Chapter 1210 1310. Program broadcast
In fact, whether it is Nie Wei's attitude or Shu Chang's attitude, it doesn't matter. Just like what a certain king said, whether the shoes fit or not, you can only know it yourself when you wear them. I am afraid that Luo Kai will find that they don't fit after wearing them for several years, which is too embarrassing.
Just when the two were chatting, Nie Wei's mobile phone rang. He picked it up and saw that it was Zhou Duoduo calling.
"Brother, I'm going to Nanhai tomorrow. Remember to pick me up at the airport at 2 pm." As soon as the call was connected, Zhou Duoduo reported excitedly.
"Oh, why did you suddenly come to Nanhai? Is there any work?" Nie Wei asked curiously.
As one of the top three popular HELLOGIRLS, Zhou Duoduo is so busy with work that she can't stop. Naturally, she can't come here just to play.
"Guess?" Zhou Duoduo asked with a smile.
"It's definitely not a variety show. Recently, no first-line variety shows in China have been recorded in Nanhai. It's definitely not a TV series. I've read your script. It's all about the city. It must be a commercial performance or an advertisement? But if it's a commercial performance, you have to follow the team. Since I only let you pick me up, it must be an advertisement, right?" Nie Wei analyzed it and gave his answer.
Zhou Duoduo on the other end of the phone was stunned. She was stunned for a while before she shouted: "Brother, you are too hentai, right?"
"Please, shouldn't you praise me for being smart at this time? What the hell is Hentai."
"Hahahaha, I learned from my Japanese teammates that if you meet a Japanese boy you hate, just say that to him." Zhou Duoduo replied with a laugh.
Nie Wei was speechless.
Zhou Duoduo soon told the reason for coming to Nanhai, just as Nie Wei expected, but there was a little difference. She came to shoot an advertisement for Coca-Cola's Fanta products, and she also became the image spokesperson for Fanta's new season.
After knowing this, Nie Wei also understood why Zhou Duoduo was so excited.
You should know that in the entertainment industry, endorsements are also divided into levels.
The most basic one is to appear in an advertisement as an advertising artist to promote the product, but whether the product sells well or not, and whether the quality is up to standard, has nothing to do with the artist.
Such an advertisement is a single employment relationship. When the artist finishes shooting the advertisement, the cooperation will also be terminated, and there will be no promotional activities in the future.
A better one is like Zhou Duoduo, who can become the spokesperson for a product under a company. Not only will she shoot one advertisement, but generally will shoot two to three series of advertisements. In addition, the product manufacturer will arrange several commercial promotion activities during the endorsement period. In addition, the most important thing is that such a spokesperson’s image will also appear on the outer packaging of the product.
Of course, this level of endorsement can still have a role.
For example, the Coca-Cola Company, the star level of the endorsement of Coca-Cola and Coca-Cola Zero is definitely different. The flagship product is at least a local first-line artist, while large companies like Coca-Cola and Pepsi will invite a group of first-line artists to endorse the core products.
As for Fanta, which Zhou Duoduo endorses, it is also a famous brand of Coca-Cola Company, but its audience is not as suitable for all ages as Coca-Cola. Just like Pepsi's Mirinda, it is basically aimed at young people, so popular idols usually endorse this kind of product.
The next level of endorsement is the regional and continental level endorsement. For example, we often see that the endorsement of a big star is preceded by Europe, Asia, etc., which means that the advertisement of the product is facing the continental level, not just the one of a single country.
And the stars who can do this kind of endorsement are basically very famous in the region. For example, in China, only top artists such as Zhang Ziyi, Li Binbin, and Gong Li can get this level of endorsement.
As for the highest level of global spokespersons, especially those global spokespersons of big brands, they are basically top stars from Hollywood.
The endorsement Zhou Duoduo received this time belongs to the second level, but it is a bit different. She endorses the new season of Fanta products as an individual, which is very rare.
"How much did you earn from the endorsement? Shouldn't you buy some gifts for me and your sister-in-law?" Nie Wei said jokingly.
"Don't worry about the little money I made. Okay, I'm hanging up. Remember to pick me up tomorrow. I want to have a seafood dinner, the kind you eat at Taoyuan House." Zhou Duoduo hung up the phone in a hurry without even saying goodbye to Nie Wei, as if she was really afraid that Nie Wei would ask her for a gift.
After listening to Zhou Duoduo's words, Nie Wei suddenly asked Shu Chang beside him: "Has "Longing for Life" started airing?"
"The first episode was aired last Friday." Shu Chang smiled and said, "You went to bed early that day, but I watched half of it."
"It's on Friday, so it's on at 10 o'clock. No wonder I didn't see it." Nie Wei knew it just by listening to the time of the broadcast.
At present, the most popular broadcast time for domestic variety shows is Saturday at 8 o'clock, but the 8 o'clock show on Mingzhu TV, which cooperates with Fanxing, belongs to "Infinite Challenge", which has dominated the domestic variety show 8 o'clock show for ten years and is still undefeated.
The second is Friday at 10 o'clock, because most TV stations will broadcast TV series on Friday, so the 8 o'clock show is usually a TV drama theater.
Although the 10 o'clock show is late, it is not a big deal for many young people who stay up until the early morning.
Moreover, Friday is the beginning of the weekend, so you don’t need to worry about being late for work the next day. On the contrary, the eight o’clock time on Sunday is even worse, because at this time, people are starting to prepare for work on Monday, and primary school students are also preparing. I was busy catching up on the massive homework left by the teacher during weekends, and I didn’t even have time to watch variety shows.
Nie Wei returned to the bedroom, turned on the computer, logged into Fanxing Video, and found "Longing for Life", a variety show that was broadcast simultaneously on both the Internet and TV platforms.
Sure enough, the complete version of the first episode of the new season has been posted online.
There are also many comments on this variety show. After all, it is really rare for Nie Wei and Shu Chang to appear in a show together.
As soon as the video started, the barrage posted a bunch of words like 'Nie Wei, my husband' and 'The hatred for seizing my wife is irreconcilable'. Nie Wei also admired the 'acting' of these netizens, all of them were Oscar winners. seedling.
In addition to Nie Wei and Shu Chang, who gave the audience great surprises, the most discussed ones were the two new members.
For any variety show with a fixed guest model, changing members is always a big event. A bad move may even cause great harm to the variety show itself. Nie Wei remembers that there is a variety show in South Korea called "The Birth of a Family", because of the change Due to the relationship between the two regular guests, the performance plummeted.
After all, the audience also has inertia. Even if they hate a person, they will feel uncomfortable if they suddenly disappear after watching them for a long time.
Fortunately for Han Dongjun, his reputation since his debut has been very good, so there are not many viewers targeting him, but controversial stars like Yang Xiaoli have attracted a lot of attention from the audience.
In the first fifteen minutes, apart from lamenting how much Nie Wei brought so much seafood, the audience was just picking on Yang Xiaoli.
"Why did such a lifestyle program find a female idol? Wouldn't this cause confusion for Teacher He and Teacher Huang?"
"Why can she answer everything? It's really annoying."
"It's really annoying to come here to record a show even if you don't have all your teeth."
When someone is unhappy, no matter what she does, she will be very unhappy when watching her. So even if Yang Xiaoli is full of witty words and can chop wood and make a fire to cook on the show, in the eyes of the black fans, she just can't do it.
But that's only part of it. As the show went on, Yang Xiaoli's all-around performance also conquered many passers-by.
"I never really got to know this girl carefully before, but I didn't expect that she is really capable. Her attitude towards life is very skillful."
"I didn't believe her before when she said on the show that she was from a rural area, but now I believe her. She really knows everything."
"I'm so touched that Taoyuan House finally has a second person who knows how to live, and this young lady is actually so good at cooking. It's really great."
"Originally, I disliked her because of all the hot searches. Now after watching the show, I found that this girl is really good. She was timid even when we first met her. Her generous and generous appearance really impressed me a lot. Keep up the good work. , look forward to your performance in the show.”
There are many criticisms and even more praises. Yang Xiaoli has obviously become the traffic controller of this season's program.
Han Dongjun's hard-working and uncomplaining demeanor is also liked by many people. Many people call him Dahua's second because of his hard work, because Dahua, one of the former members, is the hard-working type in the show.
Of course, their styles are very different. Dahua is a hard-working but also greasy style, and will flirt with a female guest. But Han Dongjun is different. He has a pure and innocent style. He blushes shyly when he sees a female guest. But the hearts of many young ladies in front of the TV couldn't help but beat faster.
In the poker game after dinner, Nie Wei's miraculous skills also made countless viewers shout that it was impossible. Of course, the simple cheating at the end also made the audience laugh. Many people even started in the short video. imitate.
"Remember, you must shout louder, because the louder you shout, the more distracted the opponent will be. You must also move quickly, and throw cards in conjunction with the shout..."
Such a simple and easy-to-understand cheating method spread instantly on the Internet. Of course, the story of the gambler that Nie Wei later told also made many people think deeply. For many people, a pair of legs and seven fingers can be exchanged for millions. It's not a multiple choice question.
The saying "nine out of ten gambles and cheats" became a hot search term that night.
Even the official accounts of many police stations reprinted Nie Wei's words as a warning to netizens.
The first episode of the program ended at the moment when the roof burst in the evening. The audience only heard Nie Wei muttering "something happened" in the pitch-black room, and the program ended abruptly.
This also caused tens of thousands of netizens to 'besiege' Fanxing's official blog. After all, this program is really too much. It is as if they have been studied in a broken chapter class at the starting point. It is so ecstatic that it makes the audience scratch their hearts and want to Know what happened.
"Today is Friday, do we want to watch the second issue?" Just as Nie Wei was browsing the barrage and comments, Shu Chang suddenly walked into the bedroom and asked, and Nie Wei suddenly remembered that today is Friday again, at ten o'clock in the evening. The second issue of the new season of "Longing for Life" is about to be launched.
"Look." Nie Wei answered simply.
He also wanted to see how the program team edited the second episode, after all, the storm that night was so unforgettable.
It was ten o'clock in the evening very quickly. Nie Wei even brewed two large cups of Pu'er tea in a large enamel teacup. He gave one cup to Shu Chang and one cup to himself. The two of them sat on the sofa, leaning against each other, holding the large teacups, waiting for the show to start.
The show did start at ten o'clock, but it took a full five minutes to enter the main program. In addition to the necessary opening, it was mainly because the show was too popular and sponsored too much. The host had to read a long string, which delayed it for nearly a minute.
Of course, all this was worth it. The naming fees alone were enough to replace the production costs of the show, and the copyright fees sold to the TV station were completely net profits. Nie Wei had not read the financial report for the new season, but for the last season's show, Nie Wei clearly remembered that it brought the company more than 400 million Chinese yuan in revenue.
Among the current domestic variety shows, "Longing for Life" can definitely rank among the top three in terms of money-making ability.
The main program began, and the suspense was revealed. It turned out that the storm blew a piece of the roof, and the house began to leak wind and rain.
The program also changed its relaxed atmosphere and began to become tense.
It took an hour and a half for the maintenance workers to arrive, and it was not easy to repair in such weather. The hole in the house was further enlarged while everyone was thinking about solutions, and the audience in front of the TV was very worried.
"What should we do? The program team should take the blame. Knowing that there would be such stormy weather in the local area, they should not have repaired this tile-style house."
"It's so scary. I can hear the whistling wind through the TV and feel how violent the weather outside is."
"My home is in Taohua Island. I heard that the maximum wind speed reached level 9 that night. It can really blow people away. There are indeed many square meters of houses in our towns that have been lifted. It's really dangerous."
The audience's barrage comments seemed to add a bit of solemnity to the atmosphere of the program. Just when everyone felt that there was no way out, Nie Wei's calm and brave performance made countless viewers feel bright.
Especially when Nie Wei took the lead and was the first to climb the ladder and hold the tarpaulin to block the hole, I don’t know how many little girls looked at Nie Wei’s face full of rain in the camera, and their eyes were filled with tears.
“Nie Wei was calm in the face of danger, brave and resourceful, and he is indeed a great general. No wonder he can create such a great foundation at such a young age.”
“Brother, come down quickly, it’s too dangerous.”
“Nie Wei, Teacher Huang, Teacher He, Shu Chang, Han Dongjun and Yang Xiaoli, and many other staff members who braved the rain, everyone’s efforts to fight the disaster are so touching.”
Thanks to Fantasy Park for the generous reward.