Chapter 236 You are happy and he is sad (Kneeling and begging to subscribe)
Lin Xiaqing obviously did not pay attention to the data in this regard.
After the Shengshi concert in Shencheng ended, Qingmo Entertainment has already started the online reservation sales of the album.
Moreover, it is a full pre-order sale.
Thanks to the huge breakthrough in the number of live broadcasts of the concert at that time, the pre-sale of the album exceeded 1 million in just one hour after the pre-sale started.
Not to mention Lin Xiaqing at that time, even Chen Mo didn't know it would be so crazy.
As for why the two protagonists don't know, it's very simple, they are riding horses...
The pre-sale volume of 1 million in one hour broke the record of the fastest online album pre-sale in Xia Guo's history.
Although the speed has slowed down significantly after that, there are about 10,000 or 20,000 pre-sale every hour. In this way, in ten days, the pre-sale volume has exceeded 5 million.
At the same time, Zhang Rui took advantage of the relationship to learn about the album pre-sale situation at Pan Am Entertainment. On the first day of pre-sale, there were only 80,000 pre-sale, and after ten days, it did not even exceed 100,000.
Not even a fraction of Lin Xiaqing's.
Of course, this is very confidential business data. Zhang Rui can get the data of Pan American Entertainment, but it does not mean that he can get the data of Qingmo Entertainment.
Therefore, Zhang Rui's headache now is the offline album signing event planned by Pan Am Entertainment, which is too early.
Because of such a short period of time, they simply couldn't produce more discs.
"Can you find a few more companies to speed up the filling of the album."
Although Chen Mo learned about this data later, he didn't ask too much about it, because he was shooting Crazy Rock at the time, and he didn't have much energy to distract him, so he let Zhang Rui operate it completely.
However, in this case, spending more money and speeding up the album recording speed is the best way at present.
Who knows, Zhang Rui shook his head.
"Don't worry about the cost. There are still 6 days before December 1st. If the payment of the online pre-sale album cannot be guaranteed by then, the offline sales will definitely be affected."
Seeing Zhang Rui shaking her head, Chen Mo thought she was thinking about costs, so he said this.
"Boss, you're blaming me wrong, it's really not a matter of cost."
After a pause, Zhang Rui continued:
"There are only four companies in Magic Capital that can infuse our quality albums."
"Three of them are already recording Miss Xia Qing's album around the clock and working overtime. However, the production capacity is still limited, and they can control about 100,000 albums a day."
After a pause, he continued:
"Another company with the strongest production capacity, but it is the company that produces albums for Pan American Entertainment. I have now made them give up a production line through a relationship to give us attention to the album, but the production capacity is still insufficient."
"Not only that, Hangcheng, Imperial Capital, Shencheng, all the companies that have the ability to produce albums, I have contacted them. Except for those who have contracts, they are already producing albums for us."
Zhang Rui sighed and continued:
"Otherwise, after 6 days, the recording of 1.5 million albums will not be completed at all."
Chen Mo listened to hold back a little surprise, and then asked:
"What do you mean, basically Xia Guoguo has searched all the companies that can produce albums with strength, yet the output is still so limited?"
Zhang Rui nodded, it was true.
"However, I heard that there are many singers whose albums have sold more than one million, etc. With this recording speed, how can there be so many singers whose albums have sold more than one million."
This time without Zhang Rui speaking, Lin Xiaqing on the side said:
"Chen Mo, that's not the case. The so-called album sales of more than one million refer to the cumulative sales of the album. This span is usually within one year."
one year?
Oh.
I see.
If that's the case, you need to think of something.
Rolling his eyes, Chen Mo suddenly thought of the way a car company on Earth sold cars in his memory.
"Zhang Rui, in this way, if the online pre-sale channel is temporarily closed, it is said that the production capacity is insufficient, and the acceptance of online reservations will be suspended. For users who have already pre-sold, the number will be sorted according to the payment time, and the album will be mailed according to the serial number."
Um?
Hearing this precaution, Zhang Rui couldn't help but light up.
sure.
Moreover, with Zhang Rui's business vision and keen discovery, in this way, it may be possible to stimulate consumer consumption again.
After all, what is rare is more expensive.
Everyone seems to be sold out, so don't hurry up and grab it.
It is true that this little trick, based on Zhang Rui's experience, should be familiar to use, but in the matter of selling albums, it is necessary to use marketing strategies, Zhang Rui was a little uncomfortable for a while.
After all, isn't this thing as much as it takes?
However, Zhang Rui thought of another question, and then asked:
"By the way, what about offline channels?"
Before December 1st, only 3 million sets of albums could be produced, and the online ones could not fulfill their promises immediately, and none of the offline ones were sold.
offline...
Chen Mo thought for a while and said:
"Well, let's squeeze out 200,000 sets of online redemption albums and distribute them to the offline sales channels of Sky Entertainment and Jushi Entertainment."
"Then, next, the albums produced every day are distributed according to the ratio of 90% online and 10% offline."
"Until the online 5 million is fully paid, then the online channel will be closed and all sales will be transferred to offline."
Zhang Rui could only nod her head, and she could only do it this way.
However, some are happy and some are sad.
Chen Mo and the others are worried about the lack of production capacity. Before December 1, they will not be able to complete the online pre-sale album redemption.
And Pan Am Entertainment is also worried.
The album they created for Li Qian and Qin Yufeng has just reached 100,000 online sales, and the sales in the future will look very melancholy.
Online, the cost of sales is relatively better, at least cheaper than offline, but not much cheaper.
Because the sales price of online albums is full of postage, and because online purchases are all albums purchased one by one, in this way, the postage cost of each album cannot be saved.
If the distance is closer, 10 yuan is basically done. If you are farther, at least 20 yuan, and even in some remote areas, 50 yuan is not enough, and you have to pay extra.
Although there is no cost of postage offline, publicity, booth rental, personnel costs, etc. are not small expenses.
The price of an album is fixed, so how to balance the cost of publicity and the number of albums sold is a problem that needs to be considered.
After all, the more publicity, the more albums you sell and the more you earn, but the higher the cost.
This does not mean that the more you sell, the more you earn, and it is possible to lose money.
So, this is not simply a matter of increasing publicity.
...
However, no one thought that when the day came, the offline sales were not selling albums at all, they were selling a loneliness...
Remarks: Thank you 20210324080221193 book friends for the reward, I wish the big man a magical power in his dream, invincible in the world, wow! !