Chapter 895 995. Planning a new variety show

Chapter 895 995. Planning a new variety show

Nie Wei came to the company and waited for about ten minutes. Ma Dong came to Nie Wei's office with the sorted documents.

"Mr. Nie, the reputation of "Longing for Life" is overwhelming." As soon as he entered the room, Ma Dong couldn't help but say happily.

He didn't mention the ratings because he had just reported it to Nie Wei.

But the most fundamental thing about making a program is word of mouth. Even if the ratings are a little low at the beginning, as long as the word of mouth is good, as long as you have patience, you will definitely be able to succeed.

And the current online reputation and support of "Longing for Life" means that this variety show will definitely be the third dominant ace variety show after "Infinite Challenge" and "We Got Married". How could Ma Dong not be excited?

"I also watched it. There are many good reviews, but there are also many shortcomings. Let the staff of the program team not be proud and complacent, and continue to work hard to improve. If this reputation can be maintained for ten episodes, I will hold a celebration banquet for them and give them big red envelopes."

"I will tell them in a while, and these people will definitely be very happy." Ma Dong smiled.

Because everyone in the company knows that Nie Wei is a person who clearly distinguishes between rewards and punishments. He will punish those who make mistakes and reward those who make contributions, and Nie Wei has always been generous in this regard.

Take Ma Dong himself as an example. In the past few years, he has been in charge of Fanxing Variety Show, and Nie Wei has increased the company's dry stock dividends for him every year.

Up to now, Ma Dong has been able to get 10% of the company's year-end dividends every year. Last year, Fanxing Variety Show achieved an annual net profit of nearly 1 billion, half of which was reinvested in the company as development funds for the second year, and the remaining nearly 500 million yuan was taken out as the company's dividends.

Ma Dong alone received nearly 50 million, and all employees in the company also received nearly 10 million bonuses.

Just from the dividend income, Ma Dong's current annual income has exceeded many top stars, not including his hosting fees and salary as president. This is why starting this year, Ma Dong reported to Nie Wei that he only needs one yuan in salary every year.

Because his bonus and dividend income far exceeds his salary, even if his salary is reduced, it will not affect his overall income. Moreover, doing so can win a good reputation and show his determination to contribute to the company.

The key is that Ma Dong knows very well that even if Nie Wei agrees to his request, he will "compensate" himself with bonuses, dividends or variety show pay.

"The success of "Longing for Life" proves that rural variety shows have development. I think the idea you mentioned to me last time is very feasible." Ma Dong finally said the purpose of his visit.

After recording "Longing for Life", Nie Wei mentioned the creative idea of ​​the variety show "Where Are We Going, Dad" to Ma Dong.

Ma Dong immediately became very interested in this idea after hearing it.

First of all, this theme is very novel, a large-scale variety show of celebrity parent-child interaction. So far, there is only one variety show in China, "Transformation" broadcast on Xiangnan TV.

However, that show is about how to educate naughty children, and the style is closer to the documentary mode, which is completely different from "Where Are We Going, Dad" proposed by Nie Wei.

Moreover, Nie Wei's idea is specially set up as the interaction between father and child, which is also a highlight.

After all, many people have the inherent impression that mothers take care of children at home, and fathers play with children at most. Now this program is about fathers taking care of children alone, and there are too many ideas that can be made.

When Ma Dong heard this, the first thing that popped into his mind was the cooking problem.

Watching a group of fathers who can't cook in the kitchen to make food for the children in a hurry, it is unknown whether the food is delicious or not. Ma Dong finds it interesting just thinking about it.

In addition, there are indeed many things to do in taking care of children, from small things like dressing and washing to big things like education, all of which can make wonderful content.

Human emotions can basically be divided into three categories: family affection, friendship and love.

"Infinite Challenge" and "Longing for Life" represent friendship, while "We Got Married" represents love. Now Nie Wei's idea obviously represents family affection.

As long as the audience's inner yearning for emotions is captured, this variety show will be popular in nine out of ten cases.

Moreover, this variety show is not just a simple personal interaction. In Nie Wei's narration, this program can also effectively promote Chinese traditional culture and take the audience to appreciate the Chinese rural scenery that many viewers have never seen.

Even in Nie Wei's imagination, if this program is done well enough, it is not impossible to go global in the future.

"The children cannot be too young. I think they must be at least four years old. Only when they are above this age can children have a rapid development in cognition, movement, emotion and other aspects. It is also a good period for parents to educate their children. If they are too young, children will not be able to rely on themselves to be independent, and our original intention of making the program will be meaningless."

"Also, the personal combination we find cannot have repeated characteristics. It is not only the children, but also the more important part of finding celebrity fathers. If there are lazy people, there must be diligent people. Among a bunch of people who can't cook, there must be someone who can cook. There are good athletes, but there must also be smart people. You can make a few personalities first, and then give them to the guests, so that they can try their best to perform according to the personalities."

"In terms of filming locations, we mainly choose rural areas, try to choose places with beautiful scenery and cultural heritage, at least with local unique characteristics, and make program content people-oriented, but also want to take our Chinese culture out, which is also our ultimate goal."

"Finally, I want to mention the editing aspect." At this point, Nie Wei's expression suddenly became more serious, and Ma Dong, who was recording, couldn't help but straighten his back.

"Longing for Life" proved that we don't need conflicts to create topics, and we can also make variety shows gain attention. In this new variety show, I hope you can consider this more when editing. Don't let your editing hurt the children. It really records their growth. The theme of the program should be warmth. Do you understand?"

"Don't worry." Ma Dong nodded seriously and assured: "I will review the program editing. I won't deliberately use children to hype topics. The variety shows we shoot don't need such LOW means."

Ma Dong said this with a very confident look, and he was indeed confident enough in his heart. This is also the confidence accumulated by Fanxing Variety Show to dominate the Chinese and even Asian variety show market for so many years.

The filming of "Infinite Challenge" has long been from the original mainland, then Hong Kong, Macau, Taiwan, and then Japan and South Korea. Wherever the members of "Infinite Challenge" appear, they will attract a large number of local fans to support them. Even when filming in Europe and the United States, people will greet them from time to time on the road and call out the names of the members in awkward Chinese.

"Infinite Challenge" has been translated into more than ten languages ​​on the Internet. These fans from all over the world will even stay up late to translate in order to let their own country's Infinite Challenge fans see the program as soon as possible.

Even when "Infinite Challenge" set out to film in a Southeast Asian country, it was received by the leader of the country, commending them for promoting the country's image, and also invited the Infinite Challenge program team, hoping that they can come to the country to film more.

And often the places where "Infinite Challenge" has been will also trigger a tourism boom, which is why this program is so popular.

There is also the program "We Got Married". Not only domestic stars, but also many foreign stars have contacted the program group to participate. Some are even willing to reduce their remuneration or even do it for free, just to increase their popularity through "We Got Married". After all, this is also a very influential variety show in Asia.

Even a Korean TV station has spent a huge amount of money to acquire the copyright and prepare to shoot the Korean version of "We Got Married".

Although other works of Fanxing Variety Show may not have as much influence as the above two works, they also have a good reputation and their influence will not be limited to China.

This is why more and more domestic stars want to participate in variety shows under Fanxing. Even many Hollywood stars will choose to participate in Fanxing's variety shows when they come to China for promotion, because it can indeed bring good publicity effects to celebrity artists.

Nie Wei only told Ma Dong a few creative highlights, and Nie Wei didn't need to worry about the rest. Over the years, the company's variety show department has accumulated a large number of talents. They will complete the expansion of content and do it even better than Nie Wei himself.

Nie Wei wanted to commend the production team of "Longing for Life" today, but Ma Dong told him that the production team was not in the company, but continued to film a new batch of guests in the small village.

"The ones who came are Zhang Ziyi and Chen Daoming. I heard that Zhang Ziyi ordered the same dishes as you, and Teacher Huang told her that she must chop the same amount of firewood as you." Ma Dong smiled and told Nie Wei the interesting things about the production team.

Zhang Ziyi and Chen Daoming are both members of Nie Wei's "Inception" crew, and they have been training. Nie Wei also knew that they were going to participate in "Longing for Life", mainly to relax before joining the crew, but he didn't know when the two would record.

"Zi Yi must be mad, right?"

"He chased Huang Lei around the yard for several laps, and Huang Lei's slippers were lost in the end."

"He deserves it."

After complaining about Mr. Huang for a few words, Ma Dong said goodbye. Today, Nie Wei had already taken out an hour to talk to him about variety shows. The rest of the time, Nie Wei had a lot of things to deal with. Fanxing Group is not just a department for variety shows.

Nie Wei spent the morning dealing with affairs. After a quick lunch in the company cafeteria at noon, he went to Huayi in the afternoon to learn about the progress of the second part of the "Ghost Blowing Light" web series.

As for the movie version of "Ghost Blowing Light", it has been completed. Now it's just the final special effects that need to be fine-tuned, but it can be done within a month at the latest. By then, the movie should be scheduled for the National Day.

The "Ghost Blowing Light" web series is also nearly completed, using all the original cast. Because of the cooperation in the first part, they have a tacit understanding with each other. In addition, the interval between the filming of the first part and the filming of the second part is not long, so the filming of the second part can be said to be particularly smooth.

This web drama also made a lot of people famous, such as Li Yifeng and Chen Qiaoen, who have accumulated a lot of popularity in the mainland because of this web drama. Even Chen Qiaoen was named the little queen of TV dramas by the mainland media.

She was even selected as a candidate for this year's "Four Little Flowers".

Being shortlisted for the "Four Little Flowers" at the age of over 30 shows how popular Chen Qiaoen is in the mainland.

Nie Wei went to visit the crew, delivered a bunch of coffee, chatted with the director and several important actors, and left the crew after staying for about half an hour.

After all, the meaning is enough. Nie Wei's visit represents the importance of the crew of the web drama "Ghost Blowing the Light", but Nie Wei's appearance will also delay the work of the crew.

It seems that from the call to the crew to inform Nie Wei that he is going to go, to Nie Wei's final departure from the crew, this process took about two hours. The crew was basically in a semi-stagnant state throughout the whole process. After all, knowing that Nie Wei was coming, many people had no intention of working and filming.

After visiting the set of "Ghost Blowing the Light", Nie Wei prepared to take a car home.

When he arrived home, Nie Wei saw Shu Chang and Zhou Duoduo on the sofa in the living room as soon as he entered the house. At this time, the two girls were surrounded by a pile of brand-name handbags. It was obvious that such a large pile of things was the result of their shopping today.

Nie Wei was not surprised at all. Shu Chang had always been very dedicated to pleasing her sister-in-law. Not only was she attentive, but she was also willing to spend money. Zhou Duoduo had been coaxed by Shu Chang over the years, and her favorability towards her had basically gone off the charts.

Nie Wei greeted the two girls and received two perfunctory responses. Then, feeling bored, he went to wash up.

When he took a shower and returned to the living room, he saw the two girls still chattering there, discussing excitedly.

"I think this platinum diamond bracelet suits you very well. Duoduo, you have such fair skin, diamonds are the most suitable."

"Try on the dresses we bought today later. You have long legs, and you will look good in dresses."

"By the way, we also bought perfumes. You can try all the models. Do you like Gucci's magnolia or CHANEL's rose?"

"There are also lipsticks, skin care products, and this, this is the mask I'm using now..."

Shu Chang was talking most of the time, while Zhou Duoduo listened with sparkling eyes, trying to "tutor" Shu Chang about how to be a delicate woman.

"Buy so much?" Nie Wei approached and interrupted with a smile.

"Why, are you worried about the money?" Shu Chang joked.

"I'm not worried about the money, but I'm thinking about how to deliver these things to the courtyard next week." Nie Wei's words made Zhou Duoduo, who was originally in a good mood, instantly annoyed.