Chapter 149 Color TV Situation
"How's business?"
"It's not very good. Only a few units were sold in total." Fang Kong said, "Nansheng, our location is remote, and the price is expensive. It's normal that we can't sell them."
"I know, how much is the 21-inch Panasonic sold by Pingba Electric Company?"
"1888, I just went to see it two days ago."
"That doesn't make much money."
Nanyi made quick calculations in his mind.
Panasonic has two agents in Hong Kong, one is Pingba Electric and the other is Fangji.
The purchase price of the two is about the same, around 1380 Hong Kong dollars. Don’t look at the Pingba’s gross profit of more than 500, but it still has to bear part of the personnel wages, property rent, marketing expenses, tax expenses, etc., the net profit Definitely a big discount.
Relatively speaking, Fangji saves a lot of costs and expenses, with fewer employees, cheap properties, almost no marketing expenses, and the price is much more expensive than Pingba, with a retail price of 2,000 Hong Kong dollars and a wholesale price of 3,200.
Yes, the wholesale price is more expensive than the retail price.
"The person who bought it is from Yuen Long, right?"
"It's local, but it hasn't been long since I came here. I guess this color TV will eventually go there."
"En." Nan Yi pondered for a while, and said, "Go and hire a few promotional vehicles to promote it in Tianshuiwei, Lau Fau Shan, and the port area.
The slogan is like this: Fangji Electric Store, 21 Yao Panasonic color TV, the wholesale price is only 3200, the supply is sufficient, and you can get as much as you want.
Remember, one time in Cantonese and one time in Mandarin, and it will be played in a loop like this. "
"Nansheng, is this okay?"
Nanyi smiled, "Is it okay, you will know if you try it."
"Okay, then I'll go find the car."
Nan Yi didn't stay long in Fang Ji, after chatting with Fang Kong, he went back to Repulse Bay to pick up Liu Zhen, and the two went to Yaliu Street together.
"Nanyi, what are you doing in Yaliu Street?" Liu Zhen asked in the car.
"Go and find out about the market of color TV."
"You want to do color TV business?"
"It's not that I want to do it, but I'm already doing it."
Then, Nan Yi told Liu Zhen about Matsushita's agent and Fang Ji.
"The wholesale price of 3,200 Hong Kong dollars, the wholesaler approves it back, what price will the goods be shipped out?"
"To popularize a piece of history for you, in 1958, the first Jingcheng brand 14-inch black and white TV was born in Tianlong 712 Factory, which is our first self-produced TV in China.
In December 1970, the first domestic color TV was also produced in Factory 712, but this was an experimental color TV, and there was no possibility of mass production.
Since last year, Shanghai TV Factory has introduced a color TV production line from Hitachi, and 712 Factory and Jingcheng TV Factory have introduced production lines from Toshiba and Panasonic respectively.
There is still a vacuum period of about two years after the completion of the construction of these production lines, the digestion of technology and the launch of products. It will take at least three or four years for their products to stabilize.
I estimated the cost of each domestic color TV and the terminal pricing standard of domestic industrial products in the past. On the whole, I came to a conclusion that the price of a domestic color TV is about 100 yuan per inch. "
"According to what you mean, the domestic 21-inch color TV will sell for about 2100 RMB?"
"Hehe, you should count the price of the 17-inch one, not the 21-inch one. The 21-inch one is the latest technical standard, and the domestically imported production line cannot produce it at all."
"Oh, so the domestically produced ones sell for more than 1,700?"
"almost."
"The current Hong Kong dollar and RMB exchange rate is 3.2?"
"right."
"That is to say, if you wholesale a set of 1,000 yuan, it will be about 2,000 yuan in the hands of ordinary people?"
"What do you think? When the TV sets are in the hands of the common people, there are at least two channels in the middle, and three or four channels if there are more. Let me tell you, when the TV sets are in the hands of the first channel, they will sell them at a wholesale price of around 2,000. .
Going down one by one, when the TV is in the hands of ordinary people, the price must be at least 3,500 and go up, and I estimate it will be around 4,000. "
"A color TV with more than 400 yuan will cost nearly 10 times in the hands of ordinary people?"
"Basically, it's because people in every link probably won't take the initiative to pay taxes. Otherwise, it's normal for the terminal price to sell for six or seven thousand."
"It's really huge profits." Liu Zhen said with emotion, "Nanyi, why don't you put the price... No, the TV set in Xiangxi is not expensive?"
"Yes, it's not expensive. You'll find out when you visit Apliu Street."
After a while, the car arrived at Yaliu Street, and the two of Nan Yi went to shop one by one.
Apliu Street has a complete range of electrical appliances, including high, medium and low-end brands in the world.
For example, for TV sets, there are second-hand goods of one or two hundred Hong Kong dollars, and locally assembled goods of about five hundred. The price of color TVs ranges from a few hundred to fifteen or six hundred.
A 22-inch color TV only costs about 1,600. The owner told Nanyi that it was a famous brand, but Nanyi looked up and down, left and right, and couldn't tell which brand it was.
Needless to say, it was either Li Jiapo or the assembled goods from Taiyuan.
Parts for various parts of color TVs are now easily available in Japan and South Korea. If there is an electric Luo Railway and a site, you can build a color TV "production" factory.
In two years, there will be a lot of private TV operators in the mainland, assembling TVs with parts obtained from unknown sources, and selling them for takeaway.
As long as it is dozens or hundreds of yuan cheaper than supply and marketing cooperatives and department stores, there is no need to worry about selling it.
"The people in Xiangxi are really happy. You can buy a color TV with one month's salary." After walking down Aliu Street, Liu Zhen said with emotion: "When will this condition be achieved in China?"
"I believe there will be such a day, maybe at a certain stage, as long as you go out to travel, dance and dance every day, you don't have to do anything, and you can get tens of thousands of dollars a month."
"You really dare to think, no matter what stage you reach, you can't get something for nothing."
"Why is that impossible? Wait until you retire to receive a pension. You can look forward to such a day. I can't do it anymore. I plan to move my household registration back to Wenchangwei and become a rural household registration again."
"If you move back, then I will move back too."
"That's up to you. When your job is settled, your household registration must follow the unit."
"Then your account is still in school?"
"It's gone. Lao Ke from the Second Light Bureau has transferred my file and household registration to Shenzhen. I am now a collective account of the Second Light Bureau."
"oh."
...
Speaking of Fangji, Fang Kong listened to Nanyi’s instructions, and quickly found a few vans, decorated the vans, pasted advertising paper, and installed speakers. The fleet is mighty in the Yuen Long area shuttle.
After three days, the residents of the New Territories near Sham Tung Wan and Sham Tung River already knew that there was an electrical appliance store called Fang Kee, and their brains were probably amused. They dared to sell the TV set for 3200, and it was still at the wholesale price. .
They want to see, who are the brains who will buy it.
In fact, Nan Yi did not tell the truth when he told Liu Zhen that the price of Fang Ji’s outbound shipments could not reach 3,200 Hong Kong dollars, and the average value could only be around 2,800 Hong Kong dollars.
This is because he has to be concerned about the power of the clubs here in Yuen Long. It is impossible for Fang Ji’s color TVs to be wholesaled directly to tourists from the mainland. to 4,000 Hong Kong dollars.
As long as one or two orders are made, the power here in Yuen Long will touch Fang Ji's head along the vine.
"Johnny, have you seen The Godfather?"
"Boss, I've seen both."
"Really? I've seen it too. I like the bloody horse head very much. That plot is very good, and I still remember it."
"Yes, I like it too."
"nice! You love it."
In the courtyard of the villa, Nan Yi and the bodyguard Johnny were talking inexplicably.
At the foot, Nan Ruobing raised a short called "Yi Zai", stretched its limbs on the ground, flew over to Nan Yi's thigh, meowed twice, and rubbed its head against Nan Yi's stomach again.
Nan Yi knew that Yi Zai was begging for sex.
Putting his hand on Yi Zai's head, and gently moving it up and down, Yi Zai let out a soft cry, resting his forehead on Nan Yi's thigh, closing his eyelids, and snoring gradually started.