to him, and said in disgust, "Why are you here again?"
Lu Chenming was even more disgusted, "Do you think I would like to come? This little brat is dead."
"What's so good about your house?" Lu Chenming said still indignantly, "I installed heating in my house this year!"
It's a pity that Liu Jin is not in line with his father. Seeing Lu Mingchen, he happily flutters his hands to play with him. Lu Mingchen takes him over. I just knew that his father was too stupid, and he was afraid of being infected."
Lu Chenming glared at him, "Don't talk nonsense in front of my son, this little guy can understand."
Lu Mingchen looked at him with a thoughtful expression, Lu Chenming became vigilant when he saw his appearance, "What do you want?"
Lu Mingchen said with a smile, "Don't let me talk, do me a favor."
Lu Chenming didn't really want to help, but Lu Mingchen looked at Xiao Liujin with a smile, "Oh, Liujin, your father is..."
"Shut up!" Lu Chenming looked at Lu Mingchen's sly face and gritted his teeth, "I'll help! When you have a child!"
Lu Mingchen's mouth curved up.
After knowing what Lu Mingchen asked Lu Chenming to do, Su Ruan was speechless.
Lu Chenming said in shock, "You want me to be a nurse?"
Yes, it's Tuoer, Lu Mingchen wants to help Su Ruan promote the "Peach Blossom Spring" project, so that she can get orders for her.
Nowadays, there are many people living in the military family area. At their age, no one has four or five brothers and sisters, seven or eight aunts and aunts, and most of them are still close. It is no exaggeration to say that if one person can really promote it, it is estimated that it can cover hundreds of people.
If it is really publicized, this effect is not small.
It's just that Lu Mingchen can't catch someone so he talks to others, so he needs a person to cooperate to provoke a topic.
Lu Mingchen understands that Lu Chenming is not smart, and he has already figured out his language skills, "Just start with 'Sister-in-law, you can open another factory? It's too capable...'. "
Su Ruan's embarrassed scalp was about to explode, "Shut up! I don't need your help!"
Lu Chenming couldn't take it anymore and said, "Come on, it's been two years since I've been showing off, and I haven't shown enough yet? Now who doesn't know that your Su Ruan is capable?"
In short, under the strong opposition of Su Ruan, Lu Mingchen's propaganda plan in the army died prematurely. He still looked regretful, and was solemnly warned by Su Ruan again.
However, this method of publicity through acquaintances is indeed effective. The introduction between relatives and friends has high trust and efficiency, and it must be faster than newspapers.
Su Ruan went around the alley the next day and came back. Nurse Mi said that her brother-in-law's factory was not very profitable, so she could try it.
After all, the cost is not high, one or two hundred is enough. You can go to the market, set up a stall, and go to the village to sell. If you work hard, you can earn one or two hundred a month. There are also three or four hundred who are more diligent, which is quite suitable for those who have no livelihood.
In less than a week, sister-in-law Cai also came. She made it herself, went to the market and set up a stall. After one day, seeing Su Ruan's smiling attitude, she knew that she was making a good profit.
Others who are watching will naturally move.
More than 100 employees in the factory were mobilized. Su Ruan set a reward. Whoever introduced the order could get a commission. In this way, plus the effect of the advertisement in the newspaper, within a month, Forty or fifty small traders came to buy goods one after another.
The shops of Yu Xiaoli and Sun Dacheng have been affected a lot. After all, compared to the thousands of miles they traveled to the south, the cost of purchasing goods from Su Ruan is obviously lower, and the price can of course be cheaper.
Zhao Lei was very happy, "Shit!"
Su Ruan shook his head and took the opportunity to talk to them about product positioning, "I made Peach Blossom Garden a long-standing idea, not aimed at them."
"Even without us, it would be difficult for her shop to open for a long time."
The expensive part of customers will doubt their quality when they see cheap products in the store, and eventually the high-margin mid-to-high-end products that really make money can’t be sold.”
“And the profits of low-end goods are estimated to support the rent of their shops.”
"So, don't take them to heart, just do our own thing."
Everyone thoughtful.
The development of small jewelry vendors in this city is relatively smooth. When the winter vacation is about to end, people come to buy goods almost every day, and the monthly turnover is also 70,000 or 80,000. If this continues, there will be another two or three months. , their investment in this project can be recovered.
Lu Mingchen finally breathed a sigh of relief, and just wanted to praise Su Ruan as a small moneymaker, when he heard that she followed Sister Xia to see the land, he was startled, "Are you going again? money?"
Su Ruan was amused by his reaction and laughed, thinking about the earliest days, Lu Mingchen was like a boss who spent a lot of money and never worried about money;
Since her first loan, he has become a miser with Kukou Soso, and he is very active in receiving allowances;
Now she looks like a poor little girl who has been in debt all year round, and every once in a while, she has to rack her brains to find a way to raise money or pull orders for her.
Looking at this, Lu Mingchen really suffered when she followed her.
But Su Ruan couldn't help but wanted to tease him, "Yes, there is one that is fifteen acres, and it costs about five million."
"I think your steps can be smaller," Lu Mingchen said solemnly, "Have you ever thought about the consequences of being known by your mother?"
I don't know how to persuade her, so I use Li Ruolan to press her.
Su Ruan was not afraid, "If you don't tell me, how will Mom know?"
However, Su Ruan still made a mistake. After the winter vacation, Su Ruan wanted to stay for two days to deal with the company's affairs, but received a call from Li Ruolan, who said angrily, "Su Ruan, where are you? Five million from here? Are you the guts of a dog turned into the guts of a bear and a leopard?"
"Come back to me tomorrow!"