Chapter 77: Looking for a door
After the Super Bowl night, the most talked about is not the San Francisco 49ers who won the Super Bowl, but the first appearance of the "Wind Moon" trailer in the Super Bowl live broadcast.
The number of viewers in this Super Bowl reached 150 million, accounting for 50% of the total population of North America. With the effect of word of mouth, just one day, all Americans know Eric William, the director of "The Little Devil". News of the new film.
The major movie giants also keenly felt the amazing influence of the Super Bowl Trailer, mobilized a large amount of resources, and conducted a detailed investigation and analysis of a series of data after the broadcast of the "Wind Beauty" trailer. As for what kind of results, it is estimated that it will only be seen until the next year's Super Bowl advertising bid.
In the past life, the first Super Bowl Trailer was the 1996 "Single Day". Fox took the opportunity to bid for the Super Bowl advertisement for its trailer. In the end, the disaster science fiction film won 300 million US dollars in North America. The huge box office. Since then, it has also opened up the situation of the trailers on the Super Bowl.
Eric believes that the effect of the "Fengyue" trailer will not be lower than the number of "Daily Literary" trailers. It is not just money that you want to easily get the advertising space next year. The Super Bowl live media has a good relationship.
Although there are more than 60 advertisements in the Super Bowl, in order to achieve good advertising results, each advertisement has a strict proportional limit. It is impossible for all advertisements to be used to play the trailer. It is also true that the posters of the Super Bowl are almost monopolized by several major movie giants. Compared with the increasing cost of film production, millions of Super Bowl advertising prices are coming out, but the strength is not enough. The movie company, you just want to spend money, and people don't have to.
In the next few days, the savvy media began to report and analyze the matter.
The New York Times even wrote that the "Fengyue" trailer is the biggest winner of this Super Bowl.
The most direct result of this incident is that the box office of "The Little Ghosts", which belongs to Eric’s director, has once again rebounded. The time is the ninth week of the release of "The Little Ghosts", which was originally estimated by the statistical agency. The "Little Ghosts" box office was around $12 million, but in fact, a week later, "Little Ghosts" got 18 million and the total box office reached 198 million.
Even with Eric's current share, the extra $6 million at the box office is equivalent to the $1.5 million advertising fee for the Super Bowl Trailer.
"Fortunately," In the Firefly Office, Eric saw a new week's "Little Ghosts" box office report, relieved.
Sitting opposite Jeffrey smiled: "Yeah, fortunately, 198 million, if this week broke 200 million, it wasted a good topic."
The reason why the two said this is because the week after the Super Bowl Trailer, the attention of "Feng Yue Qiao Jia" has reached its peak. If "Little Ghosts" breaks 200 million, the topic brought can only be icing on the cake. effect. And if delayed until the next week, the heat of the Super Bowl Trailer is slightly weaker.
The "Little Ghosts" box office broke 200 million at that time, and it became the first film to break the 200 million box office in three years. This is another new speculation topic. Then with the normal propaganda, it’s almost obvious to get good results after the release of "Wind Beauty".
"Eric, don't you really want to participate in the promotion of "Wind Beauty"?"
Eric shook his head: "Alpha and Julia have enough for the film to be promoted with Fox. I may have another thing to do. Of course, I will still participate in the premiere."
Another thing Eric said was related to Pixar. On the second day after the Super Bowl, Eric received a call from Steve Jobs. After introducing each other, Jobs offered a warm tone and wanted to talk to Eric. Eric asked if it was about Pixar's price. After receiving a positive reply, Eric hangs up Jobs directly.
Determined Jobs's intentions, Eric did not hesitate too much, and applied for a loan of 50 million US dollars to the bank under the contract of "Little Ghosts".
Although deep inside is very resistant to loan behavior, Eric now has to do this. Even if there is no Pixar, Eric has to apply for a loan because the tax paid by his remaining money is not enough.
Eric didn't think about borrowing money from other people, but according to the memory of the original owner left in his mind, and the experience of the past six months, Eric knew that in the United States, even between relatives and friends, rarely talked about it. This is a very embarrassing thing to borrow money.
Americans are more accustomed to borrowing money from banks than they are used to being close to each other. Thinking about it, Eric also had to 'go in the country'. Since the loan was borrowed, it directly applied for a huge loan of 50 million US dollars. Even the investment in the next movie is there.
The $50 million is indeed a huge sum in this era. If Steve Jobs speaks now, it is estimated that the bank will let him go. For Eric, when the amount of $50 million was raised, the bank even tried to find out if he borrowed more.
Counting it down, it’s been a week now, and Jobs is estimated to call again. Although Jobs’ personality is quite arrogant, he is also a man who can bend. Moreover, according to the information collected by Eric on these days, the situation in which Jobs' NeXT computer company and Pixar studio are unable to make ends meet is on the verge of collapse.
Eric’s $20 million price, although much less than Jobs’s investment in Pixar’s studio, solved the crisis of Jobs’ NeXT computer company. Jobs’ ambitions are mainly on personal computers.
Eric is not worried that Jobs will give up the good opportunity to get rid of Pixar. Of course, Steve Jobs may also try to test whether Microsoft intends to pick up Pixar like the previous life, but Eric is sure that Microsoft will offer a lower price than himself in this case.
After more than a week of intense post-production, "Feng Yue Qiao Jia" officially became a film.
Until the February entry, the loan has already entered Eric's account, Eric has not received a call from Jobs, he has begun to admire Jobs's patience, but Eric still maintains a pair of things. The light and light appearance of the cloud, against the high IQ genius such as Steve Jobs, as long as you reveal a little flaw, the other party can easily grasp and use.
A week before the release of "The Beauty of the Wind", Fox held a film screening of "The Beauty of the Wind" in Los Angeles.
Afterwards, the long-awaited film review of "Feng Yue Qiao Jia" began to appear in the newspaper.
I don’t know if I’m in the guilty of letting Eric pay for the Super Bowl Trailer, or Fox’s own confidence in “Feng Yue Qiao Jia Ren”. Anyway, Eric feels that Fox’s advertising efforts have reached The level of the big production, correspondingly, the public relations of the film critics are also in place, the film reviews appearing in the newspapers are almost one-sided praise, of course, this is also related to the quality of the film "The Beauty of the Wind".
If "Fengyue Beauty" is a big bad movie, even if the red envelope is rich, those film critics who eat by fame can't squint to praise a bad film.
On February 9th, the Los Angeles Chinese Theater, "Feng Yue Qiao Jia" officially held the premiere.
Under the operation of Fox, in addition to the members of the "Fengyue" crew, there are more than a dozen stars coming and going in large and small, and the short red carpet is also a starlight.
After a simple speech, the movie quickly entered the playback phase.
Eric returned to his seat and quietly admired his own "Feng Yue Qiao Jia". Originally sitting on the left hand side of Eric is Fox's executive, Calta Hunt, who didn't know when to switch to another man in his thirties. Because of the dim light, Eric didn't care.
But after a while, the other party took the initiative to talk to him.
"Hello, Mr. Williams, I am Steve Jobs."
Eric looked at him with amazement. At this time, Jobs was only thirty-three years old. It was just the age of the glory, and there was no baldness. It looked like a little handsome. However, Eric knows that under the handsome appearance, the hidden is indeed arrogant and violent.
Since the other party has come to the door, Eric has to smile and reach out: "Hello, Mr. Jobs."
In this way, they greeted each other and the two men turned their attention to the film again. No one took the initiative to talk.
It wasn't until more than an hour later that the film ended, Jobs said again: "Mr. Williams, can you talk?"