Chapter 744: Verification time
When Eric enjoyed his vacation in East Hampton, many people were not as relaxed as he was.
September 17, the last day of New York Fashion Week.
In Manhattan's Bryant Park, Linda Ivangolinsta walked through her last show of fashion week, hurriedly bid farewell to the organizers, and even the smoky makeup on her face didn't have time to unload, she got into it. His own car, urged the assistant to rush to the headquarters of the Upper West City ab.
The "American Supermodel Contest" and "Tianqiao Pride" will be broadcasted in the next two weeks. Anne Sweeney, president of ae TV Network, today and she and Cindy Crawford discuss the final stage of propaganda work.
Even though the reform plan of the ae TV network has really failed, it will not have much impact on the Firefly Group, which has an annual income of 20 billion US dollars. But for the group of employees of Anne Sweeney and Ae TV, who were airborne to the ae TV network, and the two reality show production teams led by Cindy and Linda, "The National Supermodel Contest" and "The Bridge of the Sky" The success of the two TV programs and the success of the ae TV network are directly related to their future careers. Therefore, everyone has worked very hard during this time.
After more than ten minutes, I came to the office of Anne Sweeney, who is in charge of the ae TV network. Cindy Crawford was already sitting here. Anne Sweeney was talking to Cindy in a low voice and saw her come in. Get up quickly.
"Good afternoon, Annie, I am sorry, I am late."
"It doesn't matter, you are not late," Anne Sweeney and Linda embraced and said.
Although Anne Sweeney is very active in her work, she often has some unrequited feelings. But it is very enthusiastic for people to live. Plus the age is not much different. During this time, several women have become good friends.
I greeted each other, and Anne Sweeney took a few documents and took the two women to the small meeting room where they talked about things.
Sitting around a small conference table, Anne Sweeney said: "Now the basic situation has been determined. Although the group headquarters strives as much as possible, the number of subscribers to the new season lietime TV station is still only 34.5 million. Compared to last year, it only increased 3 million, which is the sum of the audience base we have."
Cindy frowned slightly, this number is only one-eighth of the current total population of the United States. I remembered some things that Eric had mentioned before, and asked: "Annie, why did it only increase so little, are those operators Is lietime's reform plan not interested?"
"Of course not. The situation is very complicated. Just like Time Warner, they not only did not increase the number of users of lietime. This quarter also cut the number of subscribers of lietime TV station by 800,000. This is the factor of interest game. Since media control After further liberalization, operators can have their own cable TV stations, and the market is so big. Not every operator wants to see the rise of competitors' TV stations.” Anne Sweeney shook her head and explained, then said: "However, the main factor, or the past ratings of lietime TV station performance is too bleak, and did not bring much benefit to operators. This is why they will be indifferent to the reform of lietime TV. So, everything depends on the next two The ratings of the TV series have been shown."
Linda listened to Anne Sweeney and read Cindy. She couldn’t help but ask a question that everyone has been reluctant to face: “Annie, you think... our program, the ratings can be reached. How many?"
Anne Sweeney pressed the documents in her hand and looked at the two women. After hesitating, she said, "In fact, this is what I want to ask you. These two projects were conceived by Mr. Williams. You Didn't you talk to him about this?"
Linda shook her head and said, "We asked, he didn't say it."
Anne Sweeney nodded unfortunately, turned over the documents next to her, and pulled out a hand to the two women next to him, saying: "The two programs, the company and the advertiser signed a floating contract. According to the contract plan, two files The passing number of program viewers is 1.5 million, and the audience rating is 0.8. Under this data, the average advertising fee for 30 seconds is 50,000 US dollars, the advertising time per episode is 16 minutes, the income is 1.6 million US dollars, and the total income of 13 episodes just reaches The cost of production is 20 million, and then we can achieve break-even through operator sharing and subsequent distribution of programs."
Linda and Cindy leaned together to look at the documents in front of them. After a while, Cindy looked up: "So, Anne, what is the ratings of lietime TV last year?"
Anne Sweeney hesitated and said: "In 1994, the highest number of viewers was a TV movie "The Seventh Floor", starring Brooke Shields, with a view of 2.21 million, last year's prime time. The average rating is 700,000."
"Not less than 1 million," Linda almost jumped in disappointment.
Anne Sweeney nodded. She didn't tell the two women. It was only the average rating during prime time. If it is spread all day, the ratings will be even more bleak. As a result, lietime TV's advertising revenue for the whole year last year was only more than 30 million US dollars, and no operators have divided high.
It is conceivable that if you want to increase the audience rating to 1.5 million, it will more than double in one time. It is not an easy task to keep the subscriber base unchanged.
I noticed that both women's faces were somewhat lost. Although Anne Sweeney was equally embarrassed, she encouraged: "I don't think we need to worry too much. During the ab period, the company has not paid attention to the lietime TV station, there is no outstanding program, viewing. The rate is of course not going up. It is different now. It’s just that the production cost of the two programs in your hands is more than the total investment in the lietime TV program in the past five years. What's more, in terms of publicity, there is also the headquarters headquarters and Hearst’s full force. Support, I am still very confident about the ratings."
Linda’s heart is bigger, listening to Anne Sweeney’s relief. Also nodded quickly. Dao: "In any case, this program was made by him. If you are embarrassed, I will not be able to go back and continue to be a model, and I will not be hungry."
Hearing Linda’s screaming disappointment, Cindy really wanted to reach out and put a hand on her, and with a black line on her head, she turned to Anne Sweeney and said, “Annie, you call us over. Not to Talking about propaganda?"
Anne Sweeney also ignored Linda’s words and smiled. “It’s like this. I passed the ab over the ditch. Cindy, you are ready to record the David Late Night Show tomorrow, Linda, yours. The schedule is scheduled for next Wednesday."
In order to stagger the fermentation time of the two reality show topics, the "National Supermodel Competition" is scheduled to be broadcast next Tuesday, September 19. "The Bridge of the Sky" was ranked a week later. On September 28th, the schedule is Thursday.
After properly disposing of ab's late night news program "Night Line". Ab took David Letterman from the bs TV station and successfully took over the ace talk show.
During this time, Firefly and Hearst have used their respective channels to pre-heat the "American Supermodel Contest" and "Tianqiao Pride" as much as possible. Yahoo Portal also has a lot of corresponding news. However, because the two programs do not prove their viewing potential, and there is no possibility of unlimited investment in all aspects, this support is limited. Therefore, before the show is broadcast, landing on the ace talk show for publicity can be said to be the most useful trick, of course, and the last move.
Both women have experience in participating in talk shows, especially last year, because of the bursting of the Victoria show, they received a lot of invitations during that time, so it is no stranger to this. A brief discussion of some details, Anne Sweeney took the two women to the ab production department to consult with David Letterman's team.
In the busy schedule, the two days were almost flashed.
On September 19, the results of several months of labor will also be verified today.
For countless ordinary people, Tuesday is still an ordinary day.
Most of the students’ summer vacation is coming to an end, enjoying the last vacation time. Young people entering the society have completed another day’s work, because it’s a working day, there are very few people out there, have dinner, or alone, or With a lover, or holding a child, sit in front of the TV as usual.
They don't know the headquarters of Manhattan's ab. Many people are waiting for the results of the new day's viewing data. They just happened to think about the "American Supermodel Contest" that was inadvertently seen in newspapers, magazines or TV shows. The propaganda, so I picked up the remote control and remembered that there was just a lietime in my cable TV package. I just broadcast it in the past and wanted to see what happened. Those who do not have access to lietime TV stations, if they prefer fashion, although they are slightly sorry, but they don't mind too much. After all, they always lack TV programs to watch.
For any TV show, you can only target the taste of the audience and capture the emotions of the audience so that you can succeed.
In order to achieve this goal, Eric took a lot of thought.
For a model show, those young women who like fashion and have some illusions about the t-stage want to see what they want most. Of course, it’s an ordinary girl who is ordinary, and suddenly appears radiantly in everyone. In front of you, if you use a word to describe it, that is, the sparrow becomes a phoenix.
The title of the script that Eric carefully arranged for the first episode of "The National Supermodel Contest" is "The Sparrow Becomes Phoenix."
When the time came to eight o'clock, after the last advertisement, the lietime TV screen flashed and lit up again, and the title of the "American Supermodel Contest" appeared.
A series of beautiful art photos flashed quickly, and the voice of Cindy Crawford came.
"I always ask me, Cindy, how should I become a supermodel supermodel, every time, I patiently guide them, you should be like this, you should be like that. Until one day, I suddenly felt that maybe I can pass TV Let's tell all of them all at once with the girl who wants to be a supermodel dream. So, today, welcome to the "American Supermodel Competition."
"After the selection, we have selected 13 girls from all over the United States. They come from the western towns, some from the city of angels, the southern girls with great character, and the gentle northern girls. Starting today, I will use the next two months to select the next star of the model world through a variety of standard training. The girl who won the championship will receive the model contract of the elite model agency, overgirl. The company has a $100,000 endorsement contract and, in the future, more opportunities."
"So, let's get started now."
With the radiance of a professional woman's fashion, Cindy flashed a picture of a girl from all over the United States.
In an apartment in Midtown Manhattan, time flies, the two girls who had an encounter with Eric, Alice and Charlotte, were separated, and Alice moved to her boyfriend.
Her boyfriend is a Morgan Stanley financial analyst named Scott, who was dragged by his girlfriend to watch a fashion reality show that he was not very interested in. Just Cindy’s picture was still eye-catching, and her girlfriend was yy a little bit, but when the picture flashed, the ordinary one appeared in front of him, and Scott couldn’t help but laugh: “ Haha, Alice, do you think these ugly ducklings can become supermodels? It’s a joke. If they can become supermodels, then you can be a world supermodel."
Alice looked at the girls in the TV, but I was disappointing. She still liked Cindy Crawford. At the same time, I also heard that this program has a relationship with Eric. I paid special attention to it today, so she also expressed disappointment when Cindy claimed to make these ordinary girls a supermodel.
Most of these girls in the TV set are very good, and their faces are not ugly, but no matter what they are, there is absolutely no such superb temperament similar to that of Cindy.
Looking at her boyfriend picking up the remote control, she had to change channels. Alice thought about it, or held down his hand: "Scott, wait a minute."
Scott is still relatively considerate, seeing his girlfriend insist, then follow her intentions, but still do not forget to add: "Well, it is a joke."
Before choosing the TV series of the "American Supermodel Contest", most of them were holding the same mind as the Alice couple, and some people even changed their positions with disappointment.
On the TV screen, the program continues.
Lucky girls began to assemble in the fashion capital of New York. Different characters, different backgrounds, different life experiences, through the clever lens display, gradually let the audience temporarily forget these ordinary ugly ducklings, or find their own shadow, or Controlled by curiosity and voyeurism in the heart, slowly, many people began to invest in the plot with great interest. (To be continued.)