Chapter 112 Brand Strategy
When he arrived at Zheng Wenqi's office, Nanyi had to look at the account books and employee salary tables.
Nanyi read the salary table, the highest salary last month was 172 yuan, the lowest was only 68 yuan, most of them were between 120-150.
"Mr. Zheng, is this Zhao Amei not quick-witted and stupid?"
"Yes, people are a bit stupid. Others can teach it twice, but they can't teach it after seven or eight times. As far as the salary of 68 yuan is, she still has her fellow villagers to help, otherwise, half It’s impossible to get it.”
"Well, since she is not suitable for making clothes, let her go to the warehouse to move goods. I see that many of the rosters are named Zhao, and the workers are recruited from one place?"
"Yes, the recruitment was organized for us by Dong Guan here. It is not easy for us to recruit workers ourselves. Those with the surname Zhao were all recruited from the same township in other places, and most of them are from the same village."
"Understood, next time we recruit workers, change the place, don't recruit too many people from one place, and don't let them form gangs, which is not good for our future. If possible, try to recruit as many locals as possible, and have a good relationship with the locals. "
"Nansheng, I pay attention to getting along well with the locals. When it's time for meals, the locals' food trucks can be pulled into the factory to sell. I also ask people to buy rice and noodles in the nearby villages."
"This is very good. The strong dragon will not overwhelm the local snakes. If we turn against the locals, we will have difficulty moving forward." Nanyi was very satisfied with Zheng Wenqi's old way, closed the account books, and said, "Mr. Zheng, have you bought a house yet?"
"No, I still live in Kowloon Tong with my family."
"As the saying goes, a big tree branches, and the National People's Congress separates the family. You are not too young, and it is not suitable to live at home. If you have time, go to the island and choose a 2,000-square-foot mansion. What about the money, Swallowtail Butterfly Put it on for you first.
At the end of each year, I will evaluate your work for the year. Depending on the results, you can get different year-end bonuses. If your work is outstanding, the year-end dividends will not be deducted, and part of the house payment will be wiped off for you.
The better you do it, the faster the money will be wiped off.
I believe that in two years, Mr. Zheng, you will be able to wipe out the money.
In the third year, we can sit down and talk about your management shares, how boring it is to work for others, why not be a shareholder? "
"Nansheng, can I get the shares?" Zheng Wenqi asked excitedly.
Of course she would be excited. At this time, management shares are not popular in Hong Kong. Professional managers and other high-level wage earners still get salary plus bonuses.
"Yes, in principle, no less than 1.5%, no more than 15%. How much you can get at the beginning depends on yourself. At that time, how your shares are calculated, where points are added, and where points are deducted, I I will explain it clearly to you.
I will never treat my own people badly..." Nanyi said, his face suddenly turned cold, "But I will kill the rebellious boy. So, if you are not happy with your work in the future, you can talk to me directly.
Wherever you are dissatisfied, you can say, what I can satisfy will definitely satisfy you;
If you are not satisfied and you want to leave, I will also give you a compensation and send you away happily. In the future, we can still eat and drink tea together, and we will still be friends when we meet again. "
"Nansheng, you can rest assured that I am a person with professional ethics." Zheng Wenqi assured.
"Don't be nervous, I'm not doubting you, I'm just putting the ugly words first. Next, let's talk about the specific work. I believe that Xu Wenqiang's trench coat also makes you realize the effect of stars.
My suggestion is to build another brand that has nothing to do with Swallowtail Butterfly, invite celebrity endorsements, specialize in the young people's market, and make it a trend, a young personality.
The brand name is Young, which means fashionable, young, flamboyant, and ostentatious. The translation should not be literal, but a direct transliteration, which means Yang! "
"The idea of this brand is very good. Youth represents rebellion and individuality, so our clothing design should be more individual?"
"Yes, personality, but it's not a fancy dress, and don't let 'Yang' have anything to do with the short mule. I don't want to see who is the main buyer of Yang's group."
"But in Xiangtang, it's very difficult to break the relationship with the short mules. The group of short mules is too large, especially the younger ones are mostly related to the club."
"It's okay, I mean, don't report in the newspapers that the short mule is wearing our 'Jan' and fighting on the street, do a good job in media public relations, and keep 'Yan' always positive.
You can pose for a photo of a young boy wearing 'Yang' as a volunteer, or you can make up a romance story about a forty-nine boy who wears 'Yang' and then becomes enlightened, leaves the club, studies hard, and finally gets admitted to a university.
A high budget can be made every year, dedicated to public relations and media and creating public opinion. "
"Understood, what about the swallowtail butterfly?"
"Swallowtail Butterfly is down-to-earth, step by step, engage in design, participate in fashion shows in Paris and Milan, accumulate a little bit of fame in the industry, accumulate a lot of money, and then spread outward, don't take any shortcuts.
Taking shortcuts and overtaking on corners seems to be able to expand rapidly, but there are also great hidden dangers.
If we go too fast, some crises and contradictions will be covered up by the speed. When the speed of development slows down, the suppressed crises and contradictions will erupt. Instead of being busy dealing with them in the end, it is better to kill them in the bud.
The basic tone is like this. Swallowtail butterflies need to be stable, grow fast, occupy the market quickly, and then enter capitalized operations. The profit point should not focus on sales, but on earning franchise fees and making money in the stock market. "
"Understood, I understand how to formulate a development strategy."
"Well, when you finish the plan, show it to me." Nanyi nodded.
Then, I ate a working meal in Zheng Wenqi's office. Nanyi was quite satisfied with the food in the cafeteria. Although the taste was mediocre, there was enough oil and water. Compared with the current domestic living standards, the food was not bad.
If a worker complains that the food is not good, he is personally ignorant.
The benefits of the swallowtail butterfly factory cannot be said to be perfect, there are still many areas for improvement. However, improvement cannot be achieved in one step, it has to be done gradually, and the workers have to feel the constant changes for the better.
People are cheap and easy to fall into the comfort zone.
A person, you give him five dollars every day, and one day, you suddenly don’t give it, then you are heinous, and you are his enemy who can’t wait to gnaw at the bones;
If you give a person two slaps every day, and one day you suddenly stop slapping him, then you are a Buddha of all families, and you are his benefactor who can't wait to lick his toes and suck his pus.
This characteristic of people is widely used by "entrepreneurs" in business. It is very secretive and has many variants. Hunger marketing is the simplest variant.
"Hello, Thank you, Thank you very much..."
Nan Yi hummed a ditty he made up, and slowly walked out of the swallowtail butterfly factory. The sun hit his face and shoulders, making his back look very long, and he looked like a merciful Buddha who can save all living beings.