Chapter 1049: A New Strategy to Cut Gold

Chapter 1049: A New Strategy to Cut Gold

Nanyi and Hyperthyroidism didn't eat much barbecue, and they only had two or three shots of wine, but they talked a lot, and sat at the barbecue booth for nearly three hours.

It's almost time, and naturally they will leave.

As soon as he returned to the old bungalow, Nan Yi saw Liu Zhen in a fitness suit slumped on the sofa, holding a fruit plate in his arms, which was full of grape skins and seeds. No smell of sweat.

Emotional Shebin is a cure for anorexia, very appetizing.

Nanyi took the fruit plate away, and said with a look of disgust: "Do you want to take a bath, or I will wash it first."

Liu Zhen said lazily: "You hug me and wash together."

"Give you a face."

Nanyi complained, but the movements of his hands were quite honest. He picked him up and walked to the second floor.

After spending a peaceful night, Nanyi received a new email with CC on the next morning——Nuwa Animal Husbandry has established a Sanyan company, and this company will invest in the establishment of Wager in Markit in the Western Region in the near future. Jill sheep and Dolan sheep farms, and sent people to Afghanistan to find the best purebred Wagjill sheep.

At the end of the email, there is another proposal, that when Sanyi Company finds the best purebred sheep breed, it will immediately implement an exclusive plan, that is, monopolize all sheep breeds.

After reading the text of the email, Nanyi clicked on the document in the attachment, and a map with text introduced the current distribution of pure Waggir sheep. The number is very rare, and most of them are distributed in the war zone. Among them, the Taliban Most of the occupied areas.

After pondering for a while, Nanyi replied to the email: elaborated on the plan, and gave the total cost, the cost recovery period and the forecasted income figure.

After the email was sent, Nanyi continued to check other emails, and two hours passed in a flash.

After finishing work, including the time spent on the road, it was almost time for dinner. Perhaps because of reading the "sheep" email, Nanyi decided to catch a trend and eat braised lamb.

Things are quite evil. Suddenly this year, the dish of braised mutton became popular in the capital. There are advertisements for braised mutton on the glass of restaurants all over the street. Some taste really decent, and some are nonsense. Mongolian.

I came to the food stall in Gulou by car, stood on the side of the road and observed for a while, and saw that a family was cooking mutton, and there was a back cook, so I got in.

Braised mutton fire, everyone wants to eat it for a bonus. If you have a brain, you can’t cook it yourself or don’t have a kitchen at all. As long as customers order, you can go to the next door to serve it, and then sell it to customers at a higher price. You can fool a person Count one.

Gulou Food Stall is such a place, relying on a few good craftsmen who are also serious about business, they have brought a group of thieves and tricksters to life.

Finding a good seat to sit down, Nanyi ordered a red braised mutton and another lamb scorpion.

After waiting for a while, a waitress came to the table with a dish of braised mutton. Nanyi tasted it, and he was authentic, and he had greater expectations for the lamb scorpion.

Halfway through eating the mutton, the waitress came over again with a plate. Nanyi stared at the bottom of the plate, watching it being placed on the table from high to low, and then...

Nanyi looked at the fried shrimp crackers and a few scorpions on the dish, and asked in disbelief: "Girl, are you sure you didn't make a mistake?"

"Brother, that's right, this is the lamb scorpion you ordered." The waiter's answer was very sincere, with innocence in his eyes.

"Oh, thank you."

"Brother, eat slowly."

The waiter said another word and left.

Nanyi stared at the dish, thinking about how the fried shrimp chips and lamb could be connected. It is said that some onions or leeks would be more appropriate.

He couldn't figure it out and didn't think too much about it. With the mutton, Nanyi continued to eat, without any intention of getting mad. The law does not stipulate that the dish called sheep scorpion must be "sheep scorpion". When Nanyi ordered the dish, he did not make it clear that the sheep scorpion he wanted was a sheep spine.

He thought that all mutton scorpions were lamb spines, and food stalls could also think that mutton scorpions were fried shrimp crackers and scorpions. The mutton scorpions they sold here were just like this. It’s hard to say how reasonable he was, but the braised mutton tasted good. For the sake of it, a dish doesn't matter.

Nanyi dried up the mutton in the vegetable bowl, leaving a pile of red peppers, so he paid the bill and left. I saw a small iron plate sparrow on the street, and bought a bunch of five for two yuan. Chewed a mouthful, walked a few steps, met a greedy child, licked 4.75 sparrows with his eyes, and then entangled his father next to him.

Dirty, made of rat meat, this is the answer of the child's father.

Nanyi thought to himself, and then began to think about how the tone of the child's father could be unified across the country.

After wandering around for a while, Nanyi went to Duanjinlou flagship store after eating the little sparrows.

Huo Tian has jumped out to work in real estate, and Yi Jinru is busy with Jinru's trade. Now Niu He is in charge of Duanjin Building, and Pang Erzhu is still in charge of technology.

Taking advantage of it's not meal time, Nan Yi sat down with Niu He and Pang Erzhu to talk about something.

"Master Pang, I remember that there was a dish of braised mutton in our restaurant six years ago, right?"

"Boss, in our store is the braised mutton dish that was released in July 1989. It has been selling well, and many customers order it."

Pang Erzhu is a veteran in Duanjinlou, and he has made great contributions to the steady expansion of his business. However, he remembers that Nanyi’s high salary drew him from the rolling mill, and he also remembers that Nanyi gave it to him, although it has been a long time , the relationship is a bit weak, and he knows the importance of himself to Duanjinlou, but he will not and dare not rely on the old to sell the old.

At the beginning, Nanyi didn't care much about the broken gold building. Later, Pang Erzhu watched the changes of the Nan family, from a large family around a store, to opening a branch, and to the Nan family jumping one by one. Go out to build a new stall, and in the end, there is no Nan family, only an outsider is in charge.

From Pang Erzhu's point of view, Nan's family is already a big business. To Nan's family, Duanjinlou is just a business for fun. The strength of Nan's family is unfathomable. Yi, the new eldest daughter-in-law Wenren Lanyue is also a number one figure now, that is, the old lady has a bunch of old men to help her with her work.

If he has two minds, he will definitely not succeed. If he jumps out and works alone, he will probably earn less than his own money. If he sells the old man in the broken gold building, he is afraid that the fish will die and the net will not be broken. The Nan family is like a mountain weighing down on him. Don't dare to make any changes, since the crooked road is blocked, it's better to show your loyalty, no, the boss is calling.

"Hehe, Master Pang, this name is fresh." Nanyi smiled, and did not change Pang Erzhu's mouth, but continued: "Now the stewed mutton dish is very famous in the whole capital. There are good ones, but there are also bad ones.

This dish is not cheap. According to the proportion of the number of people, not many people have eaten it. It is just word of mouth. Most people have heard the name and heard that this dish is delicious. This dish is held up to the sky. In the imagination, this is a dish like dragon liver and phoenix gall.

With a good reputation, people will use the name to do business, no matter whether it is authentic red braised mutton, or whether there is mutton in the dish, anyway, it is right to use this name to lure the gourmets to the store.

In this day and age, there are few serious businesses and more opportunistic ones. Bad money drives out good money. It won't be long before the reputation of braised mutton will be stigmatized.

Duanjinlou has been making this dish for six years. It is too late to change the name, so I simply removed this dish from the menu. mentioned. "

"Nansheng, in fact, it doesn't matter that the dish of braised mutton has a bad reputation. Three years ago, Duanjinlou began to raise the price. For the same dish, our Duanjinlou sold it more expensive than other restaurants. The ingredients are exquisite, the cooking skills are good, and there are many restaurants for gourmets. If you compare them, you will know that we are good.

The new customers of Duanjinlou who can become old customers are all people who pursue the quality of life and are relatively rich. Such people are not easily influenced by others and have their own judgment. "

After Ushihe finished speaking, he looked at Nanyi quietly, waiting for him to speak.

Nan Yi pondered for a while, and said: "Niuhe, what you said makes sense. When it comes to catering, I'm not as insightful as you, so let's keep the status quo and make a decision after the stewed mutton really stinks.

I came here today and said that the removal of the braised mutton was just in passing. I mainly want to say another thing. After I finish speaking, you can think about it and see if it will help the future operation of Duanjinlou.

In 1985, a Northeast Street appeared in the current Asian Games Village. The stewed chicken with mushrooms was similar to today's braised mutton, and it suddenly became popular.

Today, I will go back and analyze the reasons. One is that a large number of educated youths came back from the Northeast, and they were more accepting of the taste of Northeast cuisine. The other is that they have just bid farewell to the era of material scarcity. .

Stewed chicken with mushrooms is nothing unusual. Few of the people from the Northeast who came to open restaurants back then came from cooks. I ate it once and it was even more presentable than in restaurants.

The reason why this dish became popular is the wild hazel mushroom in Northeast China. This ingredient has a strong flavor and can attract diners as soon as the lid is opened. Often, one table will ask for it, and soon all the guests in the store will ask for this dish.

There are ingredients for success and ingredients for failure. The Northeast restaurant turned yellow in less than a year. Because of the limited number of wild hazel mushrooms, the price is getting higher and higher, and it is difficult to buy them in the market. The restaurant has to replace them with artificial hazel mushrooms. There is no difference in appearance from wild hazel mushrooms, but there is a big gap in taste.

The taste is not as good as before, so there are naturally fewer diners who will go there.

This dish of stewed chicken with mushrooms is not part of the diet of people in Beijing, but it has been selling well for a while. Just like a pop song, it can also be regarded as a popular dish.

Besides, this braised mutton, Master Pang, do you know its origin? "

Pang Erzhu said in astonishment: "Boss, you told me about this dish."

Nan Yi waved his hand, "I'm asking how this dish was created."

"Taking the essence of Beijing's hot-boiled mutton and Shancheng's spicy hot pot, the mutton is stewed in the hot pot soup." Pang Erzhu explained the true meaning of braised mutton in a simple and clear sentence.

"Yeah." Nan Yi nodded, "The hot pots in Rongcheng and Shancheng have taken root in the capital for ten years, and they have been lukewarm. Why is the braised mutton that was born in the hot pot popular this year?"

After finishing speaking, Nan Yi looked at Pang Erzhu, waiting for his answer.

Pang Erzhu sighed slightly, and said: "In the past, the main dishes in the capital were home-cooked dishes, Muslim dishes, Shandong dishes, and government dishes. Since the Ming Dynasty, the capital has honored Shandong dishes. The eighth building in the old capital city is all Shandong dishes. The same is true in the Qing Dynasty. The Manchu-Han Banquet still focuses on light food. The traditional diet in the capital has no irritating taste and focuses on nourishing.

In the past few years, the smell of mutton began to fade. Last year, the smell of mutton was gone. Soaking mutton in clear water can no longer taste the past. It needs to be adjusted by heavy mouth. This is the reason why the red-braised mutton became popular. . "

Nan Yi nodded and said: "Our domestic cuisine can be said to be based on different geographical environments and products. The light traditional diet in the capital and the spicy food in Sichuan are all the result of natural selection.

Over the past 50 years, the capital’s geographical environment, products, and population structure have all changed, as have diets. Before and after the founding of the People’s Republic of China, material supply was different from before and after the liberation of the People’s Republic of China.

With the changes, our tastes are being domesticated invisibly, and the speed of domestication will be especially fast for people who often go to restaurants to eat Bafang cuisine. Nowadays, the taste of the ingredients is becoming weaker, and the cooking method is developing in the direction of heavy taste. If you eat too much, the taste buds will degenerate, and the taste will become stronger the more you eat.

Now we are given the same food as ten years ago, but the taste is no longer the same. This means that the tastes of our original local potential customers are changing every moment.

Furthermore, the number of migrants in the capital is increasing, and one day the number will exceed the number of locals. Should we do business with them?

Of course it is.

Duanjinlou is not well-known enough to be considered a time-honored brand, and there will not be too many new customers coming into the store due to the effect of fame. Those who come are either old customers bringing new customers, or just crashing into the store during the meal time.

If we want to keep our business going for a long time, we can't stay old. We must study the changes in the tastes of the public, and introduce new dishes suitable for each stage according to the stage changes of tastes.

The spicy dishes in Sichuan cuisine have become popular in the capital, so we should absorb and improve them, and then introduce some excellent spicy dishes, such as the boiled fish and beer duck in Shancheng, and the chopped pepper fish head in Tanzhou. It's a dish with a very good taste, and it has the possibility of becoming a popular dish.

Apart from boiled fish, beer duck and chopped pepper fish head are not seen in the capital. We can give them another dish name, called Duanjinya and Duanjinyutou. It is known that it is from Duanjinlou. No matter what, it can also attract some new customers. "

"Nansheng, sharp, if a few dishes are really popular, once new customers arrive at Duanjinlou, we can retain many people with better ingredients than other restaurants, and we can expand a few more branches." Niuhe is excited. said.

"It's up to you two to decide whether or not to open the branch." Nan Yi waved his hand and said, "This is the last time I worry about breaking down the Golden Tower. From now on, neither I nor my mother will interfere operation."

Niu He and Pang Erzhu turned pale with shock, and said in unison: "Why?"