Chapter 437: 5 Stages
Du Caige recorded all his ideas, and did not organize them, they were in pieces.
Anyway, it's not writing a plan, as long as Yan Yingzhen can understand it.
Du Caige quickly figured out how to grab market share on WeChat.
And then there's Blue Bird Music.
He had also discussed this topic with Yan Yingzhen before, but it was all general.
In fact, Du Caige feels that it is much easier to make Jade Bird Music the industry leader than to make WeChat the industry leader.
The point is, at Azure Star, there are a lot of music product ideas that haven't taken shape yet.
For example, what are the essential needs of users for music products?
Well, the shallow answer, everyone can answer it.
"Hear your favorite song".
This is the most simple and basic requirement of users for music products.
However, how can users listen to their favorite songs?
First of all, your song library needs to be large.
So after Yan Yingzhen acquired more than half of the shares of Jade Bird Music, Du Caige asked her to pay for the songs.
No matter what else, buy the copyright of the song first.
Don't just focus on popular songs, unpopular songs still have their audience.
There are even many music lovers who buy members of a music platform for their favorite unpopular songs.
Therefore, it is necessary to expand the song library.
Hundreds of thousands are a little bit, but tens of millions are not too much.
For each song, various cover versions are included as much as possible.
A variety of sound quality versions are also required.
Some users care about the sound quality of songs and want to listen to them without any loss;
To meet the diverse needs of users.
Then, there must be convenient, fast and accurate search functions and pushes.
Otherwise, the music library of tens of millions of songs is just a huge waste.
If others can't easily find the music they like to listen to here, it's like plating copper on gold jewelry. You say I'm gold jewelry, just plated with a layer of copper, will people buy it? Won't.
There is also to meet the individual needs of users, to meet the needs of users to share, comment.
It's almost like that.
Du Caige tapped the keyboard cracklingly, constantly replaying the information about music products he had learned on earth in his mind.
Du Caige feels that in the new era of music products,
A more representative one is wy cloud music.
It's not about the quality of the product here.
On the one hand, the operation concept of wy cloud music is quite interesting; on the other hand, other music products such as qq music, kugou music, ku and other music products appeared earlier.
qq music and kuou music were launched earlier in 2004.
wy cloud music only appeared in 2013, and its rising momentum is very rapid, and it has grabbed a lot of market share from several music product giants.
Even many people think that the merger of kugou, qq, and ku music is also because of the threat posed by wy cloud music.
So what is the development of wy cloud music?
Looking at the data, in 2014, the number of online music users in the country was about 1.3 billion, and the number of long-term active users was only about 50 million.
At that time, the number of active users of wy cloud music was 570,000, and the market share was only: 13.
For comparison, Kugou Music had 10 million active users at that time, with a market share of 20.
The number of active users of QQ Music is around 7.5 million.
At the time, wy cloud music could not pose a threat to the latter two at all.
But by the first quarter of 2019, the average monthly active users of wy cloud music reached 1.4 billion.
Amount, kugou music and qq music of course also have a lot of growth, reaching 2.9 billion and 2.6 billion respectively.
In recent years, the plate of online music has expanded, and the number of active users has risen, from 1.3 billion to 5.7 billion.
This pie has been enlarged, all music products have benefited, and the number of users has increased significantly.
However, the improvement of wy cloud music is visible to the naked eye. The average number of monthly active users has increased from 570,000 to 1.4 billion.
In addition, the per capita usage time of wy cloud music users is the longest, reaching 26 minutes, surpassing all other music products.
The average usage time of ku music users is 15 minutes, qq music is 9 minutes, adding up to the three alliances of ou, qq and ku, the proportion of paying users is 6; while the proportion of paying users of wy cloud music is 8, and the annual income reached 4 billion yuan.
It only took 6 years for wy cloud music to grow from a little guy who is not favored by others to a music product giant that can compete with kugou music and qq music.
Its valuation has also climbed all the way, with a registered capital of more than 4 billion yuan, and its valuation has reached 35 billion yuan.
Of course, Du Caige doesn't think wy cloud music is a good product.
Whether something is good or not, he decides whether it is or not, and the user has the final say.
It's just that if you want to make Jade Bird Music a giant, and squeeze the living space of Duo Laimi Music, so that Shen Jinsong loses the gambling agreement, then there must be a lot to learn from wy cloud music.
So, what is the core of wy cloud music?
algorithm.
If you want to create a music product that can dominate the entire market in the next decade, the most important and core thing is the algorithm.
Du Caige took note of this.
We must spend a lot of money to create a good push algorithm that can clearly describe the user portrait and make full use of the song library.
It allows most users to easily find their favorite songs when using Jade Bird Music.
When I was doing nothing to open the bluebird music, I could open the "recommend the following songs for you according to your preferences" at will, and I was pleasantly surprised to find that most of them are really what I like to listen to.
At the same time, if you want to maintain the community environment of Jade Bird Music well, filter out comments that insult artists and comments that attack each other between fans, and block out comments and spam that have nothing to do with the current song and the current artist (such as advertisements, clear information, clear pictures, etc.), but also need the support of algorithms.
This part is the part that burns money and strengthens the core competitiveness of Jade Bird Music.
As for burning money to acquire users like WeChat, it is really not needed or cost-effective for the time being.
Then we need to design some functions to cultivate user stickiness.
For example, check-in to send points, accumulated points to send props, star peripherals, collectible vinyl records, etc.
For example, according to the user's consumption habits, new songs are automatically recommended.
For example, use incentive measures to cultivate the habit of users to read and write comments.
For example, it strongly supports the operation of playlists, so that users are accustomed to filtering songs through playlists in Jade Bird Music.
Du Caige's pen was flying like a fly, recording all the complicated thoughts,
It was almost 12 o'clock after I finished writing, so I hurriedly sorted it out, and sent all my thoughts on Jade Bird Music and WeChat to Yan Yingzhen's mailbox.
Only then did he have time to check his mobile phone and found that Wang Dongni had sent several messages.
"Are you there?"
"Are you there, dear?"
"Are you busy now?"
"Okay, you are busy first, and I will contact you later."
"I can't sleep, can you talk to me?"
The last message was sent ten minutes ago.
Du Caige immediately went back: "I'm sorry, I'm working."
Wang Dongni sent a smile.
The latest version of the ll mobile version can already send some simple expressions, but the expression packs are not rich, and there is no option for users to upload expression packs and pay for them.
"Why can't you sleep?" Du Caige asked.
"It hurts a little bit. It's really just a little bit, don't worry about me."
Du Caige sighed inwardly.
The girl, although suffering from pain, often needed injections of morphine to fall asleep.
But she always kept a smile, no complaints, no bitterness.
It is said that when a person faces death, there are five stages.
Denial, anger, bargaining, frustration, acceptance.
At first, I didn't want to admit that I'm not sick, I'm not going to die, I don't believe it, it must have been an error in the test, the doctor made a mistake, you are all lying to me, this is an April Fool's joke, right?
Then there is anger, why is it me, what did I do wrong, I am honest, I never bully people, I have never hurt an ant, why is it me? God has no eyes!
Next comes haggling. There should still be a cure, and there is still a recipe I haven't tried. It is said that some people have cured this disease by eating horse dung. It is said that a hospital is very sure about this disease. Maybe I can freeze myself...
Then there is depression, listlessness, no thoughts about tea and rice, feeling like I have to wait to die and can't do anything.
The last thing to do is accept it, know that you are going to die, and start thinking about what you can do with the rest of the time.
Read a book you've always wanted to read but didn't have time to read, tell your loved ones that I love you, go to a place full of memories, go parachute jumping, dive once, eat some delicious food that you have been thinking about for a long time, and give yourself to the scum that has hurt yourself The scumbag calls and scolded, or I forgive you...
Of course, sometimes, the distinction between each stage is not so clear.
But basically, everyone has these five stages.
What stage is Wang Dongni in?
Has she really accepted it?
Du Caige chatted with her again, and Wang Dongni said, "You should rest early, you are so tired from work, we will meet again tomorrow, right?"
"Of course. Tomorrow we will hold hands, take pictures, listen to music together, and gossip about celebrities."
"See you tomorrow!"
After saying good night, Du Caige went to wash up quickly and fell asleep.
Wang Dongni was lying on the hospital bed and looked at her mother who was sleeping next to her. Her father had already gone back and had something to deal with.
Wang Dongni wiped away her tears, took out a small mirror, raised the corners of her mouth in front of the mirror very hard, pulled out a big smile, and said to herself: "Be happy, laugh, and cheer up! Don't let your parents worry. !"
Then she took the phone and sent Li Bao a message: "Have you seen the photo of Amin. How is it, isn't my boyfriend handsome?"
Li Bao replied quickly: "I still can't believe that Hemingway will be your boyfriend. But this is indeed a life photo, so it shouldn't be fake. Are you sure he didn't lie to you?"
"What can I cheat, my family has no money, so it can't be cheating. And which of his former girlfriends is not more beautiful than me, so it can't be cheating. I tell you, this is fate! He Just like me!"
"Okay, I believe you. e, envy, jealous, and hate, such a high-quality handsome guy was caught by you! Send me a photo of both of you and show me."
"I already exist in the space, and I will tell you the password later."
"It's a deal. When will you come back to class? The sisters in the dormitory miss you."
The corner of Wang Dongni's mouth twitched, and she typed quickly: "It's coming soon, it's coming soon."
I just want to copy books quietly