Chapter 369 369. Reputation of the two poles

Chapter 369 369. Reputation of the two poles

Not surprisingly, "The Promise" performed very well at the box office.

After all, Chen Kaige is one of the top directors in China, and this is another masterpiece that he has been honing for three years. Furthermore, due to the quality of the stars in this movie, it is worth buying a ticket and going to the cinema to watch it.

In just half a day, it collected 9.5 million at the box office. Looking at this situation, it is possible to exceed 20 million in one day. Maybe "New Police Story" will just set the first-day box office record in half a year. It's up to this movie to break it down.

"Speed ​​Scandal" was also affected by "The Promise", and the film scheduling rate dropped by a full six percentage points. However, the box office revenue remained at a healthy level of decline, and the number of moviegoers did not decline significantly due to the lower film scheduling rate. The final box office revenue in the morning was 1.9 million, and it is expected that another 5 million today should not be a big problem.

Seeing this data, everyone in Huayi breathed a sigh of relief.

After seeing the first wave of box office data, Nie Wei felt confident, said goodbye to Wang Zhonglei, and secretly took Luo Kai to the theater for an on-site inspection.

The result was pretty much what I thought. Everyone walked in excitedly and walked out confused.

There are some comments like "so boring" and "terrible", and of course there are also those that praise the film's grand scenes and beautiful pictures, but these cannot cover up the hollow content of the film itself.

In fact, if the movie "The Promise" is broken down into independent elements, each of them can be regarded as the top level of Chinese movies at this time.

The special effects are gorgeous, the scenes are grand, and the costumes are exquisite.

The story sheet actually contains philosophy, and many of the ideas Chen Kaige wants to express are clearly expressed.

Even the talent of the actors is undeniable.

But when these elements are brought together, they are incompatible.

The scene is very exquisite and grand, but the story itself cannot support this grand and exquisite world. The actors have acting skills, but they tend to be stereotyped in the limited role of the movie, which limits the performance of the actors, and they don’t know. What does Chen Kaige think? The characters in it are all exaggerated and have outstanding personalities, but they are just like the NPCs set in an RPG game. They act according to the routine completely, but they lose their own spirituality, even the costumes No matter how beautiful it is, it cannot make up for the failure of the character.

When Nie Wei and Luo Kai Zaidu returned to the company, they immediately read the reviews about the movie online.

Nie Wei's blog account follows the film critic Li Lu, so when she opened the blog, she saw Li Lu's comments on this movie at first glance.

"This movie is like a skyscraper without a good foundation. It has a genius design, a majestic height, and a huge body, but there is no foundation enough to support it, so on the surface it looks like this The building is so magnificent and gorgeous, but when the wind blows gently, it falls down. "

Li Lu's evaluation was still very sharp and did not save director Chen Da's face at all, and the comments under the film review were mostly in agreement.

"After watching the movie, I was a little confused. Logically speaking, this movie has all the elements that a blockbuster movie should have, but it just couldn't arouse my interest. Now that I think about it, maybe as Sister Tonglu said, such a script supports Don’t live in the world created by movies.”

"Chen Kaige failed this time. He had a literary heart, but he wanted to have a business dream. As a result, he failed to understand both."

"This movie makes people think about a lot, and my brain is so tired. In fact, I just want to simply watch the movie. Is it necessary to do this? A steamed bun makes me think about the meaning behind it for a long time."

Regarding the overwhelming negative reviews about "The Promise" on the Internet, the media quickly started making articles about it.

The most creative one is Xinlang Entertainment. To stir things up, they directly compared "Speed ​​Scandal", which was released at the same time with the best reputation, with "The Promise", and even invited a well-known film critic to analyze it. Why do two movies have such hugely different reputations despite their high box office numbers?

In the analysis of experts, all the elements of the two movies were taken out and compared.

Whether it was investment, special effects, cast, or even the costumes, props, and staff, we all compared them, and "The Promise" won.

However, why the reputations of the two sides are so different, experts quickly gave the answer, and that is the story told in the movie.

Although the movie "The Promise" has a profound connotation behind it, every line and every action of the actors seems to make the audience guess for a while before they can change their minds. On the contrary, the storyline of "Speed ​​Scandal" is simple and clear, right down to the core. , perfectly integrated with the structure of the entire movie.

This is also the main reason why audiences like "Speed ​​Scandal" but are less interested in "The Promise", because in the end, watching a movie depends on the storyline, which is the core of a movie.

The box office came out quickly that day. "The Promise" achieved a first-day box office of 21.15 million, which also broke the first-day box office record of "New Police Story". Nie Wei expressed some regrets about this, but otherwise A piece of news gave him a small comfort in his regretful heart.

When "The Promise" broke the domestic first-day box office record, the box office of "Speed ​​Scandal" rebounded slightly. The final daily box office revenue reached 6.2 million, which was a small gain for Huayi and Nie. surprise.

Now the box office figures of "Speeding Scandal" have exceeded 60 million, and this achievement has already made the best new director of the domestic film festival next year lose a lot of suspense.

The next day, a very interesting thing happened. The film "The Promise", which had shown strong box office strength, was three percentage points lower in the screening rate. Compared with "Speeding Scandal", which has been screened for more than a week, it has risen by one percentage point.

"The theater chain thinks that "The Promise" has a bad reputation and is prone to box office avalanche, so they appropriately reduce the screening rate to reduce the risk. Compared with the box office data of "Speeding Scandal", it is very healthy and rare. They are also willing to schedule more screenings for us." Wang Zhonglei and Nie Wei chatted while having lunch.

"Can I say that theater managers are very discerning?" Nie Wei couldn't help but say happily after listening.

"I think so too." Wang Zhonglei also smiled and nodded. Recently, he and Nie Wei have been in contact more and more frequently because Nie Wei's value in his eyes has increased again.

At first, Nie Wei was just an excellent actor in Wang Zhonglei's eyes, with great potential, but he still needed time to develop. But after Nie Wei turned into a major shareholder of the listed company iFlytek, Nie Wei in his eyes seemed a little mysterious. And because of the huge funds behind Nie Wei, he was also a little apprehensive while showing goodwill to Nie Wei.

And with Wang Jinghua's "betrayal", Nie Wei became a major shareholder of Huayi with huge funds. At this time, Nie Wei was already a qualified partner in Wang Zhonglei's eyes, especially after Nie Wei brought in Shu Chang, Lin Yifei and other stars, and propped up the shelf of Huayi Agency. He was grateful to Nie Wei from the bottom of his heart.

Now with the great success of "Speeding Scandal", Nie Wei's value in his eyes has instantly become higher. What did Huayi rely on to raise the price? Isn't it just Director Feng's New Year's film?

Nie Wei has shown his potential as a future great director, and has even stepped into the ranks of great directors. This is a new cash cow for Huayi. Wang Zhonglei naturally has to build a good relationship with him so that he can stay in Huayi with peace of mind and achieve a win-win situation.

Although "Speeding Scandal" cannot compete with big productions like "The Promise" in terms of box office, "Speeding Scandal" is far better than "The Promise" in terms of the effect it brings to the participating actors.

Both topics have been hotly discussed, but the evaluations are completely different.

"Speeding Scandal" has undoubtedly brought very positive effects to the participating actors. The leading actors and even the supporting actors have benefited a lot from it. For example, Shu Chang, just because of this movie, her popularity has already caught up with Lin Yifei. In the selection of the new four little beauties, Lin Yifei was originally the only one, but now there is a bit of a two-beauty competition.

Especially in terms of acting evaluation, Shu Chang has even become the best-reputed actress among the new four young actresses. It can be said that this work can completely become her masterpiece. As long as she works hard, she can achieve the status of a first-line actress.

This can be seen from the obvious improvement in the treatment Shu Chang received when participating in commercial activities recently.

This also makes many female stars in the circle envious.

On the other hand, the actors of "The Promise" have been criticized by the audience's overwhelming comments on the Internet in the past two days. Let's not talk about several foreign actors. Domestic actors are the most deeply touched.

For example, Xie Tingfeng was quite interested in posting a blog to promote "The Promise" on the night of the premiere. Now two days have passed, and his blog has not been updated with any dynamics, and there are more than 100,000 comments under the promotional Weibo, some of which criticize his performance in the movie, and more of them are criticizing fans and his fans.

Although this movie, which he had high hopes for, won over Nie Wei at the box office, its reputation is a mess.

If Nie Wei saw Xie Tingfeng now, he would be surprised that this guy looked haggard in just a few days. No wonder, this work can be said to be Xie Tingfeng's ambitious work. Not only did he play a villain, but he also wanted to prove himself through this movie and bring a ray of hope to his career that was in a slump.

Unfortunately, "The Promise" did not help him achieve his wish.

There is also someone who regrets it, that is Guan Xiaotong's father.

I thought a big production would add glory to my daughter's resume, but now it seems to have completely counterproductive effects. Although the audience will not criticize a little girl's acting skills too much, compared with the little Joey who was loved by the audience because of "Speeding Scandal", Guan Xiaotong's response is much worse.

Even because of the bad reputation of the film, it directly affected the number of Guan Xiaotong's advertisements. Many of the cooperations that were originally intended were inexplicably cancelled. Later, Guan Shaozeng asked through his connections and learned that some manufacturers who were originally going to cooperate with his daughter felt that Guan Xiaotong's reputation had declined recently, so they cancelled the cooperation. What made him even more depressed was that many contracts were transferred to Xiao Zuer.

This huge difference made Guan's father unable to eat and sleep well for several days. He felt guilty about his daughter and regretted his attitude towards Nie Wei.

During this period, Chen Kaige stood up more than once to cheer for his own movie, but the audience obviously did not buy it. No matter how much he said, everyone still scolded him.

While the reputation of "The Promise" was so bad that it exploded, the reputation of "Speed ​​Scandal" was getting better and better. The two were constantly compared online and in the media. The exposure rate during this period was so high that everyone knew about it. Even grandpas and grandmas in their 40s knew that there were two movies being shown in the cinema, one was despised by thousands of people, and the other was sought after by thousands of people.

This also made the box office of "Speed ​​Scandal", which had already declined, enter a warming period.

However, what is interesting is that even though the reputation of "The Promise" was so bad that it exploded, its box office data has always performed very well. I don’t know what the audience thinks. Perhaps it is a kind of rebellious psychology. The more people say it is bad online, the more people watch it. In just one week, "The Promise" has caught up with the box office figures of "Speed ​​Scandal" in two weeks.

The box office of "The Promise" in the first week was 82 million, while the box office figures of "Speed ​​Scandal", which has been released for nearly two weeks, were 81.6 million.

Although "The Promise" crushed "Speed ​​Scandal" in terms of box office figures, "Speed ​​Scandal" was not much worse than "The Promise" in terms of revenue.

You should know that "The Promise" has invested more than 300 million yuan. Under the high cost, it must have a huge box office to make a profit. 82 million seems to be a lot, but it is nothing compared to the shooting cost of "The Promise". In the face of the current huge negative word of mouth, no one dares to guess how long the box office of "The Promise" can be strong.

The investors of "The Promise" have long known that the cost cannot be recovered in China, and have already set their sights on foreign countries.

The production cost of "Speeding Scandal" is only 10 million yuan. The film has recovered the cost in two days, and the rest of the income is all profit. Although half of it will be divided by the theater company and the cinema, the remaining money is enough for Huayi to make a lot of money.

What's more, "Speeding Scandal" has also performed well overseas, especially in Asia. Many film companies have wanted to buy the overseas copyright of this film. Even a Korean film company wants to buy the remake rights of this film. The other party is also very sincere, but Huayi has not accepted it immediately. Everything is still under negotiation. However, it can be imagined that the overseas income of this film is definitely not small.

Now everyone in Huayi is waiting for "Speeding Scandal" to reach 100 million yuan, and Wang Zhonglei has even prepared a celebration banquet.

Thanks to the vast sheep, the Buddha's mercy, and the rewards from Eye Gulan's book friends!