Chapter 958: Soaring topic
Because it is a TV station that has been jointly owned by several cable TV operators such as Warner Cable, Comcast, and Telecommunication, E! The user base of entertainment is close to 50 million, which is higher than the original Lifetime TV.
However, several major shareholders only rely on the channel advantage to add E! Entertainment to their own cable TV packages in bundle form. Therefore, the management controlled by the original shareholders has not paid much attention to TV program development, E! The original program of entertainment is very scarce, and there is only one "Real Hollywood" documentary series, which tells the history of Hollywood legends and various gossip. In addition, the original E! Entertainment even has a poor budget for purchasing TV programs from outside.
In this state, E! The sense of existence of entertainment in the hearts of the audience can be imagined. Before being acquired by MGM, E! The subscribers that entertained from the operator's hands are divided into only a poor 7 cents, far less than the average of 15 cents that the industry's underlying cable station gets from each user.
The long-term accumulated disadvantages cannot be changed at one time, MGM took over E! After the entertainment, whether it is Eric or MGM management, there is no thought of encouragement, and it is planned to adopt a steady development strategy.
Therefore, the budget investment of Beverly Girl is only 5 million US dollars, far from the original "American Supermodel Competition" and "Tianqiao Pride". The publicity and marketing also relies mainly on the newly developed Internet media.
On February 17, after experiencing the uninterrupted small-scale publicity from the end of last year to the present two months, Beverly Girl officially landed at E during the prime time of 8:00 in the evening! Entertainment TV station.
In the end, the average number of viewers in the first episode of Beverly Girls was 1.12 million, the highest number of viewers was 1.37 million, and the audience rating was 0.7.
This achievement is in line with everyone's expectations. As long as the average number of viewers in the first quarter can be kept at around 1 million, this reality show can continue to be produced.
However, afterwards, the topic and word of mouth of Beverly Girl quickly fermented.
A few years ago, "Who Will Become a Millionaire", "Survivor" and other programs created the same kind of competitive reality show, "Beverly Girl" is a life-like real person who fully shows the privacy of several starring life to the audience. Show, it is also a kind of pioneering work.
After the program was broadcast, although many media-reported comments were critical of this reality show with a bit of glamorous display, there were also media sniper shows with too many performances, but in the newly emerging Internet media platform. The fashionable and avant-garde "Beverly Girl" quickly became a topic of discussion among young people.
The Yahoo Forum is dedicated to the discussion of Beverly Girls. Some people like Deborah Hall’s bold disenchantment. Some people like Kristen Heyman’s coolness. Some people think that Samir Karon is too Falsely, some people think that Carly Waitlock is standing on the top of Beverly and yelling at Los Angeles in the early morning sun, 'Good morning, Los Angeles' is very inspirational.
The picture of the ponytail is derived from the Czech movie "The Promising Man". The original Eastern European actress Vika Cricks, just by this shot, has become the goddess of the Internet. Now, in the United States, where the entertainment culture is extremely developed, the impact of this previously imitated lens is far more than the original.
In just a few days, Deborah Hall used the dynamic GIF picture of the ponytail in the Kristen Hyman Bar, which became the most popular picture on the Internet. This picture has even become a guide for many people talking about the topic of Beverly Girl: Have you seen the picture of the **** in Beverly Girl?
Under the influence of these factors, although only one episode was played, each of the details of the forty-five minutes of content became a topic that many netizens talked about.
Due to the lack of content on the E! Entertainment TV station, MGM is not likely to introduce a suitable E in the short term! Entertainment TV shows, since "Beverly Girl" is popular, so the following week, E! Entertainment has arranged three replays of the first episode of Beverly Girls in the daytime and late at night. The number of viewers who replayed three times added up to 2.7 million.
Later, when the second episode aired, the average number of viewers of Beverly Girl jumped directly to 2.63 million, and the highest number of viewers reached 2.95 million, with a rating of 2.1. Compared to the first episode, all data has more than doubled.
The second episode of "Beverly Girl" was broadcast on February 24th, followed by February 26th, "Desperate Housewives" was also launched on the Brvao channel of Rainbow Media.
Although the "Desperate Housewives" is placed on the basic cable station such as Brvao, which is far from being able to compare with the public TV network, Eric does not feel pity, but I still have great expectations for this TV series.
After all, even the programs of the paid cable stations may rush to the ratings list, and the potential audience will be more substantial. There will be no room for development. In the past history, "The Walking Dead" was a step-by-step counterattack in the AMC, which is no better than the Brvao TV station. It even once reached the top ratings.
Therefore, under the intervention of Eric, "Desperate Housewives" is much higher than the "Beverly Girl" in both budgeting and publicity budgets. Although only 13 episodes were produced in the first quarter, all budgets are added. It has also reached $26 million.
Two months before the TV series aired, MGM began to place print advertisements in major women's newspapers and magazines, and the program was broadcasted nearby. Several housewives also ran into the "David Late Night Show" and several other hot spots. The talk show warmed up the TV series. It can be said that before the broadcast, "Desperate Housewives" has already had a good reputation.
At the same time, "Desperate Housewives" has also adopted a number of two-episode mode when the new drama is on file.
Under the design provided by Eric and the original scriptwriter, the huge suspense created by the opening of the episode Mary Alice Yang and the vivid character of a group of housewives in the Wisteria community firmly grasped the audience's attention.
After the series was aired, it almost caused a one-sided praise in the critics. Many media said that it is a waste for MGM to put such a great TV series on a basic cable station like Brvao. This TV series can be used for four. Any of the big TV networks. This kind of argument has also stimulated people's curiosity about Desperate Housewives.
Different from the fair start of Beverly Girl, through the pre-emptive propaganda, “Desperate Housewives” received an average of 4.16 million viewers, with a maximum audience of 4.73 million and a rating of 3.4. This kind of data is already higher than the ratings of TV programs that are not too successful for many public cable stations.
Although it is destined to create the universal influence and rich profits of the four major TV networks, "Desperate Housewives" can recover the full cost and achieve rich profits according to the current ratings. Moreover, continue to persist, with the ever-expanding reputation and influence of Desperate Housewives, Eric is still very confident that this TV series can create a cable station to watch the miracle.
At the same time, under the promotion of "Desperate Housewives", Brvao Channel will also be successfully shaped into a specialized women's station. This is what Eric is most valued, and Eric puts "Desperate Housewives" on Brvao Channel. The ultimate goal is to create a basic cable station that is specifically targeted at the housewife community.
Through the Clinton's official information highway program, recent years have been the key time for the widespread adoption of cable television in the United States.
However, most cable TV operators have not realized that a new era is coming. The Brvao channel has won the recognition of the audience and the corresponding market share. The future position in the basic cable station field will be unbreakable.
It has been nearly half a year since MGM scored two TV stations. During this period, the management of MGM, such as Amy Pascal, has been adjusting and rectifying all aspects of the two TV stations. The continuous and successful launch of Beverly Girl and Desperate Housewives is also inseparable from management's efforts.
Now, with the success of Beverly Girl and Desperate Housewives, the situation of the two TV stations has officially opened, and MGM has successfully crossed the first step toward the development of the TV industry. The related celebrations are naturally necessary.
The celebration party was arranged at Drew's home in the Trousdale Manor. Although it was Saturday, "Iron Man" started soon, and Eric had a lot of work to do until the twilight came, he was from Prevawi. The Star Firefly Studios got off work, and it was already 7:40 when they arrived at Beverly Hills. The party had already begun.
In recent days, under the impetus of the Firefly Group's intentional or unintentional release of the wind, Eric's starring "Iron Man" actor Tony Stark has gradually spread.
"Iron Man" will be officially launched next Monday. Eric has not appeared in the boot conference held this Friday. The Firefly Group has not announced the exact candidate for the actor, as a media group, inside the Firefly Group. The media channels are naturally aware of the exact news, but they obviously will not take the initiative to disclose the inside story.
Moreover, Larry Ellison, who likes to show off the limelight, also deliberately jumped out and claimed that he would play an important role in "Iron Man". The tone is very ambiguous, as if this is the actor, Larry Erie Senshun made an advertisement for his own Oracle Group.
As a result, these ambiguous messages have intensified the media's speculation, and with the recent discussion about Eric's family, the topic of "Iron Man" has also become hot.
With the latest issue of Forbes magazine in March, the Forbes rich list will be launched in the new year. The topic of Eric’s family has become more and more, and major financial media have launched their own rich list ahead of schedule. The data is like a lot of outposts before Oscar.
Although the data published by different media are not the same, they have an obvious common ground. Eric Williams will become the first super rich in the United States and the world with more than $100 billion.
The gap between the billionaire and the billionaire is no one knows. After all, Eric is only the first and only one.
However, this does not prevent many media from automatically finding a similar reference, that is, the two most influential families in the United States in the early 20th century, Morgan and Rockefeller.
In the heyday, the Morgan family and the Rockefeller family controlled the entire United States, which is not an exaggeration.
Take Hollywood, in the early 20th century, Hollywood's major film companies are fundamentally owned by the Morgan Consortium and the Rockefeller consortium.
At the same time, the US general system, whether it is General Electric or General Motors, or other companies with the GM prefix, is basically a company owned by the Morgan Foundation. JPMorgan Chase and Morgan Stanley are still Wall Street. Financial giant.
Like the Morgan family, the Rockefeller family originally controlled most of the US energy and ore industry, and it can be said to control the economic lifeline of the United States.
ExxonMobil, founded by the Rockefeller family, is still the world's largest oil company, and there are no competitors in the United States that can match it. ExxonMobil can be seen behind many of the countries in the world where the energy industry is relatively open.
Go back to the present.
Almost no one has denied that with the advent of the information age, the world is experiencing a revolution in the technology industry.
In this revolution, the rise of the information industry is undoubtedly the most eye-catching. Compared with high-end industries such as genetic technology and nuclear technology, the information industry is also the basic industry with the highest popularity of civilians.
Eric Williams has risen in Hollywood, but unwittingly, he has invested in a large number of companies in the information technology field.
Moreover, the company of Firefly Investment, whether it is Cisco, Yahoo, AOL, Internet companies, Qualcomm, Sprint, these communications companies, have a pivotal position in the entire industry.
Although these industries have not yet developed to the extent of becoming a national economic lifeline, there is no doubt that, at the current rate of development, once human beings truly enter the information age, these companies under the name of Eric Williams will It is enough to have a significant impact on the development of the information industry in the United States and the world.
Even Eric Williams will become the 'John Rockefeller' of the information age. What's even more frightening is that this time, there isn't a 'J·P·Morgan' that can compete with it, even if it relies on Microsoft to become a global company. Bill Gates of the second richest man only controls an operating system platform, and Microsoft's influence is far from being comparable to the firefly investment involved in the entire information industry.
At the end of the discussion, some media even called for the federal intervention to limit the further expansion of firefly investment and prevent the emergence of monopoly giants, but this obviously does not hurt the development of the firefly system.
Trausdale Manor, the mansion of Drew.
Eric’s car just entered the courtyard and a group of people greeted him.
Eric and Shantou hugged, and then shook hands with Amy Pascal and others, including a few strangers, also recommended by Shantou.
After the chilling, Drew, who was holding the arm of Eric, was walking in the courtyard with everyone in the crowd. He also said with no scruples: "Eric, I thought you were not coming."
Listening to the laughter of the people, Eric also smiled: "You don't know, I am very busy recently."
Chris Jenna, who eagerly got to the side of Eric, asked: "Eric, we have heard some rumors, are you really going to play Tony Stark in person?"
"This, temporarily confidential, you can boldly guess," Eric shook his head with a smile, and if he publicly admitted in front of so many people, the news would definitely be completely untenable.
"I think this is unlikely. Eric is not going to direct his new movie in the second half of the year," MGM’s president, John Cali, also said: "However, Eric, fireflies why should The actor's actor's thing remains silent. Wouldn't it be true that Mr. Larry Ellison of Oracle is going to perform?"
Eric did not speak, and others immediately retorted and said: "That would be even less reliable."
Everyone chatted casually and soon came to the party scene on the backyard lawn. The party held by Shantou always liked to be a big fan. There were already a hundred or two people gathered here. When I saw Eric appeared, it was naturally inevitable.