Chapter 469 469. Box office monster

Chapter 469 469. Box office monster

While Huayi was rejoicing over the weekly box office champion of "20 Again", the film's influence on the whole society gradually unfolded.

And this influence directly points to the core theme of the film, "family affection".

As today's society is becoming more and more "aging", how to support parents is obviously a topic that many families cannot avoid, and "20 Again" undoubtedly puts this issue on the table.

From the beginning, this film raised the "discrimination" against the elderly by a large part of people in today's society, and then the problem of getting along between generations in the family, and whether the elderly should go to nursing homes, etc. These problems are not individual cases, but are common in the whole society.

In particular, the question of whether the elderly should go to nursing homes has even aroused heated discussions among millions of netizens.

Some netizens believe that it is best for the elderly to be supported by their children. After all, professional care is not as warm as the filial piety of their children, and the older people are, the more they hope that their children can accompany them. A place with family is a warm home for the elderly, and no matter how good the conditions of a nursing home are, it is just a temporary residence for the elderly.

Some netizens also believe that nursing homes are indeed a good place for the elderly.

Especially for those empty-nest elderly people whose children are not often at home, nursing homes will become a good place for the elderly to avoid loneliness, and can also relieve a lot of pressure for those who have elderly parents and young children.

Soon, netizens extended this topic to family environment, urban conditions, etc., in short, there are all kinds of things. In the end, netizens were not satisfied with the fuss and even posted the matter under Nie Wei's blog, asking him to come out and join the team.

What surprised netizens was that this bombing really brought out Nie Wei.

"Whether to live in a nursing home or not, in fact, the family environment and the conditions and facilities of the nursing home are secondary. The main thing is to look at the wishes of the elderly, respect the wishes of the elderly, listen to the advice of the elderly, and most importantly, do not give the elderly any external pressure, let them follow their own heart to make decisions, and the children need to do is to follow the wishes of the elderly."

"In the movie, the reason why Meng Lijun felt sad was mainly because the family's private decision hurt the elderly's self-esteem, making her think that her family members disliked her and were unwilling to support her."

"She didn't want to go to a nursing home, but her family wanted to send her there, so even if the nursing home mentioned by her family had good conditions, the elderly would not be happy. The reason is so simple, but this is a problem that many people will ignore. Children forget to put themselves in others' shoes and always think that their ideas are correct, but the elderly actually have their own ideas."

Nie Wei's statement won the approval of many people. The most terrible thing in the world is to impose your ideas on others. Sometimes, it is more important to consider the ideas of the parties involved.

However, Nie Wei's words did not put an end to the hot discussion, but instead added fuel to the fire, making the discussion among many netizens more intense. Many netizens were even willing to use real examples around them or even themselves to discuss it, which made the discussion not as empty as it was at the beginning, but closer to reality. In the end, it even became a problem that reflects the modern values ​​of supporting the elderly, which even alarmed many sociologists and university professors. Discussions on this topic appeared in newspapers, on-the-job, social platforms and even in university classrooms.

With the screening of the movie, the popularity of this topic on blogs exceeded 100 million in just a few days, and the number of comments participating in the discussion exceeded one million. Nie Wei did not expect that his movie would cause such a huge social impact.

And this is just the beginning. If it was just a discussion among ordinary people, it would be fine. On the fifth day of the movie's release, Wang Zhonglei called Nie Wei and reported a news that surprised Nie Wei.

"You mean the Huaxia TV evening news wants us to authorize the material of their film, and they want to broadcast news related to our film?"

"Yes, but the main topic is to discuss the current relationship between the elderly and their children. Of course, our film must be mentioned." Wang Zhonglei affirmed, his tone full of excitement.

After all, it is the evening news of Huaxia TV. On weekdays, it reports either foreign political points or some major domestic events. It can be said that any positive report about the entertainment industry that can be on this news is first-class and face-saving in the entertainment industry. On the contrary, Wang Zhonglei never dreamed that his company's film would have the opportunity to appear on this news program.

"Brother Zhonglei, immediately contact the magazine that we are on good terms with, release this news to them, and let them prepare the headlines immediately and report the news as soon as it comes out. In addition, contact the TV station, preferably the provincial satellite TV station, and let them pay more attention to the changes of the audience behind the theater door after the news is broadcast. I will also let the blog team cooperate in publicity."

Nie Wei was not overwhelmed by this good news, but immediately thought of a series of means that could be used for this news, so as to bring more influence to his own movie as much as possible.

"Okay, I understand. I'll do it right away." Wang Zhonglei was startled, then immediately agreed. At the same time, he was secretly amazed at Nie Wei's quick response and clear thinking. He really had the demeanor of a tycoon.

After Nie Wei got the news, his phone was on 24 hours a day. Soon Wang Zhonglei sent him a message, telling him that the evening news tomorrow night would broadcast related news while the topic was hot.

At seven o'clock the next night, Nie Wei was waiting beside the TV on time.

"Why did you think of watching the evening news?" Zhou Aiguo asked curiously.

"There is news about my movie tonight, so I watched it." Nie Wei replied, but this answer scared Zhou Aiguo.

"Really? You are not joking with me, right?" Zhou Aiguo is not an ordinary person. Of course, he knows how difficult it is to be on the evening news, so he was really surprised for a while.

"You will know after the news is broadcast. How about we make a bet, Uncle Zhou?" Nie Wei replied with a smile. Zhou Aiguo shook his head immediately when he heard it, but he could see that Nie Wei was really serious and was happy for him.

"Xiao Wei, you are really good." Patting Nie Wei's shoulder, Zhou Aiguo focused more on the TV.

"Brother, after you finish watching the news, can you help me finish my homework? Math is really too difficult." At this moment, Zhou Duoduo on the side suddenly pleaded pitifully.

The little girl didn't understand what it meant to be on the evening news. She only knew that she still had one-third of her math winter vacation homework to do, and the brother in front of her was undoubtedly her savior, so she had to fight for him to be by her side.

"Of course, I'll help you do your homework after I finish watching the news." Nie Wei readily agreed to the little girl's request.

Zhou Duoduo was very happy and immediately sat next to Nie Wei, but her attention was not on the news broadcast, but she was counting the time in her heart, ready to take Nie Wei away after the news was over.

The evening news is the news column with the highest ratings and the greatest influence in the country. The content covers a wide range of topics, including politics, economy, technology, society, military, etc., but those that appear in this news are undoubtedly topics that have caused widespread discussion in society.

The program itself is only 30 minutes, and some domestic and foreign political topics are indispensable in each episode, so there is not much time left for other topics, but this time Huaxia TV seems to be really interested in the social topic of supporting the elderly caused by "Back to 20" and gave it a full minute.

Of course, "20 Again" only served as a topic introduction. The text and video materials together were less than ten seconds, and the interview was mainly conducted in the nursing home. But these alone were enough for "20 Again".

Soon, the social section headlines of many newspapers the next day were reserved for "20 Again". Even though it played a role of introduction, it did bring the film to another level, and more and more people began to recognize the film.

Such a huge social effect will naturally not only be reflected in a few reports and the huge click-through rate on the Internet. The most direct impact is the box office of the film. As the topic became more and more popular, there were many visitors in the cinema who were not often seen on weekdays. Most of them were over 60 years old. The purpose of coming to the cinema was to watch a movie, and the name of the movie was "20 Again".

And some newspaper reporters and TV media contacted by Huayi also played their own roles at this moment.

"Old man, why did you choose to watch "20 Again" in the cinema?" the reporter asked.

Some people answered that they were introduced by old friends, some answered that they were interested after reading the news, and some elderly people even came to the cinema directly with their children.

These elderly people may not be numerous, but their influence is great, especially after the broadcast of these media interviews, they also made a very influential advertisement for "20 Again". The next day, the box office of "20 Again" achieved a comeback. The single-day box office data that had fallen to tens of millions suddenly rose to 15 million. Many viewers accompanied their parents to the cinema again, and many elderly people who had seen the film brought great word-of-mouth to the film.

"It captures our parents' feelings. We have no regrets for giving our youth to our children."

"Seeing Meng Lijun in this film being able to have youth again, even if the time is short, it makes us feel like a dream has come true. It's great to be young."

"After watching the film, many clips in it are worth my deep thought. Maybe sometimes we, as elders in the family, should not be too self-centered when getting along with our children. We should try to understand each other and not take advantage of our age."

The elders' sighs have turned into a burst of word-of-mouth for the film. So far, the number of bloggers who have rated this film has exceeded 100,000. The full score of 10 is that "20 Again" still maintains 8.9 points, which is also the highest score among all the films released during the Lunar New Year. Compared with this, the 3.2 points of "A Chinese Odyssey" is really pitiful.

In addition to the film's reputation, the actors in the drama also benefited a lot, especially Lin Yifei, who has even gained a lot of grandma and grandpa fans in recent days. It is said that when she went to Mingzhu to promote the show, she was even greeted by several grandpas and grandmas on the road. Although these elderly people could not call out Lin Yifei's real name, they could call out her name in the drama, "Meng Lijun".

Because of this, Lin Yifei soon received many endorsements for elderly health products. Although they were rejected because they did not match Lin Yifei's image positioning, it can be seen from the side that the age range of Lin Yifei's fans has been expanded to an incredible extent.

For a girl like her who is less than 20 years old, this is definitely an achievement worth praising.

The box office of the movie also quickly broke through 100 million under such a good reputation, and then again broke through the 150 million mark at an amazing speed, becoming the biggest winner of this Lunar New Year so far, and it is a win-win for both reputation and benefits.

According to the prediction of Huayi's evaluation team, with the current box office momentum of this film, the final box office performance should be more than 180 million.

If nothing unexpected happens, the box office of "Back to 20" will also account for about 9% of the total box office of domestic films this year, which is terrifying!

And what about the investment of this movie? Including the later publicity, it is less than 40 million, and now the box office in the mainland alone is enough for Huayi to make a lot of money, not to mention that this film has a good response in Hong Kong, Taiwan, Japan and South Korea, and the box office in Asia can earn at least more than 100 million. In addition, peripherals, DVDs, etc., even the TV broadcasting rights that China Channel 6 has taken the initiative to discuss, all of these will be converted into a stream of funds flowing into Huayi's pocket.

The outside world predicts that with this movie, Huayi will make at least 300 million in net profit!

Nie Wei also surpassed Director Feng and became the most profitable person in Huayi. For a time, Nie Wei's reputation and status in the circle have been improved.

At least no one dares to regard Nie Wei as a new director anymore. The success of Nie Wei's second film made him one of the most popular directors in China. Nie Wei's third film "Her Name" announced by Huayi also immediately became the first on the list of unreleased movies, surpassing a number of Hollywood blockbusters.

The scary thing is that Nie Wei's third film has only been announced. The content is not even known to everyone, but it is so highly anticipated.

Of course, some of this is a later story. As the New Year's Eve approaches, Nie Wei's work has to be transferred from the movie, because the New Year's Eve is coming, and it is accompanied by a huge topic, that is, the Spring Festival Gala. Huayi will naturally not be absent from this year's Spring Festival Gala, and Alan will once again be on this stage.

It's just that this time Nie Wei and Alan had a disagreement on the song selection.

Thanks to 0773 for the generous reward!