Chapter 30 Hunger Marketing
The difficult problems for businessmen of the Qin Dynasty were not difficult for Chen Qilin, a great young man of the 21st century.
Chen Qilin looked at the big beauty and said:
"Master Ba, do you know that there is a thing called a 'trademark' and a sales method called 'franchising'?"
trademark?
Franchise?
Ba Zhen's beautiful eyes widened, and there seemed to be a big "?" written on her face.
"Master, what are these? I have little knowledge and have never heard of them!" Ba Zhen said honestly.
Chen Qilin explained in detail:
"Trademarks, to put it simply, are to put a unique mark on a product and serve as a status symbol for the product. Of course, we also need to put a lot of effort into product anti-counterfeiting technology.
Franchising means authorizing goods to be sold by specific merchants. Authorized merchants have to spend a sum of money to purchase a license..."
"What the poster means is to put the Guangshengge logo on the Erguotou packaging, and then authorize it to be sold to merchants in counties and counties in Daqin?" Ba Zhen is very smart and can make sense of it.
Chen Qilin nodded: "Smart!"
"Master, you are really good. This way we can quickly distribute our Erguotou throughout Daqin without having to worry about customers not recognizing the goods!" Ba Zhen said excitedly.
She even imagined the scene of tens of thousands of Erguotou being sold in Daqin...
Chen Qilin asked: "Master Ba Pavilion, how did you price Erguotou?"
"Master, the small altar has 2 gold and 1 altar, the middle altar has 4 gold and 1 altar, and the large altar has 10 gold and 1 altar!" Ba Zhen said.
"How much does it cost?" Chen Qilin asked.
"The cost is one-twentieth of the list price. Since we are not yet able to mass-produce 36-degree Erguotou, the price is set higher. Our main target customers are the wealthy class.
When it can be mass-produced in the future, the price of 36-degree products can be lowered and developed toward the common people, while the other 42-degree and 56-degree products can be priced higher and made into high-end products..." Ba Zhen informed her thoughts one by one.
Chen Qilin is very satisfied!
Ba Zhen, this girl, is indeed very talented in business.
"Master, Xianyang Guangsheng Pavilion is preparing to auction the first batch of 300 jars of 36-degree Erguotou in three days. As the boss behind Erguotou, you must be there!" Ba Zhen invited.
Chen Qilin waved his hand: "I won't come!"
He will never leave Tiandao Tower before his cultivation reaches Jindan!
Must endure!
There are countless unscrupulous people out there who want to kill Chen Qilin!
Seeing that the other party was unwilling, Ba Zhen finally had to give up.
After she said goodbye and returned to Guangsheng Pavilion, she immediately ordered people to start promoting the new wine in Guangsheng Pavilion three days later.
…
Three days later, dawn broke.
Guangsheng Pavilion has not yet opened for business, and there is already a long queue in front of the door.
They are all slaves in the homes of wealthy and high-ranking officials. They follow the orders of their masters and come first to occupy a position.
Ba Zhen's publicity work was done well.
Just as Guangsheng Pavilion was about to open, the wealthy and officials came.
"Guangsheng Pavilion made bold claims, saying that this new wine is several times richer and more mellow than the old wine, just like nectar. If this is true, I will definitely bid for a few more jars!"
"Guangsheng Pavilion must be bragging..."
At this moment when the rich, businessmen, and officials were talking about it, Guangsheng Pavilion opened the door with a "squeak".
There are waiters to maintain order, and customers enter in an orderly manner and sit in the hall one by one.
Since there were so many people coming today, none of the servants could enter.
soon,
The hall, which could seat hundreds of people, was packed to capacity.
They saw jars of fine wine placed on the table in front of them. Each jar was engraved with a special sign, which read "Guangsheng Pavilion Erguotou (36 degrees)" in small seal script.
A stunningly pure beauty wearing a long skirt, with a graceful figure and smooth skin, walked onto the stage.
The visitor was none other than Ba Zhen. She bowed to all the customers and said: "On behalf of Guangsheng Pavilion, I welcome new and old customers to attend the launch ceremony of the new wine 'Guangsheng Pavilion Erguotou'..."
After saying a lot of scene talk, let’s get to the point.
Ba Zhen said: "Give each of the customers attending the meeting a small cup of 36-degree Erguotou to try!"
The guys gave a small cup of Erguotou to the merchants, wealthy people, and high-ranking officials in the hall, which was probably only a small mouthful.
"Pavilion Master Ba, this little wine is not enough for us to fill our teeth!"
"Haha, Pavilion Master Ba, you are so petty!"
All the guests laughed and teased Ba Zhen.
"Everyone, brewing Erguotou is not easy. It is very precious. One or two Erguotou is worth one tael of gold! I can only give you a small cup to let everyone have a taste! In addition, you must not drink as much as before. This wine is mellow, rich, and It’s intoxicating, so drink it slowly!” Ba Zhen said with a smile.
"Since Master Ba has such praise for Erguotou, I will try it!" one of the rich men said, taking a sip.
The aroma of wine exploded in his mouth, attacking his taste buds... Although the alcohol content was a bit high, it was very comfortable. He squinted his eyes, enjoying it quite a bit, and praised:
"Good wine, really a fine wine!!!"
Hearing this, other guests also tasted it.
"Grandma's, this is the real wine. I used to drink horse urine!"
"I will die without regrets if I can drink such fine wine in this life!"
“…”
All the guests who had drank gave thumbs up and praised it.
Among the crowd, there were many "spies" sent by Guangsheng Pavilion's competitors.
Originally, they wanted to cause trouble for Guangsheng Pavilion. The previous publicity of Guangsheng Pavilion was exaggerated, but when the "spies" tasted the 36-degree Erguotou, they gave up the plan.
The new wine is really good! ! !
If the spies made trouble on the scene, they wondered if they would be beaten to a cripple by the rich, wealthy businessmen, and high-ranking officials!
"Master Ba, how much is this Erguotou?"
"Master Ba..."
After tasting the new wine, the guests couldn't wait to ask.
Ba Zhen smiled and said: "Erguotou has a limited production and is quite precious. This first batch will be sold in the form of an auction, and the highest bidder will win. The starting price for every 5 jars is 20 gold, and each increase in price must not be less than 1 gold."
After the words fell, there was a lot of discussion on the scene.
"Four gold for a jar of Erguotou, it's a bit expensive, but it's worth it!"
"Four gold is still expensive? You'd better go back quickly! Such fine wine should only be found in heaven. Even if it costs ten thousand gold for a jar, I'll get a few jars to drink!"
"Hahaha, Master Ba, start quickly!"
Ba Zhen glanced at everyone and said, "Now the auction for 5 jars of Erguotou is open, the starting price is 20 gold!"
"40 gold!"
"80 gold!"
"Don't compete with me, I want these 5 jars, 100 gold!"
"Hey, you want to get Erguotou for 100 gold? I'll pay 200 gold!"
The first wave of 5 bottles of Erguotou was auctioned off by a wealthy man at a sky-high price of 600 gold.
Two hours later, all 300 jars of 36-degree Erguotou were sold out.
If it was sold at the set price, it would only be worth 1,200 gold, but it was finally auctioned at a sky-high price of 18,000 gold, more than ten times the set price.
There is no way, the imperial capital Xianyang is full of rich people, who are generous and lavish.
There are only a few high-ranking officials and rich people like Wang Ben who are stingy.
Ba Zhen is very satisfied with the results of the first batch of Erguotou auction!
But she also knows that today's "results" are achieved because Erguotou is first released and the rich people taste this kind of wine for the first time.
In the future, it should be impossible to create such a good result.
As soon as the new product sales were over, Ba Zhen explained to the subordinates and went to Tiandao Tower with 9,000 gold.