Chapter six hundred and eighty eighth film scheduling problem

Chapter six hundred and eighty eighth film scheduling problem

Juzhi Investment has completed the acquisition of Warner Bros. Pictures. When the news spread back to China, it immediately caused an uproar.

When the previous acquisition attempt was exposed and the Stars and Stripes were full of opposition, netizens in Dahua China were generally looking forward to this acquisition, but they were not very optimistic about it. They felt that Time Warner would be under pressure to terminate this acquisition.

Over the years, some companies in the Great China have begun to counterattack and reckon, and have launched acquisitions of companies in the Stars and Stripes.

It involves computers, hardware manufacturing, automobiles, large machinery, parts and other fields.

It is not uncommon for acquisitions to reach billions of dollars.

The first few acquisitions completed naturally made netizens feel proud and elated.

But gradually it became a habit.

Some cases of completed acquisitions in the early stage are now brought up for discussion, and netizens will also feel that "the price is too high", "being cheated", "the core technology was not acquired", etc., and review and criticize them.

So now when it comes to cases of cross-border acquisitions, netizens will be more cautious.

After all, everyone is a noble spiritual shareholder, pointing the country.

"Own" companies are going to spend a lot of money, and they have to shout "caution, prudence!".

How do you prove your identity as a "spiritual shareholder" without shouting out?

So when Juzhi Investment acquired Warner Pictures this time, netizens also made various suggestions, citing pros and cons, what are the advantages and disadvantages of the acquisition, and the purchase price should not be higher than that. If it is higher, it will be a loss. ...

At that time, Du Caige was very busy in the Stars and Stripes, and occasionally he went online to read the comments of netizens, and he always laughed out loud.

That was one of the few adjustments in his life.

"Our domestic netizens say that if the purchase price is higher than US$1.5 billion, it will be a loss." Du Caige told Yan Yingzhen some remarks.

"Hehe, there are some netizens who say they invented the perpetual motion machine, and ask why others don't come to buy the result of his life's hard work. Would you buy it?"

"I'm not stupid."

"Some netizens suggested that Chinese characters should be abolished and everyone should learn English.

Accelerate integration into the international family, do you agree? "

"...I'm not stupid."

"Me neither, so why listen to that."

Du Caige stopped arguing with her.

This is really not his field of expertise.

During this period of time in the Stars and Stripes, Du Caige was not idle.

As the release date of "Wulin" is approaching, he is also promoting promotion in the Stars and Stripes.

But the effect is really not good.

He has a good reputation in the Stars and Stripes, and the acquisition of Warner Pictures this time also made him known to movie fans.

But what everyone recognizes is his music.

His films have never been proven in the Stars and Stripes.

Moreover, Yan Yingzhen arranged the team responsible for the promotion in the Stars and Stripes, and there was no fanfare. It gave people the impression that it was tepid, very Buddhist, and there was a feeling that there was nothing to beat.

"At least we have prepared 15 million US dollars for publicity in the Stars and Stripes. How much did we spend? 2 million? 5 million? Now that the movie is about to be released, why don't we start burning money?" Du Caige couldn't help but run away. Ask in front of Yan Yingzhen.

Of course, by the way, I have to be voted white by Yan Yingzhen once or twice.

Yan Yingzhen is 6 months pregnant, and her belly is very obvious.

Du Caige didn't dare to use force, and did things hastily, which made Yan Yingzhen a little dissatisfied.

But anyway, it's a white female ticket, and it doesn't cost money, so it doesn't matter.

After finishing the work, the two wore thin gauze clothes and enjoyed the salty fresh sea breeze blowing from Santa Monica Bay on the balcony of Yan Yingzhen's old house located in the outskirts of Los Angeles.

Du Caige repeated the question: "Isn't it time to save money now?"

"If you have money, don't spend it recklessly. You have to spend it wisely. Ten million dollars is not a small amount. The combined assets of the two of us are less than... 10,000 and 10 million dollars." Yan Yingzhen said lazily , "Your movie is of high quality, so it is the most effective and cost-effective way to promote it after it has a certain reputation. Don't worry about this. Naturally, there will be someone in charge. You just need to be responsible for the movie. It’s good that the movie is shot beautifully.”

"..."

Yan Yingzhen asked him: "In the past few days, the copies of the movie should have been sent to theaters all over the place. Are there any problems?"

"Well, I let my brother watch over here in China, and Han Yi is watching over here, so I believe there won't be any problems."

"After the premiere in two days, you'd better go back to China, Hongyuan Cinema, no, Chasing Dream Cinema is activated, you have to go back and take my place."

"I'm not Hongyuan's boss."

Yan Yingzhen looked at him faintly, pointed to her belly, "I still have things to do in the Stars and Stripes. Or do you want me to fly around?"

Du Caige said decisively: "I'll go, I like to fly around, I like to be a trapeze artist."

Yan Yingzhen burst into laughter like an ordinary little girl, she leaned back into Du Caige's arms, Du Caige carefully hugged her, and touched her round belly.

Yan Yingzhen said: "The film schedule of 'Wulin' in China is relatively ideal, but in the Stars and Stripes, you can see that the early film schedule is only 11.4%. It’s very high, but Warner Bros.’s theater chain is not large, so there’s nothing we can do about it. Don’t expect too much from the box office on the first day, just calm down.”

"I understand. In fact, 11.4% is already very good, beyond my imagination." Du Caige kept smiling.

This time Yan Yingzhen asked Warner Bros. Pictures to distribute "Martial Arts". After all, she is a veteran player in the Stars and Stripes, with a reputation.

If Du Caige didn't know the heights of the sky and the earth, and wanted to let the Stars and Stripes Office of Chasing Dream Huyu do the distribution, or hand it over to Miracle in the Green Mile, who is more trusted but not familiar with the film and television industry, then it might be a mess. .

Although the acquisition has been completed, one yard is equal to one yard, and Warner Bros. Pictures will distribute the movie for him. It also needs to be paid, and it is expensive.

But Du Caige felt that the price was worth it.

If he was allowed to negotiate by himself, it is estimated that he can get an average of 6%-8% of the first day's filming, which would be considered good.

Don't think that this number is very low. When Shu Yihuan first entered the Stars and Stripes, she could only get 0.8% of the first-day filming! Not even 1%!

But the people at Warner Bros. Pictures are familiar with the business, find a few experts, drink some wine, call a few slim, sweet or dissolute blonde business models, hold a meeting in a five-star hotel, and let go of "Wulin" A copy of the full version (what the hell they didn't even have English subtitles at that time, and I don't know how they could understand it).

Then arrange other activities.

The experts unanimously gave "cautious praise" and believed that this film has certain commercial potential, and suggested that theaters should make more films.

When the theater chain sends a film selection manager to observe, the same process, the same formula, go through it again.

Then let "Wulin" get 11.4% of the film schedule on the first day, and get a promise that if the attendance rate is satisfactory, the film schedule will be increased after three days.

Yan Yingzhen looked at his expression and said with a smile: "But there is still a psychological gap, right? After all, the pre-sale of 'Wulin' in China is very good, and it is currently estimated that 36% of the first day's film schedule will be available. And we have also cooperated with several theaters. An agreement has been reached, once the attendance rate is high, the film schedule can get up to 50%-55%.”

Du Caige's mentality is really good: "Think about Shu Yihuan's 'Master Admiral' who can only get no more than 13% of the first day of filming in Stars and Stripes. What else am I not satisfied with? After all, Stars and Stripes Chinese people still have a relatively high acceptance of Shu Yihuan's movies. As far as the film field is concerned, Shu Yihuan's reputation and past achievements can crush me, and the investment in "Master Admiral" is twice as high as that in "Wulin". The schedule of the movie is almost the same, he should be dissatisfied."

In the past two months, Yan Yingzhen's attitude has become more and more gentle. "Well, it's good if you can maintain a normal mind. Don't worry, here in the Stars and Stripes, I have had people communicate with several theaters. As long as the attendance rate is considerable, the film schedule can also be adjusted. If the results are good, you will eventually get It's not impossible to get to 25%, or even 30% of the schedule. You know, this is your first movie to be released in the Stars and Stripes."

"Thank you." Du Caige didn't say much.

In fact, in the field of film, he knows better than Yan Yingzhen, so he also understands better. In fact, the conditions he got now are quite good, and he has no dissatisfaction.

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