Chapter 1396 1498. Avalanche
The average revenue of each episode is over 100 million, and this is just the beginning.
There are still more than half of the episodes that have not been aired. As long as this level is maintained, the final online on-demand rate of this TV series will definitely exceed 10 billion.
This data also represents the birth of a phenomenal TV series.
Xiao Ming and Yuan Hong's eyes were full of surprise. As people in this circle, they naturally understand what these data represent.
At the same time, the person in charge of the TV series of Mingzhu TV also celebrated.
At the beginning, he was under great pressure. In addition to the purchase cost, he also gave a share of the advertising cost. He was attacked by countless peers in the industry. But now with the popularity of "Signal" and "Gentleman's Dignity", the attacks of these peers also seem very ridiculous.
Compared with the little profit they gave up, they gained more.
The income of this TV series even exceeded the annual income of many second-tier TV stations in China. How many top brands fought for the less than ten seconds of publicity position in the opening of the TV series.
And the price of the TV station's theater title in the next quarter has also reached a new high.
Because all brands know that this popular "Gentleman's Dignity" has a sister version, and the cast is even stronger. Even Zhang Ziyi, who never touches TV dramas, plays the leading female role. It is definitely worth looking forward to.
At the same time, Huayi, which has already separated from Nie Wei, is in a very embarrassing situation.
Just when the sixteenth episode of "Gentleman's Dignity" was broadcast, Jin Zhen and the heroine Yin Xiu's glass window kiss set off the Internet, and the high collection broke 8 at the same time, Wang Zhonglei personally brought Huayi's new idol drama to Mingzhu TV.
Wang Zhonglei attached great importance to this negotiation, otherwise he would not have come to the TV station in person.
After all, this is the first time that Huayi has discussed cooperation with Mingzhu TV after losing Nie Wei. Wang Zhonglei did not dare to guarantee whether Mingzhu TV's attitude would change because Huayi lost Nie Wei, so he came in person to show his sincerity in cooperation.
But what he could not imagine was that Mingzhu TV's attitude was not only changed, but also completely different.
At first, Wang Zhonglei thought it was okay. It was Deputy Channel Manager Li who received them. The other party was also very enthusiastic when they met. When they watched the new series later, Deputy Channel Manager Li also looked very satisfied.
But when it came to the actual contract negotiation, everything changed.
"Xiao Wang, this is the evaluation quotation given by our side, take a look." Deputy Channel Manager Li said with a smile.
Wang Zhonglei took the conditions offered by the other party and looked at them, and his face flushed instantly.
Because the gap with what he imagined was too big.
He expected that the new series of 50 episodes would be able to sell at least 100 million, but the conditions given in the contract were only 65 million, a full 35 million short. That's not all, the 5% advertising share he asked for was also cancelled.
"Li, I don't understand this contract a bit." Wang Zhonglei suppressed his anger and asked with a forced smile.
Deputy Channel Manager Li knew clearly why Wang Zhonglei "didn't understand" the natural way, and he didn't play dumb, and directly explained the "reason".
"Mr. Wang, I know the salary in this contract is a bit low, but our station has been in financial difficulties recently. We spent most of our money on purchasing the series before, and now we haven't got the money back from the brand, so we are a bit nervous."
"But we are old friends, so let me make the decision and add another 5 million to the cost of purchasing the series."
Deputy Director Li looked very proud, but Wang Zhonglei almost vomited. 5 million, is this just to send away beggars? Even if the 5 million was added, it was still far from his psychological expectations, not to mention that Deputy Director Li didn't mention the advertising share he was looking at. Could he still want to get away with it?
Wang Zhonglei calmed down and said seriously: "Taiwan TV, Huayi has always had good cooperation with your Pearl TV, but this time, our differences are really too big."
"How about I tell you my conditions?"
Deputy TV station Li smiled and said, "I'm all ears."
"We can only ask for 80 million yuan for the aggregate purchase fee, but the 5% advertising share cannot be less than one point. In addition, when the series is broadcast, I also hope that you will bear 50% of the platform fees generated by the broadcast of the TV series on the network platform."
When Wang Zhonglei was talking about the conditions, Deputy TV station Li picked up the teacup on the table, took a sip of tea, and then picked up an orange, peeled it open and ate two slices. His attitude clearly showed that he didn't take Wang Zhonglei's words to heart.
When Wang Zhonglei finished speaking, Deputy TV station Li seemed to be thirsty, so he picked up the teacup again and took a sip of tea.
Although Wang Zhonglei was very angry, he still waited patiently for a reply.
"Mr. Wang, we can talk about Feng Yiyong who bought the series, but not the advertising share." Deputy TV station Li said directly.
"Why? Didn't we agree on this before?"
"That was before, and because of the advertising revenue sharing issue, our Pearl Channel was openly and secretly criticized by many peers, and was under great pressure from public opinion, so our channel decided earlier not to cooperate on advertising revenue sharing."
Wang Zhonglei stared at Deputy Channel Manager Li for a long time, but the other party was not moved at all.
"Li Channel Manager, if there is no advertising revenue sharing, then we have to buy this series for 140 million." Wang Zhonglei said.
Hearing this, Deputy Channel Manager Li, who had just picked up the teacup, put it down directly and replied with a gloomy face: "Then we have nothing to talk about."
Wang Zhonglei waited for Deputy Director Li, and his momentum was not to be compromised.
It was not true that there was nothing to talk about. The negotiation between the two big bosses ended unhappily, but there was still a negotiation team. Neither the commercial department of the TV station nor the commercial department of Huayi would easily give up this cooperation.
However, during the negotiation process, Huayi deeply felt the impact of Nie Wei's departure on Huayi.
If it was in the past when Nie Wei was still in Huayi, there would be no such "tug-of-war". It would take one day at the fastest and three days at the slowest to basically reach a consensus.
Because at that time, Mingzhu TV trusted Nie Wei's strength, so it would give the greatest sincerity, and Huayi side, not to mention, Mingzhu TV showed full sincerity, how could they refuse.
But now, because of the lack of Nie Wei's personal relationship, Huayi's golden signboard seemed to be dimmed a lot, not so shining and fascinating. At least from Mingzhu TV's reaction, they actually held some uncertainty about Huayi's new drama.
Because of this uncertainty, Mingzhu TV's bid was not as sincere as before.
A week later, Wang Zhonglei, who saw that the negotiations were still deadlocked, made a decision. Huayi would no longer sell the exclusive broadcast rights for this new TV series, but would sell it in several parts to multiple TV stations.
After the exclusive broadcast rights were changed into several first broadcast rights, the price of the TV series was also averaged, and the target cost of each TV station was reduced, so the negotiation was naturally easier.
However, behind the seemingly simpler, a lot was lost.
The first is the issue of ratings. After the first broadcast rights were sold to several TV stations, the ratings were destined to be incomparable with the exclusive broadcast rights.
Exclusive broadcasts are broadcast on one TV station, and the audience is concentrated, so the upper limit of the ratings is naturally high.
However, if the first broadcast rights are sold separately to several TV stations, the audience will be dispersed. After all, some people like to watch Mingzhu TV, some like to watch Xiangnan TV, and some like to watch Shuchuan TV. Each TV station has die-hard users. When the TV series is not the "only" one, the audience will naturally choose the TV station they like to watch.
And the ratings naturally dropped.
When Wang Zhonglei made this decision, Huayi had not sold its ratings by premiering on multiple channels at the same time for ten years. However, in the first year after Nie Wei left, Wang Zhonglei had to make such a decision.
What made Wang Zhonglei even more anxious was that Nie Wei's sale of Huayi's shares could no longer be concealed.
When a company's shares undergo a major change, the buyer must make a public announcement. This was originally intended to prevent malicious acquisitions, but for Wang Zhonglei, this was itself a great malice.
On September 10, Teacher's Day, the news that Nie Wei cleared all his Huayi shares was finally exposed, and the entire entertainment industry was in an uproar, and the entire network was in an uproar.
Less than an hour after the news was announced, the total number of hits on the relevant topics on the Internet exceeded 100 million.
Countless reporters called Nie Wei and Huayi to verify. Even though there was an announcement, many people still did not believe that the two parties who had cooperated for nearly 20 years would part ways.
However, facts are facts.
When it was confirmed that Nie Wei had indeed left Huayi and even sold all his shares, Huayi's market value began to plummet, with continuous limit-downs. In just one week, the market value shrank by one-third, with a loss of tens of billions.
If this was just a first hard blow, then the following waves of pain would make Wang Zhonglei even more uncomfortable.
Because as some stars' contracts expired, they announced that they would not renew their contracts with Huayi. It would be fine if they were left alone, but these stars who left Huayi, represented by Li Binbin, all signed contracts with Fanxing, which really made Wang Zhonglei very heartbroken.
Is this twenty years of love all fake?
On the night Li Binbin left Huayi, Wang Zhonglei invited her to dinner. At the banquet, Wang Zhonglei couldn't help asking, "Binbin, Brother Zhonglei treated you well. Can't you stay? You joined Huayi when you were less than 20 years old, and Nie Wei wasn't even in the company at that time."
Wang Zhonglei could understand other people. Nie Wei had given too many favors to his artists over the years, and many of them were made famous by him. But Wang Zhonglei couldn't accept that a veteran like Li Binbin also left.
Li Binbin refused Wang Zhonglei's request to stay decisively.
"Brother Zhonglei, you are very good to me, and I am very grateful, but I am almost 50 years old. Working with Nie Wei will give me a sense of security. I don't want to take risks at this stage of my acting career, and I believe that you will definitely find a better artist than me."
Will it really happen? Wang Zhonglei was confused.
How many female artists of Li Binbin's level are there in China?
All in all, there are really less than five women in China who can reach the top level, and Li Binbin is one of them.
As for the remaining three, Gong Huang rarely comes out, and is more like a legend.
The other two are Zhang Ziyi and Zhou Xun. Zhang Ziyi has already decided not to renew her contract after it expires, because her choice is the same as Li Binbin's, and she also wants to join Huayi. As for Zhou Xun, Wang Zhonglei can't guarantee whether she will stay.
Originally, except for the mysterious Gong Huang, the other three of these top female stars in China belonged to Huayi, but now with Nie Wei leaving Huayi, they are all leaving too.
Wang Zhonglei was so sad that he couldn't help crying.
Unfortunately, his tears could not keep Li Binbin. If it was thirty years ago, Li Binbin might be moved, but at this age, Li Binbin has long looked down on some illusory things and pays more attention to reality. Following Nie Wei will make her feel that she can find the direction to move forward.
Just like this time's "Signal", before this, she really didn't expect that filming a TV series would be so popular, but this time Nie Wei proved that filming a TV series is really not as bad as filming a movie.
"Signal" is called a TV series comparable to a movie by netizens. Each episode can even be made into a movie. It is closely linked and full of suspense. The audience can't stop watching it, and it also makes Li Binbin's popularity soar, becoming a hot female star at present.
Li Binbin feels particularly magical that she has become so popular at the age of nearly fifty. After all, she is at the age when she should accept the reality and go downhill, but she soars to the sky with the help of Nie Wei.
Just for this reason, Li Binbin has made up her mind to follow Nie Wei. Moreover, in addition to his own talents, Nie Wei is a very powerful super crocodile in the entertainment industry around the world. Li Binbin feels that by following Nie Wei, the active period of her acting career can be further extended.
Li Binbin is only the most famous one. In fact, there are many artists who left Huayi to join Fanxing, such as Yuan Hong in the recent hit drama "Gentleman's Dignity", who also joined Huayi after his contract expired. There are countless similar examples.
The large-scale exodus of artists also caused Huayi's market value to fall again. By October, Huayi's market value was only half of the original value, which means that in less than a month, the net worth of Huayi's shareholders has shrunk by half.
The worst of them is naturally Wang Zhonglei, who holds the most shares.
Fortunately, due to Nie Wei's existence, Huayi has built a very solid foundation over the years. Even though the market value has fallen so badly, the impact on the company is not as bad as the rumors outside. At least it will not be as bad as when Wang Jinghua and the artists "escaped" and almost went bankrupt.
But the impact brought by Nie Wei is not just that.
Subsequently, many businesses of Huayi were also hindered to varying degrees. In terms of film scheduling and overseas releases, Huayi suffered completely different treatment from before because of the loss of Nie Wei.