Chapter 670: The Best Trailer
What elements does a wonderful trailer need to contain?
Maybe everyone will have their own focus and emphasis.
As a practitioner in the film industry, there is naturally a set of standards to measure whether a trailer is qualified.
As a qualified film critic, Li Sanming naturally has his unique perspective to judge the quality of the trailer, and then speculate on the quality of the movie through the trailer.
Of course, since "judgment" and "guessing" are used, it can also explain the problem.
The accuracy of the judgment is very high. He believes that high-quality trailers can often arouse heated discussions and high expectations among moviegoers.
He thinks that the trailers with poor quality basically can't make any splashes, they are silent, and fans don't bother to discuss them.
However, it is quite unreliable to speculate on the quality of the movie through the trailer.
He found that it is actually better to flip a coin, which has at least a 50% correct rate.
And he counted his previous speculations, embarrassingly, it seemed that the hit rate was less than 40%.
The movie he thought would be a big hit ended up losing both box office and word of mouth; the movie he thought was mediocre turned out to be a dark horse at the box office and gained a lot of word of mouth.
This kind of thing is all too common.
For example... It's like if you watch the highlights of players, you cut 30 seconds of a game in a certain player's career, and 1 minute out, to ensure that everyone you see is the king of the ball.
Damn, wonderful barbs! Oh my god, it's like a guided missile without stopping the ball and directly kicking it for a long distance! Let me go, what kind of fairy operation is this, 1v2 and easily pass the opponent!
30 seconds, 5 goals, all wonderful! There are also several times of riding alone to pass the level, passing several people in a row, and various juggling movements.
Shocked!
But what the hell, this striker has only scored 23 goals in 300 games in his career...and in the second division.
Movie trailers are just that.
Some directors are very badass. His films are actually lackluster, but they edit out the most exciting parts in them, and they can deceive as many audiences as they can.
Regardless of whether the audience will be fooled after watching the movie, they can't get a refund anyway.
There are also some directors who are not good at refining, or like to hide clumsiness.
Obviously the movie is very exciting, but it doesn't cut a good-looking and exciting trailer.
Of course, there are still movies that, although of excellent quality, do not rely on special effects, action effects, etc. to win.
Rather, the lines are meaningful or humorous, the characterization is excellent, the plot is fascinating, thought-provoking or touching.
The overall rhythm is slow, and there are not many eye-catching places in the composition of the picture.
For example, "The Line of Happiness Behind the Dark Clouds" starring the big cousin, can you say it is not good-looking?
But what good-looking trailer can it cut? Obviously not.
For example, "Hello Li Huanying", it is undeniable that this is a very good movie, but what is its trailer?
Li Sanming thinks the first two trailers of "Wulin" are just so-so.
Of course he can understand.
The trailer is actually a means of "throwing the hook".
Gradually arouse the interest of potential moviegoers.
If the first trailer is hot, but the second trailer is mediocre, it will definitely discourage many people from watching the movie.
Therefore, the final trailer is often the most exciting and exciting.
So, what should a good trailer look like?
Li Sanming thinks, first of all, all the important characters should appear on the screen.
Even if there is only a fleeting shot, half a second, it must be there.
If a certain actor appears on the cast list, but not in the trailer, fans of this actor may give up the idea of watching the movie.
Moreover, in the trailer, the shots of the selected actors should be the most extreme - the coolest poses, the most arrogant laughs, the most stylish lines, shouting, crying, chasing something nervously ,
Even beautiful actresses are taking off their clothes to expose their shoulders...
In short, it should make people feel curious, excited, and want to go to the cinema to see what happened.
In your movie, the action of the beautiful actress taking off her clothes was interrupted in the next second, without showing her full front.
But movie fans don't know, they will look forward to going to the cinema to watch that evocative scene.
There's going to be some drama in the trailer.
However, really experienced directors often make "misleading" and set up "suspense" when cutting trailers.
A little spoiler, but it will cover up the real plot.
Make some plausible things to prevent the audience from knowing the direction of the story in advance and losing the desire to watch the movie, or not paying attention when watching the movie.
In the trailer, in the last second, A said a line. In the next second, B shoots.
The audience will think, wow, B was sprayed by A, became angry from embarrassment, and shot A. Then follow this line of thought to speculate on the plot.
In fact, in the movie, it's not a timeline at all.
This is misleading.
Then, in the trailer, the protagonist shouted: I'm going to make a big move!
Then issued a starting gesture.
And then it's gone.
Has the big move been released?
Did you hit it?
Have you defeated the villain boss yet?
have no idea.
That's suspense.
Then for different types of movies, the focus of the trailer will also be different.
Warm ones will pay more attention to the story, action movies will pay more attention to action scenes, suspense will focus on committing crimes and reasoning or suspense horror, love will pay more attention to cruelty, sweetness, cheating, etc., through a few heartbreaking sentences The lines and a few crying scenes are expressed.
Those who sell the protagonist's idol aura will pay more attention to the protagonist's image and give a few handsome and beautiful close-up shots.
At the same time, the rhythm of the trailer is also different, and the soundtrack is also a key point of the trailer.
In Li Sanming's opinion, the "ultimate trailer" released by Hemingway is a masterpiece, and it can even be said to be the best trailer this year.
It can be analyzed as a textbook.
First of all, the 14-second fighting scene is so addictive that I really want to go to the cinema to see what kind of miraculous effect watching movies on the big screen will have.
Then Xu Qingya, Jiang Youxi, and the strange actor "Cui Min" who played Yan Yuanyi were also extremely beautiful.
The villainous actor Liu Pengfei really became popular after the movie "Detective Chinatown" was released.
But unlike his goofy, crazy performance in "Tang Detective", judging from the trailer, he is cool and handsome in this movie.
In terms of the plot, it is actually reflected in the trailer, that is, Huo Linger and others want to find a person named Feng Yuxiu and stop him from killing again.
But this is only a rough idea, and the key information has not been given.
Enough to make one's heart itch enough to want to buy a movie ticket to find out what the heck is going on.
Li Sanming posted his own analysis and guesses on the plot direction of the entire movie and the quality of the movie based on the trailer on the Internet.
"Judging from the 14-second fighting scene, Hemingway seems to be shooting a new style of action movie. We have never seen a similar treatment of the lens before, nor have we seen this fighting style. Very cool, It's dazzling and blood-pulling. I definitely must go to the movies to see this kind of action movie, it's a pity not to watch it on the big screen."
"And the plot of this movie must be very exciting. Don't forget that Hemingway's first two movies didn't have any special effects, and they weren't big productions. They relied purely on the plot to win. Excellent special effects + dazzling fighting + With a tight and interesting plot, I think this movie can be the best box office movie of this summer."
After all, he is also a big V on the Internet. Once the content was released, he received a lot of comments very quickly.
"Is Li Sanming here to make predictions again? Fast forward to the plot where he was brutally slapped in the face after the movie was released."
"It doesn't have to be a slap in the face this time, after all, this is a Hemingway movie."
"Then it's hard to say, must Hemingway's movies be good?"
"According to what Hemingway made in the past... I think it can be applied to a joke on the Internet. When Hemingway released a work and asked you to pay to watch it. All you have to do is to pay for it obediently, because this work must be wonderful , you will never regret it."
"Haha, I know the law, Hemingway's law. But it's about his music, and we're talking about movies now."
"Same. As the same sentence, even if the movie is not good, at least the soundtrack is absolutely top-notch. Spend tens of dollars and go to the cinema to listen to a music feast played in surround sound for two hours. Isn't it delicious?"
"It makes sense, but I'm speechless."