Chapter 1190: Point reflection (3)
Los Angeles.
A cinema in Beverly Hills, listening to the surrounding audience or excited or admiringly talking about the stunning 90 minutes until everyone else left the auditorium, sitting in the back row of Michael Eisner and Richard Parsons got up and walked out together.
Probably all the "gravity" points outside the cinema are waiting for reporters from all sides, Michael Eisner and Richard Parsons did not go to the main entrance, leave the theater from the internal passage, sit together Waiting for the limousine on the street, Michael Eisner asked Richard Parsons next to him: "So, what do you think?"
The black CEO of Warner Bros. Pictures took off his glasses and wiped it. The design of the 3D glasses has been friendly to his near-sighted people, but Richard Parsons feels a little uncomfortable. He also knows This is more likely to be just psychological discomfort.
Putting on the glasses again, Richard Parsons said with a bitter smile: "At least, Hollywood has only one Eric Williams."
"One," Michael Eisner squatted, and he was a little embarrassed. In his unwilling tone, he had a heartfelt approval: "It’s a good guy to have one in every era."
Richard Parsons told the driver to drive to a nearby restaurant and said: "Isn't the light and shadow era always following up on the development of 3D movies? Polarized 3D is not too difficult technology, maybe we can do it next summer. Also launch your own 3D movies."
Michael Eisner shook his head: "You think too simple."
For the era of light and shadow, which was formed by Global, Warner and Paramount in order to fight against the digital field, Michael Eisner is more concerned than any other high-level executives. Therefore, he is very clear that the main focus of the light and shadow era has been on CG special effects. On the other hand, the 3D technical team that followed the Firefly Group's RealD program was actually a display of less than ten people, far from being comparable to the RealD team with hundreds of people.
What's more, even though the era of light and shadow can technically reach the 3D technical standards in the digital field, the Firefly Group has invested nearly $2 billion in huge funds for the entire ‘RealD’ and ‘4200’ programs in the past two years. Now that the cake is just getting ready, how can the other party easily allow the other three to come to share the bonus?
When I heard Eric said, Richard Parsons quickly thought about it. After a moment of silence, he said: "Even if Williams wants to monopolize this market, the theater will not agree. The richer the source, the better for the cinema dealers."
"But we are still falling behind too much," Michael Eisner said: "Maybe tomorrow, the person in charge of the light and shadow era should be called to open a meeting."
Richard Parsons nodded. "Call a call and I will pass."
The two chatted like this. Because they belonged to different companies, some of them did not say too much, but they could feel the heavyness of each other.
The firefly system has an absolute leading position in the field of CG special effects, and it has already made three companies such as Global have been struggling to catch up.
Now, the other party has taken the lead in the new movie screening mode, it is hard to imagine what kind of changes will happen in the next Hollywood scene.
If 3D for 2D will produce a huge industrial revolution like voice-to-sound, color-to-black and white. Then, under this kind of opportunity of the firefly system, it is not impossible for the current seven major film companies to coexist in the near future, becoming six, five or even four.
After all, the Hollywood movie company is not indestructible. When Raytheon and United States both flourished, they have now disappeared. At this time, due to the rise of fireflies, the Disney brand has also been merged. If it weren't for the support of the firefly system, MGM may have gone down.
There is such a concern in my heart, and Michael Eisner and Richard Parsons have no mood to eat supper. When I came to a nearby restaurant, they just sat down and drank a few cups of coffee. They chatted for a while and went home.
After a few years of heart surgery, Michael Eisner has always been very focused on rest. However, the early morning of the next day, he rarely woke up at less than six o'clock.
Due to the embarrassment in advance, his assistant has faxed the film review of Gravity in mainstream North American newspapers. Sitting on the terrace outside the study room in the early morning, the last glimmer of hope in Michael Eisner’s heart disappeared. The evaluations of Gravity by major mainstream newspapers were mostly praised. Some newspaper reviews have even brought a bit of aunty.
“The tremulous bold picture, the dazzling lens design, and the groundbreaking 3D projection mode bring us a great visual adventure like never before.” – The New York Times
"Whether it's a new special effects technology, 3D playback mode or an actor's performance, I can only use it to describe it. Eric Williams has created an unprecedented visual miracle for us." - "Los Angeles Times
"Geocentricity reminds me of Kubrick's 2001 Space Roaming. However, this film has an overwhelming viewing experience. The new 3D screening mode is a strong one. The feeling of being there." - "Hollywood Reporter"
“It’s not like “gravity” is a movie, it’s not that it’s a shocking visual experience that brings together all the most advanced film technologies.” – Washington Herald
"Hollywood will once again usher in a great revolution." - "Variety"
"..."
"..."
Obviously, most of the film reviews have not expressed much opinion on the plot of Gravity. This film is really just a very traditional high-concept movie of the secret room type.
However, "Gravity" has pioneered the CG special effects, lens style, 3D mode and other aspects, and has sublimated a secret room survival type movie that has been seen by countless audiences to a great height.
Silently sitting on the terrace outside the study room, I read the page of "Gravity Gravity". After hesitating for a long time, Michael Eisner took out the mobile phone and dialed the phone of Kasenberg.
In the second half of the year, with the Nasdaq stock market crash, the situation of the Seagram Group, which is carrying high debts, has become more and more bleak. This has not changed since Universal Music received the 8% stake in Fireflyer through the exchange of interests.
Michael Eisner has realized that Universal Pictures is likely to change again.
Although these years have done a very good job in the position of Universal Pictures CEO, Michael Eisner understands that if you want to maintain your position in Hollywood in the process of changing the company, Global will have to do this time. May catch up with the wave of 3D movies.
With the sound of praise on the traditional paper media, the repercussions of "gravity" in the movie fans on the Internet are even more heated.
On the movie-related websites or forums such as Yahoo! Movies, IMDB, AOL Film Community, etc., the popularity of Gravity has risen to the top almost within one day. Fortunately, the audience who participated in the screening even praised the film without any disguise.
"What is the ultimate effect of long shots? In my opinion, it is that people simply don't feel that you are watching a long shot. Gravity" has a long shot of more than ten minutes. This is perfect. Special effects pictures, magnificent space scenes, interesting dialogues between actors, thrilling moments of crisis, every detail will attract me until Ryan is thrown into the abyss of the universe, the camera suddenly switches, and I am suddenly immersed in it. Realizing that I just saw a great long shot. Yes, I can only describe it with greatness at this time."
......
"Do you want to be spoiler? I tell you, Judy turned into a medical doctor, rushed to space to repair the Hubble telescope, and then, in danger, then, in space, experienced a thousand difficulties and finally returned. Going to the earth. Above. So, this is a very, very simple story, but it is definitely a very, very good movie. It’s so good that I’m not afraid to spoil you, because in this simple story, I saw too It’s hard to express in words. If you don’t visit the theater, you will definitely miss one of the greatest movies in Hollywood history.”
......
"Eric Williams' fourth box office movie of $1 billion is undoubtedly."
......
"For me, Elton John's super fan, the episode of "rocket-man" is a godsend. I heard a few songs in Kowalsky playing this song while the two are wandering in space. a feeling of."
"The same feeling, but, in my opinion, the whole movie is simply the pen of Hollywood. I strongly feel that Eric Williams, like Kubrick, will have a decade. Movies that will appear in the year before are presented in front of us."
......
"Do you notice a little girl holding a doll? Haha, I saw, Eric Williams, this loli control, you don't deny it!"
"Oh, don't spoil, leave some suspense for everyone."
“Yes, but when the Challenger’s universe is very internal, remember to open your eyes.”
"Haha, I was scared, but then I was born again."
"That is a floating hand, but unfortunately it is not a real person, but it is so cute, I don't know if it will launch the same paragraph."
"The odious spoiler party, hold it down, all killed."
......
"Ah, there are still two weeks, I can't wait, and I have to pay for the tickets at high prices, just in Seattle."
"Please purchase YCR group for ticket purchase: 714311997."
"The above is a liar, I have a ticket in my hand, eBay trading, $600, I need a private chat."
"I still talk to the liar."
......
After spending a pleasant weekend with Angela Lindvo, Eric returned to Los Angeles to prepare for the world premiere of Gravity on Friday, November 12.
Firefly Studios.
On the second day after returning to Los Angeles, after watching the samples of The Lord of the Rings in the IMAX theater in the studio, I had lunch with Peter Jackson and others, Eric and Kasenberg. Returning to the studio together, I will discuss the promotion of Gravity on the cement ramp.
With the super-high reputation brought by the dot-shooting, the two-year busyness finally blossomed, and the fruit was more fruitful than expected. The Firefly Group was up and down at this time.
"Michael called me on Sunday and chatted at noon. He hoped that the mummified universe of the world could make a 3D version. This summer, there is just one "Scorpion King 2." In addition, he also inquired about our follow-up plan. And."
Eric can experience the joy of Kasenberg's tone. After all, Michael Eisner is his former boss. With a smile on his face, Eric said: "You promised him?"
"Of course not," Kasenberger shook his head, but said again: "However, there is no rejection, or we have to look at the situation on our side. If you need a source, the mummy universe series is definitely a good choice."
Eric nodded and said that he was recognized.
According to the plan, once 3D and IMAX are successfully promoted, the number of 3D and IMAX screens in North America and overseas will definitely increase significantly. However, there is no specific expectation in the end.
However, the Firefly Group has a very clear idea about this, that is, it is rather lacking.
The former 3D movie market, especially the western 3D film market, prospered with the rise of Avatar. However, in the following few years, as the producers launched the 3D version unrestrainedly in pursuit of maximizing profits, the audience was quickly eager to show such screenings after suffering from all kinds of inferior 3D movies. The situation, returning to the 2D screen.
This time, since he has controlled more than half of Hollywood, Eric will naturally not allow this to happen again.
Moreover, although the profitability of businessmen is difficult to stop, this time, the firefly system can establish multiple barriers to ensure the healthy development of 3D movies.
Among them, the first is the cost.
Just like "gravity", although there is only a 90-minute film, the cost of a single film is doubled directly to $3,000 due to the dual-machine 3D. Therefore, it is only 2000 North American 3D screen, the copy cost will reach 6 million US dollars. In addition, the IMAX-3D version of the copy cost directly increased by 10 times, reaching $ 30,000. The 100 3D-IMAX screens in North America have a copy cost of directly $3 million. After only one final cost of 9 million US dollars, it is enough to make a good independent movie. Moreover, if the same overseas issuance scale, if all new copies are used, the total copying cost will be turned over again, reaching 18 million.
Even, because of the distressed copying costs, a director of the distribution department also proposed to delay the release time of some overseas markets in order to achieve the reuse of North American copies.
Eric actually agrees with the opinion of the executive. However, the overseas schedule of Gravity has basically been confirmed. Most of the simultaneous market cannot be changed, and the money will be difficult to regenerate. I can expect to use this mousse in future films.
It is still in the film era, and in the next decade, this state will basically not change. Therefore, the cost of dual-machine 3D expensive film copy can directly exclude a large number of poor quality movies.
Moreover, the cost of copying is only the first barrier to stacking fireflies.