Chapter 23 23. Win-win
"By the way, I have another idea. Editor Liu, listen to it." At the end of the conversation, Nie Wei suddenly thought of something and said immediately.
"Tell me quickly." Liu Yuan always attaches great importance to Nie Wei's suggestions.
"I think you can contact the radio station. You can cooperate with each other in publicity. After all, your cultural carriers are different, and the masses you face will definitely be different. But if both of you promote each other, then your audience will undoubtedly be expanded, and the effect of 1+1 may even be greater than 2." Nie Wei told Liu Yuan about the idea that flashed in his mind.
Hearing this proposal, Liu Yuan's eyes lit up instantly.
There has never been any conflict of interest between newspapers and radio stations. After all, different cultural carriers have their own advantages and disadvantages. This is also the reason why they have the possibility of cooperation. As long as you are not a fool, you can eventually talk about mutually beneficial things.
And Nie Wei's words really touched him. 1+1 is greater than 2. Maybe it will really achieve good results.
Do it as soon as you think of it. After hanging up the phone, Liu Yuan immediately called Liu Chuang's number to discuss cooperation matters.
Liu Chuang was a little surprised when he received the call from Liu Yuan, but he thought about the cooperation request from the other party and immediately agreed to it. Both parties promoted each other on their own media platforms. This is indeed a mutually beneficial thing. As for the publicity costs, the two parties also negotiated and gave each other a very cheap price.
The model of this cooperation can be said to be very simple. The two parties determined it on the same day, and that night, the Traffic Radio Station had already begun to prepare to promote "Ghost Blowing Light". Of course, Yanshan Wenbao, as a text carrier platform, also entered the radio station's publicity sequence.
In order to make way for "Ghost Blowing Light", Liu Chuang had to cut the story that could have been told last week to three days, because after three days he must ensure that "Ghost Blowing Light" can be quickly launched online to seize the radio listening rate.
Of course, the next day, Yanshan Wenbao also returned the favor and cheered for the radio station behind the article. You should know that Yanshan Wenbao is the largest gathering place for Ghost Blowing Light fans nowadays. Its propaganda power is very intuitive. Many fans have great expectations for the radio version of Ghost Blowing Light.
With such sincere cooperation, it really created a lot of momentum. In less than three days, the expectation value of the program Ghost Blowing Light on the radio website has entered the top three, and the sales of Yanshan Wenbao have also made a small leap, officially breaking through 140,000.
Soon, Nie Wei also received a good news call from Liu Chuang.
Because in the radio premiere yesterday, the listening rate of Ghost Blowing Light directly exceeded 10, and the praise rate exceeded 95%. Compared with the previous program, this result is a leap in both listening rate and word of mouth.
Liu Chuang knew very well that in addition to his hard work in promoting the novel, the more important factor in achieving such good results was the fame of "Ghost Blowing the Light". After all, a newspaper could increase its circulation by 40,000 copies in more than 20 days, so its potential readers must be in the hundreds of thousands. As long as half of these viewers are willing to listen to the program, there is no need to worry about the low listening rate.
Nie Wei was not surprised at all, because he had specially gone out last night to take a few taxis for a "secret visit", and the result was naturally very good. Many drivers listened very seriously, and some of them would discuss with Nie Wei with great interest after the show. Obviously, this novel is very much in line with the appetite of this group.
As time goes by, the power of this model of cooperation between the two sides becomes more and more apparent.
After one month of serialization in the newspaper, "Yanshan Wenbao" has officially exceeded 150,000 subscriptions.
The radio program of "Ghost Blowing the Light" has reached a listening rate of 19%, which is close to the 20 mark, and the schedule has also been moved from 10 pm to 9 pm. Obviously, this program has received greater attention from the radio station.
In addition, Liu Yuan finally became the editor-in-chief of the editorial department of "Yanshan Wenbao" as he wished, and the original editor-in-chief was promoted and transferred back to the headquarters due to his merits. However, anyone with a discerning eye could see that this was to make way for Liu Yuan. Of course, for the editor-in-chief, this was also a happy process.
Nie Wei's pen name "Weiyi" also began to gradually become famous in the literary circles of the capital, and he even received phone calls from several small publishing houses. It is obvious that this novel has caught the publisher's eye.
However, Nie Wei was not in a hurry about publishing, because he was still waiting for the next move of "Yanshan Wenbao".
"Yanshan Wenbao", which has more than 150,000 subscriptions in Kyoto, can basically consider publishing national publications. At that time, "Yanshan Wenbao" will also be divided into weekly and daily newspapers, and his novel is undoubtedly a weapon for this newspaper to open up the national market.
What Nie Wei is waiting for is for Yanshan Wenbao to charge first and open up this market. At this time, publishing books by himself will undoubtedly achieve a better debut result.
Winter has arrived before we knew it. The first snow in Kyoto fell particularly early today, and by mid-November, the ancient capital was dyed white. During this period, in addition to paying attention to the novel, Nie Wei was also thinking about the script.
Nie Wei didn't just focus on his own role when reading the script. He would also try to figure out other male roles. Even those female roles that had rival scenes with his own role, Nie Wei would still read and analyze them carefully. After all, if you only look at a small part of some things, you won't get the truth. Only by starting from the overall situation can you better understand how to play this role.
Obviously, Nie Wei did this.
Of course, Nie Wei is not a workaholic. In his spare time, he would also invite Lin Yifei, Shu Chang and Qiao Zhenyu to get together, drink tea, and eat hot pot. After a period of time, the four people are getting more and more familiar with each other. Even Qiao Zhenyu, who was the most reserved at the beginning, can now occasionally joke with everyone.
The four-person group was formed in tacit understanding, which is undoubtedly a great help for everyone to join the crew soon. Don't underestimate that place. Shu Chang once said that the crew is a bottomless world. It is undoubtedly a very happy and reassuring thing to have a friend to help take care of it.
Logically speaking, Nie Wei's daily routine should not have changed much before joining the crew, but some people don't want Nie Wei to settle down like this.
On the morning of November 17, a report in the Jinghua Entertainment News attracted the attention of many people, and all of this was related to a very popular serial novel recently.