Chapter 353 353. Corporate Culture
Huayi's New Year's Eve party ended with a lot of reluctance, but the topic about this party has just begun.
The first thing worth cheering is the ratings.
The live broadcast ratings of 6.9 made the whole Jiangsu and Zhejiang TV station really excited as if it was the New Year. The director of Jiangsu and Zhejiang TV even called Wang Zhonglei to congratulate him. He was satisfied with the party and hinted that he hoped to cooperate again next year.
Wang Zhonglei did not give a clear answer to this.
The party must be held next year, but it cannot be agreed to by Jiangsu and Zhejiang TV early. Some things have to be sold at a price. After knowing the ratings, Wang Zhonglei felt that the live broadcast rights this year were sold at a low price. He was very dissatisfied, and in his eyes, these "losses" must be made up next year.
Secondly, Nie Wei's singing skills have also become a focus of today's discussion.
On today's stage, including the last song "Glory", Nie Wei sang a total of four songs, all of which were classic songs he had written. While evoking many people's memories, Nie Wei's singing skills were also a topic of discussion.
"If I didn't know that Nie Wei was an actor, I really thought he was a professional singer."
"I think he is more professional than professional singers."
"The singing was great, whether it was the opening rock, or the love songs later, especially the last song "Glory" in the opening a cappella, every song really touched my heart."
The majority of netizens liked it very much and the comments were very positive, especially Nie Wei's fans, who were extremely proud. After all, if the idol is proud, the fans are also glorious.
Some musicians also made professional comments on Nie Wei's singing skills, praising him for his strength as a professional singer, whether it was pitch or rhythm, and even breathing, he was quite good. The key is that his voice is naturally excellent. Even a professor at Mingzhu Music University invited Nie Wei to his college to study vocal music.
The professor's passionate invitation may have been more of a joke, but it was strongly agreed by some of Nie Wei's fans. For a while, all the comments under the professor's blog message asked the professor to really persuade Nie Wei to study vocal music. Obviously, these people are looking forward to Nie Wei's career change to the music industry.
This idea is ridiculous, because people all over the country know that Nie Wei is an actor, but it has been agreed by many people, and even Nie Wei's fans are not opposed to it. It can be seen that Nie Wei's influence in music has long been deeply rooted in people's hearts.
Of course, there is another main reason, that is, Huayi released two news after the concert. One is that Alan's new song "If There Is No You" will be released on the music website of Fanxing Blog one day later, and Fanxing Music Software will also launch this album at the same time.
The digital + offline physical album sales model initiated by Nie Wei has become the mainstream in the current music industry. Although the Fanxing Music website and the supporting music player have been online for less than a year, under this model, there are already tens of millions of registered users, and the number of members is close to one million.
These registered users are all potential genuine consumers. In order to promote online sales, Nie Wei even learned from iFlytek Software. Every time you buy an album, you will get an achievement to unlock a title or upgrade your level, so as to stimulate users' desire for genuine consumption. At the same time, buying genuine albums can also participate in many official and celebrity-hosted events, and get some surprise prizes, etc.
Under the stimulation of some means, nearly 100 albums have been launched on Fanxing in the past six months, and the proportion of online sales in album sales is also increasing. This has also made Fanxing Music website more and more valued by colleagues in the music industry. Although many Internet companies have launched similar websites, because Fanxing Music has taken the lead, Nie Wei has a lot of strange ideas in his head, plus some small contract restrictions, most of the virtual album market share is still firmly controlled by Fanxing Music.
By the way, after Huayi released this news, the public first expressed support and desire for Alan's new album, but soon everyone shifted their attention because there was a small preview version along with the announcement of this news, and this preview version was marked with the composer.
"Sure enough, it's Nie Wei, hahaha, I knew it." A fan of Nie Wei said excitedly in the comments of this news.
"This guy is really amazing, not only does he sing for a long time, but he also writes songs so well."
"I'm more curious about who the girl who broke up with him in the song is. Nie Wei is so good, but he is willing to break up. If I have this opportunity, I will definitely cherish it." It sounds like a girl's statement.
"I am also curious about the story behind the song, but I am more surprised by Nie Wei's progress." A netizen named 'The Only One Who Loves You' commented on the song: "From Nie Wei's song, you will find Nie Wei's progress. The lyrics are simple, but there is an invisible appeal, like a fine needle that gradually pierces people's hearts. Even after listening to it, the faint worry in your heart will still prick you from time to time. The melody of the song is the same, faint, but there is an implicit power. I don't need a high-pitched rhythm, but it can also shock people's hearts."
This comment was also highly praised by countless netizens and fans. It received thousands of likes in just one night, and was directly promoted to the popular comment on Nie Wei's blog. When Nie Wei got up in the morning and saw it, he couldn't help but give it a thumbs up. He liked it and retweeted it, and the blog called 'Only Love You' instantly became popular. In less than a day, he originally only had less than a hundred fans, but he gained tens of thousands. fans.
This kind of attention is comparable to that of some third- and fourth-tier small artists, and the source of all this is just a like and retweet from Nie Wei, which makes many people in the industry jealous.
No one could reach Nie Wei's level, but Luo Kaike, Nie Wei's manager, got busy. For a while, there were constant calls for various invitations. At Nie Wei's suggestion, Luo Kai selectively accepted a few of them. The reputation of its stars is pretty good.
Of course, Luo Kai was not immune to the temptations of certain female stars in the industry who wanted to get ahead. They wanted to invite him to the hotel to discuss life for various reasons. They were so bold that they even sent Luo Kai some revealing photos every day. The meaning is self-evident. Yu, Luo Kai is thirsty for seeing this. After all, since these female celebrities can survive in the industry, their appearance and figure are naturally above the ordinary level. But it is a pity that he has not seen these photos yet. When he was done, his daughter Luo Yuan discovered it, and then his cell phone was confiscated. Luo Kai choked and calmed down amidst Luo Yuan's scolding.
Luo Yuan found an opportunity to angrily tell Nie Wei about this matter, but Nie Wei didn't pay attention.
Facing a beautiful woman, Nie Wei felt that it was normal for a normal man to have the purpose of admiration, as long as he kept the bottom line. Luo Kai did not take the initiative to contact the other party, agree to any invitations, and did not reveal any key secrets. In the final analysis, wasn't it? After looking at the two pictures, if Luo Kai really behaves like "Liu Xiahui", Nie Wei should be afraid that her manager may have some problems or changes in that regard.
Less than five minutes after Huayi released the first news about Alan's new album, it released the second news about the song "Glory".
This time it is no longer about the release of an album or EP. When Huayi released this news, it directly announced that the song "Glory", composed of lyrics and music by Nie Wei, will be available for free directly on Fanxing Music was launched. As soon as this news came out, it immediately caused a burst of cheers from fans.
Because according to the blog information published by Huayi, this song was written by Nie Wei to give to fans. How could it be possible to collect money?
Fans don't care about a few dollars. In fact, even if this song is charged, the majority of fans will not complain. After all, there are really too few idols who can write songs for fans. I can enjoy this. The treatment is already great, what else is there to be dissatisfied with?
But Nie Wei's approach of directly releasing the songs for free immediately sublimated the fans' gratitude again.
It can be said that after this news, Nie Wei's fans' loyalty has gone up to a higher level, and because of this song, everyone's cohesion has also increased a lot. This is for Nie Wei's future development, with this group of fans Loyal and cohesive fan support will definitely be a great force.
And what Nie Wei didn't know was that his small move at this moment would soon lead to a big surprise.
In addition to these, this party also brought many surprises to Huayi, such as peripheral income and its impact on Huayi's own value. Even some of its artists who were not well-known benefited a lot. Although Huayi invested a lot of money in the party, it gained more. This also made Wang Zhonglei firmly support Nie Wei to continue to hold the party next year, and keep holding it, just like Nie Wei said, let it become a corporate culture of Huayi .
While Huayi Company was celebrating this victory, a group of people in the CCTV building were also discussing the party.
After Lang Kun got the video of last night's party from Lao Wang early in the morning, he took the entire director team and sat in the screening room and watched it from beginning to end.
More than five hours later, everyone returned to the conference room with exhausted bodies.
After everyone sat down, Lang Kun was the first to speak: "I think this party is very creative, which many parties today don't have. Let everyone share your ideas. We are pressed for time and must discuss a feasible solution as soon as possible. plan."
"I also think this New Year's Eve party is quite interesting, especially the interactive mode. Whether it is the interaction with the audience inside the venue or the interaction with the audience outside the venue in front of the TV, there are some merits worthy of our consideration." The deputy director spoke first.
"Well, I agree, especially the text message lottery and selection activities. We can definitely use them. This can not only create revenue, but also increase the audience's participation, which is very good." Another director agreed.
"Apart from these?" Lang Kun continued to encourage everyone to speak.
Lao Wang had been drafting for a long time, and when he found the opportunity, he immediately stood up: "Director, I think the model is very important, but more important is the person who designed the party model. Why don't we contact Huayi Company and find out this Planning, let them think of ways for us to create the most suitable format for our Spring Festival Gala? "
After Lang Kun heard Lao Wang's speech, he couldn't help but slap his forehead. He was really confused. Why did he forget to find someone directly.
"Old Wang, your idea is very good. Contact Huayi Company now and be sure to invite people over." Lang Kun immediately ordered.
Ten minutes later, the Huayi front desk operator reported to Wang Zhonglei's secretary with a confused look on his face, saying that a man who claimed to be the deputy director of the Spring Festival Gala came to ask for help.
The little secretary's first reaction when he heard the news was disbelief. You, the deputy director of the Spring Festival Gala, have any difficulties that you need help from Huayi? Although Huayi is considered a first-tier entertainment company in the mainland, it pales in comparison to CCTV’s resources and connections. Can Huayi solve the problems that CCTV itself cannot solve?
Although he didn't believe it in his heart, the secretary still reported the news to Wang Zhonglei.
Wang Zhonglei was confused at first, but he still took the number and dialed it. The call was quickly connected. Wang Zhonglei was surprised when he heard the voice on the other side. He was really an acquaintance.
"Director Wang, what's the matter?" Wang Zhonglei asked with a smile. Director Wang had just wanted to invite Nie Wei to attend the Spring Festival Gala. Of course he would not forget the other party's voice. After all, he has taken the initiative to invite Huayi to the Spring Festival Gala in recent years. There are really not many artists.
"Mr. Wang, I really need your help this time." Lao Wang said in a very polite tone: "Our director also saw the New Year's Eve party held by your company last night and admired the planning of this party very much. So I was specially sent here to learn from the scriptures to see if the 'True Buddha' could be invited to our CCTV to help."
Wang Zhonglei felt very comfortable when he heard this. Although the other party was only an assistant director, it was obvious that he represented the Spring Festival Gala program team. When he thought about the Spring Festival Gala, he would come to him to learn from it, and he felt as comfortable as drinking iced sour plum soup in the dog days of summer. Cool.
But Wang Zhonglei soon frowned again, because he knew very well who had the greatest credit for the success of his New Year's Eve party.
It can be said that most of those fantastic ideas come from Nie Wei, so this matter still depends on Nie Wei's attitude.
Now that Wang Zhonglei has corrected his mentality, it is impossible for him to make decisions on this kind of thing by himself, so he still needs to make certain things clear in advance.
"Director Wang, I can't make the decision on this matter." Wang Zhonglei said directly.
"Mr. Wang, do you have any difficulties? We are really sincere this time." When Lao Wang heard this, he became anxious and asked quickly.
"I know that you are very honest, and I also want to do you a favor, but there are some things that I really can't make the decision about, because I can no longer order the main planner of this party."
"Isn't he a member of your company?" Lao Wang guessed.
"No, he is from our company."
"Boss Wang, are you kidding? You are the general manager, and there are things you can't control." Lao Wang smiled, thinking this was Wang Zhonglei's excuse.
But what Wang Zhonglei said next made him instantly dumbfounded.
"It's true, Nie Wei, remember, he planned this party. He is the person you are looking for. I can only help you connect and build a bridge."
Thanks to 0773, Yanjiang Yixue, cx Looking forward, and E Ye Gulan book friends for their generous rewards.