Chapter 1088 Media Strategy
After a few glances, Nanyi understood that it was the magic trick of a truck running over people.
Yes, magic, it’s not hard qigong, I saw that the contestants who lie down and wait for the truck to be crushed put bricks on both sides of their thighs at the same height as they lay down on. When the truck is crushed, the wheels will first be pressed On the bricks, it passes through the athlete's thighs and buttocks, and when it goes down, it also presses on the bricks. In this way, the most important pressure of the wheels is on the bricks, and the players need not bear much pressure.
However, this show is quite watchable, not only a single person is crushed, but also two or three people, if you don't pay attention, it is really easy to squeeze internal injuries.
At first glance, the next competition looks normal, it is just a bicycle race, but when the players are preparing, Nan Yi finds that they cannot use common sense to figure out the third brother of India, even they can ride bicycles beautifully.
I saw a bicycle tire hanging on all the cyclists. The inside of the tire was filled with ignited pine cone-like objects, and the bottom was tightly screwed on the tire with wires. The contestants rode their bicycles in such a twisted posture. Contest.
Nanyi couldn't help complaining: "Who figured out this project, not to mention awkward, and the visibility is not very strong."
"I don't know. It seems that this event existed a long time ago. The danger is actually not strong. As long as you are careful, you will not be burned. In fact, the players are just having fun, and no one wants to compete for the first place."
Nan Yi thinks so too, this so-called folk Olympics is mainly about entertainment, the contestants are not so much a competition, it is better to show their unique skills to the audience, enjoy the attention and applause, it seems relatively relaxed.
Then the real performance began, a Viet Budo performance by female students from a Muslim girls' school in Hyderabad.
Viet Budao, that is, Vietnamese martial arts, originated from the era of French colonial rule. At that time, in order to get rid of foreign rule as soon as possible, in the 1940s, Nguyen Loc Dai organized all kinds of Southeast Asian martial arts he had learned, hoping to arouse young people through martial arts. The patriotic spirit of the people, and privately developed this martial art that strengthens the will and physical strength.
Viet Budo emphasizes flexibility, agility, coordination and endurance, which is very suitable for women to learn. As for why female students should learn it, it probably has something to do with the high number of rape cases in India.
Looking at the female students in front of him holding single knives and wooden sticks, and some of them were masters who could split a burning wooden board with bare hands, Nanyi's mood was a bit complicated. Almost all the Dalit female soldiers under him were killed. Experiences of assault, and sometimes even the removal of femininity.
After Wudo, it was the finale performance. Needless to say, motorcycles played the leading role in the show. You must know that India’s motorcycle stunts have been well-known all over the world, even the creatures on the moon and Mars have heard of it.
The first is the motorcycle fire ring performance, which is different from the usual fire ring drills. There are four people lying side by side under the fire ring. The rider must pass through the fire ring while crossing the four people below. The difficulty is slightly higher.
Then there was an extremely deadly project, standing on a ladder and riding a motorcycle, I saw a guy who was not afraid of death first started the motorcycle, then climbed to the top of the ladder section by section, and finally stood on the seventh rung of the ladder , only use the bottom end of the ladder to keep the motorcycle balanced.
Finally, there is the traditional motorcycle stunt project "Multiple People in One Vehicle". Seven people are carried on one motorcycle. Although the number of people is not particularly large, the way of performing is very special.
Except for the rider in the middle, the other six team members in pink suits and pink helmets folded their hands together and tilted their entire bodies backwards, forming a pink lotus shape. The weight of the entire body was fixed Feet on motorcycles to sustain.
The most interesting thing is that on the lotus, there is also a team member carrying a paraglider gliding on it.
Priyanka had a great time watching the folk Olympics, and Nanyi was also very happy. His happiness was not in the "competition" itself, but because watching the competition gave him a little inspiration.
After watching the game in Punjab, Nan Yi and Priyanka returned to Mumbai, instead of going back to Peacock Villa, they went directly to Sharma Mansion.
In 1993, the Labor Group bought the Textile Center Building, emptied out the enterprises in the building, and renamed it the Sharma Building. Currently, several subsidiaries of the Labor Group are working in the building.
Although the relationship between Nanyi and Priyanka is quite special, the labor group is still led by Chanda Kochhar, who was selected by Nanyi at the beginning, and promoted to Weimo. Kochhar is loyal to the Nanshi.
Of course, for Kochhar’s loyalty, Nan’s gave her enough rewards. Not only did she allocate 2% of the labor group’s shares, but she also had a fixed annual salary of 50 million rupees and a year-end bonus of no less than 100 million rupees. Add up to about $4.7 million.
"Chanda, how are you lately?"
Nanyi came to Kochha's office, and the two hugged each other.
Koch laughed and said, "Very good."
Nan Yi let go of Kochha, "Where are your husband and son?"
"They're good too."
"Good news." Nanyi said, he sat on the reception chair and changed the topic to work, "I read the third quarter financial statement of Labor Group, and it has a profit of 3.4 billion rupees, which is very good .”
Kochhar sat back in his executive chair, "It is mainly due to the Metropolitan Securities, which encountered a big market in August, but the financial statements for the fourth quarter of this year will be better. Dharavi trade and labor food have 2.8 billion rupees. Receivables will be settled in November."
"It's good news again, Changda, I'm very relieved to have you manage the labor group." Nan Yi said with a smile: "I will give you high marks in the assessment at the end of the year."
Kochha smiled instantly. The results of the assessment directly affect all benefits such as salary, bonus and shares next year. Since Nanyi promised to give high scores, there is already a 40% to 50% probability that her shares will increase next year.
"Adam, that's good news for me too."
"Hmm, I hope your happiness can last until the end."
The adjustment of the treatment of Nan’s senior executives is not something that Nanyi can decide in one word. His opinion only accounts for 40% of the weight, and the remaining 60% is in the hands of the intelligence policy committee—40% for the strategy team and 40% for the mind control team. 35%, talent group 25%.
Usually, Nanyi's opinions can be ignored. He will only give opinions when a certain high-level performance is particularly good or bad. He is just doing his duty, and he will give an evaluation that does not affect the results of the assessment.
"I also hope that."
Nan Yi's face turned cold, "OK, let's talk about business."
Hearing this, Kochha took out a document and unfolded it, glanced at the content of the document, and then raised his head and said: "BOSS, the Indian TV industry started in 1959, and in 1981 various TV stations began to broadcast color TV programs; in April 1982, The Indian Star 1A satellite was launched and began transmitting color TV programs a few months later.
Before 1988, the Indian TV industry was basically dominated by state-run TV organizations, namely Dudarshan TV Station (DD for short).
In May 1988, Prano Roy and his wife Radhika Roy founded New Delhi Television (NDTV), India's first private television station.
In October 1992, ZeeTV was established, which is the second private TV station in India and the first Hindi channel in India.
It is worth noting that Hong Kong Star TV (StarTV) is a shareholder of ZeeTV, and Star TV’s major shareholder is News Corporation, and the Li family has become a minority shareholder. At present, apart from Star TV, no other overseas TV stations have entered India. "
Nanyi tapped his fingers on the desk of the executive, "Tell me about ZeeTV's shareholder structure in detail."
"The parent company of ZeeTV is Zee TV Film Company, and the parent group above Zee is the Essel Group. In 1992, Essel merged Zee, and then established a joint venture with Star TV to establish Asia Today, so that Zee can start from Satellite network AsiaSat leases transponders.
BOSS and AsiaSat are jointly controlled by the Huaguo state-owned enterprise Hongxin Group and the American private equity fund Carlyle Group. "
Nan Yi nodded, expressing his understanding.
Kochhar continued: "As of May last year, AsiaSat had already occupied 65% of India's satellite market share; last June, Ethel acquired a 6.1% stake in Siti Networks, a company that provides digital cable TV services, and controlled Siti Networks. Tee Networks and turn it into a distribution subsidiary of Zee.
The purpose of Essel's acquisition of Citi Networks is to expand the coverage of ZeeTV satellite channels. However, the business of Citi Networks and Asia Today has many overlaps. It is estimated that Essel is ready to compete with Asia Today.
Boss, let me tell you about Ethel again..."
Kochhar flipped through the documents in his hand, "Ethel Group was established in 1926 by Jagannath Goenkar, the founder, and the company is located in Mandi Market, Hisar City, Haryana.
In the beginning, the Ethel Group only dealt in grain. In 1946, due to poor management in the Mandi market, the company moved to Hisar town (not the same place as the Mandi market).
Goenka tried to expand the business by setting up a bean polishing factory in Delhi in 1948, but he suffered heavy losses which forced him to cease the Delhi operation in 1951 and move the Delhi machinery to Hisar town, By 1966, Ethel was running a pigeon pea mill and two cotton gins.
In 1967, Ethel suffered a series of losses that left the Goenka family with a net loss of Rs 600,000 (a lot of money back then). With the help of the Goenkas in 1967 and 1968, Ethel secured not only deals to supply polished beans and cleaned barley to India Foods, but also grain storage contracts.
In 1973, control of Ethel was handed over to Jagannath's grandson, Subhash Chandra.
In 1976, after Ethel was awarded a warehousing contract from Indian Foods Corporation, Ethel established a new subsidiary, Lamina Packaging, to produce packaging materials.
In 1981, thanks to the India-Soviet bilateral trade agreement, Ethel secured lucrative rice and soybean export contracts, and by 1982 Ethel's net worth exceeded Rs 100 crore.
In December 1982, Lamina Packaging was merged into Essel Packaging, which marked Essel's full entry into the packaging industry. The main product was the laminated tube unit, which originated from Lamina Packaging.
In 1983, Ethel began investing in the future amusement park 'Ethel World' in Mumbai, which opened six years later, in 1989, and it was also the first amusement park in India. While part of the park's intent was to show that Ethel wanted to become a major force in the entertainment industry, it had been losing money.
Since Ethel established Zee in 1992, Ethel has shown its future development direction..."
"Entertainment industry!"
Kochhar nodded, "Yes, Ethel Group has taken the entertainment industry as its main development direction, and at the same time it will enter the education industry."
Nan Yi stroked his chin, pondered for a while and said, "This Mr. Chandra is a bit interesting, Changda, you should make an appointment with him and reveal that Labor Group is going to invest in Zee and cooperate with him in the entertainment industry intention."
"Boss, the heroine plan will also cover India?"
"Of course, if you don't implement the Big Heroine program in India, you won't get the mail of this project. In fact, I am very optimistic about the future of the Indian TV industry. invest."