Chapter 68
20 – Design with music (2) After returning to office, Kang-yoon collected a collection of materials from the DRO Mart. And I thought about the elements necessary for the selection. I can not judge by eye. Kang-yoon wrote more objective data than usual.
‘We sell several brands of shoes together. The departmental store of shoes can have such features. The location is one of the most prominent places on Gangnam Street. But there are two more shoe stores next to it. Due to the large population of people who live all the time, there is little time to stay. Eye shopping is … ‘ It is similar to the market analysis of a store, but when planning a singer. There was a big gap in the field, but there was a way in the way of working. Thanks to that, Kang-yoon was able to work more easily than I thought.
But there was a complication. It was a common sign for people coming to see shoes.
‘DRO Mart comes with a variety of people. It is not easy to find common symbols among them. The age group is diverse, and gender and hierarchy can not be specified either. But the Department Store store is small compared to the analogy. What should I do? Since then, I have been worried. It was easy, if not impossible, but it was hard work if it was difficult. It was more difficult because it could be linked to the sales because it was a selection song that puts an emphasis on the store atmosphere.
However, Kang-yoon analyzed the DRO mart and continued to explore where there are strengths and weaknesses. I have been analyzing singer for a while and I had to try it except for the difficulty of terminology.
Kang-yoon, who had been working for a while, went to the rest room to cool his head for a while.
“Oh, Thank you But there was a passenger in the break room. It was Kim Jin-kyung of DES.
“Jin-kyung ah.”
It’s been a long time How you doing?”
Kim Jin-kyung was nice to see Kang-yoon, but he was beautifully colored. Since I worked with Kang-yoon, I was able to do everything I was doing. The two men sat down briefly after greeting.
“It’s really hard to see a face in the Company.”
Now Come to play. ”
“I can not help it. I have to go, I have to go, but at the end of the schedule, it is dawn. ”
Kim Jin-kyung was delighted to talk about busy daily life. I feel my life is upside down, I also talked about the everyday life of the station and boasted. Kang-yoon was also happy that her work was going well. He also talked about what he was doing recently. Kim Jin-kyung was surprised at the unfamiliar music coordinator job.
Wow. Does the song affect sales? Miraculous.”
“Is not it? The song makes the atmosphere. I think it’s the same as stage. ”
Ah… That’s right. You know, the Departmental Store says that the day and night songs are different. I do not get tired of shopping all day at Departmental Store. ”
Oh well, alright, Gosh! I could not wait to go to Departmental Store. ”
“That’s Oppa’s weakness.”
“what?”
Kim Jin-kyung laughed and laughed as Kang-yoon blew away in a quick tackle. Kang-yoon received her speech and soon turned to another story.
“I wanted to play along with the Departmental Store, but it did not work because it was a small store. Departmental Store has a seating area, but now there is no place to rest. Ah… it’s difficult.”
“It would be difficult if you think about it. If you listen to Oppa you do not just pick out songs. Well, if you think so, would you give us a rough pick? If you did it, you would have been ruined? ”
“큭큭. Is that so? ”
Kim Jin-kyung rose to Kang-yoon after taking some stress and buying chocolate. Kang-yoon saw her and headed to the rooftop. It seemed to burn a cigarette and start work again.
On the roof, Kang-yoon lit a cigarette. I was feeling a little relaxed because I scattered Acting.
Hoo … Jin-kyung is also in full swing. ”
The face of Kim Jin-kyung, whom I met a while ago, still struck me. Her expression was very bright. There was no more anxious about the past. Kang-yoon, who created a group called DES, was excited about his pride.
‘And then DES came out with a completely different concept than before. awhile.’ By the way, Kang-yoon’s thoughts were on his head. DES pushes on jazz, another weapon. It was a new weapon. If there is different music in the store that is beyond simple song … .
‘Yes, it is!’ Kang-yoon burned and cut off the cigarettes and went straight to the office.
——————————- EDDIOS was the biggest issue of the first board meeting in 2009.
As Kang-yoon went over the existing Concert Team and proceeded with a comprehensive project called “Total Music Team”, it was hard to concurrently work with EDDIOS. It was a matter of discussion among the directors who would be responsible for the next EDDIOS.
“Is not Kang’s busiest in training new entrants this time? I think EDDIOS will be a good business, but it will not be easy. ”
“Is not Yoon really a career in charge of female idol?”
Each of the directors was building a day. In their view, EDDIOS was a goose that lay golden eggs. Since DES, everyone was judging whether it would be the biggest cash cow. Based on the results of EDDIOS, everyone decided to increase their presence in the company.
Won Jin-moon Chairman would not have known their thoughts.
‘By the way, greed … . ‘ Won Jin-moon Chairman shook his head. It was Yui who could not bring Joo-ah or Min Jin-seo to them. The appropriate greed was good but then the irrigation is placed. However, Lee Hyun-ji was not a CEO. She also had to take over the team with Kang-yoon. However, Eddie Their eyes were burdened to Ous until he took charge. Even at the height of the peak, public opinion had to be careful.
At that time, somebody came into his eyes. Lee Han-seo, a board member who attended the board for a long time.
“This director. Are you ready for DES next album now? ”
“Yeah. This time, we are preparing it as a mini album. ”
“I was busy, but you were there. There was a precious face. How is it? Is not EDDIOS coveted? ”
At the end of Won Jin-moon Chairman, all the directors gazed at the same time.
John At the end of Lee Han-seo Director, the other directors sighed. He was a person without a greedy presence. Everyone knew that it was not a courtesy. But Won Jin-moon Chairman bombed him like that.
“Lee Kang-yoon is the work of Team Leader. Come to me, it’s burdensome. I’d like to make a specification.
Agreed. It’s what you do. ”
Four The attention of other directors was also consolidated.
“I do not know the burden of Team Leader Lee. You can keep it well without throwing a run. ”
“But Mr. Chairman. This director is in charge of DES. If you would like to work on EDDIOS … ”
With the Won Jin-moon Chairman’s declaration, other directors began protesting, but were all rejected. Lee Han-seo, the chairman of the board, has ordered several times. He did not participate much in the company, but he was in charge of EDDIOS in DES.
“Huh.” Work. ‘ Bringing a little light to the borders of the other directors, he did not like the fact that he had less time to drink tea.
—————————— Selecting music to go to the store.
As everyone in Kang-yoon’s team did it for the first time, there was a trial and error. Finding the trends and finding out the trends of the public was the best know-how, but it was not easy to get into the element of ‘selling goods’.
Kang-yoon started by asking employees to pick up their favorite songs from the DRO store. After selecting and analyzing the song selection songs, I found that there is a difference in sales depending on the songs that are played back by time. Since then, Kang-yoon has piloted songs based on the data to help present trends and sales. It was a continuation of the process of meeting and re-selecting team members.
So it was time to make an interim report to the CEO, Mr. Kang-yoon headed with Lee Hyun-ji CEO to Gangnam’s DRO Mart. It was time to think about coffee after lunch time. Kang-yoon and his team headed to a nearby cafe.
Yes? Mr. Young-soo, Kang-yoon, gave a little resilience to the documents he gave. It was quite different from Rist, who played the latest songs at random on streaming sites in the past.
“I have a recent song, a song a year ago … . Is not this a little song? ”
Three years ago I was in singing Rist until singing. Kang-yoon answered, “I was worried that it might be a song after the latest song.
“It was a time-honored song, but I did not think there was a song that could turn the atmosphere around. The songs I chose now targeted people who come mainly to dinner peak time. I was able to see things at ease even a little bit. ”
“comfort… . I think it’s better to have a slower song … ”
There was a dance song and there was also a rock with a tempo. But strangely, there is no such slow song as ballad, so the CEO of Gyoung – soo questioned. Kang-yoon replied with a graph saying Yeoju.
“If you look at it here, you have the most number of guests at your time of departure. But there are many who go out in 3 minutes mostly. I analyzed the songs that were playing at this time. The first day was ‘shower’, the second day was ‘glowing’, the third day was ‘ring’, and the fourth day was ‘yeah, here’. The first two days are songs with slow tempo, the third day, and the fourth day with fast tempo. ”
“Do you mean the customer is leaving faster when the slow song comes out? There may be other factors. Huh, this is … ”
The graph on Kang-yoon shows that sales and customers were slowing down when playing slow songs. It was a bit flimsy, but it was a pretty good figure. I can not imagine seeing this kind of data. I could not imagine that music would have this power.
Kang-yoon gave additional explanation here.
“This figure is a lot simplified. This assumes that the service and internal factors are the same. Please note that we can only mention music. ”
“That’s right.”
“We are now going to take this test for three days to reinforce this Rist. And if you add the service, I will arrange a song to play in the store. ”
Arrangement What is that? ”
“I am going to edit an existing song to make it better. Of course, we will take care of the process of agreeing with the original movie producer. It’s the same song, but it’s a service that you can listen to only in this store. ”
Yes? It was a specialized service offering. When CEO Hyung-soo came out with money, Lee Hyun-ji turned to CEO.
“Hyun-ji. How much does it cost? ”
“Oppa is the first guest, so I’m willing to give you a 30% discount.”
“Come on. It’s fine. Do it right. Day, evening peak, weekend peak three songs. ”
The CEO did not even think about it. He applied for the service and autographed the contract.
After that, Kang-yoon and Lee Hyun-ji CEO went to the cafe with additional stories. I could get the schedule to go much sooner because the CEO could not start the test. Kang-yoon decided to take the test from the next day and had a meeting.
Next day.
Mr. Young-soo played music from MG Entertainment.
“CEO? This sounds good? ”
One of the men’s staff was impressed with the music of much better quality than the usual streaming service.
“It’s an expensive service. That’s a good thing. ”
“Is this a lossless source? Sound quality is really good. ”
The usual expensive loudspeakers do not seem to be worth my price. At that point, Mr. Young-soo was pleased with MG Entertainment’s service.
‘It’s expensive.’ I felt like I was careful about every detail in a small place.
The songs were played after the opening time. I started with the newest music, but the songs of the past came out and continued the atmosphere. In the past, when exciting music had become mainstream, there were now many fresh songs that kept calm and entertained the mind.
“This song is good. What…
“This is an old song … . Oh, I do not remember. I really liked this. ”
There was also a one-to-one response from the guests who came by. There were kids shopping customers, but it was a little time to stay in the store, but I could feel it.
On the first day, Guy Young-soo was satisfied with the effect of the changed song.
The second day and the third day increased more. The evidence is that the number of customers in charge of one employee is increasing. In addition, the number of visitors to the cash register was increasing.
“Huh.” This one changed music? ”
Seo Young-soo, CEO, saw no results. I liked it so much. It was only three days.
Fourth day. Mr. Young-soo could definitely feel the atmosphere of the store changed. Now the behavior of the employees was changing.
Greetings. How can we help? “I came to see the shoes.”
and here! Mr. Young-soo felt that his employees were kind. The employee who had previously been expressionless was also in the mood, and had a smile on his face. In addition, the number of difficult customers who expressed the truth was reduced a lot in a few days.
“Will we go out?”
No. Let’s have a little time. ”
Listening to the stories of female buyers who did not go out for an hour, Mr. Young-su. It was natural scenery in days and days. People were calling people and people were still flowing.
The fourth day was over and the fifth day was the last day of the experiment.
Seung Young-soo CEO hits Daejeon with his employees and hurts Daejeon when he tries to open the music for the opening. It was Kang-yoon’s phone. I briefly greeted him and asked him what he wanted.
“Are you coming in the evening?”
– Yeah. I have to see the results. I will carry a song that I talked about when I go today. ”
“Oh, the song of the store only? Is that what you mean? ”
– Yeah. You’ll be satisfied. See you in the evening.
Seo Young-soo, CEO, waited for the evening to come.
Kang-yoon arrived at the DRO Mart after the lunch time was around 4:30. Kang-yoon gave USB to Mr. Young-soo Young and he checked the store.
“There are many people.”
“The effect of the music is changing. The time for people to stay has certainly increased. ”
“Fortunately, the. I will finish the arrangement by next week, and I will give you a complete arrangement song. ”
The CEO was very pleased with the atmosphere of the store where the number of people increased and the whole was bright. Kang-yoon was surprised at this store, which changed for a week. In the past, there were a lot of customers who had fewer customers than outsiders, and nowadays it was hard to find them.
Kang-yoon looked at the store and was about 6 o’clock. More and more people started to grow in the store. It was the start of peak time.
“Let’s get started.”
It was time. Kang-yoon reproduced a store-specific song on USB.
20 – Design with music (2) End