Chapter 312: Dear Love Finale
Entertainment companies do marketing work that is a little more complicated than traditional enterprises, but much simpler. For Xu Mo, she is more focused on balancing the network of relationships.
For example, which channels to use to launch the projects and marketing.
Xu Mo didn't care about the previous projects, but she will handle the next projects, such as "Dear, Beloved" which Zhao Chunsheng is about to finish filming.
This project will be launched in the summer, and the positioning is very simple, that is, a sweet drama for students.
Kiwi and Penguin are both contacting Xu Mo, wanting exclusive broadcast rights. As for traditional channels, Zhao Jingquan said in the executive group that he was negotiating.
Then there is marketing. Xu Mo is not very familiar with this aspect, but she contacted the teams of both the male and female protagonists, and combined with the resources of all parties, she quickly established the entire marketing logic.
After summarizing, Xu Mo found an interesting phenomenon. Zhao Chunsheng's project itself has its own traffic, and the marketing of this drama seems to be reduced.
After a day, it's easy.
When it was almost time to get off work, Xu Mo was a little emotional. After being with Chen Shen, work became easier and easier, but the efficiency was getting higher and higher.
As if she suddenly remembered something, after hesitating for a while, Xu Mo still clicked on WeChat on the computer.
According to Xu Mo's own personality, she would definitely not look at Chen Shen's WeChat. This was wrong in Xu Mo's opinion. Even if they were partners, they had to have absolute space.
However, Xu Mo imagined that if she let herself give her phone to Chen Shen to play with, would she give it to him? The answer seemed to be yes.
Let's take a step back and say that after that, what was not seen by him, what's wrong with checking WeChat by herself?
And she didn't go to check Chen Shen, she was just curious about what methods the other people were using.
For Chen Shen, there was no need to check, almost everything was already clear.
Chen Shen had a lot of dialog boxes in the afternoon, and it could be seen that he was busy. Xu Mo didn't look at other dialog boxes. She scrolled down and really turned to Xia Qingyi's dialog box. The chat ended at about 3:30.
Xu Mo nodded as she looked at five or six photos of Xia Qingyi. Xia Qingyi seemed to be able to handle any style of clothing, even men's clothing, and looked very comfortable.
Xia Qingyi: "Which one looks good?"
Chen Shen: "Are you endorsing men's clothing?"
Xia Qingyi: "Are you okay? Why would I endorse men's clothing? Tell me which one looks good."
Chen Shen: "My evaluation is that it is not as good as Sister Mo's stockings."
Xia Qingyi: "????"
Seeing this, Xu Mo burst out laughing. From Xu Mo's perspective, the logic here is that Chen Shen obviously knew that he wanted to see the chat records, and then deliberately said so.
Chen Shen: "It looks good, but it's a little big."
Xia Qingyi: "How can it not be big? Am I sick to buy so many men's clothes? I bought them for you. Now anyone with a discerning eye can see that Huanyue is your boss. How can you want to go behind the scenes in a short time with such a big responsibility? You can decide for your work clothes, and you still have to be particular about your private clothes. Don't you care about your fans?"
Seeing this, Xu Mo's expression was a little complicated.
Objectively speaking, Chen Shen was reminding Xia Qingyi, but she ignored it. Not to mention deliberately, at least she was subconsciously avoiding topics related to herself.
A first-line female idol, the kind with a separate makeup artist, who doesn't have a strong personality in the circle, but now she is leaning towards the word virtuous.
Xu Mo somewhat understood Chen Shen's words that he couldn't do anything about them. He was the one who flirted with them, and they were sincere to you, what would you do?
Chen Shen: "Thank you."
Xia Qingyi: "Then how can I give it to you?"
Chen Shen: "Leave it to the gatekeeper. I'll ask Uncle Zhang, my driver, to get it."
Xia Qingyi: "Okay."
Looking at the chat history, about five minutes later, Xia Qingyi sent another message: "It always shows input in progress. Are you sick? I'm not the kind of person who makes trouble. You just joined Huanyue and there are a lot of things to do. I really asked you to come and get it in person. Also, who wears stockings in the middle of winter? You're sick."
However, two photos popped up below, all of which were photos of Xia Qingyi wearing stockings, close-fitting shorts, soft black stockings, slender legs that looked a bit plump, and white and tender feet that could be vaguely seen.
Chen Shen: "????"
Chen Shen: "Withdraw, you are sick, you have forgotten the rules of female idols again, right?"
Xia Qingyi: "Hehe I don't!"
Xu Mo instinctively narrowed her eyes, then leaned back on the office chair behind her. After a long time, she sighed and exited Chen Shen's WeChat.
For several days in a row, Huanyue's stock has been soaring.
At the end of March, the market value exceeded 4.5 billion, surpassing Yuwen Media and becoming the first entertainment media company in Yuzhou.
The online reports are exaggerated, saying that Huanyue has returned to the peak and has already stood in the category of first-line film and television media companies in the domestic entertainment industry.
Many people began to re-analyze Chen Shen as a person and analyze what he did right. In more than half a year, he not only completely transformed traffic into capital, but also pulled Huanyue, an entertainment company that was gradually going downhill, back.
According to the current entertainment industry structure, in terms of platforms, the three major platforms are definitely in a superior position. In terms of idols, Yuwen Media is truly the first, but there are many big names in the film and television industry, and their battlefield is mainly in movies, such as Wanhua Cinema Line, or Wanhua Pictures, which is the real big brother. The key is that in addition to private enterprises, there are also state-owned enterprises in the film and television industry.
Comprehensively speaking, with Huanyue's current system and the feedback from the capital market, it can also enter the top ten, but it has also attracted a lot of controversy.
Chen Shen didn't care about the feedback online. He was busy with the preparation of various projects during this period.
Just as he told Xu Mo, the first year's steps were big. It would not do if they were not big. They needed results both internally and externally.
Especially internally, they all obeyed Chen Shen now. They felt that Chen Shen could bring them enough benefits. If Chen Shen didn't make it through the first step, his future work would be very troublesome.
However, this system in Chen Shen's hands would make all his actions extremely smooth.
For example, if he wanted to find someone to cooperate with, it would only take a few phone calls. If he needed anything, it would also take a few phone calls.
Why didn't Chen Shen care about the controversy online? Some people accused him on Weibo and wanted to eat reverse traffic. If someone checked, they would find that many articles posted today disappeared the next day. Not only did they disappear, but some of them also updated neutral articles.
This is the power of capital. Of course, it cannot be reflected on Douyin, but Chen Shen's fan base is also very large. There is no blogger who really got Chen Shen's reverse traffic, and almost all of them have been scolded.
At 2 pm on April 3, Yang Qingqing updated a video on Douyin, which was a short video of some shooting highlights and the final cooperation, and Chen Shen appeared in it.
In the video, Yang Qingqing also chatted with Chen Shen for several sentences. She had already called the boss directly, which made Chen Shen a little embarrassed.
The filming locations of Dear Love were almost all in Yuzhou, and the wrap-up banquet was naturally also in Yuzhou. As the first project led by him, Chen Shen was also present.