Chapter 134: 2013-7-25 23:09:01 book
Since becoming the chairman of the ASC Group, Su Jinnian has been adhering to the principle of "governing by doing nothing", enjoying himself as a hands-off shopkeeper, and handing over the power that the old man held tightly in his hands to the directors. , this approach naturally has advantages and disadvantages.
At the beginning, the veterans of the board of directors tasted the sweetness, and they really didn't make things difficult for the newly appointed yellow-haired girl. They couldn't wait to manage and develop with the newly acquired power.
But over time, people's greed will increase little by little, so that they are no longer satisfied with the power at hand, but hope to get more and sit higher.
As the saying goes, a soldier who does not want to be a general is not a good soldier, and an employee who does not want to be a boss is not a good employee.
Although everyone on the board of directors holds shares in their hands, and everyone has a say in the development and management of the company, the final decision-making power is still in the hands of that little girl who doesn't understand anything. The sweetness is still in the hands of the "Miss Su Family" who does nothing.
People's desires are unlimited. Everyone sitting at the conference table can't restrain his yearning and desire for the "throne" at the front of the table, and he can't completely cover up his desire for the supreme throne in his eyes. A bit of blazing heat and greed.
In fact, there have always been battles among the top management of the group, but under the strong intimidation of Mr. Su before, no one dared to make any drastic moves, and no one could make any drastic moves. Su Jinnian's airborne just happened to give They were given a god-given opportunity, so after Su Jinnian took over the position of chairman, everyone secretly began to gear up and wait for the opportunity.
After a period of calm, someone finally began to tentatively put on small shoes for Su Jinnian, frequently creating some harmless little troubles that people couldn't ignore, forcing her to come forward to deal with them.
At the same time, many employees at the bottom also began to criticize her as an emperor with legs, mocking her incompetence, taking on great responsibilities without talent.
Mr. Su is even more dissatisfied with Su Jinnian's split-handed attitude. I don't care about whoever cares. He keeps asking her to talk about life, ideals, from poetry to philosophy of life... Su Jinnian is very miserable After a while, she finally decided to do something, to bet on the mouths of everyone!
"Okay, that's pretty much my idea!" Looking away from the screen, he turned to look around at the people on the conference table. Su Jinnian smiled and explained the plan to drive out overnight, "Baijiu The market in this province is already saturated, and if we want to continue to grow, we must open up the national market, only in this way can we break through the bottleneck and improve our performance!"
As soon as the voice fell, someone below immediately spoke up, expressing their disapproval.
"Oh, that's easy to say! We haven't thought about opening up the national market, but the competition in the liquor industry is under great pressure. The competitors are all giants in the industry. They are well-known at home and abroad, and we have developed as a local enterprise. brand, it is easier said than done to compete with them for the market and consumers.”
"Boss Hu is right. Everyone really wants to enter the country, and it's not like they haven't tried it. However, after trying various methods, there are some results, but they are not obvious."
"We are naturally very pleased that the chairman has such lofty ambitions."
Su Wenhong opened his golden mouth leisurely when someone became an early bird. He is Su Jinnian's uncle. Although it is a group meeting, it does not prevent him from calling her by her nickname to show affection. Right now, there are three "chairmen" The word blurted out, clearly deliberately to satirize her.
"However, to promote the brand to the whole country is not something that can be accomplished overnight. As the saying goes, you can't eat hot tofu if you are impatient. Some things can't be rushed if you can't rush them. It doesn't take a lot of effort and effort to accomplish it overnight."
As soon as Su Wenhong opened his mouth, someone immediately followed suit.
"Deputy Director Su is right, this goal is not so easy to achieve."
"Do you want everyone in the whole country to know about Guoyuan Banquet within three months? Oh, it's really a fantasy. If it were me, it would be unthinkable."
"That's not true. Experienced people will do things like building a brand and building a reputation. Only those who don't understand the situation will talk about it and think about flying into the sky."
Due to the presence of Mr. Su, a group of people did not dare to speak too much, but the disdain and contempt on their faces became more and more obvious.
Mr. Su sat on the sidelines and watched the fire from the other side, not intending to interfere at all.
He knows what kind of person Su Jinnian is, but if he reaches out to give her a hand, she will only be more shameless, and only when he throws his hand away and tells her to fall hard, will she know the pain. Only then will he fight back with the momentum of a prairie fire with all his anger!
In other words, this child is a bitch, and she had to be pushed to the edge of a cliff before she knew she was going to make a move.
The inborn dead character, never changing after repeated admonitions, is what Mr. Su worries about her the most. Naturally, he has no doubts about her abilities.
Su Jinnian just had a flat face. Even though everyone had finished speaking, he took advantage of the situation to observe the attitudes of those people, and kept it in his heart, planning to catch them all at once!
To Su Jinnian's slight surprise, this time her ambitious uncle Su Wenxiao did not follow suit, but just sat silently on the sidelines, watching from the sidelines, not knowing what his intentions were.
It was almost after everyone had ridiculed Su Jinnian one by one, that Su Jinnian suddenly changed his face, and threw the document in his hand on the table hard, and the eardrums of several people were startled with a "snap".
"Who said that word of mouth must be passed on to consumers to start a brand? Who stipulated that the promotion of Guoyuan Yanjiu to the national market cannot be achieved overnight? You dare not think, it is because of your narrowness! If you cannot do it, it is because of your incompetence! The world There are only unexpected things in the world, and there is nothing impossible to do. Why has the ASC Group been trapped in the small place of City A after so many years of development? It is because it has raised a group of cowards who dare not dare to think and venture!"
Su Jinnian's voice was very crisp, loud and clear, his words were straightforward and sharp, without mercy at all, like a sharp spear stabbing straight at him, instantly angering many people.
"The chairman is talking about it, what's your opinion? Who can't just say it? You have to show results to convince people!"
The one who spoke was an old fritter, with smiling eyes, and a very polite tone, but that smile was a hidden knife, and in that politeness, there was no concealment of contempt and contempt.
"Oh, of course I have a solution. If I wait for you to give me advice, ASC may not be able to last for a few years!"
Su Jinnian snorted coldly, with an arrogant look on his face. Others saw it as a bluff and bluff, but in the eyes of Mr. Su, he couldn't figure out what kind of plan she was planning. These words sounded like aggression.
I saw Su Jinnian signaling Qianjuying to open a file, and four fiery red characters were projected on the pure white screen—
"Meridia"!
As soon as their eyes touched the four fiery red characters, everyone's eyes seemed to be scalded, their hearts jumped, and their blood flow accelerated!
These four words may not be familiar to ordinary people, but for entrepreneurs, it is almost a dream place.
Satisfied with the surprised and puzzled expressions on everyone's faces, Su Jinnian hooked the corners of his lips flamboyantly, leading the conversation to the real topic of today's meeting, and suddenly threw a bombshell at them.
"The most efficient way to promote the brand is undoubtedly to advertise, and the advertisement must be known to everyone, so that those old people or children who don't even know a single word can read the advertisement easily. The effective method is to win the golden advertising position of CCTV!"
Meridia, a comprehensive business hotel invested by CCTV, before 1994, only a small number of people from the media industry would stay here occasionally on business trips to Beijing. However, after 1994, it has become a place where Chinese enterprises are passionate!
At that time, a strong woman named Gao Hairong was in charge of the advertising information department of CCTV. In order to establish CCTV's status as a giant in China's TV media industry, her trick was to take out the golden advertising segment of CCTV. Bidding is carried out nationwide, and a radiant laurel crown - "Biao Wang" is prepared for the company with the highest bidding amount!
Gao Hairong went out in person, visited heroes from all over the world, distributed hero posts widely, and set the bidding time on May 18 every year, which is a homonym for "I want to post". From then on, she built a huge bullring in Meridia, next to which was erected a flagpole, and hung a laurel crown named Biaowang high. This move was later hailed as the "Brand Olympics"!
Being king and winning the bid has always been the most brilliant dream of every entrepreneur in his life, and it is also the best shortcut to become popular in the industry. The bidding meeting held in Meridia on May 18 every year can be said to be the most important event in the Chinese business community. The most important hero will be!
Those who can open their mouths to bid are often large companies with sufficient strength, not to mention winning the bid, which is an honor that only the leaders of all walks of life dare to dream of!
It's strange that Su Jinnian throws out these four bright red characters at such a time.
After all, the asc group is strong and can be regarded as the local hegemon in city a. However, in order to monopolize the local market, the group company has many and diverse industries. The development of the entire group company is not bad, but there is no way to take out a certain industry alone Compete with the giants in the industry, and this is also the most difficult bottleneck for the asc group to break through.
The entire group company is developing well and operating well, and it is simply impossible to produce any results at once, which is why those veterans are watching the show with their pockets in their pockets.
I didn't expect this little girl to be so ruthless, and when she was desperate, she simply gave it a go and set her sights on the most difficult problem of the group company to solve!
Once she succeeds, she can immediately be promoted to the biggest hero of the ASC Group at this stage, suppressing all negative public opinion, and become the leader of the company that everyone loves.
And even if she failed, other than criticizing her for being immature, inexperienced, and too impatient...they didn't seem to be able to criticize her too much, at least she didn't make any big mistakes.
Sure enough, the little fox trained by the old fox is not such a simple girl.
After being shocked, someone finally came to his senses. This time, the one who spoke first was none other than Lu Shaodong from the Zak Group—
"Bidding in Meridia is indeed a strange move, but it is also very risky with huge benefits. If you do not have a certain degree of confidence and make a bold gamble, it will cause a vicious rebound to the company itself."
The young director of his own family spoke, of course he had to respond, and the deputy general manager of the Zak Group who was sitting next to him followed up.
"Lu Shaodong is right. I don't quite agree with this kind of risk-taking. If you can't win the Meridian bidding conference, it will basically be useless, and even if you win the championship, you have to pay The price of bidding is also extremely high, and the bidding amount is soaring crazily every year, if a company does not have enough strength, winning the bid king will only cause a fatal blow to itself!"
"This matter still needs to be considered in the long run. Not to mention that the Zak Group has not yet recovered its vitality, even the Asc Group does not have enough capital flow to spend such a large amount of money..."
"Although this kind of god-making move that made a thunder out of thin air has stimulated countless companies to flock to it, looking at the previous bidders in the past few years, it is not unheard of that they have truly become gods, but there are also many "martyrs" who have been smashed to pieces. .”
"Back then, Qinchuan Restaurant said with pride that it would try to drive to CCTV every day, drive in a luxury Mercedes-Benz, and drive out an extended Lincoln. But in the end? Hehe, I can't even drive a walking tractor..."
Finally, even this time, even Mr. Su started to join in the fun.
"The media is a double-edged sword, Susu, you should think twice!"
Su Jinnian's eyes were bright, and he listened coldly to everyone's unanimous rebuttals as if they had made an appointment. After a while, he raised his eyebrows and smiled arrogantly. He pressed his hands on the edge of the table, stood up and looked down at the audience.
"I'm sorry, I'm not asking for your opinions and suggestions, I'm here to inform you! Meridia on May 18th, I'll make an appointment myself!"
As soon as the voice fell, everyone fell silent.
I didn't expect that a little girl in her early twenties would be so domineering, and she couldn't react for a while.
It took a while for everyone to come to their senses. Naturally, they were very dissatisfied with her domineering and unreasonable posture, and were about to admonish her, but Su Wenhong smiled and clapped his hands, as if applauding Su Jinnian.
"A hero born in a young age, Jinnian can dare to think, dare to act, dare to act, let me, an uncle, feel ashamed. Since you are so confident, it doesn't matter to give it a try, so as not to say that we elders rely on our seniority, Bullying you, a newcomer, does not support your ideas and plans."
"Hehe, thank you uncle for your understanding, I will not let uncle down."
In response to Su Wenhong's sweet and conceited smile, Su Jinnian declared, "The meeting is over!"
With that said, he strode out the door without looking back.
"Hey...this..."
Everyone was stunned for a while. They wanted to give this little girl some color, but unexpectedly they were shocked by her one after another. The previous cynicism seemed to have no effect on this invulnerable woman. Instead, they seemed naive.
"Jinnian—"
Lu Zongrui chased after her, trying to persuade her.
However, as soon as the two of them returned to the office and closed the door, Su Jinnian immediately leaned forward laughing while holding his belly.
"Haha! Zong Rui, did you see the expressions of that group of people? I was completely scared to death! Hahaha... idiot! You still want to wear small shoes for me, and you want to embarrass me... go dream! A group of people who don't have long eyes Stuff, self-righteousness! Sooner or later I kick them out of the board of directors one by one!"
It is undeniable that Su Jinnian's behavior just now was really domineering. Although he was suspected of being self-willed, he already had the demeanor of a king, especially the sentence "I am not asking for your opinions and suggestions, I am here to inform you! "
It's so powerful and domineering to the extreme!
Going forward to pull Su Jinnian into his arms, Lu Zongrui couldn't help kissing her lips, with a clear and crisp laughter, as sweet as a silver bell.
"fine…"
"What's okay?"
"Fortunately, I'm on the side with you, otherwise, with an opponent like you, I'd really have a headache."
"Hehe, so you just follow Miss Ben, and follow Miss Ben to have meat..."
At the board meeting just now, the reason why Lu Zongrui objected was also planned by Su Jinnian in advance.
On the one hand, they were worried that those old foxes on the board of directors would deliberately push the boat along the way, like Su Wenhong did later, let her hit the south wall, and then secretly riveted a few big nails on the wall and waited to see her bleeding head and death without a place to die. If there is no objection, then this scene will not be exciting—the bidding matter must be her single-handed action, and no one can rely on her to get a piece of the pie, especially those who advertise as neutral!
On the other hand, it is also to separate the positions of the two. It is really risky to compete for the king. She can jump into the water, but Lu Zongrui must stay on the shore. In this way, even if something happens later, there will be someone take care of.
As soon as Su Jinnian left, even if old man Su went back home, some remaining opponents surrounded Su Wenhong in doubt, wondering why he changed his tune to help that stinky girl in the end.
Su Wenhong smiled faintly: "What are you worried about? Only if she wins the title, we will have a better chance of pulling her down from that position. It is not impossible to even kick her out of the ASC Group..."
But he didn't know that these dark thoughts of his had already been included in Su Jinnian's mind. When the time comes, wait for him to make a move, and then seize the opportunity to annihilate them in one fell swoop!
Su Jinnian is not deep in the city, she just has no weaknesses, because the ASC Group is not something she can't keep her eyes off, but just a tool to suppress her opponents!
Therefore, in this war without gunpowder, it is almost obvious who will win and who will lose...
May 18th. Meridia.
She will let entrepreneurs all over the country know her name, Su Jinnian!
34. The wolves who heard the news of the marriage!