Chapter 790 790. Dark Horse Counterattack (Part 2)
Richard is the manager of a cinema. As a manager, he does not need to clock in and clock in on time every day like ordinary employees. All he has to do is go to the cinema every day, check the box office record for that day, and then report it to the head office.
However, the job seems easy, but being a theater manager is not that easy. In addition to these tasks, he also has a very important thing to do, which is to make an evaluation report for the movies released in the theater that day.
There will be people at the head office who will review the reports submitted by theater managers like Richard, and then decide what the film's next scheduling rate will be.
"Today's focus should be on "The Return of Youth" starring Pitt. The big star's box office appeal has always been good, and Jolie has given him a platform. I predict that the attendance rate of this film in our theaters will exceed 50%, this is a movie worthy of my heavy investment.”
"The movie "The King of Wrestle" is finished. The total box office received yesterday was only over 50,000. We don't have to schedule films for it today. It is a complete waste of resources. All the free resources will be used for "Rejuvenation"."
"The performance of "Mr. Good" is pretty stable, let's wait and see."
""League of Assassins"..." Looking at the first-day results of this movie, Richard's expression was extremely complicated. If he knew that a man named Yang Xiu once said something in the far east, he would If you hear it at this time, you will definitely become a confidant.
At this time, "Assassin's League", in his eyes, was the kind of existence that was 'tasteless to eat and a pity to discard'.
The movie had a box office of 5.3 million on its first day. It was shown three times in the theater where he worked. The highest attendance rate was 43% and the lowest attendance rate was 32%.
This result ranks among the top five in his theater, but this is the result on the first day of the movie's release. Logically speaking, on the first day of the movie's release, because of the pre-sale box office, the audience should Belongs to peak period.
Among the movies released at the same time, the performance of this movie will decline a lot.
The most important thing is that he also heard from the employees below that most of the viewers who came to buy tickets for the movie on the day were Chinese, so it is worth considering whether the first-day performance of the movie was mixed with sentimental votes. .
"Why don't we cancel the evening show of "Assassin's League" and give it to "Rejuvenation" instead." Richard hesitated for a long time before deciding, but as soon as he finished speaking, the staff on the side spoke immediately.
"Manager, we have no way to do this. Because of the agreement we signed with Disney, we cannot lower the film's schedule during the first three days of the film's release. So if we want to do this, we can only wait for two more days." When the staff mentioned this clause, they looked like they were suffering from constipation, not to mention they were too entangled.
Richard was also very surprised, and then a little angry.
"Which guy with water in his head would sign such an agreement?"
"Well, I don't know about this, but the theater board of directors agreed." Even if the staff knew it, they would not say it. After all, the person who can make such a decision must be the senior management of the theater. If he criticizes behind his back, he will be criticized. Anyone who hears the news will probably stop working in this company.
"Those Chinese people are just like the Jews, they are shrewd and cunning guys, so I really hate them, because no matter how much I make when doing business with them, I feel like I am at a disadvantage." Richard was arrested for his decision No, I complained with resentment.
As for the employees who reported to him, they all pretended not to have heard these words.
"Which screening room will the first show of "Assassin's League" be today and at what time?" Richard suddenly asked again. He just wanted to see what this half-dead movie would look like today and whether it would be even 30% better. Attendance was not even achieved.
"9:30 for the first show, auditorium 2." The staff member quickly took out his mobile phone and looked at the film schedule before replying.
Richard looked at his watch and found that it was already nine-twenty. By this time, all the audience should have entered the venue. Thinking of this, Richard stood up and said to the staff member beside him: "And I’ll go to the site and take a look.”
At this moment, Richard has a very bad impression of "League of Assassins". After all, as a theater manager, performance is his only evaluation criterion, and adjusting the film scheduling rate of his theater according to the actual situation is also one of his powers. But now when he wanted to use his authority, he found that he couldn't do it at all, which made him feel deeply oppressed.
The key is that he wants to adjust "Assassin's League" in order to create more value. In his eyes, "Assassin's League" can only achieve better attendance by reducing its film schedule, and "Return to Youth" is obviously better than "Assassin's League" Can create more value.
Isn’t this the right decision to devote more resources to better movies?
Richard was still a little aggrieved and thought, he didn't understand at all why those guys were willing to sign that kind of agreement.
Richard, who already had a bad impression of "League of Assassins", walked towards the No. 3 screening room with the mentality of watching a joke. He even wanted to use a DV to record the deserted scene to the guys in the theater. Let's see, let them see what a stupid decision they have made.
But the moment Richard walked into the box, he was completely stunned by the packed audience below.
"Oh, God, am I dazzled?" Richard ran to the window of the box, looked at the full audience below, and couldn't help muttering to himself.
The staff who had been reporting all morning were also surprised at this time. After all, the attendance rate in the screening room in front of them could reach at least 70%, which was the attendance rate that only the most popular movies could have.
"What happened? Are all these audiences actors invited by the rich man?" Richard couldn't believe it. After all, why would a movie with a highest attendance rate of only 40% in the premiere increase so much the next day?
But so many audiences in the audience clearly told him that all this was reality, and the speculation he just said without thinking was nonsense.
After all, he was not a key figure, and the theater he was in was just a medium-sized theater. There was no highlight worthy of the rich man to perform for him.
At this moment, he didn't care about the "joke" of the movie. If this was not a last gasp, then he would be the one who would make a joke. After all, he almost made a very wrong decision just now.
Soon, he found the ticket seller today. After all, she was the first-line employee who could contact the audience, and it was most direct and clear to understand the situation from her.
The ticket seller named Aina was soon called to Richard's office. After entering the room, the ticket seller seemed a little nervous. After all, she was just a ticket seller, and Richard was the actual manager of the theater. The identities of the two were not very different, but they had almost no communication.
When communication usually occurred, it was often because she made a mistake, but Aina could not remember what mistake she had made. The more this happened, the more afraid she was.
After all, the horror of the unknown is the real horror, because you don't know anything, so there is no way to think about the solution to the problem.
"Manager, what do you want to talk to me about?" Aina was called to the desk by Richard, and then asked timidly.
"I want to find you to understand a little bit of the situation. Can you tell me what happened today and why there are so many viewers for "Assassin's League"." Richard didn't have time to talk nonsense with Aina, the ticket seller, so he asked directly.
Hearing that there was nothing wrong with her, Aina finally breathed a sigh of relief.
"Manager, I also find it amazing. There weren't that many viewers for Assassins yesterday, but there was a long queue today. I heard some of their comments when they bought tickets. It seems that the movie has good reviews online, which attracted them." Ina organized her words and answered Richard's question.
"That's all?"
"Oh, by the way, I also heard about a bet. It seems that someone made a bet on this movie on a show. The loser has to kiss a donkey. Hahaha, it's funny to think about it. I don't know who will be the unlucky one to kiss a donkey." Ina couldn't help laughing at the end. After all, this bet is really interesting.
"Oh? Okay, you can go out." Richard didn't laugh, but thought seriously, thinking that this might be the fuse that triggered the sudden increase in the box office performance of Assassins today.
When Ina went out, Richard immediately turned on his computer and searched the Internet for news about this movie.
Soon he found the news about the bet that Ina mentioned just now.
"Tsk, what lucky Chinese people." After reading the news, Richard was sure that this bet should be the key. Maybe even the two people who initiated the bet could not have thought that this bet would have a very big impact on a movie.
However, the bet was just a fuse. Looking at the 7.9 rating of "Assassin's Alliance" on IMDB, Richard knew that the quality of this movie was recognized by the public. It was just that the audience may have some concerns about a Chinese movie before, so they did not go to the theater. Now that the bet is the fuse, the audience will enter the theater with curiosity, and if they find that the quality of this movie is good...
Thinking of this, Richard suddenly felt that he might not only be unable to reduce the scheduling of "Assassin's Alliance", but even give it more resources. After all, it seems that the potential of this movie is no less than "The Curious Case of Benjamin Button".
Even its high topicality has the tendency to become more popular.
Thinking of this, Richard picked up the phone in his hand and called his direct leader at the headquarters, and the call was quickly connected.
"Mr. Ham, I want to ask if "Assassin's Alliance" cannot reduce its screening rate within three days, so can it be increased?"
When Richard said this, his tone could not help but carry a hint of sarcasm. Although "Assassin's Alliance" is now a big hit and does not need to reduce its screening rate, the agreement still makes him feel like a thorn in his throat, and he is not happy.
Ham on the other end of the phone naturally heard the complaints in Richard's tone, but he was not angry. In fact, he has received complaints from five cinema managers directly under the cinema chain today, all about the agreement. At first, Ham was a little impatient, after all, this decision was made by the senior management together, not just him alone.
But after hearing it so many times, he got used to it. When it came to Richard, he even completely ignored it.
"Richard, what do you want?"
"I want to adjust the screening rate of "The Assassin's League". I want to give "The Assassin's League" today's screenings of "Seven Pounds" and "The King of Wrestling". Richard also knew when to stop. After hearing Ham's question, he immediately stated the purpose of his call.
"I agree with your decision." Ham answered very happily.
"Then Mr. Ham, I wish you a happy work and goodbye." After Richard hung up the phone, he immediately began to instruct the staff to adjust the evening's screening.
Because neither of these two movies sold a single ticket, this adjustment was not troublesome.
After hanging up the phone, Ham was also thinking about the screening of "The Assassin's League". Before Richard called, he had received calls from 21 theater managers, all of whom applied to adjust the screening of "The Assassin's League".
In their report, the attendance rate of "The Assassin's League" today was much higher than the first day. Obviously, this movie has a trend of selling well.
"Should I make a suggestion to increase the overall screening schedule of "Assassin's Alliance"? After all, there is a 90% chance that the gentleman will be my future boss." Ham thought that the theater chain he worked for was AMC, and the three-day agreement was a gift prepared by some company executives to the new owner of the company.
When Ham thought of this, he immediately took out his mobile phone and called several of his allies. They were all company executives who welcomed Nie Wei to join AMC. They felt that Nie Wei, a brilliant investor and big moneymaker, would definitely bring new vitality and development to AMC.
Just after AMC made the decision to increase the screening schedule of "Assassin's Alliance", the final box office data of many Christmas movies on the next day was also released.
Originally, the box office champion in the media's estimation would be "The Curious Case of Benjamin Button", but the result surprised them. They had already guessed wrong about the first place, and they were very wrong. They put "Assassin's Alliance" in eighth place, but in the end, this movie won the single-day box office championship.
On the second day of the release of "Assassin's Alliance", the total box office was 15.72 million US dollars.
The movie "The Curious Case of Benjamin Button", which they predicted to be the champion on the single day, received a box office result of 11.87 million US dollars.
"Assassin's Alliance" emerged as a dark horse and exploded on the second day, which was beyond many people's expectations. Moreover, this dark horse would have been a blockbuster if it had not exploded, but it exploded and left the second place "The Curious Case of Benjamin Button" with a box office result of nearly 4 million. This distance can be said to be a crushing level.
For a time, the media and film critics across the United States focused their attention on this movie. This little transparent on the first day became the focus of everyone's attention on the second day!
Thanks to ★Chengnuo★ and Fantasy Paradise for their generous rewards.