Chapter 730: Amazon
At the beginning, the Yahoo management team only intended to hold the Yahoo! Technology Alliance and the Advertising Alliance Conference in a low-key manner, releasing new network technology products and conducting business cooperation consultations with Yahoo Alliance partners.
After Eric produced a plan to mislead competitors in New York, the size of the annual meeting was greatly increased, and a special budget was allocated. The final annual meeting was divided into two major sections, the user-oriented Yahoo network products. Conference and Yahoo! Technology and Advertising Alliance Conference for partners.
At the same time, in order to expand the influence as much as possible in accordance with Eric's ideas, Yahoo sent invitations to senior executives including Microsoft, Cisco, and AOL. The invitations to local media reporters are countless. . After more than a month of development, the media speculated that Yahoo not only wanted to make this annual meeting an annual event for the Internet industry, but also attempted to further confirm its position as a leader in Internet companies.
Although its size is relatively insignificant compared to giants such as Microsoft and Cisco, it is even less able to compare with established high-tech companies such as IBM, Hewlett-Packard, and Apple. However, it has been estimated by Wall Street for more than three billion years since its establishment. In terms of value, no one can ignore its strong growth potential. As a result, Microsoft's Bill Gates, Cisco's John Chambers, AOL's Steve Case and other corporate executives have decided to attend Yahoo's annual meeting, Kasenberg as an important cooperation in Yahoo's media business Representatives of the party’s executives will also take time to attend, and Nokia’s Jorma Ollila will also take this opportunity to come to the United States to meet with Eric, plus the Qualcomm eo Owen Jacobs invited to come. And sp day nt company executives can be said. This will also be the first gathering of all the core figures of the Eric Economic Empire.
therefore. Although the Yahoo Annual Meeting is a total of five days. Eric's schedule was arranged to the point of hourly calculation.
A brief look at his own schedule, Eric opened the relevant planning plan for the Yahoo network product launch.
This is the sixth time Eric has seen the copy in more than a month. After Eric’s decision to hold a product launch, Yahoo’s first solution was in Eric and memory. After comparing the mature product release forms, they can only be described as terrible. In the end, Eric had to take time to use the information in the memory to make a simple plan and hand it over to Yahoo. Repeated revisions have finally resulted in this mature solution in the hands of today.
Because it will be broadcasted on TV. The conference was compressed to 30 minutes. Therefore, there was no star guest at the conference, and there was no time for executives to talk nonsense. Eric himself will not go to power, but will leave all the time to it. Several principals of Yahoo! For more than a month, Yahoo’s advertising planning department spent most of its time on how to make the most of this 30-minute time to showcase what Yahoo wants to promote to TV viewers as much as possible. Arouse the interest of these potential users.
In addition to a simple review of Yahoo's existing products, as well as recommend a website linked to Yahoo, a news network, Amazon and other sites. This product launch will also promote Yahoo's personal homepage and Yahoo's online payment tool yahoopay.
In the current Internet 1.0 era, network information is very scarce. Therefore, just as movies and TV dramas are the same for the media industry, only by trying to expand Internet content can it provide enough ‘soil’ for the development of the Internet industry. However, this task is simply impossible to accomplish with a professional media website. Tina Brown's Yahoo! information department has been expanded several times and the number of employees is less than 1,000. It is absolutely impossible for these people to provide enough content for the current 25 million US Internet users.
Therefore, launching a personal homepage similar to that of a hacker, using tens of millions of users to do this work will undoubtedly be half the battle. Anyone has a desire to express themselves. As long as one-fifth of the current 25 million U.S. local users open their personal homepages, and the average person provides 20 pages of new content per year to the network, the entire Internet will add 100 million content pages.
Moreover, even if this page has a 10 cents advertising revenue per year for Yahoo, it will bring 10 million US dollars a year. Eric knows more. In the next few years, these numbers will be far more than herein. Because in the embryonic period of the industry, in 1995, the entire Internet revenue of more than 10 million US dollars, one hand can count. However, as long as it can maintain its strong position, Yahoo's advertising revenue will also grow exponentially in the next few years.
On the other hand, Internet e-commerce has just emerged, even if it is the super giant Amazon in the past e-commerce industry, it is only a sprouting seedling at this time. Therefore, most e-commerce platforms cannot support a perfect online payment system. At this time, it is the best time for Yahoo's online payment tools to enter. As long as this layout is completed, when everyone in the future is accustomed to using yahoopay for online payment, regardless of the other profits brought by this online payment tool, it is only The tens of billions of floating deposit interest that users store in their accounts can bring lucrative profits to Yahoo.
When I saw the yahoopay payment tool, Eric couldn't help but think of Amazon. After Yahoo launched the $100 million angel investment plan, Eric quickly found the name of Jeff Bezos in a pile of project application documents. And deliberately 叮嘱 Yahoo Angel Investment Department gave a green light for this project.
However, Jeff Bezos is only willing to sell 10% of the shares in exchange for Yahoo's $500,000 investment as start-up funds. I can imagine that if you don't follow up specifically, the 10% stake held by Yahoo will follow along with Jay. The further financing of Bezos was gradually diluted.
Eric knows that greed is not bad. Therefore, he will not let Yahoo be too bloated. Yahoo’s core business will be placed on Internet, such as portals, search engines, and e-mail, both now and in the future. On the other hand, the profit model will also rely mainly on advertising. Not too much about e-commerce. Even the Yahoo Music Store in Eric’s plan. It will also be operated by a separate Yahoo Electronics division. but. Although Yahoo will not involve too much business in this area, it is very promising to invest in e-commerce websites. What's more, since it has just caught the Amazon, Eric can't easily let go.
Marked on the Amazon's name in the file with a pencil, Eric looked up and was about to say something, just to see Caroline's expression confusingly avoiding his eyes.
Looking at the little face of Caroline Hung Hom. Eric realized that this Nizi had just been peeking at himself. As a normal man, he did not lack the kind of vanity that was paid attention to by the opposite sex, but he just smiled and knew that Caroline had a thin face and no ridicule. He said: "Carolyn, help me prepare a copy of Amazon's information, and also give me a copy of their original plan, oh. Amazon, you know?"
Carolyn saw that Eric did not ridicule himself. And talking about business, shyness calmed down and nodded: "Is the online book sales website created by Jeff Bezos?"
"Well, in addition, make an appointment, I will talk to him personally."
Eric said, looking down and opening the schedule for the next few days, his daytime trip must have been filled, leaving only the night. On the evening of the 10th, it was a reception. The banquet was attended by the senior executives of the technology company. The evening of the 11th was the gathering of executives in the firefly system. It continued to turn down. There was nothing else after 8:00 on the 12th, so I looked up. Caroline said: "On the night of the 12th, from 8:00 to 9:00, the location will be in the hotel where I stay."
"Okay, Eric," Caroline nodded and took out the memo to record the incident. Her memory was very good, but she was very careful to follow the work habits of most people. This little memo.
After writing, Caroline looked up and asked, "Eric, then, is there any problem with this information?"
"No," Eric shook his head and closed the folder aside. "In addition, what I asked you to prepare about electronic players and e-books?"
"It’s almost the same, but about the micro-hard disk R & D cooperation..." Caroline hesitated, said: "I called every day this week, but there has been no reply on the ibm side, just that they are still high-level Discuss it early."
Although it is temporarily determined to use the small hard disk developed by Toshiba as a storage medium for research and development, Eric intends to entrust ibm to develop the micro hard disk immediately. In the original time and space, ibm was the first manufacturer to take out the micro hard disk technology.
Eric frowned and said: "A week, even if you don't plan to cooperate, should you respond?"
Carolyn looked at Eric's frowning look and thought about it. "Eric, I don't think ibm is a good partner."
"Well?" Eric looked up and signaled Caroline to continue.
Caroline said: "ibm has always been a very bureaucratic company. The company's decision-making committee even has 38 people, although three years ago the IBM board of directors led Louis Gerstner to the company. The series of reforms, and achieved good results, but this large enterprise can not be changed in a short period of time. Even for the same level of cooperation, ibm's attitude has been very slow, I think, even if they finally discuss Out of the results, with ibm's arrogance, it is impossible to agree with our cooperation plan."
The technology for developing electronic players and e-books, such as batteries and LCD screens, is relatively mature, leaving only the difficulty of storage media. The current capacity of flash memory is too small, leaving only the micro-hard disk.
At present, several major hard disk manufacturers have not yet developed micro hard disks, but it is not too difficult to miniaturize hard disk technology with the strong technology accumulation of these manufacturers. Eric originally planned to pay a research and development fee, commissioned the ibm hard disk department to develop a micro hard disk, and then acquired the exclusive rights of the micro hard disk after several years of successful development, so that the potential competitors could be delayed for two to three years. . Listening to Caroline, Eric also remembered some information about ibm.
It is said that the internal level of ibm is extremely strict. When the meeting is held, each executive has a seat equivalent to his own level, and even the company's internal work clothes have a corresponding level. Strict hierarchy also inevitably leads to rigid and slow management of the company. It is no wonder that the cooperation plan sent here has not responded for a whole week.
At this time, Eric also realized that ibm is not a good partner. He wants the exclusive right of the micro hard disk. Simply put, after ibm develops the micro hard disk, the firefly will monopolize this in the next few years. For products, ibm may not sell micro hard drives to other manufacturers. This kind of agreement to entrust R&D and acquire tenure is very common in the cooperation between technology companies, but for the Big Mac like IBM, the fireflies want to get exclusive rights, the chance is very embarrassing.
"This is something I don't think about," thought Eric said. "So, do you think that we are more suitable to cooperate with which manufacturer?"
"Seagate or Western Digital, the two hard drive companies are in California, it is very convenient to cooperate, their technology accumulation is enough," Caroline replied: "In addition, Japanese hard disk manufacturers are more advanced technology, but like Toshiba, Hitachi These companies are all involved in the manufacture of electronic products. If they cooperate with them, it will be easy to compete with us on the same type of electronic products in the future."
Eric knows that after 2000, Japanese electronics companies have gradually fallen into upstream component suppliers because of the slow transition. However, at present, Japan's electronic products maintain a very strong position all over the world. Caroline can't see what happened in a few years. She said nothing wrong.
Eric himself did not like to cooperate with the Japanese, so he said: "Through contact with Seagate and Western Digital, you should follow up on this matter and try to get the results before the end of July."
"Well, okay," Caroline nodded, writing down the matter in a serious way, looking up and seeing Eric looking at himself, his face reddish, saying: "Eric, what's wrong?"
"No, I was just thinking, do you need to write down these things?"
"It's more important to memorize it."
Eric said: "I think you have time to talk to Buffett. He will definitely like you very much. Buffett is the kind of person who can put everything into his brain. In the 1980s, the metropolis acquired ab. Ab invited a whole investment bank team. On the other side of the metropolis, only Buffett was alone. All the acquisition data was installed in his head. Others used computers to calculate data for several hours. He could say it casually."
"Ah, how can I compare with Mr. Buffett," Caroline shook his head, embarrassed. (To be continued.)