Chapter 349: Small means
On the desk, the rectangular gift box is packed with eight small packets of facial tissue, exactly the same as the dozens of cents of tissue on the market, but these facial tissues are paper, like a cigarette case, the packaging is quite fine.
Eric picked up a bag and looked at it. On the front was a poster with the words "The Ghosts Are Not Ghosted". The bottom right corner is the trademark of the manufacturer x and a number, and the back is a carefully selected stills, gifts. The other seven packs in the box are in the same form, but the posters on both sides are different from the stills, and the complete set is eight.
This is Eric's promotion plan based on the anecdote of "Women's Ghosts" in the memory of some cinemas dedicated to women's facial tissues and tears. Moreover, the reason why the packaging is made into paper rather than the common plastic packaging in the market, and eight completely different packagings are designed to maximize the benefits of this marketing.
Most people have a good collection. If "Ghosts are not" is a bad film, then this package will definitely have no collection meaning. However, "The Ghosts Are Not Desire" is destined to become a classic, so this paper-packed face towel tray is very collectible, and a set of eight looks not difficult to collect, and does not even need to go to the theater alone. Eight times, as long as you can communicate with friends and family, you may get a complete package from friends and family who have seen the movie.
Of course, Eric will not make it too easy to get a complete set. Anyone who knows that they can't get it is even more precious. Therefore, not only numbers 1 to 6 will be released every week to a movie theater, and 7 and The 8th package only produced 10,000 boxes each and was randomly presented in the 1st to 6th. The 10,000 boxes looked a lot, but they were scattered to 2000 cinemas in North America. It is very rare, and these are not available in the market, although they have been authorized by the "Ghosts". Some portraits of "Ghosts" can be printed on the product, but this paper package gives gifts. Production will stop after the "Ghost".
The cost of this small box of facial tissue in front of it is about 10 cents. If you follow the "Ghosts", the previous 200 million US dollars North American box office, if you only give women, you will need to give 10 million boxes, the total value is only 1 million. The US dollar, plus the distribution of the tissue paper to all parts of North America, will never exceed 2 million in this amount of money, although it is relative to the publicity budget of “10 million dollars”. 2 million is indeed a bit more, but the money is neither fireflies nor Disney, but the advertising sponsorship sought.
The sponsor is also the x printed on the box, the largest manufacturer of facial tissues in North America and the world.
When the firefly threw out the cooperation plan and conducted the advertising bidding, x took the opportunity to win the naming rights of the promotion for a high price of 1 million US dollars, and was willing to bear another 2 million US dollars in production and distribution costs, compared to a global high-end For the annual advertising and marketing expenses of paper towel manufacturers, the $3 million is not much, but the risk of this business is not small.
Because once the "People's Ghosts" box office word of mouth failed, this advertising campaign is difficult to achieve the desired effect. However, x did not dare to risk the competition to win this list. Lamborghini’s successful case of the advertisement of “Fengyue Beauty” was still vivid. A successful sports car brand that was originally acquired by Chrysler has passed the successful advertising marketing of “Fengyue Beauty”, but it has become one of the most famous sports car brands in North America and the world.
Sitting next to Eric, Michael Lynn looked at Erik's old face in front of the inspector. He was a bit embarrassed. He used to be the president of the new line and served as the deputy of Robert Shea for more than a decade. The current position is also one of the presidents of Firefly, responsible for the most important film distribution department of Firefly.
Although Robert Shea liked the power in the new line, his deputy did not have much use. However, Robert Shay did not treat him badly, and the two were very good friends in private. The new line merged with Firefly, and Michael Lynn has always regarded himself as the confidant of Robert Shea.
This time. Robert Shea’s focus on "sleeping with the enemy" and neglecting the distribution of several other fireflies, Michael Lynn has always been in the eye, he also privately hinted that Robert Shea is best not to do It’s too hot.
However, Robert Shee apparently did not listen to him. Michael Lynn knew that Robert Shea wanted to be the second Michael Eisner, but as an outsider, Michael Lynn understood that Robert Shee was apparent. Ignore a fact.
At Disney, Michael Eisner is the best one. Michael Eisner brings Disney step by step from a family-run small movie company to the Hollywood movie giant, so he can sit in Disney ceo. That position did not move.
But in the firefly, Robert Shea is not the most dazzling one, not to mention, Robert Shea’s shares are not enough to compete with Eric. Eric’s 72% stake has absolute control over fireflies. Right, regardless of the consequences, Robert Shea can be ousted at any time.
Therefore, Michael Lynn will be very embarrassed at this time, Eric must not dare to move Robert Shea at this time, otherwise the fireflies that have just picked up will definitely fall into turmoil.
But his president, who has no shares, is likely to become Erik's punching bag. From the perspective of Robert Shea's nature, although Eric is a good friend, if Eric is going to take him, Robert Shea is definitely not. Will die with Eric.
Playing with the facial tissue bag in front of me, Eric looked up and said to Michael Lynn: "Sorry, Michael, just suddenly remembered something."
"It doesn't matter, and, Ai... Eric, I think your marketing technique is still very novel, and it is enough to compare the Lamborghini and the "Private War" advertisements in "Fengyue Beauty", twice. Marketing is very successful," Michael Lynn started with a bit of awkward tone, but then he fluently, because these words are not a polite compliment, but from the heart, he has been doing it for more than ten years. Film distribution, knowing that film marketing means want to innovate and get good results is not an easy task. (To be continued)