Chapter 1094 1194. Million Movie Tickets

Chapter 1094 1194. Million Movie Tickets

From early October to early November, within a month, Nie Wei released three trailers.

The first trailer focused on the background of the times, with yellow sand all over the sky and bad weather. When the old professor said in a deep tone that we don’t need scientists, but food, the audience deeply felt how serious the survival problems faced by that era in the movie were.

Food is the first necessity of the people. When all mankind faces the crisis of not having enough food or even starving to death, it is really the end of the world.

A week later, the second trailer focused on the male protagonist. A few simple shots explained the personal identity and ability of the male protagonist, and then used a 15-second quick cut shot to let the audience know that the male protagonist will shoulder the important task of saving the earth, but there was no detailed explanation of what to do.

After watching the second trailer, the audience felt sick and felt uncomfortable as if they were scratched by a cat.

"What exactly is the mission? Why is it so unclear? I've been suffering from insomnia!"

"Help, who can guess how the male protagonist will save the earth?"

"It's intentional. Nie Wei did it on purpose. He wants to arouse our curiosity, let us discuss it, and then drive the popularity of the movie. We must not be fooled. Finally, let me ask one more question. Who knows how the male protagonist will save the earth?"

No one could have imagined that a trailer would trigger a hot topic. In just one week, the number of people discussing the topic exceeded one million, the number of comments reached 200,000, and the number of related views exceeded 25 million.

And these data exceed all the movies currently being released.

And those production companies almost cried when they saw this luxurious data. The movie they worked so hard to make was not as attractive as Nie Wei's trailer. This is really too depressing.

Of course, the public doesn't care about the feelings of these production companies. In the expectation of everyone, another week later, Huayi released the third trailer on time.

This is also the first official trailer. Unlike the first two 15-second and 30-second trailers, the official trailer is three minutes long.

In the three-minute trailer, the previously explained background is further detailed, and the mystery is revealed, so that everyone knows what the hero's mission to save the earth is that has been guessed for a week.

The sandstorm that is as overwhelming as a tsunami is constantly eroding the green of the world. The small town covered with sand and dust is desolate with a trace of despair. The flames devour the corn that has grown with great difficulty. People's faces are blackened by the flames, and their eyes are all wooden.

This is a world full of doomsday crises, because the natural environment has been severely damaged, sand and dust are rampant, food production has decreased, and humans are on the verge of extinction.

At this time, a research institute composed of many scientists discovered a wormhole near Saturn. They hope to break the limitations of human beings through this wormhole and go to farther space to find a "new earth" that will bring new life to humans.

And the protagonist is the leader they chose.

However, the most exciting part of the trailer is still in space. When the soundtrack "Cornfield-Chase" sounded, people seemed to be able to feel the vast stars from the music even if they closed their eyes.

Regarding this soundtrack, many musicians immediately said that although they had not heard the complete version, it already had the potential to become a classic.

At the same time, some of the understandings of time, space, and wormholes in the trailer also made the audience feel awe-inspiring.

"I feel that the knowledge about space in this movie is very professional. The science fiction movies I watched before did not tell me how wormholes are formed, and how to distinguish between three-dimensional and high-dimensional. Although the trailer only reveals the tip of the iceberg, it makes me look forward to its release."

"I heard that Nie Wei wrote this script and visited countless space experts, and even visited Nobel Prize winner Kip Thorne who proposed the "black hole theory" three times. I think the above information is not difficult to understand why this movie is so professional in theory."

"I am looking forward to this movie so much. I have a hunch that this movie will definitely bring me a universe different from the previous science fiction movies."

The three versions of the trailer gradually unveiled the veil of "Interstellar", and not only did it not make the audience lose their curiosity, but they wanted to go to the theater to see what kind of story the full version of the movie is telling.

After entering December, the screening rate of "Interstellar" was also released. As Nie Wei's home base, China directly won 60% of the screening rate. In North America, there will be 5,500 screenings on the first day, of which IMAX screenings will reach 525, second only to "Avatar" that year, and more than the 493 screenings of "Inception" which was originally ranked second.

A series of data represents the confidence of the theater chain in "Interstellar".

The theater has already made the most enchanting and bold posture, waiting to make money from "Interstellar".

However, after the release date of the film review was announced, it caused a lot of opposition in China. The audience did not oppose the film itself, but opposed the domestic release date.

Wang Zhonglei originally wanted to arrange the film in the New Year's Day period, so that he could use the New Year's Day holiday to break the first-day box office record, but he offended the Chinese audience invisibly.

Because the release date in North America is December 24, why did it become January 1 in mainland China?

This is a full week's difference in time.

So many viewers who were looking forward to the early release of this movie were immediately unhappy. Isn't this "discrimination" against mainland audiences? How come the movie made by our Chinese director was allowed to be watched by those guys in North America first, while our own people had to wait a week to watch it? Is this fair?

Is it that our audiences are not willing to do anything, or is Huayi too arrogant?

For a while, Huayi's official website was full of condemnations from fans. In just half a day, more than 100,000 comments were accumulated. Huayi also hurriedly held an emergency meeting to discuss the matter.

"I want to do a self-examination on this matter. It was my failure to consider it carefully that led to the current situation." At the beginning of the meeting, Wang Zhonglei solemnly apologized to everyone present.

He only considered the impact of the date on the box office, but forgot to take care of the audience's mood.

"But since the mistake has already happened, we will make up for it as much as possible. Please ask Director Jin to contact the theater chain immediately. We want to release it in advance so that they can make adjustments. The public relations department will immediately issue relevant announcements and apology statements to appease the fans' emotions..." After apologizing, Wang Zhonglei quickly made arrangements.

In fact, he had only two choices: either release the film in advance and put the premiere date on Christmas to synchronize with North America, or continue to release it on New Year's Day.

Apart from the above two options, any explanation is redundant for movie fans.

Of the two options, Wang Zhonglei happily chose the former.

Although the temporary advance will bring some trouble to Huayi and the cinema chain, it is an internal problem after all, and the Christmas season in the mainland is far less important than the New Year's Day season. The cinema chain is actually the happiest about this advance. The Christmas season, which may have mediocre performance, has become a hot effect because of the advance of "Interstellar", and it will not affect the New Year's Day season much.

Of course, there are also some unlucky ones. Those movies that are scheduled to be released in the Christmas season will definitely have many "passive" adjustments.

With the popularity of "Interstellar", even if it is adjusted in advance, the screening rate will not be less than 60%, which will squeeze out most of the screenings in the theater. Naturally, some movies will be forced to reduce the screening rate or even move it to the back.

Of course, it is also possible that some movies will delay their release, and the chance of this happening is not small. Every time Nie Wei's new movie is released, this happens.

After all, no one wants to see their hard-earned movie overturned and sunk by Nie Wei's movie, and then not even a wave can be splashed. Retreating is not cowardly, but rational. After all, this is the experience and lesson learned by countless stubborn companies with blood and tears.

Before the movie is released, Huayi will hold a premiere as usual, mainly inviting some reporters and film critics, and of course some fans will be lucky enough to receive tickets.

The number of tickets for fans is tentatively set at 500 this time, of which 400 movie tickets will be drawn from all registered users of Huayi Forum, and the other 100 movie tickets will be given to the top 100 active users of Huayi Forum in the year.

Of the remaining tickets, more than 300 are reserved for the media and film critics, and the rest will be directly digested by Huayi internally.

During this period, Huayi employees often received calls or messages from friends and relatives, either asking directly or indirectly, with the purpose of getting one or more tickets for the premiere of "Interstellar".

What's more interesting is that there is a small trend of showing off the tickets for the premiere of "Interstellar" on the Internet.

The cause was a film critic who suddenly updated a new message on his Weibo one day, and attached a picture that made countless fans uncomfortable.

"Oh, I didn't expect to receive the premiere ticket of "Interstellar" just two days after applying. Fans who follow me, you are blessed to be able to see what the premiere ticket of "Interstellar" looks like at the first time."

It may be out of a desire to show off, or it may be a simple joke, but this film critic did not expect it at all, because he became popular all of a sudden because of this news.

As the first person to show off the movie ticket online, countless fans who were looking forward to the release of the movie rushed to see the tickets. Among these people, a local tyrant offered 5,000 yuan in the comment area, hoping to buy the movie ticket from this film critic.

As a result, another rich man saw it and mocked it, and the two of them started fighting.

The PK between rich people is naturally decided by money. It took only a dozen rounds for the two to directly bid up the initial 5,000 yuan to 50,000 yuan. With their quarrel, they attracted more fans and more rich people to participate in the exhibition.

As a result, half a day later, the comment area of ​​the film critic had become a battlefield for rich people. From the first two rich people to countless rich people offering prices, the price of a ticket was quickly bid up to a sky-high price of one million yuan.

Many people felt that this number was a joke. As long as ordinary people have a normal mind, it is impossible to spend one million to buy a movie ticket. Even the best movie is not worth the ticket price.

After all, movies themselves are sold in large quantities, otherwise why are they classified as popular art?

But the reality is that there is really a rich man who offered this price, and even gave the film critic his contact information privately, expressing his determination to buy the ticket.

Faced with the price of one million, it is absolutely false for this film critic to say that he is not tempted.

After working hard for a year, he could only earn about 100,000 yuan. One million yuan was equivalent to his income from working for ten years without eating or drinking. The key is that he only needs to pay for a movie ticket.

But he can't sell this ticket.

Huayi gave him this movie ticket, not for him to sell it, but to invite him to attend the premiere and write a film review for "Interstellar". If he dared to sell the ticket, it would be equivalent to directly betraying Huayi, and it would be difficult to mix in the circle.

After thinking about it all night, the film critic made a decision early the next morning: sell it!

He was just a film critic. If he offended Huayi, at most he would not get any work from Huayi. So he didn't do it, but he really missed out on one million yuan.

And with one million yuan, why would he be a film critic? He could take the money back to his hometown, buy two houses, and be a landlord. It would be so comfortable, with a guaranteed income regardless of drought or flood, and he didn't have to work hard.

Money makes the world go round. He was just a small film critic, but he couldn't resist the temptation of money.

The rich man was also very generous. When he got the news that the film critic was willing to sell tickets, he arranged the transaction without saying anything. They met at the coffee shop that day. The film critic took out the tickets. In less than two minutes, his mobile phone received a text message of the payment, one million yuan, not a penny less.

The film critic wanted to keep a low profile on this matter. It would be best if no one knew about it and just thought that he had lost the ticket. But the rich man didn't want to keep a low profile. Why did he spend one million to buy tickets? Wasn't it to show off his victory?

As soon as the tickets were in hand that day, the rich man immediately posted a Weibo with pictures and proof of payment.

It was not until then that the public believed that there was really a fool willing to spend one million just to buy a ticket for a movie premiere.

As soon as this Weibo came out, "Interstellar" once again became a hot search.

Huayi has paid attention to this matter. It does not encourage but also does not stop. Now that it sees that the rich really spent millions to buy tickets, it also calmly issued a statement. On the one hand, it condemned the movie critic who sold the tickets for profit, and on the other hand, it made a rule that the free movie tickets must be entered with the person's ID card.

Of course, Huayi generously said "let it go" for the rich who bought the tickets this time, and took the initiative to upgrade the other party to a VIP seat in the theater.

After all, this time, they really helped "Interstellar" to promote an extraordinary effect, not to mention that they paid for it themselves, so they should treat it well.

Thank you Qiangloverong for the generous reward of 1,000, and thank you Fantasy Paradise, 0773, and Eat 007 for your generous rewards.