Chapter 667 Patriotic Feelings
What's more, humans have a very strange psychology:
[Only cosmetics that exceed your own consumption level will be effective. 】
People always think that cheap cosmetics are not as effective as expensive cosmetics.
Blind pursuit of expensiveness - foreign big-name cosmetics are indeed very good, but most of their products are developed for white skin and are not very effective on yellow people.
The current boss of "Herou" is very bad at marketing, and he doesn't know how to package and promote himself. As a result, Herou's sales volume has been decreasing year by year, and now he can hardly even pay his salary.
The commercial cooperation department of Herou Company sent a "Commercial Endorsement Request" to Cheng Ling's agent. They themselves had no hope at all - the endorsement fee they could offer Cheng Ling was only 100,000 yuan.
Most starlets are too lazy to accept it, let alone Cheng Ling, who is in the limelight.
However, after Wang Zhen saw the endorsement request form of "He Rou", she put this endorsement first - Wang Zhen knew Cheng Ling too well. If Cheng Ling knew how much contribution He Rou Company had made to China, she would definitely Accept this endorsement.
Therefore, even though Mr. Fu later received many big-name endorsements, Wang Zhen still did not give up "He Rou".
She carefully explained the reasons for her persistence: From her unswerving support of the soldiers with practical actions during the Anti-Japanese War, to her recent obscurity and charity work, He Rou's words will appear wherever there are floods, snowstorms, and earthquakes in China. figure.
It's just that He Rou is too poor, so their donation seems very insignificant among the many big names.
After hearing this, Cheng Ling made a decision: she would agree to be the brand spokesperson of "Herou".
——When "Herou" received the business negotiation letter from Cheng Ling agreeing to be their brand spokesperson, everyone was shocked!
Unexpectedly-Cheng Ling actually agreed!
The endorsement fee is only a pitiful 100,000 yuan!
She actually agreed!
Oh my God!
At this time, everyone in Herou Company was in a panic - they were not prepared at all. The shooting copywriter, makeup artist, photography and videographer, retoucher, special effects artist, studio...etc., etc., all had to be prepared at short notice. .
Fortunately, Xingyao Fengxing Entertainment seemed to have anticipated all this and provided "He Rou" with all the software and hardware needed for filming for free.
Herou's boss was very embarrassed, especially after hearing about the GG plan issued by Xingyao, he shook his head repeatedly.
"It's too exaggerated -" the old entrepreneur said, "Herou is not that effective."
Fu Yibin smiled and said: "This is a GG effect within a reasonable range——"
Fu Yibin is indeed very business savvy.
He is keenly aware that the new generation of Chinese young people are different from the young people of the past.
The new generation of young people consume more rationally, are less superstitious about foreign brands - and have strong patriotic feelings.
Therefore, an endorsement that seems like a loss may be a good opportunity that comes from heaven.
He will later find suitable opportunities to publicize everything "He Rou" has done for the country.
Fu Yibin also revealed this idea to Boss Herou.
"I don't think it's good -" the boss said seriously: "We are not doing this for fame or profit -"
Fu Yibin smiled and said: "I know you are patriotic. But loving the country and the people also requires influence and money. Some things must be done for the sake of higher interests. If you are at ease, leave it to me. I will definitely It will allow you to better contribute to the country——"
In this way, the commercial cooperation for endorsement was finalized.
*
Cheng Ling, who was half lying in the makeup chair, continued to express her opinion: "Herou's lotion tastes very good and has a good moisturizing effect... I don't like SK's lotion very much. It smells like saliva——"
"The foundation is also easy to apply. There is no greasy or dull feeling on the face. The texture is light and thin, and the coverage effect is good."
After Cheng Ling finished speaking, the makeup artist agreed.
She has been dealing with various skin care products and cosmetics all year round and has a strong say: "Mr. Cheng is right. To be honest, I really didn't think highly of Herou before because it was too cheap - but after I used it today, I was immediately attracted by it. I’m a fan! The reason why He Rou is not accepted by people is just because of the lack of opportunity. I will order a set when I get back.”
The assistant immediately held up his face and said with stars in his eyes: "Wow, then I'll buy a set when I get back!"
"No need to buy them," Cheng Ling said with a smile, "My agent has several sets of cosmetics sent by brand manufacturers. I will ask her to send them to you in a while, and each of you will take one set."
"Wow! Thank you, Teacher Cheng!" The little girls in the room thanked me happily.
Oh my god!
Cheng Lingren is really great!
It’s completely different from some celebrities who have eyes that reach the top of their foreheads and are known to make things difficult and insult the staff!