Chapter 690: Certainly Profitable
In the past two years, new movie theaters have sprung up in Dahuaguo like mushrooms after rain.
The number of canvases is constantly increasing.
When Du Caige wanted to acquire Starlight Cinemas, the total number of theaters in the country was more than 2,100, and the total number of screens was more than 7,300.
Now, more than a year later, the number of theaters has exceeded 3,000, and the number of screens has exceeded 10,000, reaching more than 13,000.
Many experts predict that next year (2011) the total number of theaters will exceed 4,000, and the total number of screens will exceed 20,000.
As a comparison, in Du Caige's impression, the number of theaters in China on earth exceeded 4,000 in 2014, and the total number of screens also exceeded 20,000 in this year.
For Azure Star, the development is 3 or 4 years ahead.
The nearly doubling of the number of screens has also made Dahuaguo's movie box office rise steadily in the past two years.
In the past, a movie with a domestic box office of hundreds of millions was already a ceiling.
And that year, the domestic box office of Shu Yihuan's "Three Heroes of Jinmen" exceeded one billion.
Now his "admiral", in an interview, said with a smile that he hopes to look forward to a domestic box office of 2 billion.
Du Caige actually thought so too.
Why can't "Wulin" go to Xiao and think about the two billion domestic box office?
At present, 72 of the 99 Hongyuan Commercial Plazas in the country have been completed and put into use.
In other words, 72 new dream theaters have been added.
These 72 dream theaters have a total of 484 screens, and the capacity of the theaters is relatively large, with an average of 10 screens in each theater.
These screens are the latest and best playback devices, all of which can play 3D movies, 113 of which are IMAX screens, ensuring that each theater has at least one IMAX screen, and theaters in first- and second-tier cities even have 2-3 IMAX screens .
The original "Starlight Studios" has now undergone an upgrade.
The number of theaters is still 76, and the total number of screens has increased by 22 to 405 after the renovation; 58 of them are IMAX screens.
unconsciously,
Chasing Dream Huyu has become a company with its own distribution capabilities, 148 theaters, and 889 screens.
Of course, it is still incomparable with the largest theater chain in the country.
Zhounan Cinemas has also expanded in the past two years, and the total number of theaters has exceeded 750. Although many of them are small theaters acquired and have a small number of screens, the total number of screens has exceeded 3,500. It occupies almost a quarter of the total number of screens in the country.
However, the theaters of Chasing Dream Interactive Entertainment are already a force that cannot be ignored in the industry, accounting for 6% of the total number of screens in the country.
And we must pay attention to a fact: that is, the equipment of Chasing Dream Theater is relatively new, the design of the theater is also very novel, and the number of people in each theater is relatively large.
In the industry classification, it belongs to "super large" theaters.
It is precisely because of the strong support of this theater chain that Du Caige's "The Romance of the Dragon and Snake: One Personal Martial Arts" was able to get 36% of the first-day screenings in the highly competitive summer file.
In the first three days of the screening, the screening rate of "Wulin" in Chasing Dream Cinema reached 60%, which is amazing.
At this moment, it is the time when the major film companies are making efforts, and Hollywood movies are also eyeing.
There are currently 13 films being released across the country, of which they can be called threatening, and there are also 4-5 films.
The results of these films are actually good. "Wulin" got 35%-36% of the film schedule, which can be said to be a tiger's mouth.
If the word-of-mouth and attendance rate are not good, profit-seeking capital will definitely reduce the film schedule of "Wulin".
And then there are several masterpieces, including Hollywood masterpieces, and Shu Yihuan's "Master Admiral" will be released.
They will also have an impact on the filming of "Wulin".
Unless, the word-of-mouth and attendance of "Wulin" is too strong and strong.
In order to keep 36% of the film arrangement, and even go further. Can you get what you want?
Among the many powerful enemies, what kind of performance will the "Wulin" have?
Soon, this painstaking work will meet with the audience.
An ugly daughter-in-law must see her in-laws eventually.
Du Caige felt his heart beating 16.8% faster than usual.
But on the surface, he was no different than usual.
Even slightly more chatty.
In the face of many media participating in the press conference, Du Caige's brain was running at high speed, seeing through all the traps and traps, and answering in a very personal style.
"Excuse me, Hemingway, according to the Stars and Stripes media reports, Yan Yingzhen, the general manager of Hongyuan Group, is pregnant again. As we all know, President Yan and you once had a daughter. May I ask if the child in her belly is yours?" Finally, a reporter couldn't hold back and asked a question.
Do you want to ask such a sharp question from the beginning?
Du Caige glanced at Duan Xiaochen, she smiled and didn't seem to care.
"This question has nothing to do with Chasing Dream Cinema, and it has nothing to do with tonight's premiere. However, I will make an exception to answer—first, you should ask Mr. Yan's doctor to confirm whether she is really pregnant, and then come Ask me. Thanks, next!"
The next reporter persisted and continued to ask: "Then, Mr. Du, is Mr. Yan really pregnant? Of course we can't ask Mr. Yan's doctor, please give us an answer!"
"When my eyes evolve the function of B-ultrasound, I will be able to answer you. Next!"
Seeing that Du Caige was still unwilling to answer this question directly, the rest of the reporters would not ask questions as long as they didn't deliberately want to disgust Du Caige, so as not to annoy this boss.
Questions began to focus on movies, Hongyuan Commercial Plaza, etc.
For example, "After the current 99 Hongyuan Commercial Plazas are all completed, is there any plan to build more dream theaters?"
"I have discussed this with Mr. Yan. I have an idea but no specific plan. Maybe there will be more Hongyuan commercial plazas, or maybe we may buy some theaters from other commercial real estate to join Dream Cinema .”
Another reporter asked: "What are your expectations for the box office of 'One Man's Martial Arts'? Do you think this movie can make a profit?"
This is a very common question. And Du Caige's answer is a bit unusual: "I expect this will not be the highest-grossing work of my directorial career."
There was laughter and applause from the audience, and many people were applauding Du Caige's witty answer.
Even if you don't actually get someone, you will follow the crowd and clap your hands a few times.
Du Caige laughed too.
After a pause, he gave a more precise answer: "I personally think that even if not everyone likes this story, through the trailer, many viewers may know that this movie is an innovative action movie. The shooting method, many viewers may be interested in coming to the cinema to find out."
He smiled and said: "Besides, everyone knows that this movie is a 3D movie, and the best viewing effect can only be achieved with a 3D-IMAX screen, so the price of movie tickets is very high. In summary, I think 'Wulin' should be able to win If it reaches a good box office result, more than 500 million, it will definitely be no problem."
"I have calculated the cost of this movie for you before. In fact, the total production cost, including shooting and post-production, is 97 million in total. This can be checked. Then, in terms of publicity, more than 45 million was spent domestically. .In the Stars and Stripes, we also invested 15 million US dollars in promotional expenses, which is equivalent to about 38 million yuan in Dahua. The total cost is 180 million. In addition, the placement of advertisements has already paid back more than 34 million yuan."
"Everyone knows how to do arithmetic, right? Subtract 34 million from 180 million and multiply by 3. As long as the box office is more than 400 million, this movie can pay off."
"So, yeah, I think the film is definitely going to be profitable."
The reporters were very satisfied with this answer.
Then the reporters asked some more about the acquisition of Warner Bros. Pictures.
But not much was asked.
Because of this topic, Juzhi Investment has held a special press conference before.
Can't find anything new.
Du Caige just talked about Yan Yingzhen's "2, 5, 10" plan, but although this is news, it is nothing new.
2 years, 5 major productions, 1 billion investment.
It would be odd for Warner Bros. Pictures not to.
In which of the past few years has Warner Bros. Pictures spent less than $1 billion?
"Hemingway, I heard that a large part of the investment in Juzhi's acquisition of Warner Bros. was borrowed from GS Co., Ltd. In addition, I noticed that there is also GS Co., Ltd. in the production of this 'Wulin', Even Ms. Choi Min-jeong, the president of GS Co., Ltd., played the role of Um Won-yi in "Wulin". What is your personal relationship with Ms. Choi Min-jeong?"
Du Caige put away his smile: "Ordinary friends."
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