Chapter 509 Buyout of Advertising Time

Chapter 509 Buyout of Advertising Time

"I said Que'er, why did you come here to eat?"

Standing at the door of the common people's restaurant, Nanyi couldn't help frowning when he saw the noisy scene through the door.

"There are memories of my childhood here, my dad used to bring me here often."

"In your memory, I don't think it is like this now." Nan Yi pointed at the crowds in the store and said.

Although a lot of private restaurants, large and small, have been opened in the capital, they are scattered throughout the entire capital, and it is impossible to have them in every street and alley.

Some people want to go to a restaurant to improve their food, but they don’t want to travel far, so they can only go to the nearest one. If there are private enterprises, they can eat private enterprises, and if they have state-owned enterprises, they can eat state-owned enterprises.

Therefore, although private restaurants have affected the business of state-run restaurants, the impact is limited. At most, it will reduce the number of people waiting in line to eat.

Looking at the dense crowd, Jin Que'er also frowned, "Why are there so many people?"

"How long has it been since you came?"

"I haven't been here since college."

"That's not surprising. Let me ask you again, are you sure you want to eat here?"

"Just eat here."

"Okay, you go grab a seat, I'll go to the window to buy vegetables."

Nan Yi said a word, and then squeezed towards the vegetable outlet, he saw the gaps, he got into the gaps, and left the diners behind, and finally stood beside a fat girl.

Beep, a bunch of dishes were announced, food stamps and money were presented, and after taking a few slips, I just waited at the food outlet.

Waiting and waiting, finally waiting for his dish to be handed out from the dish outlet, Nan Yi hurried up to pick up the dish, put a pot of loose beer in his elbow, put a dish on the pot, and took a dish in each of his left and right hands, There are two dishes and cups left for Fat Girl to help with.

Stepping on mandarin ducks and butterflies, with a twisted waist and limbs, passing between the standing posts that can be pushed and pushed, it is easy to find, only to see a group of people sitting on a table Canary.

"Excuse me, you are tired, move your position."

Nanyi missed the people standing around the table, and finally sat down on the stool.

Pulled out two pairs of chopsticks from the chopstick holder, rubbed them with a handkerchief, handed one pair to Jinqueer, teasingly said: "Is there a good childhood memory?"

After finishing speaking, Nan Yi turned his head and said to the buddies behind him: "Hey, man, I haven't eaten yet. My intestines are empty. Excuse me. You can shake again when I'm full."

"It's not good at all, and I regret it a bit now."

Jin Que'er looked at the two people sitting opposite, then looked up at the several people standing behind them, and felt the heat on the back, eating a meal and being stared at by so many burning eyes, can you not It is not ordinary people who eat in a hurry.

"I have to continue to eat if I regret it. It costs a few dollars. Would you like some soup and medicine?" Nan Yi asked with a flagon.

In the past, people in Beijing didn’t catch a cold with beer. Not only could they not taste its bitter aroma, but they also couldn’t feel its killing power. Decoction or horse urine.

"Come on, my mouth is really dry."

Jin Que'er held the wine glass, waiting for Nan Yi to pour him wine.

Nanyi poured wine for both of them, picked up the cup and touched Jinqueer, and drank it down with his head raised.

The same goes for the canary, with only a little froth left in the cup.

"Brother, do you know how beer got its name?"

Nanyi picked up the jug and poured wine for both of them, "Are you trying to test me, or do you want to praise your hometown? I know you are from Qindao, and I also know that domestic beer first appeared on your Qindao. I also know that the word beer for beer was invented by you Qindao people, and there was no such word in the past."

"Senior brother is well-informed." Jin Que'er smiled, picked up the wine glass and poured himself another glass, wiped his mouth and said, "Senior brother, are you looking for me to advertise on our TV station?"

"I have this idea. Come on, start flattering me now. If the shooting is good, I will do more commercials. If the shooting is not good, I will not do any commercials."

In terms of TV commercials, Chaoting TV is relatively lagging behind. In January 1979, Shanghai TV aired the first commercial—Shangui Yangrong Wine, and then broadcast the Swiss Rado commercial in March.

As soon as the other local brother units saw that Shanghai and Taiwan were broadcasting advertisements, they followed suit, broadcasting advertisements one by one, and opened up this source of income.

You must know that in the past, the TV station relied entirely on the appropriation from the superiors, and the money was tight. The employees only had basic wages, and they didn't even pay any bonuses. With advertisements, bonuses are temporarily forgotten, but the food in the cafeteria can be improved.

However, Chaoting TV did not establish the advertising department until November 1979, when the Propaganda Department approved news organizations to undertake advertisements.

Local stations are far away from the sky and the emperor is far away, so they are more courageous. Hong Kong movies are released secretly, so there will naturally be many viewers. Enterprises consciously doing TV advertisements like to find local stations, and never think of court stations.

Besides, normal people don’t have the tendency to be abused, right? If you look for a local station, even if you’re not being begged, you can still have an equal dialogue; if you look for a court station, not to mention that the advertising effect may not be good, you have to look up and be careful. Why bother? Woolen cloth?

So, the life of the advertising department of the court station is not easy, and the life of Jinqueer, the deputy section chief, is even more difficult.

Nan Yi inquired, the chief of the advertising department is a veteran TV person, and there are acquaintances everywhere in the station, with old qualifications and a wide range of people. If the advertising department has achieved results, he must be the one who will wear a big red flower to give the award on stage. Jin Que'er has to stand at the back; but if it's against the board, Jin Que'er has to be the first, and the section chief hides behind.

This is the performance of advanced productivity, and the soul of the advanced structure of enterprises and institutions - seniority ranking.

If an old man who has read newspapers for 30 years in his work unit and has knit knitting all his life is told what to do by a young man who has just joined the work unit, isn’t that a disordered government and a bad relationship?

"Senior brother, a glass of wine is one thousand, how many do you want me to drink?" Jin Que'er raised his glass again after hearing Nan Yi's words.

"Hahaha, come on, there's no need to do this between us." Nanyi pressed Jinqueer's hand to raise his wine glass, and said, "I'm looking for you this time, and I have something good to take care of you. 30 seconds before and 30 seconds after the news broadcast , I want to pack it up, one pack lasts three years, one dollar per second, okay?"

"One dollar, senior brother, you are not dreaming, your price is too low, and it is impossible in three years, the situation of TV advertising will only get better and better, the price will definitely go up, we are now dawn The darkness before, if you are serious, the contract can be signed for a maximum of one year, and the price must be negotiated."

"Don't discuss it, believe it or not, I put the advertisement in the sketch of the Spring Festival Gala?"

"Yes, of course I believe it. It's not like no one has done this before. The advertising effect of the Spring Festival Gala is good, but it also has limitations. Brother, you want 60 seconds of advertising time, so you can't just advertise a product? Who knows you To promote several products, this Spring Festival Gala cannot do multi-product promotion.”

"Okay, keep your head clear. I do want to advertise several products, but it's none of your business. Don't worry about how many ads I have. I'm talking about time buyouts. Anyway, the ads Before you leave, you must review it, and I guarantee that you will not violate the rules."

"It's really none of my business. The amount of advertising is related to the price. If I don't know how many advertisements you want to place, I can't give you a quotation."

Jin Que'er studied law in college, but after graduation, she joined the imperial court to work. If it were someone else, she wouldn't care if Nan Yi had to post a few advertisements, but it's her instinct to stick to words, and others don't care about details. She wants to pick.

"Then let's stop talking. I'll call your section chief tomorrow. I haven't rubbed roast duck for a long time. I'm panicking. I just want to slaughter him a roast duck."

"Well, brother." Jin Que'er put down his chopsticks, took Nanyi's arm and said coquettishly, "Do you want to go to Quanjude or Bianyifang, we will go now, and you can eat as many as you want."

"In the public, don't gossip, be careful that I will sue you in the court and sentence you for obscenity." Nan Yi tapped Jin Que'er's hand with chopsticks, and said playfully: "In our countryside, a The year is not 365 days, but 320 days, and the family is also poor, and has never seen big bills, and the ones who see the most are Sister Huang and Sister Su [the two girls on the two corners].”

"Brother, we are the new generation in the 1980s. Every day should be vigorous and meaningful. We can't just let it go. Therefore, it is better to have 365 days in a year. A few days ago, I went to the rolling mill. , the steel-making master in it looks like a movie actor [the pattern of Wu Yuan is a steel-making worker].”

"I think we should stop talking, your time is too precious, don't waste it on me."

The advertising time ceiling of Chaoting TV is about 41,000 seconds, which is the price of the extreme depreciation of money and the golden age of ratings. Now Jinqueer dares to ask for a price of 500. Either she is crazy or Nanyi is deaf.

"Don't!" Jin Que'er put her arms around Nanyi's hand again, and said pitifully, "Brother, I have a miserable life in the advertising department. You must help me. I can go back to Taiwan to ask for instructions on the price. I will definitely give you the price." You fight for the best price."

"Okay, seeing how pitiful you are, you can go back and make a plan for me. The contract can't be signed for one year, at least two years. Give me a discounted price and make some extra money."

"Okay, okay, how can I introduce you to Taili? I can't say that you are my senior brother, just a young man unemployed. If you say that, Taili won't talk to you."

"The second-class financial officer of Wenchangwei Village, the chief strategy officer of Nanchen Liquor Industry, and the chief executive officer of Genzhengmiaohong Advertising Company, the great-grandson company of the Asia-Pacific region of the Earth Division of Marstang Qianyan Group."

Jin Que'er blinked, and said playfully, "Brother, can you translate into adult language?"

"Wenchangwei village deputy accountant and director of the Beijing Office; Nanchen Liquor Enterprise Propaganda Section Chief; I opened an advertising company called Genzheng Miaohong. In order to expand international influence and expand international business, I found two people for the company. foreign shareholders.

One is the son of an African chief, and he will be able to take over his father's position in a few years, and the other is his father's second job, and he will become a media tycoon in China.

There is something I want to say before, if this matter goes forward, one of them will definitely come forward to sign the contract in the end. If there is any trouble in your station, it’s okay if nothing happens. If there is a problem, it will be an international incident. "

"Brother, you're such a thug, you're so self-respecting."

"Hey, without a bald eagle on the left and a black-faced man on the right, how dare I, a little mouse, be a bridesmaid for a cat." Nanyi said with a sour smile.

"Brother, in terms of culture, the country has not liberalized foreign investment. Is your advertising company engaged in joint ventures?"

Nan Yi glanced at Jin Ling'er and said, "Who told you that I run an advertising company? My nickname is Genzheng, my African buddy is called Miao, and the Chinese name of my Chinese buddy is Hong Advertisement. The three of us partnered to open an advertising company." A teahouse that sells big bowls of tea.

For the convenience of paying taxes, the names of the three people were combined to register a Genzheng Miaohong Advertising Co., Ltd.

As the CEO of Dawancha Teahouse, on behalf of Wenchangwei and Nanchen Liquor, I am negotiating with your TV station to buy out advertising time. Is there any problem with this? "

"No problem, absolutely no problem, I don't care if you are a decent person or not, as long as you give decent money." Jin Que'er waved her hand and said.

"The money must be serious. It's all grown from the ground." Nanyi said, picked up the cup, drank the loose beer in it, and turned to the buddies behind him: "Don't rush, Here we go."

When Nan Yi said it just now, the buddies behind would not put their feet on the stool and shake, but now they started shaking again. The meaning was obvious. It was nothing more than urging Nan Yi and the two to get out and give up their seats.

"Let's go, there's no way to eat this meal."

"good."

Nan Yi and Jin Que'er both squeezed out of the restaurant, covered in sweat, no different from a soaked chicken that was fished out of the water. On a hot day, there are only two ceiling fans in the entire restaurant, and the heating body is densely packed at 37 degrees and 6 degrees.

Facing the cool wind blowing from the street, the two of them cooled off for a while, and when their bodies became sticky, Nan Yi said: "Half of the buyout fee can be in foreign exchange, and it can be in US dollars, Japanese yen, or Hong Kong dollars." , How to handle it, you can figure it out, I, as a senior brother, can only help you get here."

The task of earning foreign exchange is everywhere, and everyone does it. First, it is negotiated in RMB, and in the end, Jinqueer can negotiate foreign exchange, which is a great achievement. The operation is good, not to mention walking up, no matter how you can add a strong stroke to your resume.

"Thank you, Senior Brother." Jin Que'er said excitedly.

"No thanks, this place is not far from your house, we each passed away, sweating all over, I have to hurry home and wash."

Nan Yi waved his hand and walked away on his own.

Wenchangwei's company in Xiangtang, Wenchang Holdings, has a lot of Hong Kong dollars in its investment account, and the expenses are not small. The yuan in the village's account is already tight, but the people in the village committee don't have much sense of urgency.

Otherwise, it is basically impossible for the self-supporting business to be affiliated with last time.

In order to tighten the strings of the village committee, and in order to deal with the dirty hands of picking peaches that may appear at any time, Nanyi has a plan to consume Wenchangwei's book funds, increase the overall debt, and strive to achieve Wenchangwei's debt ratio to 95. % or more, it is best to be insolvent.

"Pick peaches, let's pick them. I've turned Wenchangwei into a muddy pond and a meat grinder. Come on, grandchildren. Come and pounce on me. I'll make you feel like you won't be able to eat meat."

Back at the old bungalow, Nan Yi saw a middle-aged man added to the family.

The middle-aged man has good facial features and good looks. She is a little girl who still has misunderstandings about the word love, and she likes the handsome uncle type very much.

The person who came was Yan Du, Yan Rou's father.

"Uncle Yan, here you come. Have you visited Yan Rou in New York?"

"I lived in New York for two months." Yan Du said while cupping his fists.

"Uncle Yan, don't worry about old-fashioned things from now on, you can order casually here. Let's be wronged on the second floor for now, and you can move to the next door in two days."

"Okay, old..."

"Call me Nanyi directly in front of outsiders, but usually just call me Mr. Nan."

"Yes, Mr. Nan."

"You can do whatever you want, I'll go upstairs and wash up."

While taking a shower, Nanyi was still thinking about something.

There are only two female bodyguards, Ruan Zhiling and the others, in the old bungalow, and the security is too low.

Now there is an extra Yan Du as a housekeeper, and he has to be accompanied by four bodyguards in the name of apprentices, an aunt who takes care of the children, and a cook in the name of a part-time worker.

Nanyi planned to open a painting workshop next door after buying the house next door, with Yan Du as the master and four new bodyguards as apprentices.

The word bodyguard is still too sensitive at the moment, especially when it's hooked up with Liu Zhen.