Chapter 284 284. First day sales

Chapter 284 284. First day sales

It was less than an hour after the album launch, and there were already reports about TWINS' new album on the Internet.

"Breakthrough or sensationalism, the title song of TWINS' new album is super alternative, can you accept it?"

"TWINS' new album takes you into a different music world."

"Nie Wei's music style changes again, TWINS may become an experiment! Whether it will succeed or not, the future is uncertain."

The entire album launch can be said to be completely dominated by the song "barbarbar". 90% of the media reports were discussing it, while the other main hit, which is currently an orthodox love song, was mentioned less.

After all, new types of music like "barbarbar" are too topical.

It can be said that from TWINS's clothing style to dance and songs, they are all the focus of discussion. Some portal websites even opened a discussion section specifically for this song.

However, only the media are speaking out at present, and there are not many voices from netizens, mainly because the album's audio source and MV have not been released. However, everyone knows that this is just the calm before the storm. As long as the album is sold and receives public scrutiny, there will be a result soon whether it is good or bad.

Time flashed to noon, just when Nie Wei was inviting TWINS and others to have dinner, the digital album was also launched on time at the moment when the pointer returned to its position.

Speaking of digital albums, this time Emperor Entertainment Group can be regarded as eating the first dish of the mainland. With the technical support provided by Nie Wei's new music platform Fanxing Blog, China's first digital album appeared on the Internet.

Unlike the various payment methods in later generations, this digital album only provides three payment methods, one is blog coins, and the other two are phone bills and redemption codes.

The redemption code is given by the event, which is free and mainly used to give back to the most loyal fans who support TWINS. It is generally determined by the active value of members in the TWINS club recognized by Emperor Entertainment Group. The number is not large. As for the phone bill, it is even simpler. As long as you have a mobile phone or even a landline, you can do it. Just follow the voice prompts.

This is also one of the most common recharge methods at present.

As for the last blog coin, it was not paid much attention before. It was only used to purchase blog membership. However, the members of the blog do not have many functions at the moment, so the number of people who actually buy it is not large. According to the background display, the number of registered blogs has exceeded 100 million, but the number of members has not exceeded one million. This ratio is absolutely embarrassing.

This is also the reason why Nie Wei has to invest a large sum of money in the blog every year. Although the value of the blog is higher every year, it is still a money-losing product for the time being and cannot be self-sufficient.

Nie Wei didn't care much about this. He didn't focus on the current profit and loss. Just like the newly established digital music platform, it might not make any money in the next five years, but Nie Wei knew how much influence this platform would bring to him in the entertainment industry in the future, and its value would be several times or even tens or hundreds of times the return of the current investment, because he was not fighting for money, but the future market.

What does temporary profit and loss count for? The future is where victory and defeat lie.

Retracting his thoughts, Nie Wei looked at the two girls who were surfing the Internet with a laptop computer. Not only did he smile, but he could see that they were both very nervous.

How could they not be nervous? Cai Zhuoyan and Zhong Xintong had already read more than ten news reports, some of which were good and some were bad, especially the comments on the song "barbarbar". Some of the words scared the two girls, as if they had made a huge mistake by singing this song.

Even Zhong Xintong secretly blamed Nie Wei, thinking that some of the "conspiracy theories" in the reports were true, and Nie Wei was using them as experimental subjects.

But she only dared to complain in her heart, firstly because she didn't dare to offend Nie Wei, and secondly because she was afraid that she would be isolated at that time. Not to mention Huo Wenxi, she knew very well that if she said this, even her partner Cai Zhuoyan would be alienated from her.

"Don't watch it, just concentrate on eating." At this time, Huo Wenxi suddenly spoke.

"Sister Mani, don't you care about the evaluation of the new album?" Zhong Xintong couldn't help asking.

"Of course I care, but what I care about is sales, which is the basis for proving the quality of an album. It's better to look at the evaluation of netizens than the evaluation of the media, at least it's more real." Huo Wenxi glanced at the news on the computer screen in the hands of TWINS with disdain and said.

After hearing Huo Wenxi's words, Zhong Xintong still frowned, but Cai Zhuoyan's expression relaxed a lot.

"That's right, let's eat. There are my favorite braised prawns!" Hearing Cai Zhuoyan's words, Nie Wei, who had been silent, couldn't help but smile. This girl is really generous.

However, despite the smile, Nie Wei is still considerate. He specially brought the braised prawns that were a little far away from Cai Zhuoyan to her.

The little girl was moved by Nie Wei's considerate action. She looked at Nie Wei with a smile, and even forgot to eat the prawns in front of her.

It must be said that Cai Zhuoyan's gaze was very burdensome. Nie Wei couldn't help but look away, which made Xie Tingfeng, who had been watching the interaction between the two, laugh secretly.

Looking at the watch, it was already half past twelve. Nie Wei took out his phone and looked at it. The company should have already collected the first wave of data.

"Are you waiting for the data feedback of the digital album?" Xie Tingfeng asked curiously when he saw Nie Wei's action.

Nie Wei nodded.

"Do you think anyone is willing to spend money to buy it? If the sales of TWINS' digital album are good this time, I will also make a digital version of the album next time." Xie Tingfeng asked while imagining. He was still very concerned about digital albums, and even felt that this was one of the future ways for singers.

"There is definitely a market, but it is still very immature now. It can be said that it is just starting. To be honest, you should be prepared for the sales of digital albums. It may not be too much." Nie Wei said the last sentence to TWINS. When it comes to album sales, even if it is a half-price digital album, it is enough to focus the attention of the two girls.

"Oh, it doesn't matter. There are still sales of physical albums, right? A little more digital albums will help." Cai Zhuoyan said with understanding, while Zhong Xintong on the side remained silent, looking like she had something on her mind.

At this moment, Nie Wei's phone rang, and everyone's eyes were immediately focused on Nie Wei.

Looking at the incoming call number, it was the person in charge of the music platform on the blog. Seeing that everyone looked curious, Nie Wei simply turned on the hands-free function so that everyone could know the answer at the first time.

"BOSS, hello, the first half-hour sales of TWINS digital album are out." The person in charge on the other end of the phone said respectfully.

"How much is it?" Nie Wei asked directly without any greetings.

"Two thousand three hundred and fifty-eight copies." The person in charge on the other side obviously knew Nie Wei's style very well, and immediately replied seriously.

When this number was transmitted to the box, everyone's expression was full of surprise except Nie Wei.

"Okay, I got it. Keep a close eye on the sales curve and organize a second wave of activities." Nie Wei ordered, and then hung up the phone.

To be honest, without an online payment platform, the fact that netizens can make the first sales exceed 2,000 copies in half an hour surprised Nie Wei himself, not to mention TWINS and others beside him.

"Nie Wei, I just heard that the digital album sales are 2,300 copies?" After Nie Wei hung up the phone, the scene was still quiet. After several seconds, Huo Wenxi came back to his senses first and asked excitedly.

"To be precise, it is 2,358 copies." Nie Wei reported the exact number, and then explained: "The price of a digital album is half of that of a physical album, so these 2,300 copies must be divided by two to be counted in your official sales."

However, even if Nie Wei had explained it this way, he still couldn't stop everyone at the scene from being surprised by this data.

"Divide by two, there are more than a thousand copies. It's only been half an hour! If it's a whole day, wouldn't the sales exceed 20,000 copies? Even if it's a little short at the end, it seems that 10,000 copies will not be a problem. Add the sales of the physical album, my God." Zhong Xintong widened her eyes and kept estimating her album sales on the first day. In the end, the result she calculated shocked herself.

As for Cai Zhuoyan on the side, she didn't think about it at all. She just kept grinning, completely immersed in this surprising data.

As for Xie Tingfeng and Huo Wenxi on the same plate, they also showed joy.

An ordinary banquet turned into a celebration banquet. Originally, Nie Wei was going to pay the bill, but Huo Wenxi used a tough attitude to grab the order successfully. According to her, TWINS' new album has made a good start, and the money must be paid by Emperor Entertainment Group.

While Cai Zhuoyan was reluctant to leave, Nie Wei still took Luo Kai back to the hotel. On the one hand, he packed his luggage to catch the evening flight, and on the other hand, he analyzed the reasons why the first sales had such a good result on the Internet.

TWINS's popularity, the music platform's strong promotion, and various preferential and welfare policies all played a role, but Nie Wei found that the biggest help was actually the netizens themselves.

This reminded Nie Wei of a future Internet term, tap water.

Because of the digital album release this time, the music platform specially released a 30-second MV trailer to attract buyers. It was this trailer that was discovered by netizens, who found it interesting, and then forwarded it one by one, and finally caused a wave of enthusiasm on the Internet. It was this wave that urged netizens to buy this album.

Just when Nie Wei checked, the sales of the digital album had exceeded 3,000 copies, and it was only more than two hours after the release time. You must know that in Nie Wei's original expectation, the sales of 3,000 in one day were already his best expectation.

However, in the comments below, Nie Wei found that the potential of netizens' purchasing power has not yet been tapped.

Especially some netizens in remote areas, people who find it inconvenient to buy stored-value cards, are complaining in the comments. Seeing these comments, Nie Wei can't help but sigh. Online payment is indeed a big problem.

Just when he was thinking about the convenient online payment software such as Alipay in the future, a light bulb suddenly flashed in his mind.

Nie Wei, who had no idea about Taobao, felt like a new hope at the end of the tunnel, because he suddenly remembered that Alibaba Group had not yet established the Alipay business. This type of online payment was still in its infancy in the current domestic Internet, and online banking business was actually still controlled by those big banks.

So why couldn't he get involved in this business?

Of course, although Nie Wei was excited, he still maintained a trace of rationality, knowing that this matter was really not something he could do with the resources he had at hand. After all, the only business he could show off on the Internet was the Star Blog business, which was far from being as all-encompassing as Taobao, which could meet the needs of thousands of households. Moreover, Nie Wei remembered that Alipay was established at the end of this year, which meant that it was very likely that Alibaba Group had already started researching this area. Even if Nie Wei tried to catch up now, he was afraid that it would be too late.

After rubbing it for a while, Nie Wei turned his mind. Since he didn't have time to do the payment business, he should take a bite while Alipay was still in its infancy.

As for whether Alibaba Group would accept Nie Wei's investment, Nie Wei was not worried at all, because he knew very well that the past few years were a period of rapid development for Alibaba Group, and what it needed most was funds, otherwise it would not be possible to sell 40% of its shares to Yahoo next year.

Nie Wei just didn't have money, if he had money he would have done it long ago.

However, for Alipay, Nie Wei still had the ability to think about it. Now he had a lot of funds in his hands. In addition to the funds required for the acquisition of Huayi, Nie Wei only needed to consolidate the business and save about 100 million US dollars. This capital was enough to make Alibaba Group excited and cut a piece of meat from Alipay for him.

As for the rest, it would depend on negotiations to decide how much meat Nie Wei could eat.

Thinking of this, Nie Wei immediately called his own Star Investment and asked them to start collecting funds in the near future, and at the same time contact Alibaba Group for investment purposes, focusing on finding out the new situation of their online payment business.

Since Nie Wei gave the order, Fanxing Investment has also acted quickly. After showing its strength, Alibaba Group also welcomed Fanxing Investment. As Nie Wei expected, the Alipay business was already underway, and they did not resist Fanxing's temptation.

This was a good start, and Nie Wei was in a good mood for several days.

Of course, at the same time, TWINS and Emperor Entertainment Group were in a very good mood recently. Originally, with the fame of TWINS, even with Nie Wei's songs, Emperor Entertainment Group's best plan was to sell more than 100,000 copies in the first week, which was already a very high goal in their eyes.

You should know that the first-week sales of the last super popular album of SHE, known as the Asian girl group, only exceeded 200,000, and the less popular TWINS seemed to be able to set a target of 100,000 copies, but they never expected that the sales of the new album exceeded 40,000 copies on the first day, and there was no sign of cooling down.

What's even more exaggerated is that more than 15,000 of the data are from digital albums on online music platforms, and what surprised Emperor Entertainment Group even more was the effect of the song "barbarbar".

Thanks to Tian Xiaolin for the 1,000 tips, and also to Gu Xing Tao Tao, Lian Ting, E Ye Gu Lan, Wu Di San Ge Ge, Feng Yue Wu Bian 1976, Yan Yue Xin Ming and other book friends for their tips and support.