Chapter 639 639. Gift
300 million box office brings more than just monetary gains.
After "The Lone Agent" officially broke through the 300 million box office, Huayi and Armani announced through their official blogs that Nie Wei will continue to serve as Armani's Asian ambassador for the next three years.
After the announcement of this news, the media soon claimed to have received internal information, saying that Nie Wei signed a contract with Armani this time, and the total amount of the contract may exceed 50 million Chinese yuan!
And the price of this contract is already the absolute No. 1 in the circle. Nie Wei is the well-deserved king of money just by this endorsement.
But this is not over yet. Less than two hours after the official announcement of the cooperation between Nie Wei and Armani, Huayi and Adidas announced at the same time that Nie Wei became the spokesperson for Adidas' product ORIGINALS in Asia for the next two years.
Not only that, Adidas' official website also specially published an article praising Nie Wei's creativity and fashion power, saying that these coincide with the brand spirit of Trefoil, and that he is the best spokesperson for Trefoil in Asia.
Five minutes later, Nie Wei also forwarded this blog.
The media is also very powerful. Just after Adidas made the official announcement, they got inside information within half an hour, saying that Nie Wei's endorsement contract this time is worth 30 million Chinese yuan.
Just when everyone was still sighing at Nie Wei's strong ability to attract money, Nie Wei's third endorsement suddenly appeared.
This contract is from the Swiss watch brand OMEGA, and the term is only one year, but the media later broke the news that the contract amount is not less at all, up to 20 million. If averaged out, this famous watch brand is the one that bid the most.
Three consecutive orders of tens of millions shocked everyone in and out of the circle. No one expected that Nie Wei, who had never accepted endorsements, actually signed three contracts in a row. The most enviable thing is that these contracts are not only lucrative, but also extremely high-quality, all of which are international first-line brands.
These brands, even the top domestic artists, it is not easy to sign one, but Nie Wei actually signed three in one breath.
Even the most indifferent artists on weekdays could not help but feel a little jealous of Nie Wei at this moment. After all, endorsement is the most important indicator of an artist's worth, and the amount and quality of the endorsement are the top priorities in this indicator. The total amount of Nie Wei's three contracts is as high as 100 million, and the quality is needless to say, all of them are international first-line brands.
However, before they finished being jealous, Nie Wei signed the fourth contract the next morning.
To be precise, this contract has two spokespersons, Nie Wei is one, and the other is naturally Nie Wei's public girlfriend Shu Chang.
This is also the first time that the two have joined forces to endorse a car brand.
The product they endorsed is the latest E-class sedan from Mercedes-Benz. This mid-to-high-end car has obviously suffered a Waterloo after entering China. Because of the price, the rich don't like this car, and the poor can't afford it. Therefore, it has been on the market for one month, and the sales are less than 100 units, which is very bleak.
Obviously, this time Mercedes-Benz approached Nie Wei and Shu Chang, intending to rely on their popularity and influence in China to save these unsalable cars.
As always, the media soon got the contract quotation. The endorsement period was only one year, but the two of them signed a contract of 30 million yuan.
Everyone with a discerning eye knew that Shu Chang had borrowed this contract. Although Shu Chang's net worth once exceeded 5 million yuan when she won the Golden Horse Award for Best Actress for the second time, her popularity was normal at this time, and her net worth should actually be around 3 million yuan per year.
However, after signing this 30 million yuan contract with Nie Wei, Shu Chang's net worth was bound to skyrocket, which was a kind of collateral effect.
And this time, the contract made people in the circle not even jealous of Nie Wei, because the gap was really too big.
Fortunately, Huayi did not release any news to stimulate these artists, but Nie Wei's four contracts exceeded the total price of more than 100 million yuan, which really caused a sensation for a while.
In fact, in terms of the way to make money, Nie Wei's companies, especially investment companies, can bring Nie Wei much more benefits every year than a few contracts. However, those incomes are not as direct as those contracts. It seems that just by signing a few advertisements, you can easily earn hundreds of millions of yuan, which is money that many people cannot earn in ten lifetimes.
For this reason, there are still many people who hate the rich on the Internet who say that Nie Wei and other stars make money too easily, but these people do not see the cruelty of the celebrity industry.
In fact, Nie Wei is the only one in the entire entertainment industry who has received these contracts worth hundreds of millions of yuan in total. This is because Nie Wei did not endorse many things before. Scarcity makes things valuable.
And those who can really get endorsements must at least be second-tier artists. But how many second-tier artists can there be in the entertainment industry? Those unknown people actually live harder and more tired than ordinary office workers.
And with the box office of "The Man from Nowhere" breaking through 300 million, Nie Wei has another wave of news about endorsements worth hundreds of millions of yuan, and the brand value of Huayi Company is also constantly increasing.
Among them, the box office of "Lone Agent" represents Huayi's ability to launch works, especially since Huayi has launched more than five works with a box office of over 100 million yuan for three consecutive years. Such stable high returns naturally make Huayi's brand value soar.
As for Nie Wei's endorsement contracts, the amount is secondary. The main thing is that Huayi has established a very good artist image. You should know that Huayi is not just a film company, it also has an agency, and the importance of the agency is not even weaker than that of the film company.
Nie Wei has joined Huayi since he entered the industry, and now he has become one of the top stars in China. Huayi is his backing, and there is no credit but hard work.
The subsequent joining of Zhou Xun completely strengthened Huayi's weakness in female artists. Later, Lin Yifei, Shu Chang, Fan Binbin and others caught up, and now they are all in the first-line and popular.
As for male artists, Cheng Kun became one of the most popular male actors in China with "My Love from the Star", and Huang Xiaoming also rose steadily. With the box office of "The Man from Nowhere" exceeding 300 million, he also entered the first-line. Now he has no less than ten movie scripts for the male lead, and the quality is very good.
In addition to these first-line artists, Huayi's new generation of artists are also very outstanding.
Zheng Shuang, Jing Boran, Li Yifeng, Ma Tianyu, Tashi Dunzhu, and the WIN group are all very popular and are currently recognized as new-generation artists with great development potential.
In addition, Alan, who is under Huayi Records, has firmly established herself as the queen of Asia. What is rare is that she has also conquered the world's second largest record market, China, which has laid a very good foundation for Huayi Records. Jane Zhang has also truly entered the ranks of domestic first-line singers. More importantly, she is getting rid of the aura of Super Girl faster than her old rivals. In the eyes of fans, she is already a professional singer. The previous Super Girl can only be regarded as a relatively wonderful life experience for her.
It can be said that the artist structure under Huayi is the most complete and healthy in the circle, and no other agency can compare with Huayi.
These are also Huayi's plus points.
The increase in brand value has also greatly helped Wang Zhonglei's plan to list Huayi, at least from the perspective of company valuation. Because of the increase in brand value this time, Huayi's value has also increased a lot in the evaluation company. In terms of company valuation, Huaxia has become invincible in addition to Huaying with BJ.
At this time, all the actors who participated in the performance of "Lonely Agent" were chased by the media for interviews. Huang Xiaoming has been interviewed by no less than ten media during this period, and Song Zuer has also been interviewed by three media. This is because Nie Wei does not allow her to accept too many interviews because the child is too young, otherwise she will definitely be more tired than Huang Xiaoming.
Even Jiang Xin, who played the guest role of Song Xiaomi's mother, benefited from this. Not only did she get two good endorsements, but she also received an invitation to play the leading role in a movie, which made her excited. After all, this was her first invitation to play the leading role in a movie. She did not expect that just a guest role out of loyalty would have such a great harvest.
In the media interview, Jiang Xin thanked Nie Wei for the invitation more than once.
In addition to the actors, even Luo Yuan, the producer, was on a talk show and talked a lot about the filming of "The Man from Nowhere". For a while, this girl who is not even 30 years old has become a rising star in the producer circle. After all, she has contributed to the highest-grossing movie in China.
With this halo and Nie Wei's support, Luo Yuan finally became the company's vice president, and also joined the company's board of directors, becoming a new director, and officially stepped into the decision-making senior management of Huayi.
Of course, in order to allow Luo Yuan to join the board of directors, Nie Wei also made some deals with Wang Zhonglei privately. Of course, as long as the cooperation goes smoothly, these deals will definitely be a win-win in the end.
Of course, the media wanted to interview Nie Wei the most, but unfortunately Nie Wei refused all interviews, including the interview request from "Times".
Such a low-key style is in sharp contrast to the high-profile box office data of "The Man from Nowhere". It even won the favor of many people, who felt that Nie Wei was the kind of real filmmaker who devoted his body and mind to the film industry and was not confused by the glamor of the entertainment industry.
From these remarks, it can be seen that Nie Wei's low-key strategy has begun to work.
The box office of "The Man from Nowhere" has exceeded 300 million, but this is not the final result. Although the box office of "The Man from Nowhere" has dropped to only two or three million per day, the long release schedule is destined to make it create a higher record.
According to the predictions of some so-called experts, the final box office of "The Man from Nowhere" may exceed 350 million. If it meets expectations, this data will even exceed the original domestic box office record of "Hero" by a full 100 million.
This movie is not only popular in China, but also has very good box office in South Korea, Japan, Hong Kong and Taiwan. These excellent box office data have also accelerated its pace of landing in Hollywood. At present, there are theaters from the United States that want to introduce this movie. The price has been almost negotiated, and the last signature is missing.
There are even two American film companies that want to directly buy the adaptation rights of this film.
This is also the first time that Nie Wei has been so favored by Hollywood since he directed a movie. If nothing unexpected happens, the movie will be officially released in theaters in the United States in a week. Nie Wei also has great expectations for this, hoping that this movie can also achieve good results in Hollywood.
Nie Wei has been staying at home recently. Apart from handling daily company affairs, he spends more time with his family.
And as the Spring Festival approaches, Nie Wei simply moves his office to his home and becomes a real "homebody".
At about ten o'clock before New Year's Eve, Nie Wei also received three Spring Festival Gala tickets sent by Lang Kun. This is the third consecutive year that Lang Kun has become the chief director of the Spring Festival Gala. He has also become the most acclaimed Spring Festival Gala director in the past ten years.
These tickets were handed to Nie Wei, in fact, to give to others. Nie Wei has experienced the scene of the Spring Festival Gala and knows that it is more interesting to watch TV at home than to sit there for hours and suffer. Of course, for some ordinary people, these tickets are particularly precious. Nie Wei directly handed all three tickets to Zhou Aiguo, letting him weigh who to give this "favor" to.
In addition to Huaxia TV, the most well-known Spring Festival Gala, Kyoto TV also invited Nie Wei. Nie Wei could not favor one over the other, so he also declined the invitation. Kyoto TV was not surprised at all because it had been rejected for several years in a row and was used to it.
The Little New Year passed unknowingly, and Nie Wei's family didn't have any special activities. They just got together in the evening to eat dumplings stuffed with pickled cabbage and pork.
However, on the first day after the Little New Year, Nie Wei received good news from Huayi. After receiving this good news, Nie Wei immediately found Shu Chang.
"I saw you smiling when I entered the door. Are you in a good mood today?" Shu Chang looked at Nie Wei who was always staring at him and smiled, and asked with a smile.
"I am in a good mood, because I want to give you a gift." Nie Wei replied.
"What gift?" Shu Chang was stunned for a moment, and then asked curiously, because she looked at Nie Wei's empty hands and wondered if he had hidden the gift?
"Wait for me!" Nie Wei left this sentence, then took out his mobile phone, operated it a few times, and then handed it to Shu Chang.
Shu Chang took the mobile phone with a confused look on her face and found that there was a text message on the screen. The sender was Luo Kai. Then she looked at the content of the text message. After more than ten seconds, Shu Chang couldn't help but smile brightly, and her expression was also moved.
Thanks to the half-demon god, Fridrik, 0773 for the reward support!