Chapter 849: Marvel Machine Cosmic Project
To be hungry marketing, you usually need some necessary conditions, either at a lower price than the same type of product, or if the demand for the product is tight.
The price of irelyer is definitely not low, and even because of the recent strong supply shortage, retailers have already raised their prices to more than $300. Strictly speaking, the terminal retailer's willingness to increase the price does not bring any benefit to the irelyer brand. Therefore, in the discussion between Eric and Firefly Electronics, it has been determined that the retailer's price increase will be limited. Can't exceed $30 or the supply will stop.
At the same time, however, the price increase behavior of physical retailers also provides a more favorable opportunity for Amazon to implement hunger marketing.
In the proposed plan, Amazon will receive irelyer supply of 50,000 units per month, the sales price will remain unchanged at 299 US dollars, and the network will be snapped up according to the frequency of three days, which can be carried out ten times a month, the whole hunger marketing The period is three months.
Irelyer has done a great job in traditional marketing programs, which is why sales are hot after the sale.
But after all, irelyer is just a brand new electronic product, and many traditional portable music player users are still on the sidelines.
The implementation of hunger marketing can not only maintain the strong topic of irelyer for a long time, but also make this brand new brand form a deep-rooted concept in people's minds in the short term. At the same time, it can also completely stimulate the desire of all potential wait-and-see users. In addition, the Amazon platform can also get more traffic and users in a short period of time through this marketing plan, and open the e-commerce market outside the book sales. Therefore, this program can be said to have achieved a multi-faceted effect.
Throughout the afternoon, four people were discussing detailed implementation details. At the end, Jeff Bezos suggested: "Eric, I think, three months seems to be too short. In my opinion, even after three months, irelyer will still be in short supply for a long period of time. State, why don't we extend this program?"
Eric decisively shook his head. He didn't want Firefly Electronics to become a company that didn't know how to live from the hunger marketing: "This marketing plan is very effective, but it is not an orthodox marketing. If it has been Doing so will definitely arouse the user's strong resentment. Therefore, our energy should be placed on better product development and brand building. Even if it is not exactly the opportunity that is very beneficial to irelyer and Amazon, I I will not come up with this plan at all."
After discussing everything, the time was already late, but Victor McNealy did not stop too much and hurriedly left East Hampton.
After the buzzing birthday party of the little guys, Eric also rushed to New York the next day, and began to discuss with Marvel Entertainment's team a detailed plan to set up Marvel Film.
Midtown Manhattan, a large conference room at Marvel Headquarters.
All the top management of Marvel Entertainment's various departments gathered today, and even the founder Stan Lee rushed over.
Marvel Entertainment eo Avi Arad stood in front of the slide projector and personally explained the Marvel movie cosmic story line that Marvel Creative Department had spent more than a year contemplating. Eric originally provided a simple draft based on the memories of previous life, and then filled in by the creative department of Marvel, and finally got the result today.
Since the Marvel at this time has basically recovered the copyright of all the core heroes, even the American captain who was once stalemate has taken it back. Therefore, the new Marvel movie universe plan is more ambitious than the original time and space, and the role is also Will be more abundant.
The new Marvel movie universe plan story line also began in the Avengers, but then the story of the story will expand the universe, with a variety of major events as the main line, with six infinite gems as the dark line, in turn lead to the Galaxy Guard and ultimately Similar to the infinite watcher team of the d Seven Lights Corps.
Avi Arad took a full hour and a half to finish the whole idea.
Stan Lee, who is sitting next to Eric, has been very excited in the explanation of Avi Arad. The superhero of Marvel is on the big screen and can be said to be the most important wish in his life. one.
However, after Avi Arad’s lecture, Stan Lee replied with a little calmness, and some asked Eric if he did not know: “Eric, this program is exciting, but you don’t think, Is it too difficult to really implement it? According to my understanding of Hollywood, no one in Hollywood can always guarantee the success of the film, not to mention the huge plan involving dozens of films, as long as one appears in the process. The two plans for the fiasco of the box office, the whole plan is likely to be ruined."
Everyone obviously heard the problem of Stan Lee, and they all looked at Eric quietly. Although they were very excited about the huge idea of the Marvel movie space program, they also had similar concerns. After all, the wishes are usually beautiful. The reality is often extremely cruel.
Feeling the surrounding or questioning or hopeful eyes, Eric smiled and explained: "Of course I also know this kind of problem, so Marvel Film will be personally responsible for it for a long time in the future. In order to ensure that there will be no execution problems caused by the disunity of high-level opinions during the implementation of the plan. Secondly, this plan can be regarded as a comic-linked movie plan in detail, which means that the plan is The style of the film will remain generally uniform. As long as the first few films of the plan are commercially successful and accepted by the audience, the next film will change the style without any sudden change, and the possibility of failure will be very low."
When Eric’s voice fell, someone immediately asked another question: “Mr. Williams, the Marvel movie universe plan is so huge that it is necessary to activate many different directors. Each director’s personal style has different differences. This problem seems to be different. It can't be solved at all."
"We will not refuse to cooperate with big-name directors, but only if these directors have to adapt to the style of Marvel movies, otherwise we would rather not cooperate, there is no room for bargaining. On the other hand, we will also have the potential to be as good as possible. Newcomers, because these people will cherish the opportunity, and therefore will be more adaptable to the Marvel movie style."
The conference room immediately sounded awkward arguments, and Eric was able to guess the minds of the people. He just smiled and picked up the coffee in front of him.
Stan Lee did not have the scruples of others. He first asked: "Eric, if you use a lot of new people, I think, maybe, it should be difficult to make a good movie."
Eric did not shy away and nodded: "In general, if it is in accordance with the standards of the film critic, it should be like this."
Everyone was whispering again.
This time, Eric did not wait for them to ask, and said: "First of all, everyone should be clear, all the films under Marvel Pictures, the only thing that should be pursued is commercial success, others, such as film critics. The evaluation, the perception of the core comic fans, etc., are irrelevant. Only in this way can the entire plan be implemented smoothly. At the same time, in order to enable the Marvel Universe plan to be implemented, we must also sacrifice the diversity of film styles. Whether it is a director, a screenwriter, an actor or a producer, they can of course have their own style, but the personal style of all of them must not be above the overall style of Marvel movies. Straightforward or cruel. One point, in the Marvel Universe plan, all actors, screenwriters, directors, etc., will be just a screw in the Marvel movie universe plan. A machine is absolutely inseparable from screws, but the screws are absolutely not You can get control of this machine."
Silence for a moment at the meeting, Stan Lee once again said: "Eric, but if so..."
Eric took the initiative to interrupt the question of the father, saying: "Stan, there are two choices in front of you. One choice is that in order to pursue the quality of the film, we can use the production team that we think is the best, and the director actor can play to the fullest. The talents, we also limit them as little as possible. But the result is that some of the films produced will have a good box office and word of mouth, and some will either get a box office or gain word of mouth, and the other part, the box office and word of mouth will be defeated. This will also lead to the popularity of some superheroes, and the other superheroes will be eliminated by the market. In the end, the Marvel movie universe plan is also destined to go smoothly. The other option is to maintain the consistency of the overall style of Marvel movies. Perhaps we can't create a classic movie that can be named after the film, but the possibility of failure is very low, so we can guarantee the smooth implementation of the Marvel movie universe plan. Two choices, Stan, which one would you choose?"
Said, Eric looked at everyone else and asked again: "Which one would you choose?"
No one answered, but the answer is self-evident.
Of course, if there is any objection, Eric will naturally not pay a loss of compensation.
After discussing this question, Stan Lee once again asked: "Eric, what about the cost? As far as I know, Hollywood sequel films rarely shoot more than three episodes, mainly because the film is successful. The actor will be getting higher and higher."
Eric realized that Stan Lee’s father had obviously done a lot of preparatory work before, so the question was quite accurate.
However, Eric also considered all aspects of the issue, so he quickly replied: "The actors are similar to the selection of the directors. We naturally will not refuse to cooperate with the first-line superstars, but only if they are willing to sign long-term contracts, as for the pay As long as the film box office is good enough, we will not be embarrassed, but we must agree in advance on the options that both sides can accept. However, I am actually more inclined to use the potential actors of the second and third line. Hollywood has never lacked actors with outstanding performances. With newcomers enabled, we can also make it easier to sign package contracts. Actors who sign package contracts will also reduce more uncertainty when shooting sequels than first-line superstars."
After Eric said, everyone could not help but raise a doubt again.
The director uses newcomers, the actors use two or three lines, then, the Marvel movie universe, is there any future?
Eric quickly realized this emotion from the expressions of the crowd and said with a smile: "I know your concerns, but the success of a movie, whether the director and the actor are big names or superstars, is never the most important. If you don't believe it, you can recall the history of Hollywood movies, not to mention it for a long time. Even in the last ten years, Hollywood newcomers or unknown actors have created box office or word-of-mouth classics, such as "Beverly Hills Detective". ", three dads and one baby", "lethal weapon", "Ghostbusters", "Jesus", "The Matrix", etc., these films that once occupied the forefront of the box office list, the original director and The actors are not so famous. In turn, Schwarzenegger, Stallone, Kevin Costner, the high-profile front-line superstars, in recent years have frequently produced large projects that make the film company bloodless."
After Eric said, many people in the conference room relaxed their expressions.
Eric explained the doubts in the hearts of the people. When you see that you no longer ask questions, you open the memo in front of you and say: "Now, I will discuss some suggestions for making changes to your plan. First, I have already said that. However, "Warrior" will be stripped out alone and become a small Marvel movie universe, but I still see too many warfare characters in this program, this must be revised..."
The meeting continued, and only a small number of issues were discussed in the future. In the following week, everyone will continue to discuss various details. Therefore, Eric is not in a hurry. After work, he also specially invited Stan Lee to join in the nearby restaurants. Dinner, listening to the father alone, made a lot of suggestions on the film.
At nine o'clock in the evening, Stan Lee left, and Eric took his own car and went all the way to Madison Avenue near a building near Central Park.
From the car, take out a birthday cake and a vertical flower prepared by the assistant. Eric enters the building and takes the elevator to the top of a duplex mansion.
Here is Eric's accommodation for Giselle and Alexander. He has purchased a large number of luxury properties in New York and Los Angeles over the years. Except for a few of his own residences, most of them are handed over to a luxury rental company under his name. Reason, you can also earn rent while maintaining value. Giselle and Alexander lived in one of them. After collecting the two people last year, Eric gave them a bunch of keys. The mansion was on the top floor of the building on Madison Avenue, although there was a Block, but you can also see Central Park, the view is very good. (To be continued.)