Chapter 1023 The Blowing Number

Chapter 1023 The Blowing Number

"This question is more complicated. The official name of donkey-hide gelatin is yellow gelatin. In the Tang Dynasty, the quality of yellow gelatin boiled with Ajing water was the best, and yellow gelatin was also called donkey-hide gelatin.

Perhaps at that time, donkey-hide gelatin was a grade term, representing the best among yellow gelatins. Naturally, pharmacies liked to call their yellow gelatin donkey-hide gelatin. Over time, the name donkey-hide gelatin replaced yellow gelatin.

From the Tang Dynasty to the Song Dynasty, there was no strict distinction between cowhide donkey-hide gelatin and donkey-hide donkey-hide gelatin. In the prescriptions during this period, the two kinds of donkey-hide gelatin were mostly common.

But from the end of the Northern Song Dynasty to the Ming Dynasty, the two kinds of donkey-hide gelatin began to be distinct. The cowhide donkey-hide gelatin was called yellow gelatin, and the donkey-hide donkey-hide gelatin was the only donkey-hide gelatin. The cooking method also began to change. "

After Huangfu Ming added some wine to Zhen Wenjing, he continued: "In terms of ingredients, the ingredients of horse hide, pig hide, cowhide, dog hide, and donkey hide are all similar. They seem to be common, but they are actually different in essence.

Just like graphite and diamond, both are composed of simple carbon, but in the process of their formation, the temperature, pressure and environment are different, resulting in different structures.

The donkey-hide gelatin made by the ancient method is based on the common points of cowhide and donkey skin, so it can be used in common prescriptions. With the clear distinction between yellow gelatin and donkey-hide gelatin, the two types of gelatin have developed in two different directions in terms of cooking methods. .

Over time, the two gums have become two completely different medicinal materials. Donkey-hide gelatin is donkey-hide gelatin, and can no longer be equated with yellow gelatin, nor can it be said that donkey-hide gelatin is a type of yellow gelatin. "

Zhen Wenjing nodded, "Understood, it turns out that cowhide donkey-hide gelatin and donkey-hide donkey-hide gelatin are two different things."

"This is not the most important thing. Various ancient prescriptions using donkey-hide gelatin can be called magic medicines, which can cure many difficult diseases. It seems miraculous. In fact, after a closer look, many diseases in ancient times were caused by lack of supplies. Not too much food-related."

"Malnutrition?"

"Yes, all kinds of strange diseases appear because of malnutrition. Many diseases do not require medication. As long as the patient is supplemented with nutrition, the symptoms will naturally disappear.

Using modern medical theory to explain, donkey-hide gelatin is rich in iron and protein, and when combined with other medicinal materials, it can just supplement the patient's nutrition, which is what traditional Chinese medicine calls blood enrichment, which is the main cause of the disease. "

As he said that, Huangfuming showed a sullen look on his face, "Actually, I don't quite agree with Fuji Pharmaceutical's entering the field of donkey-hide gelatin. Apart from nourishing blood, donkey-hide gelatin is only effective in nourishing yin. Other medicinal materials with better efficacy can exert the same effect. The times have changed, and the sanctity of donkey-hide gelatin should fade away, it is just a common medicinal material."

"President Huangfu, after what you said, I have a better understanding of the reason why the headquarters wants to launch the Ejiao project."

"Please advise."

Zhen Wenjing took a sip of wine, moistened his throat, and said, "First of all, donkey-hide gelatin has a profound historical heritage and a solid foundation of trust from the masses. Many people agree that donkey-hide gelatin is a good thing, which has the characteristics The first element of hype.

Secondly, there is a parent company, Bragging Cowhide, which has been immersed in the field of cattle and sheep leather for many years. The operation modes of cow and sheep skin and donkey skin are similar. Well, it's easy to get started.

There is also a parent company on the bragging, which has its own pastures in several major pastoral countries around the world. Because the breeding method of rotation grazing has been implemented all the time, many grasslands are vacant, and some of them can be allocated at any time to set up donkey farms. It is also why donkey skin blowing has a business of breeding control.

There are also parent companies above the parent company, which have trade channels in most parts of the world. In Kenya, Botswana, Colombia, and Kyrgyzstan, where there are more donkeys, it is easy to establish donkey import and export channels, and it is not difficult to form a channel. short-term monopoly.

This also means that we can control the distribution of benefits, and the fattest piece of cake belongs to us.

And the most important point, as you said, donkey-hide gelatin is just a common medicinal material, with or without it, high or low, it will not affect the normal life of ordinary people, we can do everything possible to push up its price to get the maximum benefit. "

"To push up the price of donkey-hide gelatin, you need to exaggerate its medicinal value, which will kill you." Huangfuming still looked worried.

Zhen Wenjing laughed, "President Huangfu, you are wrong. We don't need to exaggerate the medicinal value of donkey-hide gelatin, but to redefine donkey-hide gelatin and package it as a top-grade health nourishing product. Different from other donkey-hide gelatin, only the donkey-hide gelatin boiled by Buer Shenquan is the best donkey-hide gelatin, and only the donkey-hide gelatin is the top grade for nourishing the body."

"Buer Divine Spring?" Huangfuming said thoughtfully, "There are quite a few small islands in the surrounding waters of Qiongdao, contract an unnamed small island with beautiful scenery, and change its name to Buer Island?"

"The scenery is not important. As long as there are fresh water streams on the island or fresh water can be mined, everything else can be changed, and it can be changed according to the appearance of a fairyland. President Huangfu, how to create a unique Ejiao will be handed over to Fuji Pharmaceutical, The supply system of the donkey skin is built to us to blow the donkey skin.

There are a lot of things to do to blow donkey skins. Donkeys not only have donkey skins, but also donkey meat, donkey viscera, and donkey hoofs. All these need to establish shipping channels, and they also need to erode the trade markets of several big donkey countries to establish donkey breeding. system, it will take at least five years in the early stage. "

Zhen Wenjing didn’t tell Huang Fuming what he said. It’s impossible to put all the bets on donkey-hide gelatin by blowing donkey skin. , The donkey offal market is the serious business of bragging about donkey skin.

In another private room in Duanjin Building, Guo Min from G2B is having dinner with Lai from Dream Town.

G2B has set its sights on the domestic market. In order to better open the market channels, G2B will provide a series of benefits to domestic medical practitioners.

Needless to say, the traditional medical representative model must be connected. After all, the rebate of medical representatives has been included in the doctor's bonus system by many hospitals, but it cannot be said to outsiders.

The medical representative didn't understand the meaning, and was too embarrassed to step into the hospital's gate. They were a group of alcoholics who went around the hospital. Shan, go to the house to open a toilet, help the young lady to go abroad, as long as it helps to send medicine or equipment to the hospital, and within the budget, a good medical representative is an old slave, and a bad one is a small slave.

The medical representative is a doorway in the field of drug sales, but it is not the only doorway. On top of it, there is also a model that can withstand sun exposure, looks tall, and can be attacked by groups.

"Dream Town·Medical Summit Forum" is what Guo Min and Lai are discussing, ranging from the discussion topics of the first forum, the list of medical experts to be invited, to food and accommodation arrangements, conference gifts, visit (tourism) arrangements, etc. , all details need to be carefully discussed and carefully arranged.

It is necessary to let the participants gain something professionally, cultivate their sentiments, enrich their wallets, come and return happily. If you don't move, you are done, and if you move, you have to be the benchmark of the domestic "forum".

"Hello everyone, my surname is Xie, and my name is Xiuxian. Because my name is similar to a certain celebrity, and I used to work as an old man, so I gave myself a nickname, Long Si. You can call me Xie in the future." The director or Long Si."

Also in Dream Town, in a certain classroom of Dream Town Staff Primary School, Xie Xiuxian, the director of the "Blower Research Institute", a joint department of the Emotional Policy Committee, was teaching the first batch of members of the institute.

"Our Fenghuo Research Institute has another name, Eight Generals of Thousand Clans." The pointer in Xie Xiuxian's hand pointed to the blackboard, "Eight Generals of Thousand Clans include positive and negative, wind and fire to eliminate rumors. Generals who are about to cheat, masters of cheating; generals That is, a military adviser, a person who makes suggestions; a counter-general is a bait, a trust; a person who lets everyone get away after getting rid of the general;

Feng will be in charge of scouting information; fire will be the thug, the person in charge of force; except will be the person who will do the aftermath after the event is completed; rumor will be the one who releases wind, releases wind and news, and attracts the attention of the target.

In a complete game, the order of appearance is as follows: Feng will first inquire about the news and understand the target's information; Mentally prepare; then give the counter general, lead the snake out of the hole, let the target take the bait, and enter your own trap.

Next, Zhengjiang will appear on the stage to win the other party’s money by cheating. After the work is over, Tuojiang will be responsible for everyone’s escape. "

Xie Xiuxian retracted the pointer, and turned to face the members in the classroom, "People are creating the era, and the era is also creating people. Whether it is us of the era or our era, everyone has their own answers in their hearts. same.

One thing is for sure, the times are changing all the time, in order to catch up with the times and keep ourselves from falling behind, we need to keep learning and exploring.

For example, when I was working as a cheater, my income was not bad, but I knew very well that being a cheater is not a long-term solution, so I will devote a lot of time to self-study and language learning after work. , economics, etc.

When I came into contact with marketing, I found that a thousand kinds of eight generals can be applied to marketing activities. "

As Xie Xiuxian said, he pulled the drawstring next to the blackboard, and a new blackboard appeared, and he turned around and stuck the pointer on the blackboard, "It's the same thing that's being raised but not taken away. Will.

General, the target of hype or event marketing; General, the planner behind it, the brain of the team; Anti general, bait, slot point, let the audience complain; off general, to ensure that the event does not turn over, usually an influential individual; wind Will, observe market trends, determine the direction of speculation;

Huojiang, the media and public relations drafts, are responsible for washing the ground once something happens. Speaking of Huojiang, the big boss who invested in me gave it a new term "water army". , gather water to form an army, there is nothing in the world that cannot be washed.

The blower horn sounds, invincible!

In addition, the influential media will divert public attention; rumors will fan the flames and expand their influence.

To carry out a complete hype project, the general steps should be as follows:

The wind will first observe what hot spots are currently available, or what emotions the public has to take advantage of, and will then determine the implementation plan for the whole matter and grasp the rhythm.

After confirmation, Zheng Jiang will appear on the stage and officially start a hype event; at the same time, counter generals (slots) will appear at the right time to create conflicts, make audiences complain, and cause extensive discussions; rumors will follow up at the same time, and this process is continuous. From the beginning to the end, rumors will cooperate with each other to expand the impact of the incident.

Later, the general (authoritative figure) appeared on the stage, made comments, and pushed the incident to a climax. If the whole process does not overturn, the heat will naturally subside after a period of time. The public leaves a positive image. If the fire will wipe out the ground, it is useless, and the only way to get rid of the public is to use another hot event to divert the public's attention.

The essence of hype is the eyeball economy, and the purpose is to quickly gain attention. In business, hype is a commendatory term. Commercial hype is event marketing, and the focus is on how to attract attention. "

Xie Xiuxian turned around again and showed people the front face, "I said before that in order to keep up with the times, we must continue to learn. When I had already planned to set up the Haihao Research Institute, I went to the United States first to learn about the principles and principles of the Internet. develop.

After learning, I realized that the Internet will become a powerful tool for event marketing. After the Internet becomes popular, it will become very easy for us to complete a hype project.

Okay, let’s get down to business, and then I’ll explain to you a few key points of hype marketing, that is, the part of the promotion.

Use emotions.

What is likely to arouse the emotional response of the public, from high-level to low-level, moving, recognition, contrast, controversy, anger, all emotions can be used, but in the specific implementation, what kind of emotion should be used needs to be screened and judged.

Create a contrast, step on the high and hold the low, pull down the high and promote the low, and the public will love it.

For example, there is a man who has no disadvantages in picking up girls. The rich lady, the female elite in the shopping mall, and the female doctor can easily win, but once, he ran into a wall with a very ugly factory girl. He was dismissive of his hospitality, and even sweared at each other.

If our hype is about this man, what should we do next? If the object of our hype is the factory girl, what should we do next?

Take these two questions back and think about them, and we will discuss them in the next lecture.

All in all, to create contrast is to change the inherent image cognition of a person or thing in the hearts of the public.

A well-known billionaire squatting on the side of the road eating fried noodles; a passerby A squatting on the side of the road eating fried noodles is actually an invisible rich man; Scientific research master.

Regarding this point, we will soon implement a hype project to turn a plastic surgery actress into a once-in-a-thousand-year beauty. In the process of hype, we will let the public accept a concept-plastic surgery can benefit themselves, Can bring success to your life.

It is more difficult to create emotion and impress customers. Generally, you can only drive marketing through products. If you want to impress users with event marketing, you must have a solid foundation, otherwise it will be impossible to implement.

Regarding this, there have been two relatively successful typical cases in China in recent years. One is the smashing of the universal wheel in 1980, and the other is the smashing of the refrigerator in 1985. We don't need to analyze the subjective motives of the parties in the two cases, we only need to analyze The brand image promotion brought about by the 'smashing' event.

There is another more successful case. Master Fan wishes happy birthday to children all over the country. Through birthday blessing marketing, Master Fan has become a well-known brand and a part of the beautiful childhood of many children. It is conceivable that when these children become social How much return can Master Fan get when he is the backbone and the main consumer group.

However, Master Fan's marketing also has shortcomings and limitations, and the cost is too high, so not any company can copy it casually.

create controversy..."

Under the podium, Du Zhige listened attentively to Xie Xiuxian's lecture, the pen in his hand swished and kept taking notes. He loves what Xie Xiuxian said to death, hype, playing others on the palm of his hand, harvesting IQ, this feeling must be great.

Nan Yi scooped up the venison from the cup, and looked at a table in front of him. A child was eating with his waist bent, and his back was bent too much. Nan Yi suspected that the child had scoliosis.

"This problem seems to be a bit common among children nowadays. Do you want to invest in the development of an orthotic?"

After thinking for a while, Nanyi put this idea aside. Mild scoliosis symptoms can be adjusted by exercise, but severe scoliosis only needs to go to the hospital. It is not so easy to develop a product that replaces exercise. Even if it is developed, the cost is also low. It can't be too low to be suitable for direct-to-consumer sales.

Unless you make a product that fools people, through advertising and marketing, you are rushing to harvest IQ taxes.

Naturally, Nanyi would not do this. This approach broke through his bottom line, making fun of the health of consumers, especially children. If he did not have the heart to drown his own child, he would not be able to do it. Nanyi obviously does not have this kind of He is cruel, it is not an exaggeration to say that he is a child slave, how could he be cruel to his own children.

While Nan Yi was thinking here, in Alan Jingtang's office on the fifth floor, Ye Meilan, who had just socialized for a while, was chatting with her de facto husband Zhou Zhengyi about him.

"Did the people at table 8 on the first floor notice?"

"Is there anything special?"

"The leader of that table is Nan Yi, and his wife is a senior executive of the head office of Universal Bank."

Zhou Zhengyi's eyes lit up, "Do you want to toast?"

Ye Meilan waved her hand, "No, it's too deliberate to go to toast. I heard from Lin Zhibin that Nanyi is a senior executive in a large multinational company, and he is Fang Mengyin's grandson. He is not short of money at all, so he can't use ordinary methods to establish a relationship with him. Wait until the bill is settled. , just give him a discount, there is no need to pay for it. I will find a way to find out about him first, and then I will find a way to get to know him later."

Zhou Zhengyi and Ye Meilan have big plans. The first purpose of opening Alan Liangtang is not to make money, but to make friends with powerful people from all walks of life in Shanghai and Shanghai. According to their thinking, with a wide network of contacts, they will not worry about making money. Opportunities, all contacts that can be seized, they will not give up.

While the two were having sex, Ye Meilan had always been the dominant one. She was handsome, and she was the one to grasp the big ideas. Zhou Zhengyi was the general, responsible for the charge. In case of any accident, Zhou Zhengyi would mainly take the blame.

On Nanyi's side, before he went to Lin Zhibin's side to go through the motions, Lin Zhibin had already taken the initiative to come over, have a drink, say a few polite words, and Lin Zhibin left immediately.

When paying the bill, Nan Yi made the final calculation, discounted by 60% and then erased the change.

When ordering food, the waiter didn't mention that there was an opening bonus, but the bill was discounted. Nan Yi could feel the other party's gesture of favor.

However, he didn't intend to get closer to the other party. In his eyes, the power lever is a nuclear bomb. He must have it, but he can't use it. It's a matter of time, and different ways don't conspire with each other.

What's more, let alone now, even if the other party has achieved fame, he is not qualified to talk to him on an equal footing. It is estimated that the black gloves with white gloves can play with the other party.

Time is the most industrious worker. They don’t need wages and never rest. The next day, Tiger Cub went to investigate Cai Linfen’s relationship. Chen Wenqin took what he had just needed, and at the same time took care of the selection of consulting companies and old houses on Shunchang Road.

Nanyi stayed in the hotel by himself and did not go out. With a pen and a piece of manuscript paper, he calculated the total amount of investment projects that Mounand had appeared in newspapers in recent years.

First, Shancheng hot pot fast food investment 200 million, then Shancheng University invested 1.5 billion to establish an education fund, developed Manzhouli 10 billion, northern Shaanxi 5 billion, Zhangjiajie 1 billion, 118 Building 10 billion, to engage in Chinese Giant Sculpture, World Chinese Entrepreneurs Conference and South Germany Villa, these three did not mention the amount, Nanyi directly ignored the latter two, and conservatively marked the amount of 20 billion for the Chinese Giant Sculpture, and the 500 million for Confucian University that I just saw in the newspaper.

A small addition, the total is 48.2 billion, which is really rich.

With a sigh, Nanyi put the manuscript paper aside, opened the notebook, called up the document, and continued to improve his proposal.

The proposal to allocate 5 billion US dollars to invest in Huaguo has been submitted to the board of directors of Pan American Holdings. Shareholders are waiting to hear Nanyi's investment plan. After his plan is approved, the funds will start to be allocated.

In fact, it is unrealistic for one person to do the investment plan. In fact, in order to complete the investment plan, half of Han Zhenhe's energy and one-third of the people in the South Office were mobilized, and various data were also collected by the South Office through satellites.

Nanyi only needs to refine the "proposal" to be spoken through his mouth on the basis of the investment plan, but just refining this step is a bit exhausting, there are too many data that need to be deduced back from the calculation results Originally, he had to figure out how each data came from, otherwise he would be easily questioned by shareholders when making proposals.

Last night, there was new data coming from the South Office. Nanyi needed to digest the data into his own stomach. With his left hand PageDown/PageUp, he pressed blindly on the calculator with his right hand, rubbing his fingers until smoke came out.

One morning, Nanyi was sore and dizzy. After lunch, he took a nap and worked for another two hours before digesting less than one-third of it.

Stretching for a while, Nanyi complained that it is not a human job to make data. He closed his eyes and rubbed his temples. When his eyes became more comfortable, he sat up straight, grabbed the mouse and clicked a few times, the local data are backed up to the cloud.

When the backup progress bar reached 100%, he immediately closed the notebook. The dense data was too eye-catching, and he didn't want to turn himself into a four-eyed boy. That's all for today, and he won't do it anymore.

Going to the window and looking out for a while, Nanyi took Tianxian downstairs, and as soon as he reached the door, the phone in his pocket rang.