Chapter 1373 1475. Box Office War
July 5th arrived, and the long-awaited "Fantastic Beasts 2: The Crimes of Grindelwald" was finally released worldwide.
Two hours before the official premiere at midnight, the lounge area of the Starry Theater was already full of people.
A reporter wearing a Kyoto TV uniform was reporting to the camera: "According to our station, as of noon, the pre-sale box office of the second film in the Fantastic Beasts series, "The Crimes of Grindelwald", has reached nearly 200 million yuan. There are about 2,000 viewers in the lounge area behind me, most of whom are fans who bought pre-sale tickets for "The Crimes of Grindelwald."
"Let's interview them now."
The reporter took the microphone and walked to a man wearing gold-rimmed glasses, a suit and leather shoes, who looked like a successful person, and asked: "Hello, are you here alone?"
"No, there is also my girlfriend, this one." The man in the suit pulled over a woman who was also wearing a women's suit and introduced her.
The reporter nodded in understanding and said with a smile: "You and your girlfriend are a perfect match."
After the polite words, the reporter got down to business and asked: "Which movie are you two here to watch?"
"Fantastic Beasts: The Crimes of Grindelwald." The man in the suit replied with a smile, and his girlfriend beside him nodded.
"Did you buy the tickets on site or book them online?"
"Of course I booked them online. After the movie opened for pre-sale, I bought two tickets and waited for a month until the movie was officially released." The man in the suit said with a hint of excitement, and he was obviously looking forward to the movie that was about to start.
"Do you like Fantastic Beasts because you like the Harry Potter series?" the reporter asked again.
This time the man in the suit did not answer immediately, but thought for a moment before answering: "To be honest, I haven't finished watching Harry Potter. I only went to the cinema to watch the last two movies. I have watched some of the previous movies intermittently. I like Fantastic Beasts and Where to Find Them because I am a fan of Director Nie Wei. I will support all his movies."
"I am also a fan of Director Nie Wei. Come on Director Nie Wei, come on Crimes of Grindelwald!"
The reporter obviously did not expect to interview a fan couple. He smiled and said, "I hope that through the camera, Director Nie Wei can also see the support of your fans for you."
After thanking him, the reporter found another cute girl with short hair and wearing a fan sweater and asked a similar question.
The girl said that she was a fan of Harry Potter, but because Fantastic Beasts and Where to Find Them was shot by Nie Wei, she liked Fantastic Beasts more.
When the reporter interviewed a circle, 90% of the seven or eight interviewed audiences mentioned Nie Wei's name.
"He is really a director who has influenced an era." On the way back to the TV station, the reporter couldn't help but sigh with his colleagues around him.
From the answers of the audience, he could tell that Nie Wei had become a shining symbol in the eyes of these fans. They would trust Nie Wei to bring them good works, and this trust was even unconditional.
"After all, he is a director who has dominated the film industry for ten years." The colleague said with a smile.
In the past ten years, as long as Nie Wei's movies were released, they would definitely be the box office champion of the year. So far, the domestic box office record is still controlled by Nie Wei. Although there have been excellent domestic films that have continuously impacted his record in recent years, so far, there has been no threat or movie that may really pull him off the throne.
"What do you think the box office of "The Crimes of Grindelwald" will be?" The reporter asked with a smile.
"It will definitely not be worse than the first one. The key is that there is really no rival. The pre-sale box office is nearly 200 million. The box office champion Godzilla 2 last week only had a box office of less than 200 million."
"But Spider-Man is also coming out, just three days after The Crimes of Grindelwald."
"It doesn't matter. If you count X-Men: Dark Phoenix in five days, the box office of the three together may not be as much as The Crimes of Grindelwald. Do you believe it? If not, how about we make a bet?"
"What bet?" The reporter was tempted. He thought it was normal for a movie to be beaten, but it was a bit unrealistic for three Hollywood blockbusters to be beaten together.
"One month's breakfast, the soup dumplings near your home are good." The colleague laughed.
"Okay, it seems that you have been eyeing me for a long time, but where do you get the confidence that you will definitely win? I'm betting with you." The reporter laughed.
How expensive can breakfast be? Ten yuan a day is enough to fill the stomach of my colleague, and it is only a few hundred yuan a month. For him who earns more than 10,000 yuan a month, it is not heartbreaking. Of course, if he really loses the bet, he will definitely be a little sad.
"It's a deal, don't regret it." The colleague quickly confirmed the bet.
The competition in the July summer vacation season has been difficult from the beginning. The first blockbuster to be released is "Godzilla 2". The previous film was shot in 2014 and achieved a good box office of 439.6 million yuan worldwide that year. It also broke the first-day box office record of imported movies that year with a box office data of 70 million yuan on the first day.
Moreover, this time, Godzilla 2: King of the Monsters was advertised as having a production cost of 200 million US dollars, with stronger monsters and more eye-catching battle scenes than the previous film. In addition, the plot inherited the "billion-dollar box office" Kong: Skull Island, so this movie is also seen as a strong contender for the summer box office champion.
Of course, after a week, no one will mention this title again. Although the performance of Godzilla 2: King of the Monsters is not bad, with a box office of 289 million in a week, it would be a joke to rely on this data to become the summer box office champion.
In the eyes of professionals, Fantastic Beasts and Where to Find Them currently has two main opponents, namely Spider-Man: Far From Home and X-Men: Dark Phoenix, which will be released next.
Both movies are superhero movies, and superhero movies, especially the Spider-Man series, have always had an excellent reputation in China. Its leading actor, Tom Holland, is also a very popular Hollywood actor in China.
Many professionals believe that the Chinese box office of this movie will exceed 2 billion, becoming a strong rival of the Fantastic Beasts series "The Crimes of Grindelwald".
As for "X-Men: Dark Phoenix", it should not be underestimated. The heroine is also the cousin Lawrence who is very popular in China.
These two superhero movies are less than a week away from "The Crimes of Grindelwald", and many people regard it as a siege of Nie Wei's new movie by Hollywood blockbusters.
After all, over the years, as long as Nie Wei's movies are released, Hollywood movies have never won Nie Wei once in the Chinese box office market.
So this time Hollywood used three blockbusters to "encircle" Nie Wei's work, which can be regarded as a great respect for Nie Wei, the opponent.
It's just a pity that they still underestimated the quality and influence of Nie Wei's movies, and overestimated their own strength.
On the first day of its release, "The Crimes of Grindelwald" earned 320 million Chinese yuan in 24 hours. On the day of the release of "Spider-Man: Far From Home", the box office of "The Crimes of Grindelwald", which had been released for only three days, directly exceeded the 1 billion mark.
Everyone was watching whether the superhero Spider-Man could stop the popularity of Fantastic Beasts, but the result disappointed many people.
Although Spider-Man: Far From Home beat The Crimes of Grindelwald on the first day, it was only suppressed for one day. On the second day, the box office of The Crimes of Grindelwald seemed to be stimulated by Spider-Man. It increased instead of decreasing. The box office of 172 million crushed Spider-Man's 136 million, easily surpassing and regaining the throne of the single-day box office champion.
In the following days, Spider-Man never turned over again, and the last hope of X-Men: Dark Phoenix was even more powerless. On the first day of its release, it even failed to break the 100 million yuan mark under the pressure of two hot movies, and only earned less than 80 million yuan.
On the same day, the box office revenue of The Crimes of Grindelwald, which had been released for nearly a week, still exceeded 100 million, easily crushing the two opponents.
The key is that the box office can't win, and the reputation can't win.
On the Fanxing Film Review website, nearly 200,000 people rated "The Crimes of Grindelwald" a week after its release, with a total score of 8.2. In comparison, "Spider-Man: Far From Home" scored 7.9, and "X-Men: Dark Phoenix" even less, dropped to only 6.3 points.
Looking at this score, "X-Men: Dark Phoenix" is destined to be the first to be eliminated in this box office competition even if it is only released for two days.
"Spider-Man" has a good reputation and seems to have a fighting force, but in the past few days of its release, except for the first day, it has been suppressed by "The Crimes of Grindelwald", which seems to be destined to be the "second place".
"The Crimes of Grindelwald" had a box office of 1.556 billion in the first six days, and it became the box office champion of the week without any suspense.
Since the box office failure on the first day, the reputation of "X-Men" has declined sharply, and its screening has also decreased by nearly 60% in the second week, and the reduced screening has all become the screening of "The Crimes of Grindelwald" and "Spider-Man".
With the drastic reduction in the number of screenings for "X-Men", it has completely withdrawn from the competition. Experts predict that its final box office in the mainland may only be 300 million.
"The Crimes of Grindelwald" has been released for the longest time among the three films, but its popularity is the most stable. The box office revenue on the seventh day is still measured in "100 million", and the total box office is also easily moving towards 2 billion. "Spider-Man" also performed well, with a box office of nearly 500 million in four days, but compared with "The Crimes of Grindelwald", it is obviously not enough.
This summer season, it seems that "The Crimes of Grindelwald" has already booked the championship. All media began to write similar articles to promote this movie, which added a bit of heat to this movie.
Until July 22, an accident happened.
On this day, "The Crimes of Grindelwald" was released for 17 days, and the total box office was moving towards 3.5 billion. Although the box office performance of tens of millions per day is not as exaggerated as at the beginning, for a movie that has been released for 17 days, this result can be said to be very good.
But on this day, the release of a domestic animation brought a little change to this summer season.
Before this Chinese animation was released, some professionals in the industry gave a box office forecast of between 1 billion and 1.2 billion based on roadshows. Because of the previous comparison with "The Return of the Great Sage", many people felt that this was the box office limit for Chinese animation.
But what people never expected was that the movie received a box office result of 660 million in just three days of release.
It also pulled down "The Crimes of Grindelwald", which has been sitting firmly on the box office champion throne.
If this week can still be described as "The Crimes of Grindelwald" being released for a long time, but in the next week, this animation called "Ne Zha" has a box office of 1.6 billion in seven days, and everyone is shocked.
Is this really a domestic animation?
Its popularity is not worse than Nie Wei's "The Crimes of Grindelwald", and even the box office results in the first week are better. Is this going to be a big deal?
The media reporters are the most excited. For more than ten years, no one has been able to challenge Nie Wei's position as the box office overlord. Now an unknown animation has suddenly picked it out and expressed its dissatisfaction.
This topic is really too explosive.
Countless media began to report, as if they were determined to make "Ne Zha" even hotter, and they did succeed. In the third week, "Ne Zha" earned another 1.16 billion yuan in weekly box office, and the total box office has exceeded 3.5 billion yuan.
Fans of "The Crimes of Grindelwald" seemed to be stimulated by "Ne Zha". The box office of this movie rebounded this week, with revenue reaching 243 million yuan, just less than 10 million away from 4 billion yuan.
Nie Wei has another 4 billion movie, which should be a moment worth celebrating, but Huayi is very anxious because "Ne Zha" is about to catch up.
It seems that the gap of 500 million yuan is not very big, but facing the momentum of "Ne Zha", no one dares to guarantee that this gap is safe, and even Wang Zhonglei has a faint feeling of uneasiness in his heart.
Another week passed, and it was already mid-August.
This week, "The Crimes of Grindelwald" box office revenue was 101 million yuan, and the total box office officially exceeded the 4 billion mark.
But the box office revenue of "Ne Zha" this week was also 560 million yuan, and it also broke the 4 billion mark. The gap between the two is only less than 30 million.
It seems that "The Crimes of Grindelwald" is still in the leading position and is still the champion of the summer season for the time being, but even ordinary audiences can see that Nie Wei lost this time.
The release date of "The Crimes of Grindelwald" is July 5, while the release date of "Ne Zha" is July 22. The potential of the former has obviously been exhausted, while the latter still has some strength left. The gap of 30 million is not enough to widen the gap. Perhaps after tomorrow, Nie Wei will have to give up the championship throne.
The entertainment media in the mainland have also been waiting for this day for a long time.