Chapter 915 Give Shares
"I have summarized the crooked tricks I thought of. The first one is the medal law I just told you, so I won't go into details. The second one I call it the non-advertising law. It's very simple to say, that is, the advertising It didn't look like an ad.
Find someone from Beijing Dachuan in Beijing, Hai Daguang from Shanghai, and Yang Fugui from Yangcheng, and let them speak their dialect to say that the product is good, not like endorsement, just chatting and chatting with neighbors in the usual way, the more life the better ;
Or go find the most famous presenter, preferably the one who hosts the news, let him sit in front of the studio, and read out solemnly: According to reports from XX News Agency and XX Daily, Happiness Water is becoming a new phenomenon popular all over the country Generation mineral water brand.
Listen well, the next thing is the key, after the host reads this script, he still has to say four words, 'The broadcast will be broadcasted below', stop here, don't go on, if you go on, you will cause a big disaster. Whoever wants to use this idea, it is best to choose a sub-brand with the homonym of "broadcasting below". "
"Student Nanyi, your idea is really crooked. It's easy to be caught." Zhao Yu smiled.
"You can do it if there is no law prohibiting it. There is no advertising law in China. The most is to remove the advertisement. This idea is absolutely easy to use. Maybe tens of millions of sales will come out. I am telling you the next one, the fake foreign devil Dafa .
If it is rough, just choose a foreign name. If it is more refined, you can go to Europe and the United States to find a small family business with a long history, and spend a small amount of money to buy the company. A foreign brand that has been around for a hundred years, maybe hundreds of years, will be in your hands.
This idea is not new. Several clothing brands are already using it, but ordinary people still use it, and it will not be a problem to use it for a few more years. "
Nanyi went on to talk about exaggeration, expert method, secret method, and demonstration method. He picked out a few of the crooked tricks that would appear in advertisements in the 1990s and even a little further, and they were worth tens of millions, and they could create ten million dollars. The "golden idea" with hundreds of millions of sales was taken as a joke by him.
On the other side of the capital, Hui Zesang, as a representative of the management, is inspecting work in Huayi.
Huayi's own computer has been successfully developed, and Yu Youcheng, as the president, personally demonstrated it to Hui Zesang, "Mr. Hui, our Huayi Pentium computer uses relatively advanced hardware in the world, and it is equipped with our own research and development. The Chinese card is no worse than the Chinese card of Zhengtu Company in terms of function. As for the software, we have pre-installed several internationally popular free software..."
"President Yu, you don't need to tell me these things. I don't understand computers. I just need to know whether our computer is better than the fantasy computer."
Yu Youcheng said confidently: "Ours is much better than fantasy computers."
"That's fine, let's quickly study how to sell it. I'm under a lot of pressure after investing so much money. Zhong You, the current international environment is not good for us."
Yu Youchen said in surprise: "Mr. Hui, I understand your pressure, but what do you mean by the unfavorable international environment?"
"Didn't you pay attention to the international news? The world pattern is changing. Some people already feel that Batumi's embargo measures are incompatible with the fierce competition in the world's economic and technological fields, and some countries regard Batumi as a tool for mutual trade wars." , So, someone has proposed to disband Batumi.
With Batumi disbanded, major international brands such as Compaq, HP, and IBM will come to the mainland. Once they come, our competitive pressure will be great. good. "
Yu Youcheng's head immediately grew bigger when he heard Hui Zesang's words. He really didn't pay attention to this issue before. He was happy to hear the news that Batumi might be disbanded, but also worried that if Batumi disbanded too quickly, It is really a big impact on Huayi Computer.
"Mr. Hui, come to my office, let's talk about how to build sales channels."
Two days later, Nanyi received Hui Zesang's report on Huayi. At this time, he had just handled the transfer of Huayi's shares. Huayi no longer belonged to Nan's, but belonged to Xueshan Trust.
The report is mainly about the establishment model of sales channels. Nanyi just read the beginning and didn't look down. It is too professional and American. If it is a different product, it will be a good model, but the computer is not good.
Computers costing tens of thousands of yuan each rely on piecemeal knock-offs by ordinary consumers. Given the current domestic situation, the sales volume will be very limited.
How many households in a city can afford a computer, and how many of them have the intention to buy a computer? This question can easily be answered roughly. Nanyi is not optimistic about the current domestic PC consumer market at all.
Soon, Nan Yi flew to the capital and made a pot in the old house. As soon as Lai Biao arrived, the two would start working together.
Lai Biao ate a few mouthfuls of meat and said, "Is there business with me today?"
"Yes, very serious."
Lai Biao put down his chopsticks and lit a cigarette, "Speak, I'll listen."
"Hua Yi is mine, you know that?"
"Know."
"Let's put it this way, when I invested in the establishment of Huayi, I didn't expect to make much money. From the beginning, I designed its shareholding structure, of which 20% was reserved for state-owned assets, and 70% was reserved for employee unions. That is, full-time shareholding, and the remaining 10% is reserved for shareholders, before there were only my children, and now I want to add one.”
Lai Biao rolled his eyes at Nanyi, "You wouldn't say it was me, would you? It shouldn't be, you should have done it earlier."
Nanyi waved his hand, "It's not you, but it's related to you."
"Tenderness?"
"Yes, you give me one dollar, and I'll give her 2% of the shares."
Lai Biao thought for a while, "Do you want to go the way of unit procurement?"
"Biaozi is just a Biaozi. It's clear. That's right. Huayi has just successfully developed Huayi computer. Now it's time to sell it. I'm not optimistic about the purchasing power of individual consumers. I can only take the path of unit procurement."
"It's useless for you to tell me." Lai Biao took a puff of cigarette, "The matter of Wen Wan has to be decided by herself."
Nanyi put some bean sprouts into the pot, pulled them with a slotted spoon, and said, "I have a few, I just want to say hello to you first, if you don't like it, I won't look for her, lest you bear grudges against me."
"What is there to bear grudges for? I have no problem here. You can talk to her yourself. Lao Nan, you are worthless. I don't understand Huayi." Lai Biao laughed , said.
Nan Yi patted his chest, "I am patriotic."
"Come on, which of us and who, I can basically understand your little thoughts. The efforts you put in were for Liu Zhen in the past, but now there is another Wuwei?"
"You are not talking nonsense. Before having a child, I lived for myself. Having a child is for the child. I am actually not very competent as a father. I have not lived for the child wholeheartedly. I am still very self-conscious now. " Nan Yi said, shaking his head.
"You've done well enough, do you really want Wuwei to go into politics?"
"My subjective thinking is this. Inaction is still young. I don't know what he thinks yet. I can only prepare first. If he really wants to develop in this direction in the future, I can also give him a little help."
Lai Biao shook his head, "I don't know what you think, this road is not easy to walk, you will not leave all your property to your American son, right? A little leakage between your fingers is enough to do nothing for a lifetime, why let him live so tired."
"Humans always look at the heights of the mountains. Which man doesn't think other people's wives are better? Old Mr. Qian Zhongshu made it clear a few years ago. In a siege, those outside want to go in, and those inside don't want to come out." .”
Lai Biao smiled wryly, "Is this what the besieged city meant?"
"Whether the meaning of siege is not important, as long as you understand what I mean."
"Forget it, let's not talk about this with you, let's have a relaxing chat. Is there anything new happening outside?"
"There's nothing new, the sea is calm, only a farce has just happened in the White House in Moscow. You should be able to hear the news."
"I heard, but the details are not too clear, tell me."
Nan Yi and Lai Biao chatted about gossip about Moscow while they were cooking. What the Soviet Army did in Berlin back then.
At eight o'clock, Nanyi came to Baiwanzhuang, and saw Gong Xue, who was wearing a red OL women's clothing, standing on the side of the corridor, looking forward, when Nanyi's car appeared, a smile appeared on her face .
Nanyi got out of the car, came to Gong Xue, pinched the white flower on the collar, "The flower is not close, it would be better to change it to a diamond or crystal one."
"I don't have one, you give it to me." Gong Xue brushed her hair, "The smell of wine is not strong, you only drank a little?"
"Well, I don't drink much. My own jewelry store will open soon. When the time comes, I will help you get a distinguished membership card. Just go and get whatever you want."
Gong Xue smiled sweetly, "Do I still need a card?"
"Of course I want it. It's okay to get a discount. I can't get it for free. I'll just pay for it."
Gong Xue pressed her face to Nanyi's chest, and said quietly: "I don't want diamond jewelry, I just want you to come and see me more."
"Yes." Nan Yi caressed Gong Xue's face, and said with a smile: "Old woman, don't be sensational, act like a wolf like a tiger, hurry up and wash for nothing."
Gong Xue thumped Nanyi's chest, blushing, "I hate it."
After a long, long time, Nan Yi came to the dining room, and saw a mynah standing in mid-air, approached and looked at its fur for a while, the mynah suddenly opened his mouth and said, "Can you speak human language?"
"Hey, you can talk."
"You are so beautiful, you are so beautiful." Mynah didn't respond to Nanyi's words, but just called mechanically.
"Well, I thought I had a high IQ."
Gong Xue came out of the kitchen holding the dishes, and said after hearing what Nan Yi said: "A Yi can only say a few simple words."
"Well, you just bought it not long ago?"
"You haven't been here for a long time, how do you know that I just bought it?" Gong Xue asked in surprise.
"The first sentence it said, the owner of the flower and bird shop will definitely not teach it that sentence. If the customers ask him too many questions, it will remember it."
Gong Xue came to Nanyi, "What does that have to do with when I buy it back sooner or later?"
"You don't always like it to say 'can you speak human language'? If you bought it for a long time, you would have already adjusted it."
"False, what if I don't know how to train?"
Nan Yi imitated mynah and shouted: "You are so beautiful, you are so beautiful, is this what you taught?"
"I taught it, am I not beautiful?"
"Pretty, but also quite narcissistic. You call the bird Ah Yi, and next time you buy a fragrant pig and call it Anan, it's all done."
"Pigs can't do it, it's too noisy. I plan to buy bastard. I won't call it Anan, but Nanyi." Gong Xue couldn't help laughing out loud as she spoke.
"It's up to you." Nan Yi embraced Gong Xue and came to sit down at the dinner table, "I'll tell you something serious."
Gong Xue: "What's the business?"
"There is a new wine for young people that is about to go on sale, and I plan to make an unreleased film to advertise it."
Gong Xue: "How can it spread if it's not released?"
"Listen, let me tell you in detail. The general content of the film is as follows. There are six American college students. One of them is an overseas student from Hong Kong, one is an overseas student from the Mainland, two are from the United States, and the other two are from the United States. International students from other western countries, three men and three women or four men and two women.
At the beginning of the film, we will first show the six people's study and life in the United States, especially the ideology of American college students, what they care about and what they talk about.
The six people became friends because they all liked Chinese food. One day they made an appointment to travel to China and planned to taste all the delicacies of China in a few months. What follows is their experience in China, food, economic progress, History, and getting to know college students in China, the ideas of the two sides collided. "
"It's gone? Where is the ad placed?"
"The scene where ideas collide. Around a bonfire, everyone gathers together, holding wine bottles in their hands, and discussing their views on the world together."
Gong Xue put a bowl of porridge in front of Nanyi, and put her chopsticks on top of the bowl, "From what you said, I didn't hear any bright spots. You said you don't want to show it, are you planning to spread it among college students? Video tape? Or Screening in school?"
"I'm not a professional, I only have a general idea. The rest needs to be perfected by you and others. Find out what college students are thinking about and what they want to do. The content of the film should catch their pain points and itches. And give them a sense of national pride."
"It's a bit big, how much budget are you going to invest?"
Nan Yi took a sip of porridge, "You need to tell me this, the list is handed over to you, you make a plan and budget, hurry up, I will see the script in a month, and the film must be finished before the end of the summer vacation."
"Let's talk about the approximate budget first. I have to measure how much effort I need to put in."
Nan Yi thought about it and said, "One million, if you want more, it depends on whether the script is eye-catching."
Gong Xue said with disdain: "The money is a bit low, our company can't earn much, so introduce more good jobs to us in the future."
"Huh? Listening to your tone, Wangbei Media is yours?"
"No matter who it is, I will be responsible for the people below." Gong Xue said as a matter of course.
Nan Yi nodded in satisfaction and said, "That's right, he looks like a superior."
"Of course, I've been sitting where I am now for almost six years. What are you going to do today?"
"Nothing, just wait for a call."
Gong Xue smiled happily, "I won't go to work today, let's just watch the video at home, okay?"
"Okay, I should have time in June or July, and I will accompany you to live in Austria for a month."
"real?"
"Um."
"Hurry up and eat, let's exercise after eating."
"Come again?" Nan Yi's liver trembled.
Gong Xue spat: "What are you thinking, I mean go downstairs to play badminton."