Chapter 271 Make every effort to create your own distribution system!
Of course, although these departments have been established, most of them are still empty shelves, and they don't even have leaders.
Or there is only one person in charge, and there are three or two other big cats and kittens.
For example, the overseas business department is still an empty shell, with no person in charge and no employees.
But in the future it will become very important.
Because Duan Xiaochen is going to take the international diva route, there will definitely be a lot of business overseas in the next ten years.
Then Du Caige felt that the movie he made was going to make a lot of money overseas.
This overseas business unit will have great power in the future, and may even spin off several branches.
Therefore, the establishment of the overseas business department is quite necessary, but it must be cautious.
If the person in charge is not selected well, it may seriously delay the development of the company.
According to their plan, the current 2-story building is not enough for office use.
Not to mention the recording studio, not even the staff desks.
However, the road needs to be taken step by step. Du Caige estimates that the company can only build a general framework first.
There are some departments, in fact, there is no need to expand.
Really wait until the expansion of all departments is completed, it is estimated that it will be a year or two later.
At that time, a larger office space can be rented.
Subsidiaries and branches have also been established to conglomerate Dreams.
There must be a way to the front of the mountain.
From the settings of the department, it can be seen that Mengzhuan Interactive Entertainment not only wants to produce content, but also intends to touch the old entertainment companies in terms of distribution and grab a piece of the cake.
But how to grab food from the old entertainment companies?
Duan Xiaochen said that this is very unrealistic.
The water in the distribution field is very deep, and the old entertainment companies have established a channel.
In terms of film and television, it is a channel to communicate with TV stations and theaters.
In terms of music, it is a channel for retailers that can sink to fourth- and fifth-tier cities and even townships.
and external publicity channels.
To do distribution, whether it is domestic distribution or overseas distribution, it is unlikely to bypass the barriers established by those established entertainment companies.
"However, if the distribution is handed over to others, we will earn a lot less. Whether it is music distribution, or the distribution of movies and TV series, it must be in our own hands."
Du Caige expressed his opinion at this time, "Take a movie as an example. If a movie has a box office of 100 million yuan, the 3 million yuan special film fund must be deducted first, and then the 5.5 million yuan tax will be deducted. That's left. 91.5 million."
"Of the 91.5 million miles, about 38 million to 45 million will be allocated to cinemas and cinema chains."
"Then the next step is to distribute 5 million to 15 million to the distributor. Because the distributor is responsible for the promotion of the film, scheduling, purchasing advertisements, signing contracts with theaters, and even the distribution of home video tapes after the release."
"Then the remaining more than 30 million is what our content producers can get."
"That is,
If we make a movie, the total box office revenue must be more than three times the cost in order to not lose money. "
"But if we can eat the distribution, we don't need to share the profit with the distributor. In this case, if we make a movie, as long as the total box office revenue can reach twice the cost, we will not lose money, and the extra is earned."
Speaking of this, after a pause, Du Caige looked at everyone present, and said loudly: "So my opinion is that we must establish our own distribution channels. This piece can be spent, and it should be spent. Starting the distribution channel is equivalent to a martial arts practitioner who has opened up the second line of Ren and Du."
"As executive director, this is something I am determined to push forward."
After speaking, he glanced at Duan Xiaochen.
When Chu Jixiang first proposed to do a release, Duan Xiaochen shouted that it would be difficult and unrealistic to do a release, it would burn money, and it would not be effective for a while.
As a new company, you should first focus on creating quality content.
After three to five years, we will gradually start to establish distribution channels.
But at this time, she pouted, looked back at Du Caige with a look full of grievances, and said with a smile, "I agree. Let's do our best to release it!"
"I originally proposed to do it, of course I can't object to it. It should be done, and it must be started immediately." Chu Jixiang took a sip of tea and said slowly.
This middle-aged man in his 40s, who looked Swanwen, raised his head and smiled kindly. He looked at the CEO, Gu Yinan.
"Mr. Gu, what do you say?"
Gu Yi Nan nodded expressionlessly.
If the three executive directors agree, even if the CEO disagrees, he can only find a way to implement it.
Of course, he didn't object either. The expressionless face was just a habit. He didn't want people to observe his mood swings during the meeting.
"Yes. Director Chu, since you originally proposed to create a distribution system, you must have a design plan in mind. Would you mind sharing it with us?"
Chu Jixiang smiled: "There is no plan, only some preliminary ideas. In fact, Duan Dong was right before, and now I want to do distribution in a traditional way, which not only burns money, but also difficult to bypass those traditional entertainment industry bigwigs. barriers set up."
He took out a stack of more than ten pages of documents, which seemed to be well prepared.
"Even if our company has the help of Jiutian Media, Dahua Zitian and Donglai Entertainment, they will not share their channels with us for free."
"So if we want to build our own distribution system, we have to find another way."
"We have been saying that we need to use the thinking of the Internet to do our entertainment company. I think that when we build a distribution system, we can do it with the thinking of the Internet."
When he said this, there was no response from others, but Yang Jietao raised his brows, as if these words scratched his itch.
And Du Caige also moved in his heart.
Thinking of Chu Jixiang's identity, he can be almost 100% sure that this so-called "using Internet thinking to create a distribution system" is from Yan Yingzhen's handwriting.
Chu Jixiang continued to speak in detail.
He came prepared and talked eloquently. First, he talked about the changes in the distribution of movies and music in recent years.
For example, in the film field, "changes in the release window time, the release of home tapes and DVDs is ahead of schedule; the revenue of online video-on-demand has skyrocketed; the delay time of international distribution is shortened; the rise of electronic ticketing platforms, the formation of new ticket purchasing habits, brought about Viewing time changes” and so on.
There are also "according to the development of the mobile Internet, predict the huge changes in movie distribution that will appear in the future, cooperate with Yuanguang Group, purchase big data, and use big data for precision marketing" and so on. People were almost crippled.
Du Caige covered his mouth and yawned a little boredly.
These things were nothing new to him.
It's all the way the film industry on Earth has traveled.
It's just that he didn't realize that this was "using Internet thinking for entertainment".
After talking about the movie, Chu Jixiang talked about music distribution.
The original offline channels can be completely ignored, and the main focus is on online music platforms, focusing on the distribution of digital music.
Even if you want to distribute collectible DVDs, tapes, and vinyl records, you can also cooperate with Yuanguang Group and other companies to deliver goods through e-commerce platforms.
Offline channels can be completely abandoned.
Then they talked about TV dramas and variety shows, and then they spread out and talked about overseas distribution.
Chu Jixiang's speech was eloquent, and he spoke for more than an hour.
And the expressions of the higher-ups were different.
Duan Xiaochen and Gong Liuru both looked confused: Who am I, where am I, and why should I attend this meeting? Why listen to these things?
Please, Director Chu, can you speak Chinese?
Yang Jietao nodded frequently, even gearing up.
Because if we want to build a distribution system according to what Chu Jixiang said, his role as a chief information officer will be very important, and his power will be very large.
It could even be said that for a period of time has slightly more power than the CEO.
And if this advanced distribution system is established, he will immediately become famous all over the world, and the whole circle will know his achievements.
Gu Yinan has been listening carefully, nodding from time to time, maybe he had some thoughts before.
The words of Chu Jixiang gave him an excellent reference and inspiration.
The rest of the executives also listened more seriously, because the three executive directors all expressed their opinions. In the next period of time, the company's top priority is to build a distribution system.
This is a weather vane.
Especially the heads of the distribution department and the engineering department laughed so hard that they couldn't close their mouths.
Needless to say, the distribution department, building a distribution system is obviously to push the distribution department to the forefront.
Great power, greater staffing, greater budget, greater opportunities for promotion.
The engineering department, when planning the responsibilities of the department, proposed that they are responsible for the maintenance of the entire company, the procurement and maintenance of electronic equipment, the construction of local area networks, and the construction of electronic office.
Building a distribution system requires the purchase of a large amount of equipment, and the people in the engineering department must be secretly happy.
In fact, the new media operation department is also very important. Building a distribution system cannot be separated from this department.
For example, in Chu Jixiang's design, the advertising fee spent on traditional media will be reduced in the future.
And put a lot of money into building your own new media marketing account.
Using big data for accurate push, with the smallest cost, to achieve the largest publicity results.
It's just that this department has just been discussed and agreed to set up. There is neither a director nor ordinary employees. It is a shell department.
After Chu Jixiang finished speaking, everyone added some opinions and had a heated discussion. Today's meeting is almost over.
It is impossible for Chu Jixiang to propose it today, and to set up the specific framework immediately.
Guyinan will put forward a specific plan for building a distribution system at the next meeting.
After a few more discussions, the budget is formulated, and then the execution phase begins.
And during this period, Dream Chasing Interactive Entertainment did not only do this.
Dream-chasing and mutual entertainment have a lot of business to be done, and there are many things to do. Looking around, it is all a matter, and there are many things that need to be solved immediately.
After the meeting, Duan Xiaochen stopped Du Caige: "Brother, I have something to discuss with you. Let's find a place to sit."
Du Caige is absolutely indispensable.
Duan Xiaochen also called the interim director of the legal department, the director of the creative and production department, and the two deputy directors in charge of film and television and music production, and the six went to a dessert shop downstairs to sit and chat together.
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