Chapter 557 557. New Variety Show

Chapter 557 557. New Variety Show

Hearing Nie Wei's words, Ma Dong did not show a trace of surprise, but was very excited.

Because this is something Ma Dong had mentioned to Nie Wei a long time ago.

Now Fanxing Entertainment is definitely the top variety show production company in China. The popularity of "Infinite Challenge" can be said to be unparalleled at the moment, but then again, the market valuation of Fanxing Entertainment has not increased significantly. The problem lies in the fact that the company only has one project now.

"Infinite Challenge" is indeed very powerful, and it can be said to beat all the current domestic variety shows, but a company certainly cannot rely on a variety show to survive for a lifetime. The reason why those evaluation companies are conservative is that they also want to see the subsequent development of Fanxing Entertainment. If the second variety show can continue the popularity of "Infinite Challenge", then the value of Fanxing Entertainment will inevitably increase greatly.

On the contrary, the value of Fanxing Entertainment will not drop, but its potential will obviously be underestimated.

Secondly, Ma Dong also considers the artist. For an artist, it is a bit too easy now.

"Infinite Challenge" is broadcast once a week, and the recording time per week is about 2-3 days. Even if there is a large-scale event, it can be completed within five days at most. What about the remaining time? Ma Dong himself is fine, after all, he still manages the company, and this time is used to deal with documents and the like.

But for Ou Di and Yuchi Linjia, who were signed by the company, this is a time to graze.

At first, the two guys were very excited about the holiday arrangements, but after a long time, they had enough fun, and these times would make the artists feel empty.

In Ou Di's words, variety show people in Taiwan really want to spend 24 hours a day on announcements, so for artists like them who only have "Infinite Challenge" in their hands, their current life is really too free.

Finally, Fanxing needs to develop and must expand resources to attract more artists. No matter how popular "Infinite Challenge" is, the number of guests that can be invited in each episode is limited. If you want to expand the company's influence, you will undoubtedly have to open more programs and create more resources.

When Nie Wei returned to Kyoto last time, Ma Dong and Nie Wei mentioned the matter of launching a new variety show. Nie Wei asked him to sort out an idea and discuss it when he came back. However, what Ma Dong didn't expect was that Nie Wei was not idle during this period. According to him, he seemed to have thought of a new variety show.

"Let me speak first. I'm afraid I'll be embarrassed to speak my mind after you speak." Ma Dong made a joke and took the initiative to tell Nie Wei his thoughts.

Half an hour later, Ma Dong finished speaking his mind.

Nie Wei was still thinking. Ma Dong's ideas were not unfamiliar to Nie Wei. He was going to make a talk show. Each episode would give a topic, and then invite some guests to tell stories around this topic. Then the audience would vote. Whoever had the more exciting story would win the championship.

Seeing that Nie Wei did not express his preference for this show for a while, Ma Dong thought about it and explained again.

"I think the company can't just do reality shows. Talk shows also have a very good market in my opinion. Taiwan's "Kangxi Is Coming" is a typical example. Especially this talk show is still centered around celebrities. I believe the public must be very curious about the unknown stories of celebrities."

After Ma Dong finished speaking, he continued to observe Nie Wei's reaction. Soon Nie Wei smiled and said that this variety show could be tried.

The reason why Nie Wei did not respond just now was actually mainly because he was surprised by Ma Dong's idea, because Ma Dong's idea is very similar to a future program called "Strong Heart", and it also seems to have some ideas from his future "Strange Talk".

But no matter what, this plan is undoubtedly very good, and it is completely feasible in Nie Wei's opinion, so after coming to his senses, Nie Wei immediately nodded and agreed to Ma Dong's plan.

"Planning outline, list of personnel, I hope to see the results within a week."

"That's no problem, I have another small request."

"Go ahead."

"I think we can do a trial recording, and invite the Infinite Challenge team to participate, and then put it online to see how it works." Ma Dong suggested.

"Okay, I will let the video website cooperate." Nie Wei readily agreed.

Ma Dong's variety show plan has been discussed, and it's Nie Wei's turn to plan, and Ma Dong is looking forward to it.

"My idea is actually very simple, it's still a reality show, but this time our theme is 'love'." Nie Wei said.

"Love? Is it the Korean "Love Letter" type?" Ma Dong asked.

Nie Wei expressed his understanding of Ma Dong's speculation. The mainland variety show market is currently in a state of being sandwiched. The talk show variety shows from Taiwan are very popular in the mainland, and "X-MAN" and "Love Letter" from South Korea are also gradually becoming popular on the mainland Internet because of their novel models.

However, unlike the time and space where Nie Wei was before, the mainland variety shows were suppressed, but the current situation is not so bad.

Because of the emergence of "Infinite Challenge", this program representing the highest variety show in the mainland is very popular in Taiwan, South Korea, Japan and Southeast Asia. Fanxing Entertainment has sold the program "Infinite Challenge" to TV stations in 12 Asian countries, and the ratings after the broadcast are very gratifying.

At the same time, many TV stations are looking for Fanxing Entertainment to negotiate the copyright of "Infinite Challenge", but because of the price issue, Nie Wei is still waiting for the price.

This mutual cultural invasion has also caused the Asian variety show market to gradually prosper. This is what Nie Wei hopes to see. After all, only by making the market bigger can everyone get more of the cake.

After withdrawing her thoughts, Nie Wei said to Ma Dong: "Yes and no."

This sentence made Ma Dong a little confused. What does it mean to be yes or no? Fortunately, Nie Wei quickly gave an explanation.

"Have you watched "Love Letter" and "X-MAN"?" Seeing Ma Dong nod, Nie Wei continued: "Have you done any research on the peak ratings of these two programs?"

"No." Ma Dong shook his head. He really hadn't studied this. He watched these two programs just to learn the content of program production. He didn't care about the ratings. After all, they were Korean ratings, and he didn't care about the ratings. It doesn't matter.

But now that Nie Wei mentioned it, there must be something to do with it. Ma Dong's eyes became serious, wanting to hear what Nie Wei had to say.

"Let's take "X-MAN" as an example. The high point of this variety show lies in several links. One is 'Of course' and the other is 'Long live the couple'."

"I have read the click-through rate of "X-MAN" on the Internet. Some issues are particularly high. First is the 25th issue, then the 26th issue, and then the 40th issue until the 40th issue. Five issues.”

"The click-through rate of these issues is very high on video websites. The reason is very simple because there is a couple in these issues named Kim Jong Kook and Yoon Eun Hye."

"The audience seems to particularly like the scenes of idols falling in love, but in fact, the show "X-MAN" not only launched a couple, Kim Jong Kook and Yoon Eun Hye, but why were they the only ones successful? This is the key point I want to mention. , that’s authenticity!”

After saying this, Nie Wei paused, seemingly giving Ma Dong a certain amount of time to remember these three words, and waited for a moment before continuing.

"The couple's relationship started from a newspaper scandal, which undoubtedly put a question mark on the relationship between the two. In the subsequent development, the status of the two people was different from other people who just looked at it and made it for the show. The effect of the couple is different, and their interaction will be closer to reality, which will undoubtedly give the audience more associations, which is also the key to their success. "

"You can check the news online. The two's CP combination will not only be discussed on the show, but will even be reported by the media to speculate on their relationship." Nie Wei has not said anything yet, even if it is ten years later, This pairing is still mentioned from time to time, and its influence is quite far-reaching.

"Looking back at "Love Letters", apart from the idols, the peak ratings are actually with those CPs who have long-term cooperation and story continuation, and they are actually the stable ratings points of the show. "

"So what I want to do is a reality show with 'imaginary couple' as the selling point. The theme is 'Marry first, then fall in love.' From the beginning, two celebrities will be formed into a couple and let them live as a fake couple. , watching their process from strangeness to familiarity, from embarrassment to sweetness..."

What Nie Wei is talking about is "We Got Married", a reality show that will be popular in Asia in the future. This show is definitely the most worth-watching love show that Nie Wei can think of.

And when Nie Wei told Ma Dong his thoughts one by one, Ma Dong's eyes widened. For a moment, he really wanted to find a scalpel to open Nie Wei's head and see what he was. What kind of brain circuit can you think of such a plan that normal people can't think of?

In Ma Dong's heart, Nie Wei has never been a normal person, he is a genius.

"I target the audience of this show at the stage of teenagers to young adults. They are the age group that yearns for love the most. The stars of this show mainly look for young single artists with good looks and figures."

"First of all, appearance and figure are necessary. Handsome men and beautiful women are a high point in the ratings. Secondly, being single is also very important. The artist you find must sign a contract. Falling in love is not allowed during the filming of the show. After all, this is our show. What matters is cultivation. In the minds of the audience, the idol couple can only be each other. If the relationship breaks out in reality, it will have a great impact on the program itself and make the audience feel that it is fake. "

"And the content of the show is not the kind where they sit down and go on a blind date, so the filming can only be an outdoor version of "Love Letters". This is not what I want. They need to have more interactions, such as going to an amusement park together. Choosing a wedding room together, going to the supermarket together, going to the countryside to experience farm work, etc., using a series of interactions to promote the relationship between the two parties can also increase the authenticity of the program."

Nie Weiwei talked while Ma Dong memorized it. In a short while, Ma Dong memorized the contents of an entire A4 sheet.

"Nie Wei, have you ever thought that if the filming continues like this, it is very likely that the CPs in it will have feelings for each other? What should we do?" Ma Dong suddenly asked.

"In that case, I will give the couple a choice of overseas travel, with all-inclusive food, accommodation and transportation." Nie Wei said with a smile.

Ma Dong was startled for a moment, and then quickly figured out the reason for Nie Wei's answer. Indeed, if the CPs in it really fell in love with each other, it would be good publicity for the show and even make the audience I will believe in the authenticity of the program more.

"In addition, I don't think we need to recruit all young idols. We can also add a group of middle-aged artist CPs appropriately. Will this broaden the audience base?" Ma Dong suggested.

"It doesn't make much sense." Nie Wei shook his head: "You have to understand that people's thoughts change with age. It is normal for young people to yearn for love. Only when they themselves yearn for it will they watch the process of others' love. But for older people, perhaps blind date programs are more suitable for them. Maybe in the future, we can make a program for the people you mentioned."

The audience of future blind date programs will be people over 35 years old, especially parents of children of marriageable age who like this kind of program.

Then Ma Dong raised a few more questions, and Nie Wei answered them one by one. The two of them discussed for more than two hours.

"I will give you the content planning of the program as soon as possible. You can also take advantage of this time to collect artists of the right age, so that we can do screening at that time." Seeing that it was getting late, Nie Wei was also ready to get up and leave.

"Well, no problem." Ma Dong agreed with a smile. Thinking that the company was going to launch two more programs, he felt full of energy. Now he is at the age when he is most entrepreneurial. First, it is for his own career. Who doesn't have ambition? Second, it is for the family. Isn't working hard to make money just to hope that the family can live a better life?

Especially Ma Dong recently wanted a baby of his own under the urging of his parents. Even for the future children, Ma Dong felt that he should work harder.

Two days later, Xie Na came to Huayi Company again with the photography team of "Infinite Challenge".

"Dear audience, I came to Huayi Company again. I didn't eat this morning on purpose, and I was ready to have a good meal here at noon." Xie Na's words made the photographer carrying the camera happy, and several staff members on the side couldn't help swallowing their saliva. Huayi's food is really good. They all missed it after eating it once.

However, the group soon received bad news. Nie Wei had a magazine photo shoot in the morning and would not be able to come to the company until later. However, there was also good news, that is, the dance had been choreographed almost, and they were waiting for Xie Na to come and inspect it.

"Then let's go to the practice room first and learn the dance while waiting for Nie Wei to come back." Xie Na decided immediately after listening to the explanation of the company staff.

At the same time, in the practice room, five big boys were waiting for Xie Na's arrival.

Thanks to Qiu Ye Liang Yue for the reward support!