Chapter 609 609. Her Economy

Chapter 609 609. Her Economy

The media received the single-day turnover record from the Starry Shopping Center in the early morning. After reading this information, many newspapers and magazines immediately decided to change the front-page headlines of tomorrow, and then summoned their editors to start assigning tasks.

"Three hundred and eighty-six million two hundred and two hundred? Is it true?" After being woken up from the bed, Meng Jiang received the single-day turnover record of Starry from the editor-in-chief, and was immediately shocked by the numbers on it.

Although he had seen the prosperous shopping scene at that time, he did not expect that the single-day income of this mall would be so much.

"It should not be fake. Nie Wei dared to take out such data, so he should not play such a trick. Otherwise, not to mention deceiving us and the public, it would be unacceptable to the tax office alone." The editor-in-chief said affirmatively.

Meng Jiang wiped his face to regain his senses, then looked at the editor-in-chief and asked, "Do this overnight?"

"You've been to the scene for tomorrow's front-page headline, so I'll give it to you. I'll give you a reward when you finish writing it." The editor-in-chief patted Meng Jiang on the shoulder, as if he was entrusting an important task to you.

Meng Jiang nodded, and he didn't complain about being woken up in the middle of the night to work. As a reporter, there is no real rest time.

Meng Jiang lives in the staff rest room of the newspaper. Because he is a reporter on duty, he is afraid that he will not be able to get to the dormitory in time if something unexpected happens. He came to his computer, turned on the computer, and flipped through the materials in his hand, thinking about how to write this headline.

Soon, a small content in the information attracted Meng Jiang's attention, and his eyes lit up.

The core content of the headline is here! ! !

Where he was looking, the data clearly stated that among consumers, female and male customers accounted for 53% and 47%, respectively, with a difference of only 6%. However, in the sales statistics of each store, the sales of female clothing and accessories accounted for more than 70%.

Seeing this, Meng Jiang couldn't help but think of many supporting facilities in the Stars Shopping Center. In fact, these are more for serving women, such as the SPA center, where most of the customers who walked in were female customers, and the afternoon tea service provided by the coffee shop, which was also for female customers.

There are also children's centers, which are for married women with children, and even special dessert shops, galleries, theme cinemas, etc.

Although there are supporting facilities such as teahouses in the shopping center that are biased towards male customers, the number is obviously less than that of female customers.

Can this be said to be a planning error by Nie Wei? Of course not. In Meng Jiang's opinion, Nie Wei obviously grasped the idea that women are the main consumers, so he deliberately made the selling point of the Stars Shopping Center more biased towards women.

Thinking of this, Meng Jiang hurriedly looked up the store information of the Stars Shopping Center. As expected, female brands accounted for 62%, which was significantly higher than the number of male brand stores.

"Stars Shopping Center, a shopping paradise for women!" After typing this title, Meng Jiang's literary thoughts flowed like a spring, and he began to analyze the contribution made by female customers to the achievements of the Stars Shopping Center that day.

And what the Stars Shopping Center has done for female customers, what kind of supporting facilities are there, what kind of experience is shopping in it, etc.

"Can you imagine that a bookstore not only sells books, it is also a cafe, or an art exhibition hall. Sitting here, smelling the ink fragrance of books, drinking fragrant coffee, and admiring the artworks displayed around, having afternoon tea in such an atmosphere is not only a taste enjoyment, but also a spiritual enjoyment."

"The thoughtfulness of the children's center is amazing, and the operator's intentions can be seen in the details. All the corners of the children's facilities are wrapped with soft sponges. Children playing in it don't need to worry about them bumping into anything and getting hurt, and the game facilities inside are also very comprehensive and It is interesting. There are slides, swings and trampolines commonly seen in the community, as well as Lego blocks and various chess games that can develop intelligence. Of course, there are also some high-end game consoles, but you can also find nostalgic childhood fun such as jumping grids, throwing sandbags, and skipping rubber bands. From ancient times to the present, it can meet any entertainment needs of your children. "

"There is also a natural essential oil aromatherapy hall... an outdoor cafe surrounded by green trees and flowing water..."

Meng Jiang buried his head in writing. It only took him an hour to write a report of more than a thousand words. After handing it over to the editor-in-chief, the editor-in-chief read it once and did not directly comment on it. Instead, he called a female editor over and asked her to read it again.

"Brother Meng, is that Starry Shopping Center really as good as you said?" After reading it, the female editor stared at Meng Jiang with her eyes shining and asked expectantly.

"I think it's better than what I wrote. You will understand after you go there." Meng Jiang replied. He was not bragging for Nie Wei. He did not take Nie Wei's money. He was just being realistic.

At least among the several department stores he visited in China, this Starry Shopping Center was the best he had ever experienced.

Even though he, a grown man, thought it was good, it must be better for women who enjoyed more services. From the photos he took, many women had satisfied smiles on their faces, which showed that they really enjoyed the services there.

After writing the article, he also thoroughly understood what Nie Wei said at the opening ceremony, what is meant by entertainment in shopping centers, what is meant by letting customers enjoy aesthetic life, at that time he just listened to it as a few empty words, but now he can be sure that Nie Wei really does what he says.

This time the editor gave a positive answer directly. After all, the female editor who was excited after reading the report was a good proof.

"Proofread it yourself first, and then give it to Xiao Wang and others. By the way, you can choose a few photos to match. You don't need to review it for me. It's up to you." The editor ordered.

"Yes, I promise to complete the task." Meng Jiang was refreshed. He could see that the editor was quite satisfied with his headline this time.

The editor's vision was still very good. The next day, Meng Jiang's report really caused a great effect. The most direct effect was that the newspaper's sales on that day increased by 30%. In contrast, those who read the newspaper also became curious about this shopping mall, especially women. Meng Jiang's stylish content made them unconsciously imagine themselves enjoying it in their minds, and then they had a desire to walk into this shopping mall in person and experience it in reality.

Of course, these services also test women's wallets, or their husbands' wallets, and many women are reluctant to spend this money.

But Nie Wei had already devised a plan to stimulate their consumption.

On the first and second floors of the underground shopping center of Fanxing, there is a supermarket operated by Fanxing Company.

It sells high-end fruits and vegetables, popular snacks from all over the world, and some traditional cakes, cooked food, mixed vegetables, or some high-end bento made by some powerful chefs.

Starting from the second day, customers who spend more than a certain amount of money in the supermarket will have the opportunity to be selected to receive free coupons for the supporting facilities of Fanxing Shopping Center. With this coupon, they can enjoy all the services in Fanxing Shopping Center all day long from the next day when Fanxing Shopping Center opens, and they don’t need to spend a penny.

Ten places are provided every day, and the amount of consumption is not high, which is an amount that ordinary people can fully accept.

As soon as this news was announced, the supermarket, which originally had few customers, became popular instantly. At first, everyone came for the free experience coupons of the shopping center above, but after visiting the supermarket, they were quickly attracted by the goods inside.

Especially the area where the chefs made food on the spot was so full that they had to queue up.

As a result, the self-operated supermarket, which only accounted for less than 1% of the turnover on the first day, rose to 3% on the second day, and the turnover directly tripled. It continued to rise in the following days, and even accounted for nearly 10% of the shopping center's turnover at the highest period.

The main consumers who come here to consume are some wealthy housewives and elite white-collar workers in society, who are also the main consumer groups of the shopping center above.

Because of the premise of good income, their shopping concept has long changed from the initial cost-effectiveness to indifferent to the concept of money, and care about health and enjoyment, and the items in this supermarket completely meet their needs.

Until the end of the event, the daily turnover of the self-operated supermarket can also account for about 5% of the shopping center, and it is completely healthy in business and income.

Soon, there were more people carrying cameras and taking pictures in small notebooks in the Stars Shopping Center. The security guard saw that they were sneaky and caught two of them. Only then did he ask that these people were originally from other supermarkets who came to "learn from others".

After figuring out the truth of the matter, the security guard reported it to the supervisor above, and the supervisor reported it to Nie Wei, and then soon received a reply from Nie Wei.

"Welcome them to visit and exchange ideas."

A generous "welcome" earned them three local department stores to come to learn from us the next day, and in the following week, more than 20 department stores from all over the country sent employees to come for the purpose of learning.

These things were even reported in the news.

"Aren't you afraid that they will learn the characteristics of our shopping center and use them to compete with us?" Shu Chang asked worriedly after getting the news.

"Of course not. In fact, as long as you are in business, these things will inevitably be exposed." Nie Wei explained with a smile: "So I might as well let them see generously, and even give them information, but invisibly, in the minds of the public, as the leader of these fashions, the brand effect of the Starry Shopping Center will begin to ferment gradually. No matter how many shopping centers imitate us in the future, we will be the pioneers of this industry model."

"Can it be like this?" Shu Chang opened his eyes wide and exclaimed in surprise.

"Of course, otherwise who do you think gave the news?" Nie Wei laughed. Because of the reports of this incident, many people in the outside world thought that Nie Wei was too honest in business and taught everything to others, but invisibly, it would also increase his integrity. After all, in the eyes of ordinary people, most honest people would not deceive others.

Nie Wei also had his own little calculations in his mind. He paid a little, but he would gain more. Moreover, he had many future concepts and characteristics of major shopping malls in his mind. He dared to guarantee that at least in ten years, no department store could surpass him in terms of business foresight.

And ten years is enough for a department store brand to grow up.

After the activity period of Fanxing Shopping Center and the beginning of the stable daily operation, Nie Wei delegated power to Wang Xue, the general manager of the shopping center. This top student who graduated from the London School of Economics not only has rich knowledge, but also has more than ten years of management experience. At the age of more than 30, he has not reached the slack period. It is the time for life to strive for progress.

Nie Wei offered him an annual salary of tens of millions, not including various performance bonuses and pink stock rewards. He even flew to the UK twice to meet with him and tell him about his plan. In addition, Wang Xue also wanted to return to China to take care of her elderly elders. Under the dual effects of interests and sincerity, he agreed to Nie Wei's invitation.

However, it was worth it. During the opening period, Nie Wei mainly played a role in calming the market. Wang Xue was responsible for the specific operations. From beginning to end, the process was quite smooth. There were problems, but Wang Xue dealt with them all, without causing any damage to the reputation of the mall, and also won a lot of praise.

A week of physical inspection also made Nie Wei very relieved to hand over the shopping mall to him.

In early December, "The Man from Nowhere" released its first trailer. Nie Wei tied up his long hair and looked sloppy, which formed a sharp contrast with the short hair and strong and capable appearance in the later period. Song Zuer's breakthrough dirty cat look also aroused the curiosity of many people.

Coupled with the fierce fighting in several clips, the feeling of punching into flesh, which is different from traditional martial arts, really makes the audience feel pain through the screen, but at the same time feel the blood boiling.

"Nie Wei's front and back looks are very interesting, and there must be a story in it. Is it like the one of Li Chenglong in New Police Story? And Song Zuer looks like a little beggar in the movie this time, but her eyes are still so moving, and her pitiful expression instantly makes people feel distressed."

"I finally understand what it means to be willful with beauty. I like Nie Wei's decadent style very much. And the little girl, obviously dirty, but when she showed a pitiful look, I actually wanted to hug her at the first time."

"Is the fighting scene real? It's really not the effect of the filming, right? I feel sorry for Nie Wei, punching into flesh."

After the release of the trailer of Nie Wei's new movie, it caused a heated discussion. It has to be said that Nie Wei is really a very good editor. The trailer he edited can not only arouse the curiosity of the audience, but also make them unable to guess the development of the plot.

While Nie Wei was busy in the studio, working hard to produce the trailer for the second movie, Alan also returned to Kyoto with the halo of the Asian queen.

Thanks to the smiling Yangzz, who rarely gets tired in life, and CSX Cao, 0773 for the generous reward.